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"The power of the lawyer is in the uncertainty ofthe law."
- Jeremy Bentham
Thank you for Downloading!
If you're looking to market your law firm in today's digital world, then you've come
to the right place!
This book will provide a deep insight into the world of online legal marketing, while
simultaneously supplying you with the necessary know-how to give your law firm a
strong online presence.
Before diving right into our "Legal Marketing Beginner's Guide," let's take a look at
what this book is all about.
Why We Wrote This Book:
Today, in the era of Digital Renaissance, you’re one click away from finding all the
necessary information and strategies to carry out a successful legal marketing
campaign. The problem is finding the time to filter through all the fluff and find the
real meat. There are plenty of blogs, articles and research papers that contain
The Legal MarketingBeginner's Guide
strategies, tactics and tips on the subject of online marketing, however, there just
isn't enough information specific to online marketing for law firms. Often times the
tips and suggestions that you're likely to hear can be more confusing than they are
helpful. This is exactly where this book comes in; to help you begin your online
marketing journey.
Written specifically for legal marketing online, this "Legal Marketing Beginner's
Guide" contains an introduction to the necessary information, proven strategies
and key elements that are necessary to carry out a successful legal marketing
campaign that your law firm can be proud of.
No more aimlessly searching the internet for the best way to market your law firm.
The "Legal Marketing Beginner's Guide" was created by a group of dedicated
professionals to serve as an introduction to your legal marketing efforts. It contains
a list of real, market tested strategies, that have consistently been proven and will
help to set your law firm up for the success and growth you've always wanted.
Who This Book Is For:
This book is specifically written for lawyers who looking to learn and understand
how to market their firms in the digital world. This information will help you to
build your brand, increase the amount of traffic and leads to your website and give
your law firm the "Authority Status" that comes with a strong online presence. The
digital world is constantly evolving, but once you find the right information, tools,
resources and the ability to understand how to use and implement it all ... it will be
smooth sailing! (You can even automate it!)
Your online presence can help you to drastically increase your case load and reach a
new success for your law firm that you might not have thought possible.
Thanks for downloading ... Now let's get started!
- Brett Wysocki, BW Legal Marketing
1. The LegalMarketingBeginner's Guide
2. Introduction 3. ProfessionallyDone Website
4. ContentMarketing/BlogWriting
5. Pay Per Click(PPC)
6. VideoMarketing
7. SEO (SearchEngineOptimization)
8. EmailMarketing
9. Social MediaMarketing
10. Thanks ForReading!
11. TopRecommendedTools & Resources
12. Contact BWLegal Marketing
Table Of Contents
The internet has revolutionized the way people do business and communicate with
each other in today's world . This huge spectrum of exposure has plenty to offer; an
increase of visibility, promotion of your services and converting leads to paying
clients.
In order for law firms to gain leverage and earn advantages in today's competitive
market, it's critical for them to have a solid web presence as the law firm's website
is the client's first impression and thus the yardstick by which potential clients
judge your firm and how they perceive your services will be.
If you know the right tools and strategies to leverage, and you know how to use
them, you'll have a real leg up on your competition. You need to replicate what the
top law firm's in the country are doing by finding the best strategies that bring you
the biggest ROI. Whether it's overall income, highly-targeted potential clients,
increasing your law firm's case load or saving more of your most important
commodity; time ... We've got you covered!
IntroductionDigitally Marketing Your Law Firm
Most lawyers don't focus enough time on marketing, or worse yet, they hire an
unqualified company to do it for them. As a result, they waste their money and it
becomes difficult for them to reach potential clients. Today's digital world requires
you to become more nimble and savvy ... your leveraging technology, the internet,
social media and various other platforms. With that said, most clients are seeking
immediate results and satisfaction.
Appearing in the top of the major search engines such as Google is a necessity. If
you're website looks professional, trustworthy and you provide a great service
(remember: people check online reviews), the customer will usually always trust
who Google recommends as the "top choice" in anything a consumer is searching
for whether it's a question, directions, advice, specific products/services, etc.
