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Strategy: Embracing Mobile

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  • 1.EXPERIMOBENCEILE Harry Patz, JrChief Revenue Officer, NANOVEMBER14, 2012hpatz@velti.com

2. VELTI WAS MOBILE BEFORE MOBILE W A SC O O L Velti reaches 3.5 billionVelti is The iPhone hitsVelti files IPO on Velti acquires mCRM consumers across 2,700foundedthe market the NASDAQ powerhouse Air2Webcampaigns 2000 2007201020112011 $ 2005 2010201020102012 Velti unveils Velti launchesVelti acquires Velti acquires Velti signs mobilemGage, the first end-to-mobile ad exchange leading UK largest mobile marketing end mobile marketing &Mobclixmobile agencymarketing deal softwareadvertising platform MIGever for $27M2 3. CURRENTSTATE3 4. EXPLOSIVEGROWTH & REACH RAPID MOBILE INTERNET ADOPTIONSIGNIFICANT MOBILEEXPLOSIVE MOBILE ADOPTION MARKETING AND ADVERTISINGTotal Shipments in 2011 in million 2,5001,550 Tremendous Mobile 2,000 $28.9 Phone Penetration! 1,500 1,000 357258 500$1.6 0 200720082009201020112012201320142015TVs PCs Mobile20072014PhonesMobile InternetUsers Source:Desktop InternetSource: Strategy Analytics, DisplaySearch, IDCSource:Users ABI Research Morgan Stanley Equity Research 4 5. STATE & FUTURE OFMOBILE ADVERTISINGMobile ads perform 4-5 US MOBILE Ad SPENDINGtimes better than online 2011-2016 Billions ads in key metrics such asbrandfavorability, awareness, an $10.83d purchase intent.Source: $8.66 HubSpot, 2012 $6.46 $4.31$2.61 $1.45 2011 20122013 20142015 2016Source:Source: eMarketer January 2012eMarketer March 20125 6. SMARTPHONESUPREMACY & TRENDSUS SMARTPHONE PENETRATIONSeptember 2012, (%) 88 103%77Increase in website traffic62from smartphones (Q2 2011 Q2 2012)46Source:Moneta, June 201233 23Source:Every day smartphoneGo-Globe.com, Feb 2012users play 570 years of Angry Birds and watch Of all consumers use2009 2010 201120122013 2014 600 million videos on45% smartphones for in-store Source: YouTube Mobile J.P. Morgan based on Gartner, Sep 2012product research & browsingSource:Google The Mobile Playbook,, 2012Source: Google The Mobile Playbook,, 2012 6 7. RISE IN MOBILECOMMERCESmartphones Are an Emerging Point of Purchase32.25% Increase in physical goodThe value of remote transactions purchases via mobile for digital and physical goodsphonespurchased via mobile devices willfrom 393M in 2011 to 580Mexceed $730B annually by 2017in 2014 Source: Sources: Sources: Juniper Research, Oct 2012 Google, Our Mobile Planet Juniper, August 2012 57% of mobile holiday shoppers consider 67% of mobile users say that when they visit a mobile- purchasing their holiday gifts on their mobilefriendly site, theyre more likely to buy a sites product or device, while 54% warn retailers of service, while 61% of customers who visit a mobile- consequences of not providing an unfriendly site are likely to go to a competitor mCommerce app. Sources: HubSpot, September 2012 Sources: Google Our Mobile Planet., iAB, 20127 8. GLOBAL MOBILEMARKETING TRENDS FORMS OF MEDIA IMPACTING PURCHASE DECISIONS MOBILE COUPON USAGE WILL INCREASE IN 2013 THE TRUE INFLUENCE & POWER OF TEXT MARKETINGSources:Mogreet, Is Bigger Always Better , - Infographic 8 9. THECHALLENGE 9 10. CONNECTEDI NCONSUMERSA M U L T I S C R E E N W O R L D10 11. AN ALWAYS-ONC O N N E C T I O N T O B R A N D S81%Browse theInternet 80% Never Leave Without67%Their Phones In HandShop Online43%Plan A Trip46%ManageFinances 11 12. BRANDS ARET OCOMPETINGH A R N E S S T H E P O W E R O F M O B I L E12 13. GROWING CUSTOMEREXPECTIONSINSTANTINFORMED Customers know yourGRATIFICATIO products, and your competitorsNproducts.Customers are all aboutRECOGNIZEDNOW. COMPARECustomers want to be Customers evaluate customeracknowledged and rewarded. service across industries.VALUED SOCIALCustomers expect value fromCustomers are sociallytheir interaction with your brand. interconnected13 14. EVOLVING SERVICINGTECHNOLOGIES SOCIAL LOCAL MOBILE Social media is now a primary Leverage location based marketingMobile bridges the social and channel for communicating and to target the right message in right location with personalization that servicing your customers. time at the right location was never possible before 14 15. 1515 16. MARKETINGF O RAUTOMATION E V E R YG O A L ANDEVERY INDUSTRYAW A R E N E S SE N G AG E M E N TM O N E T I Z AT I O N RETENTIONAUTOMOTIVE RETAIL TRAVELFINANCEENTERTAINMENT CPG OPERATORS 16 17. ENGAGEMENTCYCLEAWARENESSAWARENESS ENGAGEMENTMONETIZATION RETENTIONMobile AdvertisingMobile Sites & Apps Large Scale Promotions Multi-channel loyalty solutionsMobile Ad Serving Mobile Alerts & Notifications Inventory Monetization mCRM SolutionsRich Media Ad CreationMobile Community Management Mobile PaymentsQR codes, Short Codes &Keywords 17 18. AWARENESS StoriesSuccess AVERAGE CTR4%vs. industry average 1%-2% AVERAGE CTR 5% AVERAGETIME SPENT 3X industry averageUniquevisitors 48000+ AVERAGETIME SPENT 1:40 Velti drove awareness for the new Prius Velti helped Disney drive awareness for the Macys partnered with Velti to drive awareness through an immersive rich media ad unitopening in Hawaii called Aulani via a for their Spring 2011 Collection by mobilizinginteractive, rich media ad unit traditional media channels via QR codes The ad unit allowed the audience to interact with key features and benefits of The gamified ad unit encouraged users to After scanning the QR code, customers wereredirected to a mobile landing site where they the new vehicleplay a game while exploring the virtual resortcould watch a video of Macys star designersand learning about the amenities thereand shop the collection. 