Strategising online advocacy

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Strategising online

advocacy

Asian Human Rights Commission

Communications Desk

December 2010



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The humble beginning (1995 ± 1998)

Staff with basic computer knowledge join the AHRC

Basic communication methods are set up: e-mailaccount (1994) one new computer acquired

AHRC web site was set-up in 1996

Human Rights Correspondence School web sitewas set up in 1998

Cyberspace Graveyard for Disappeared set up in1998 December

In 1997, e-mail was used for UAs in a verylimited scale

IT related internships were conducted in HongKong for Cambodia and Sri Lanka



Documentation has a purpose

from activism to info-activism

Short term strategies¾ Collect details

regarding the violation¾ initiate specific action

¾ analysis of the reasons

¾ submissions to UN

Long term strategies

Ideas for substantivereform of institution andagencies involved

initiate action regardinglegal or policy reform,

submissions to UN andother internationalagencies

create action

Keep people¶sinterest alive

Reach a large

number of persons



What are you doing?

Questions for us

Are you doing activism or info-activism

What does info-activism mean for you?

What was your most successful example of sharing information?



Types of Documentation

Textual:

Urgent Appeal

Statement, Open Letter

Press Release

Periodic Publications

Books



Types of Documentation

Audio-visual:

Videos: youtube, blip.tv, vodcasts

Audio:mp3, podcasts, iTunes

Posters, Photographs: flickr

Postcards, stickers

Illustrations and graphics





Examples

Mailing list

Twitter (microblogging)

Facebook (social networks) Websites

Blog Journalism example

Case database urgent appeals UA response system

Voice over IP ± Internet telephoning for free ±

Quick research with wikipedia



Key Points:

Documentation is more

than a fact sheet

Analysis

Provoke action

Reach largeaudience

Share your information

Don·t just file your cases Add value by sharing

Cases

Analyses Experience

Add value of otherregional & internationalorganisations tosafeguard your work &

to become active

Use tools extensively

Development iscorrelated tocommunication ²

How much can morecommunicationcontribute to HRdevelopment?

Use it now, not inone year



Designing your online campaign:

What is your theme / issue?

What is the target of your campaign: long term and short run

Who is your audience?

Decide on a catchy name for your campaign



http://213.251.145.96/



Strategies for your campaign:

1. mobilise people

2. witness and record

3. visualise your message

4. amplify personal stories5. add humour http://fromlu.net/lutube/

6. manage your contacts7. use complex data

8. use collective intelligence

9. let people ask the questions

10. investigate and expose





Lets start!

Loginname: often affects the address ² choose something consistent, specific, readable

and not too long

Emailaddress: use a campaign related email address for all accounts, if you

don·t have one, set it up now!

Password: pick something that is not a word! It should contain not only letters but

also numbers!

You already have: a goal, a target audience and a catchy name!

Documents

Strategising online advocacy