Although there are traditional marketing strategies that work, your core marketing
strategy will be built around finding and attracting new prospective clients through
digitally marketing your law firm.
There has been a dramatic shift in the way people look for professional services,
not just over the past decade, but in recent years as well. Marketing is about having
the right strategy, but if you're busy running your law firm it can be time consuming
and complex. After all, you went to school to learn law, not marketing. So, to
simplify things, we've written the "Legal Marketing Beginner's Guide" to focus on
breaking down the complicated world of digital marketing into various strategies
that will provide you with the critical information that's necessary to market you're
law firm in the constantly changing digital world.
Incorporating the strategies that work best for you will help you to shape your law
firm’s online marketing plan, while helping your firm to build an authentic brand
and the authority status and trust that comes along with it.
So, let’s start the journey into the world of legal marketing in the digital era.
Professionally Done Website
A professionally done, high quality website is mandatory in today’s world. It’s
common knowledge that EVERYONE searches the internet for products, services,
answers, advice, reviews and more; you’re website is you’re first impression and the
most basic form of your law firm’s presence online.
Other components of your online marketing plan should include content/blog
marketing, video marketing, SEO, email marketing and various other strategies that
tie back to your website. So, it’s best to have your website professionally done by a
legal marketing/web design company who focuses specifically on legal marketing
and law firm web design.
Professionally Done Website
Why Is It A Useful Marketing Strategy?
It’s incredible how many legal websites we’ve seen that, prior to our services,
looked very old and outdated.
Your website is your calling card and needs to be developed in a way that positions
your law firm as a brand and build’s trust with prospective clients. It’s the potential
client’s first impression and your website can say a lot about your practice before
the client even knows who you are. As the saying goes, “You only get one first
impression.” So make it a good one and build a high quality, professionally
built, custom website that showcases your talent, incorporates your mission, your
expertise and the image that you want your law firm to portray.
How It Can Be Implemented In Marketing Your Law Firm
Now that you know why it’s important to have your website professionally done by
a marketing firm that specializes in legal marketing and law firm web design, it’s
time to find out what attributes make a great website.
Make sure your website has the following attributes:
Easily navigable/gives the users a friendly experience
It should be mobile friendly -- responsive on any device
Helps the user to get in touch with your law firm easily. Either via a Contact
Form, Phone Number or a Call to Action Button
Should include testimonials or case studies of your clients
Make it personal by avoiding stock photos or images from the Internet and
instead include images of your team and your firm
Search Engine Optimized (SEO). This will be discussed more in depth later on in
this book, but for now it simply means that your website is configured in a way
that helps Google find you when someone is searching for a law firm online.
(You want to appear first in the search engines)
Without these aforementioned qualities, today’s impatient, spoiled clients will
move on to the next, most convenient, professional/trustworthy site that Google
tells them is the answer.
Content Marketing/Blog Writing
The centerpiece of your legal marketing campaign should be the content on your
website. High quality content builds trust in your law firm’s brand and furthermore
establishes your law firm as an “authority”and if done correctly, an industry leader.
A quality blog should be a staple point in your online marketing arsenal, as it will
establish the fact that you and your firm are experts in your given practice. If your
content is good enough, you’ll more than likely have other lawyers checking it out
as well.
Why Is It A Useful Marketing Strategy?
Content Marketing/BlogWriting
Before hiring a lawyer or contacting a law firm, most people conduct their legal
research on their own. With that being said, having good quality content on your
website will provide potential clients with helpful material and advice that will
further establish your law firm as one that they can trust. This can directly convert
a potential client into a paying client. With your informative blog post and value
driven advice, you can start a relationship with potential clients that is already built
on trust, meaning they are more likely to contact you when they decide they need
legal counsel.
How Can It Be Implemented In Marketing Your Law Firm?
Original content in any form, article or blog, is the most important ingredient of
your law firm’s website.
