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2009 Hitachi Data Systems

Strategies to Manage Data MoreEffectively and Cost Efficiently

Intelligent Unstructured Data Management,

Archiving and Migration

Everett DolgnerSenior Partner Integration Architect

Joe JoseSenior Services Product Marketing Manager


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WebTech Educational Webinar Series

Strategies to Manage Data More Effectively and Cost Efficiently

Of the vast amounts of digital information being created and stored

every day, up to 80 percent is unstructured and much of it ultimatelyunused. Our customers tell us that 60-80 percent of their unstructureddata is never accessed after 12-24 months. Thats a tremendousamount of digital information that could be stored and managed to bettereffect. This webcast will provide guidance on how to identify, search,

manage, and protect your information to deliver the greatest benefit toyour business.

By attending this webcast, youll learn how to:

Assess what types of data you have, where it resides, and how its beingused

Determine where the data should be and how to protect it

Evaluate the benefits of a comprehensive data management strategy


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Challenges With Files and Unstructured Content

Problems

Data is growing exponentially

Backup windows are shrinking

Regulatory requirements areincreasing

Data center space is shrinking

Power availability is shrinking

The old standard, Do more with less

Solutions

File Server/NAS consolidation

Server virtualization

Storage virtualization

Active archiving

Compliance archiving

Intelligent tiering


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Unstructured Data

40-60% of corporate data is unstructured*

70-80% of new data created is unstructured

data**

File Systems contain 50% of corporate data

And generate 70% of the growth***

Much of this data is not touched after 6months

Average of 60-80% of files can be migratedoff primary storage

At the same time, need to keep all datareadily available

Compliance requirements are exploding

E-Discovery demands fast retrieval ofstructured and unstructured (file) data

* IDC

** UC Berkeley

***Arkivio/HDS


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File Data: The Largest Size and Fastest Growth

(Source: Socha Consulting LLC., 2006)

Unstructured data consumes 2x more storage than email and database

combined

NAS cost makes it the platform of choice for unstructured data

Business processes, regulations and user expectations demandactive archives, not just backups


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We know we

have a problembut where do we

start?


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Where to Start

Intelligent data management

Identification

Includes enterprise search

Detailed reporting Understand what you have

Usage trending

Archiving

Policy based archiving Efficient storage of archive data

Compression

Duplicate elimination

Data Migrations Policy based migrations

Migrate to proper tier

Only migrate business data


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Where Do Services Reside?

Identification

Software

Appliance

Archiving Software

Appliance

Storage

Tiering Software

Appliance

Storage


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Data Identification


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How Does Identification Help?

Tune backups

Identify stale data so it can be archived

Justify additional capacity

Use capacity trend to indicate growth

Replicate the right data

Stop protecting mp3 collections

Reduce legal discovery

Usually second highest cost of litigation

Reclaim capacity through archiving


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When Identifying Data, What is Important?

Can depend on many things

Industry

Certain file types

Regulatory requirements Goals

Consolidation with migration

Archive

Problems Backups take too long

Running out of disk space

Long term plans

Virtualization

Consolidation

Something else

Start generic and fine tune during the process


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Grouping and Classification

Organize Based on Usage and/or

Deployment

Assign Relative Business Value Meaningful to customer

Policy Simulation

Run What if Scenarios

Comprehensive reporting on data and

storage environment Used capacity, file types and

attributes

Ownership/Security

Trending

Custom reports reflect data andstorage classification

Data Identification and Reporting


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Efficient Search and Discovery

Network

Challenges:

Lack of tools to find information

across disparate storage islands

Legal council search for patentcontent to review litigation risk

Solution Capabilities:

Evaluate the risk of storage

practices for selected data sets

Business Benefits:

Improve access to information andproductivity

Mitigate the risks and costs of

regulatory compliance

NAS Archive


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Archiving


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What and Where to Archive

Where to archive from

Depends on where the data is

NAS

File Servers What method to use

Software/Appliance

Local software/Agent

Direct tiering from NAS

What data to archive

Start with requirements

Regulations, compliance

Corporate governance

Identification

Find correct data

Archiving does not mean compliance


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Archiving Success

Customers can now manage more with only 1 FTE + the HitachiContent Archive Platform:

The federal government manages over 600TBs

A Fortune 500 automotive/transport company manages 200TBs

An S&P 500 transportation services company manages 500TBs

A Global 2000 consumer products company manages 600TBs

68% of IT organizations

moved 30% or more of primary storage content to Hitachi ContentArchive Platform

79% of IT organizations

moved 20% or more of primary storage content to Hitachi ContentArchive Platform

Overall, 56% of IT organizations manage over 100TB

with only 1 FTE using Hitachi Content Archive Platform

Overall, 56% of IT organizations manage over 100TB

with only 1 FTE using Hitachi Content Archive Platform


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Migration


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Data Migration Challenges

Identify systems to be migrated

Disparate servers and NAS devices are distributed across the enterprise

Servers and NAS devices can have multiple shares

Identify data to be migrated

Not all data is valuable to the business

Should shares be consolidated on the new NAS

Performing the migration

Vendor tools, command line utilities, scripts

Permissions maintained?

Migrate during business hours? Open files? Failed files?


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Migration

Identify before migration

Migrate active data

Archive stale data

Layout shares based on usage or data type


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Next Steps

Talk with us about how to identify the appropriate next steps forimproving management of your unstructured data

Identify, Search, Archive, Migrate

Hitachi Data Systems Global Services has considerable experience,along with our partners to help customers design and plan the optimalstorage environment for your business requirements

Hitachi Data Systems Global Services can assist from upfrontassessment to implementation to enhanced customer support (SelectCare) offerings

Assessand

Consult

Planand

Design

Installand

Implement

Transition

Integrate

Manage

Optimize

Support

Education


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Questions and Discussion


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Upcoming WebTech Seminars

September & October

The Economic Benefits of Unstructured Data-Based IntelligentTiering, September 30, 2009, 9am PT

Using CLI with Hitachi Tuning Manager, October 6, 2009, 9am PT

Real World Applications: How Data Classification AlignsInfrastructure to Business, October 14, 2009, 9am PT

Adapting Storage to Your Business Requirements: Automate TieredStorage with Policy-Based Data Movement, October 21, 2009, 9am PT

Ten Steps to Best Practices for Storage Virtualization, October 28,2009

Please check www.hds.com/webtech for:

Link to the recording, the presentation, and Q&As (available nextweek)

Schedule and registration for upcoming WebTech sessions


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Thank You

Documents

strategies-to-manage-data-more-effectively-and-cost-efficiently(1).pdf