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Strategy and design options for cluster development
Ecosystem analysis :
Case: Emerging Design cluster in Southern Denmark
Lotte Langkilde
REG X, University of Southern Denmark, Kolding
22 Sep 2014
OUTLINE
• Background / history – TCI Network – REG X, University of Southern Denmark
• Cluster Ecosystem Analysis – Model – Method – Case: Design2Innovate (emerging design-cluster)
• Q & A´s
TCI Network 2014
What is TCI Network?
TCI Network is the leading global network of main organizations and practitioners with deep expertise in clusters and competitiveness, who collaborate in a unique open, flexible and practical context to advance in the practice of competitiveness, innovation and cluster development.
Through its activities, TCI reaches out to 9,000 practitioners from development agencies, government departments, cluster organizations, academic institutions, companies and multilateral organizations in over 110 countries.
Founded in 1998, TCI is a nonprofit, non-governmental organization with a global scope, open to members from all continents.
Who forms the TCI Network?
TCI 2013 Global Conference, Kolding, Denmark, 4 September
522 Active members
with the common objective to make their regions and clusters more competitive
A network of organizations and persons
Organizations
Development agencies
Government departments
Cluster organizations
Companies
Academic institutions
Multilateral organizations
Persons
Business leaders
Cluster managers
Policy makers
Researchers
Consultants
Source: TCI Network, 30.08.2013
62 member organizations
http://www.tci-network.org/organizations/list
Source: TCI Network, 30.08.2013
Geografic distribution, 2013
Profiles of TCI members, 2013
522 active members
Regional development agency
National development agency
Researcher Cluster manager Consultant
Other Multilateral organiation
Business leaders
Source: TCI Network, 30.08.2013
Has a 10 to 15 years’ experience
In a leading position, setting strategy & designing programs and policies
Works for an economic development agency
Experienced in economic development & specifically in innovation, internationalization, marketing and evaluation of clusters
Uses project management, cluster analysis and facilitation as tools
Speaks 2-3 languages and has working experience mainly in Europe and quite probably in other regions, including developing countries
With interest in paticipating in joint programmes and cooperation projects
The profile of a TCI member
Governance - Board of Directors
Christian Ketels, President Harvard Business School, USA
Klaus Haasis, Secretary Combine Innovation GmbH, Germany
Alberto Pezzi, Treasurer ACCIÓ, Gov. of Catalonia, Spain
Jaime Echeverri Medellin Chamber of Commerce, Colombia
Karin Gjerløw Høidahl Innovation Norway, Norway
Lotte Langkilde REG X, Denmark
Ted Lyman Independent Consultant, USA
Frédéric Miribel Invest in Lyon -Aderly, France
Manuel Montoya Automotive Cluster Nuevo Leon, Mexico
Werner Pamminger Clusterland Upper Austria, Austria
Madeline Smith Institute of Design Innovation, UK
Richard Walker Economic Development Australia
Prof. Antoni Subirà, Chairperson IESE Business School, Barcelona, Spain Mr. Sergio Arzeni LEED Program, OECD, France Prof. Michael Best University of Massachusetts, USA Dr. Bob Breault Breault Research Org. ,Tucson, USA Mr. Emiliano Duch The World Bank Group, Washington, USA Prof. Michael J. Enright Enright, Scott & Associates, Hong Kong
Hon. Ms. Tea Petrin. Vice-Chairperson University of Ljubljana, Slovenia Mr. Ifor Ffowcs-Williams Cluster Navigators, Ltd, Nelson, New Zealand Prof. Piero Formica International Entrepreneurship Academy, Sweden Mr. Yves Guyon Lyon Aeroports, Lyon, France Mr. Alec Hansen Development Alternatives Inc, USA Mr. Eric Hansen Ec. Transformations Group, USA
Mr. Kenneth Lanza USAID, USA Mr. Andy McDonald Scottish Enterprise, Glasgow, UK Prof. Michael Porter Harvard Business School, USA Prof. Hubert Schmitz University of Sussex, UK Prof. Örjan Sölvell Stockholm School of Economics, Sweden
Governance - Board of Advisors
¿What can a practitioner
obtain from TCI?
What does our network give you?
Specialised knowledge and expertise about clusters Key information about clusters, competitiveness and innovation systems on a global level Latest trends in competitive strategies and cluster-based policies Best practices in cluster development and management. News about cluster initiatives and competitive regions worldwide Experiences on methodologies for economic growth and development
Networking and internationalization opportunities Contact with leading competitiveness actors and relevant organizations active in cluster and regional development in an open, flexible and practical context. Access to potential partners with deep expertise for possible joint projects. Interest Groups on competitiveness topics to build on strengths and expertise. Regional initiatives and local contact points to exchange experiences and best practices
• Increase your and your organization’s visibility Reinforce your international visibility. Showcase your cluster and regional competitiveness programmes. Inform about ongoing projects, RFPs, job openings and events. Identify yourself as a TCI member and show how your organization is connected in the relevant global community. Get recognition as cluster professional
• Monthly newsletter Subscribe yourself! 9,000 subscribers
• Members Directory Access to experts from around the world
• Cluster Initiative Database Benchmark your initiative, compare your cluster
Online resources
www.tci-network.org
• Social networks
Where can you find relevant information?