If you’re having trouble while thinking of topics to write, simply think about the
questions your clients and potential clients ask when they speak with you. The best
way to do this is to keep a list of questions that clients have asked you or that you
have encountered while handling various cases. Answers to each of these
questions can make great blog posts, as hundreds of other people “Google” these
same questions every day throughout the country. If your posts are both top
quality and well optimized (SEO), this is how you build a national presence to help
build your firm’s newly found “authority status,” which directly relates to the level
of trust people will have with your firm.
You can include video, images, infographics, related blog posts and various others
forms of content to engage your readers, answer their questions and solve their
problems. Content marketing is about giving and providing serious value. This is
what earns the trust and establishes you as someone important in the legal
community.
You can also have the option to let people leave comments on your blog. This
would allow you to engage with potential clients and directly start building and
nurturing a relationship with them.
Pay Per Click (PPC)
PPC is essentially advertising within search engines such as Google. When you
search something on Google, you will notice that the first few searches have the
word “Ad” prefixed to it. These PPC “Ads” are also called sponsored ads.
Below is an example of a PPC Ad for a personal injury lawyer for Palm Coast, FL:
Pay Per Click (PPC)
You will notice it says "Ad" in green underneath the title, next to website's URL.
Advertisers, such as competing law firms, are paying to appear at the top of the
search engines by paying each time a person clicks on the words they are bidding
for, hence the name “Pay Per Click” or “PPC.” Every time someone clicks on that
sponsored result, the advertiser pays for it. This is why it’s important to go after
highly targeted, sales intent keywords and have a good understanding of
what you’re doing. With a Google AdWords campaign, your law firm can start
advertising for certain keywords in specific areas and locations. The cost of each
click varies depending on factors such as keyword competition.
Why Is It A Useful Marketing Strategy?
Once you’ve got your website, you need to immediately start thinking about
marketing. There are many advantages to marketing online and if done right, it will
be more cost effective, efficient and your least risky marketing option.
The simple concept behind PPC is when your ad is hosted on the Google Search
Engine Result Page (SERP), you pay the host for every click your ad receives. It’s
simple, free to set up and easy to maintain. Not to mention, if you sign up for a
Google Adwords account, you’ll get FREE access to the Google Keyword Planner
where you will be able to visually see the keyword terms and phrases that people
are searching in Google under your particular niche with the estimated
amount searches and traffic you can expect to get from each keyword. Google
will require a credit card to sign up, but you don’t need to spend any money once
you’ve signed up. You could literally never purchase any ads and still have the
benefit of using the Keyword Planner at no cost.
The benefit of PPC advertising is that if your host doesn’t send any traffic to your
website (meaning you don’t get any clicks), then you don’t pay anything. You’ll also
soon find out more about what keywords and keyword phrases potential clients are
searching for. This new-found knowledge can come in real handy in the future and
can be used in other marketing campaigns such as creating SEO landing pages, or in
Lehman’s terms, a hidden page on your website that is optimized specifically
around a certain keyword. The only way people can “land” on these specific pages
is through the search engines, usually not through navigation of your site.
For example, if I’m a law firm in Chicago that specializes in divorce, I’d probably
want to optimize around the search term “divorce lawyer Chicago” or “divorce
lawyer Chicago IL.” If you focus on a specific area such as Arlington Heights, you’d
want to niche down to “divorce lawyer Arlington Heights, Il.” You get the idea.
The key is limiting your downside by having a clear understanding of your budget,
your clients, your competitors and your conversion rates.
How Can It Be Implemented In Marketing Your Law Firm?
The best thing about Google search and display ads is that they are basically
targeted based on people’s browsing history and specific search terms. You get
highly specific and target oriented results based on people’s demographics and
interests.
However, a PPC campaign is more than just creating ads.
You need to define your search terms and create various ads and landing pages that
people will be taken to when they click those ads. The more relevant and targeted
that each landing page is to your ad, the better chance you have of converting your
lead. You should also be constantly testing to see what works and what doesn’t.