18 19. BRANDSuccess StoriesENGAGEMENT PAGEVIEWS100M+AVERAGE TIME SPENT 2X industry average RESPONSE RATE 30%RETENTIONRATE 90% To provide a cross-device mobile experience Velti helped Levis launch a mobile community toshowcasing Fords lineup. The site makes it easier forincrease brand awareness for Levis at JCPenneyconsumers to research and purchase vehicles.and develop an ongoing relationship with The site has app-like navigation with interactivitycustomers.including 360 views of vehicles, rotating cube, etc Incentivized sweepstakes and offers were used torecruit consumers and drive sales! 19 20. BRANDSuccess Stories ENGAGEME NT MOBILE SALES REQUEST CLICKSALES 400%REVENUE* 45% ORDERS* 60%2011-12 95% FOR INFO KIT 21500+TO CALL 4000+ Velti designed and built New Looks fully Velti developed and hosted mobile sites for varioustransactional mCommerce site. product lines to satisfy the growing number of mobile The site integrates into New Looks back endvisitors, drive awareness and generate leadssystems and utilizes the latest developments in The mobile optimized website provides productmobile technology (Javascript, CSS3 & HTML5) to catalogues, product overviews, promotional offersoffer the ultimate mobile shopping experience.and the ability for users to request a product info kitFrom initial launch in April 2011 to July 201120 21. MONETIZATIO Stories SuccessNPARTICIPANTS 1.3MMESSAGESGENERATED60MAVERAGE ECPM 160% v Velti delivered a first-of-its-kind gamified large Half Brick monetized Fruit Ninjas in-app inventory via Mobclix and increasde their ad revenue, while filtering scale campaign in the US exclusively for T-Mobile out spam ads and keeping gamers engaged customersIt was a free, highly engaging, text-based mobile Mobclix SDK was integrated into Fruit Ninjas Android game that tested users trivia knowledgeand iOS applications to serve in-app ads and monetize app inventory 21 22. LOYA Success StoriesLTY PARTICIPATIONRATE 35%REDUCEDCHURN 20%INCREASEDCONSUMPTION*433%CODES REDEEMED6.26 Velti helped Vodafone UK launch a loyalty program Coca-Cola partnered with Velti to deliver a gamifiedcalled Freebee Rewardzcross-channel campaign to increase sales of Nestea For every phone top up over 5 customers received a Promoted via traditional, digital and social mediacode to redeem for instant rewards. Prizes included channels, Velti developed a gamified campaign thatVodafone Network prizes, 3rd party prizes andencouraged consumers to participate in Nestles Virtualdiscounts, and a mystery Star Reward.Journey marketing program22 23. 2323 24. AcquireEngageResultsRight Customers Right Channels Revenue & Loyalty MOBILEDISPLAY MOBILE Banners &PURCHASE Rich Media VIDEO MOBILE MOBILE SITEIN-STORE SEARCHTRAFFICLOYALTY mGAMESOUTDOOR MEMBER Interactive BillboardsPRINT APPDOWNLOADREFERRALQR code enabled Print AdHOLISTICTV CUSTOMER INCREASEDCommercialsmSOCIAL with MobileIntegrationAPPROACH USAGE24 25. DATA IS STILLTHE KINGright user, at the right time will become a Connecting to the critical competitive differentiator Develop data profiles for segmentation and targeting Conduct multivariate testing to identify effective recruitment and engagement mechanisms, prize structures, campaign duration and timing. Use computer-based decision making and advanced analytics to optimize campaigns in real-time Consider your audience profile when developing apps and more advanced campaigns25 26. MULTI-CHANNELMobile WebAPPROACHTelephony/MobileMessaging ApplicationsWeb TV/ Radio StorePrint MediaOutdoor Media Social Games product Rich MediaplacementAd UnitMediaQR codeenabled Print AdInteractive Billboard In-Store TV Spot PosterMobileShortcode/Website SponsoredWebsite Phone number 80800Package events Something cnged today. SODA bottles are now coming with hidden codes under the cap. Redeem the codes to collect points and win cool prizes!26 27. MobileTelephony/ Mobile Web PrintTV/RadioStore/package Media Outdoor media/ WebMessaging ApplicationsEvents Registration1+10 points2Profiling question +30 points808003InteractionCXV5342445 Thanks! You now have 50entries! Do you know which famous actressTrivia game starring in our TV spot? Reply with A) M.Fox or B) C.Theron for 20 bonus entries +20 pointsA Congratulations! You now 4 have 70entries Social Media referral post +40 points Event booth5 check-in +50 points23 Personalized challenges +80 points 24 Exclusive Rewards+100 points 27 2

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