Activities 2012
TCI conferences in 2014
TCI Australasian Cluster Conference, Sydney, 30 May
TCI Secretariat
Patricia Valdenebro
CEO
Leire Oiarbide
Network Coordinator
Jacqueline Glarner Communications
Officer
ABOUT REG X Danish Cluster Academy: • Jan 2010 - July 2014: at University of Southern Denmark
Mission: – Support the development of Danish clusters and networks – Bring clusters on the regional / national agenda – Increase the visibility of Danish clusters internationally
Focus areas in our work: – Clusters, open innovation and regional development
Activities in REG X – Training for cluster managers (DK and abroad) – Training for high level policy makers – Analysis ( topics: Cluster, Ecosystems, Open innovation) – Strategic recommendations to cluster organisations, regional- and national governments – Conferences , Workshops, Webinars – Development projects (Eg. EU projects, training) – Delegations
OUR TRAINING ACTIVITIES
Her skal være et billede af klynge rudvikler sig over tid – fra din harddisk Samt billede af folk der undervises
..some of our foreign partners…
ANALYSIS
OTHER ACTIVITIES
ECOSYSTEM ANALYSIS
• A model for cluster development
– Analysis
– Strategic direction
– Implementation
THE MODEL
www.clusterecosystems.com
THE METHOD
STANDARD APPROACH
1. Identify actors in the ecosystem
2. Develop a questionnaire (one-2-one / electronically )
3. Interview 40+ actors about their role, expectations and collaborations in the cluster
4. Identifying strengths and challenges in the ecosystem
5. Develop recommendations for the future ecosystem development
6. Pull all the information together in a preliminary report/document
www.clusterecosystems.com
……….BUT
THE METHOD
….THESE STEPS ARE WHAT MAKES THE
DIFFERENCE!
1. Initiate a dialogue between the ecosystem actors early in the process and discuss findings from the analysis as the results develop
2. Conduct a number of dialogue workshops/meetings highlighting the strengths and challenges in the ecosystem, and get a joint understanding among key ecosystem actors of the “state-of-the-cluster-ecosystem”
3. Identify in collaboration with the ecosystem actors, ways to solve the unique ecosystem issues (eg. Collaboration between entrepreneurs and large enterprises)
4. Support a continued implementation of the recommendations from your work
www.clusterecosystems.com
CASE: DESIGN2INNOVATE
• BACKGROUND
– Emerging design cluster
– Markets: B2B, B2C, B2P
– “knowledge cluster”
• Kolding School of Design & University of Southern Denmark
– Different cluster support initiatives (entrepreneurship, strategic design, research..)
– Competing initiatives
Picture here….
40+ INTERVIEWS
www.clusterecosystems.com
SOME OF OUR FINDINGS
STRENGTHS • Strong knowledge base in the region
• New companies emerging
• Design companies collaborate with other design companies on solving joint assignments (network-based growth)
• Municipality : Design Policy / Design City / CEO of Design
• Regional focus on Design
CHALLENGES • Definition of design! What are we talking about? Design as a tool or as a
service/product? Who is in? Who is not?
• Sporadic collaboration between ecosystem actors (entrepreneurs, large companies, uniersity, Kolding School of Design)
• No obvious flagskip company (Lego= Toys for kids)
RECOMMENDATIONS 1. Strenghten collaboration between actors in the ecosystem
– Develop a joint strategy for the direction of the cluster
– Establish a neutral cluster organisation to facilitate collaboration between actors in the system
– Promote collaboration with other clusters in the region (design as an innovation driver in eg. Food, clean tech and offshore energy.)
2. “Push” the use of design thinking into regional businesses as a innovation driver
1. Collect info from other countries and carry out peer-reviews
2. Develop a “Design exchange” where companies and designers meet
3. Set up design consultation teams: Mix local designers with high-brand design houses => easier access to local companies and build up new competencies and new networks
FINDINGS 3. Strenghten the role of entrepreneurs in the cluster
– Make sure the designers are visible – eg an annual prestigious award
– Increase business skills among designers (business plan, pitch, “read your customers expectations”, capital needs, current industry needs)
4. Strenghten the role of the knowledge-institutions and promote collaboration between the institutions
– More focus on international visibility and int. collaboration
– Strenghten the role of the students in the cluster and collaborate om matchmaking students and regional companies (few jobs and students leave the region)
5. Strategic design as a tool for solving global challenges
– Collect info from global strategic-designhubs and identify future partners
– Develop / test 1-2 pilots in collaboration with other clusters – and use design as the tool in the innovation process
SUM UP
• Clusters in regional development
– Ecosystem analysis => recommendations to development of the regional clusters
– Discussions with network- / cluster organisations
– New strategic directions for the cluster
– Buttom-up process
– New opportunities for cross-cluster collaboration (design as an innovation driver in energy, offshore and food..)
Want to know more…?
– www.clusterecosystems.dk and www.regx.dk
THANK YOU!