This is a process known as A/B Testing. A/B testing ensures the greatest Cost Per
Acquisition or CPA (cost per new client) and an ideal amount of leads in exchange
of your monthly advertising budget.
PRO TIP: Check out Ispionage. It’s a service that allows you to literally steal your
competition’s traffic by uncovering their conversion strategy. Ispionage will help
you find profitable keywords, find out how much your competition is spending on
Adwords per month, it offers downloadable competitor keyword lists, shows your
competitions top performing ads, keywords and more! This tool is a must if you
choose to do your own PPC ads.
You can literally create an AdWords account, create an ad and if done in a
professional manner, start showing up in Google SERP today and be taking on new
clients by tomorrow! PPC can start yielding return on your marketing investment
almost immediately by driving instantaneous traffic to your website. When the goal
of advertising is always conversions, you don’t want to send people to your
law firm’s homepage every time. It’s important to have different landing pages for
specific ads as it helps in increasing the conversion rates by creating highly relevant
ads that are targeted at specific clients and demographics alike.
Video Marketing
There’s a classic rule of thumb when it comes to marketing online—why tell when
you can show and tell? This is where video marketing comes in as key area of
opportunity for your law firm to stand out in the online crowd. At the time this was
written, YouTube is the 2nd largest search engine in the World, only to Google.
Studies show that less than 30% of content on any given page is actually read, but
the average website visitor will engage with a video for almost 3 minutes! Video
captures attention and keeps people engaged.
As a lawyer, you can create a YouTube channel with a series of videos that talks
about your areas of expertise and specific scenarios or value points that you think
your potential clients may be interested in. In the digital-age, it’s easier than you
think to create a quality video that will help bolster your law firm’s legitimacy, build
your brand and set yourself apart from your competition. Heck, the quality
Video Marketing
of today’s cell phone cameras can record incredible high-quality pictures and videos
that can be cut and edited resulting in amazing marketing videos.
Why Is It A Useful Marketing Strategy?
Video is eye catching, dynamic and way more engaging than written content. Have
you ever sent a text or email that was not properly received or understood in the
tone you intended? Your content is no different, your message can get lost in
translation if you’re relying on text alone. Video marketing is more fluent and
engaging, it’s something that will be understood exactly the way you intended it to
be, over and over again.
There are several studies that show video ads are twice more likely to get
click-throughs than still images. Additionally, many search engines are now indexing
videos as part of their search results which means that videos are becoming
important to SEO.
How Can It Be Implemented In Marketing Your Law Firm?
With videos, you can get really versatile in terms of the route you choose. Believe it
or not, you can get high quality videos for the fraction of a cost that your spending
on traditional advertising. Just as in the past, content moved from text, to text and
images, to television and video. Online marketing is starting to require online video
both to capture and engage potential clients as well as help drive their
search engine marketing efforts.
It can be something as simple as an introductory video to connect with your
audience, show your expertise and start building your brand. Better yet, you could
get a customer testimonial from a satisfied client who describes their experience
with your firm, and why they are happy with your services.
Another route you could go is through whiteboard or animation explainer videos.
These videos usually contain short pitches about your company, who you are, what
you do and most importantly how the client will benefit from using your services.
Additionally, for those who want to spend a little bit more, you could have a
professional spokesperson hired to do a quick pitch for your law firm or to promote
any of your specific services. Although a professional spokesman may cost a bit
more, it’s more engaging and you are able to sell emotion, emphasis and other
related things that often get lost in translation through plain text or images.
Video marketing achieves various important goals. First, it personalizes your law
firm while simultaneously engaging your prospective clients. Second, it ensures that
your message is clearly delivered and not lost in translation, which happens all the
time with text and images. Lastly, it’s something that most of your competitors are
not doing, and when done correctly, can really separate you in terms of trust and
brand recognition.
SEO (Search Engine Optimization)
In a layman’s terms Search Engine Optimization or SEO stands for “showing up on
Google”. SEO in itself is an esoteric topic in the realm of online marketing. If SEO is
a primary part of your online marketing plan, the best advice is to hire an expert.
However, it’s important for you to at least know what it is and learn some of the
basic principles.
Why Is It A Useful Marketing Strategy?
The Google search engine constantly searches the Internet for content (web pages,
text, images, video, etc.) and attempts to index it against search keywords and this
process is known as crawling. SEO is the deliberate process of making your content
found by Google and showing up as far up the list on a search page as possible.
SEO (Search EngineOptimization)
It’s important to also note that the search engines use constantly changing
algorithms in order to constantly get better at finding the most relevant content in
regards to the keywords and keyword phrases people search. They also use these
algorithms to detect “black hat” or spammy techniques that people use to cheat the
system and try to rank higher in the search engines using unethical practices. This is
why it’s extremely important to hire a professional for this kind of work and it’s
definitely worth paying top dollar for.
For a law firm, the goal of an SEO initiative is for web pages, blog posts, and your
website in general to help you show up at or near the top of a relevant Search
Engine Result Page.
You can even set up a local SEO keyword strategy which means the keyword is
based upon the location of your business. For example, “divorce lawyer, San
Antonio, Texas."
Here are a few statistics from Google to show you the importance of local SEO:
20% of all search queries are for local businesses
40% of all mobile searches are for local businesses
50% of mobile searches for local businesses are followed by a visit or another
type of contact
97% of consumers search for local businesses online – only 3% are not
searching online
These are compelling numbers to show you the importance of local keyword
optimization.
How It Can Be Implemented In Marketing Your Law Firm
You need to do your keyword research for local keyword terms that you want to
rank for and then build your website around these terms. However, you need to
know that the act of SEO is an ongoing process and it can only be achieved through
a combination of:
Content publishing (blogs and articles)
On-site optimization – this is making sure that every page and post on your
website is optimized to be found and ranked by Google and other major search
engines
Various Off-Site Strategies such as link-building, which is generating quality links
from other relevant sites to your site
A key thing to know about SEO is that it’s a long game. The moment you begin
executing an SEO campaign, it can approximately take 6 months before you start
seeing results, that is, increased traffic and lead generation. But once you conduct
the campaign successfully, the results often last and pay dividends on an ongoing
basis.
One thing to understand is that SEO is an art and a science and it is more
than simply writing and publishing blogs every week. For most law firms, it's ideal
to hire a legal marketing agency to plan and execute an ongoing SEO strategy.
Before you begin your SEO efforts, make sure you choose the right range of
keywords that you need to target. Ideally, each page on your website should be
targeting anywhere between 1 to 3 keywords. When conducting your research, you
should assess keywords based on local volume, competitiveness and relevance. At
the same time, you need to keep in mind that there is no point in targeting
keywords that are rarely searched for.
If your law firm ranks high on Google’s search engine, you’ll more than likely start
directly experiencing more traffic, more leads and a bigger case load!
Email Marketing
Email has been around FOREVER in terms of the internet and it’s not only
surviving, but it’s thriving. The simple reason for the success of email is because of
its engagement, it’s value and it’s convenience. When you’ve got someone’s email
address, it becomes a direct way of communicating and engaging with that person
on a one-to-one basis and it certainly involves some level of trust.
Why Is It A Useful Marketing Strategy?
There’s a big demographic of people out there who enjoy reading about various
aspects of our legal system, researching various different legal niches, preferred
legal blogs for law students, etc. The list goes on and on.
If you’re content is quality enough to start capturing emails, it becomes an easy
source of income down the line. If you can generate a list of highly targeted people
who enjoy hearing from you and give you permission to communicate with them,
Email Marketing
your building loyalty and a follower base.
This is where you begin nurturing your leads through email marketing. Maybe you
send them the niche relevant legal articles, interesting cases, or better yet,
something like “Weekly Legal Tips” or another type of legal newsletter.
The goal is to keep them informed and engaged while building trust and keeping
your law firm in their mind. It’s permission marketing.
The results of email marketing can take some time, especially at first if you don’t
know what you’re doing yet. But over time, you’ll start to see the results of your
efforts and start building your followers. Today, it's easier than ever with viral
marketing tools that generate massive amounts of leads through social sharing and
contest style competitions. These can be a great way to quickly get the word
out about your law firm.
Email marketing is also a great skill to leverage an additional stream of income. You
have the opportunity in today’s day and age to easily brand yourself, create ebooks,
digital documents, online courses, paid webinars and so on, all which are digital
products/services that require nothing but the work they take to create. With the
use of your email list, you can sell these products at the click of your mouse with an
email blast to generate passive income.
How Can It Be Implemented In Marketing Your Law Firm?
There are 3 simple steps to an effective email marketing campaign:
You need to sign up for an email marketing service like MailChimp or Aweber
(there are various other services out there both FREE and PAID)
You should have some sort of “lead magnet” such as an ebook, free consulation,
etc. in exchange for email address (your value prop)
You should have multiple calls to action on your website where people can
subscribe to your email list
You should send out monthly or at least quarterly emails to your entire list. You
can share updates from your law firm, the new content that you have published,
the cases that you have won or new attorneys that you have hired. Keep the
tone personal and friendly, not overly serious.
Social Media Marketing
Social media is not just for catching up with friends. It is an incredibly powerful tool
for online marketing where it combines several other online marketing channels
into one single platform.
Every social media platform that you use is yet another online presence and
representation of your law firm and brand, just as your website. But social media
goes further and allows you to engage with your audience at a more personal level,
much like email marketing. It’s extremely important to note that each social media
channel has it’s own culture and you should be producing content “native” to each
platform if you want to be successful.
For instance, Twitter is more short form and everyone’s welcome expected to
engage with everyone. Facebook can be used for more long form content and is a
little more personal than Twitter. LinkedIn is for professionals and should be treated
as such. I think you get the idea. If you choose to take control of your own social
Social Media Marketing
media marketing efforts, it’s important you understand each respective platform
and the best ways to communicate and engage on those platforms.
Why Is It A Useful Marketing Strategy?
Social media should be an integral part of your legal firm’s online marketing
strategy. You should create pages for your law firm on LinkedIn, Twitter, Facebook,
Google+, YouTube, and even Instagram, which is rapidly becoming one of the most
important social networks on mobile devices. You can share all the content you
produce on your website and other interesting content that’s relevant to your
audience base. All your content can be easily repurposed and spread
NATIVELYacross each social media platform. My advice would be to focus on one
platform at a time if you choose to do your own marketing, so you really begin to
learn the platform and give it a fair shot before deeming it successful or
unsuccessful. If you’re a novice and you jump into trying to market across several
new platforms at once (that you don’t
yet understand), it could be a waste of time and money, especially if you’re running
ads.
Much like email marketing, the effects probably won’t be immediate but over time
you will build a following of potential clients who will trust you and feel
comfortable calling your firm or referring it to somebody next time the need arises.
With tools such as Referral SaaSquatch, it can be extremely easy to generate high
quality leads in abundance in today’s digital world. After all, word of mouth is the
best form of marketing!
How It Can Be Implemented In Marketing Your Law Firm
Each time you write a new blog, a new whitepaper or record a new video, you can
simply push it out via social platforms to increase the visibility. If there is a common
question or interest that a number of your clients and prospects have, create a
YouTube video and explain it and then send them a personal email letting them
know you just posted it and think they may be interested. You should also be
actively engaging with people and building relationships with other online
influencers.
By and large, social media marketing holds tremendous opportunity to market and
brand your law firm if done correctly. News travels as quick as someone can take a
picture or type a text in today’s world and simultaneously, everything has the ability
to go viral and start trending if it catches enough eyes or is interesting or shock
worthy enough.
Thank You for Reading The Legal Marketing Beginner’sGuide!
We want to thank you for taking your time to read through the book. We hope that
this ebook has helped you to realize just a few of the various ways to marketing
your law firm online. If you implement these strategies correctly, you will start to
see dramatic results.
The top law firm’s in the country are all utilizing most, if not all of the strategies
above. It is our hope that this introduction book gives you some key takeaways and
opens your mind to new ideas, opportunities and possibilities.
If you have any questions or feedback about the book, reach out and connect with
us on social media or shoot us as email. We would love to hear from you about any
suggestions or other marketing strategies that you have successfully applied to
your law firm.
If you want any help developing your law firm’s marketing strategy, contact us at
BW Legal Consulting. We look forward to hopefully having the chance to show you
why we are the best at what we do.
Thanks For Reading!
Bonus Page
A Custom Curated List Of Our Favorite Tools & Resources
Marketing Tools:
Ninja Outreach (influencer marketing tool)
PixelMe (Retarget on every ads platform all the people who clicked on your link
by using a retargeting pixel on every link you share)
King Sumo (viral give-a-way)
Vyper.io (viral marketing tools)
Ispionage (Spy On Your Competition – PPC & competitor research tool)
Webinar Ninja (webinar software)
Buzz Sumo (find the most shared content & key influencers)
App Sumo (products to help you succeed in business & life)
Aweber (my preferred email marketing service)
Other Recommended Tools:
Wise Stamp (email signatures and more)
Air Story (writing software – turn notes and research into blog posts)
Beacon.by (create professional lead magnets in minutes)
Docusign (esignature and online document signing)
Top Recommended Tools &Resources
Dropbox (personal cloud hosting service)
WealthFront (automate your planning and investing)
Pocket (save articles to pocket to view later, even offline!)
Evernote (capture, share & organize notes from anywhere)
Grammarly (free grammar checker – eliminates grammatical errors/enhances
writing)
Momentum (chrome extension – personalized dashboard that prioritizes tasks)
Simple Note (note taking app – simplest way to take notes)
Teachable (create and sell your own online courses)
Egnyte (file sharing and content governance)
Live Chat (premium live chat software and virtual help desk for businesses
Amplifr (social media scheduling w/ROI analytics
Grum (instagram scheduling from your computer)
Quuu (hand curated content suggestions for social media)
Sumo Plugin For WordPress (the best website traffic tools)
Stepshot Guides (Makes it easy for you personally: to create software-based
learning materials )
Design Bold (photo editor/design studio)
Canva (photo editor/design studio)
SEO Resources:
SEO Centro (SEO research tool)
Jaaxy (my preferred keyword research tool)
Long Tail Pro (my preferred keyword research tool for long tail keywords/PPC)
Lingdingi (landing page builder for non-programmers)
XML Sitemap Plugin (improve seo with xml sitemaps for WordPress plugin)
Website Auditor (Making optimized web pages has never easier - Get first-rate
SEO advice and promote your sites like an SEO expert)
All In One SEO Pack Plugin (Features like XML Sitemaps, SEO for custom post
types, SEO for blogs or business sites, SEO for ecommerce sites, and much
more.)
Google Analytics for WordPress by MonsterInsights Plugin (Integrate Google
Analytics to your WordPress website)
Learning:
Udemy (online courses for just about anything)
Lynda (online course – learn software, creative & business courses)
Coursera (take the world’s best courses online)
Health/Focus
Four Sigmatic Mushroom Coffee (regular coffee never stood a chance!)
Brain FM (music for the brain)
Onnit Alpha Brain (food for thoughts – memory & focus)
Head Space (meditation made simple)
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BW Legal Marketing is a full service digital marketing firmthat specializes in marketing for lawyers and law firm web
design. All our services from marketing, designing andbranding are 100% customized to each client. Our legalmarketing experts are here to drive results and establish
long term partnerships with our clients.
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