Strategies for Innovation Sourcing

30 August 2007

Paul McGowanCenter for Innovative Technology

Herndon, VApmcgowan@cit.org / 703-689-3070

Strategies for Innovation Sourcing

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CIT accelerates the next generation of technology CIT accelerates the next generation of technology and technology companiesand technology companies

Our objective is to be nationally recognized as the premier provider of services Our objective is to be nationally recognized as the premier provider of services that accelerate technology developmentthat accelerate technology development

Corporate Mission

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Agenda

• Critical Questions

• CIT Connect Overview

• Case Studies

• Next Steps

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Critical Questions:

• What are your sources of innovation?• How are you taking advantage of new sources

of R & D Investment ?• How are you navigating the innovation

bazaar?• How do you – cost effectively - reach

potential solutions that may not know about you?

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The Innovation Sourcing Challenge

• There is not a shortage of ideas. The challenge is in finding the good ones and the right ones …

Case Study 1:-6,000 ideas yielded 100 marketable ideas

(Consumer Products)

Case Study 2:-3,000 candidates yielded 15 applicable technologies

(Intelligence Agency)

… and quickly bringing them into the government sector

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The Importance of Innovation Sourcing Continues to Grow

0

10

20

30

40

50

60

70

80

1981 1989 1999 2001

Year

Pe

rce

nta

ge < 1,000

1,000 - 4,999

5,000 - 9,999

10,000 - 24,999

25,000+

Innovation is migrating from government/corporate labs to small businesses

U.S. Industrial R&D Spending by Size of Enterprise

Num of Employees

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CIT Connect

• Act as an Innovation Intermediary for specialized technology markets– Our customers are developing very specialized systems– Typically Government and high technology industries– A range of technologies (not all IT)

• Facilitate access to innovation outside of customers’ normal R&D supply chains– Leverage CIT’s relationships with small businesses, universities,

domain experts, government research labs– Support customers’ technology insertion efforts– CIT serves as a trusted neutral party: long-established non-profit

• Structured primarily as a fee-based service– Direct sales to technology consumers– Partnering with system integrators for technology insertion within

large development efforts– Secondary focus on supporting small technology businesses

(generally supported by 3rd party)

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What’s the value?

• Acceleration of technology adoption– Maintenance and diffusion of knowledge about novel

technologies via innovation networks– Brokering between providers and consumers

• Planning and decision support for technology adoption– Technology intelligence and forecasting– Vendor evaluation, risk management– IP Analysis

• Delivery of new cost / performance capabilities– Technology shaping

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1. Requirements Definition & Future

Visioning

3. Technology & Business

Classification & Assessment

5. Initiate Technology Assimilation

2. Technology Sourcing &

Identification

4. Develop Technology

Recommendations

Connect Process

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CIT Select Credentials

Analysis of 3,000 technology companies across 4 target interest areas

Development of specific research capabilities in Forensic Science

Governor’s conference on campus security for Virginia colleges and universities

Development of a research framework and market analysis for Biometrics

Management of CPP program for selected SBIR companies

Program Management of Innovative Coastal Observation project leveraging unmanned vehicles and internet data access

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Case Study: Conductive Inks

Client Goals:

• Technology Landscape assessment supporting rapid operational prototyping

• Broad picture for multiple operational applications

Results:

• Successful execution

• 26 applicable companies

• 34 additional relevant technologies

• IP landscape

Schedule:Project Characteristics:• Well defined technology area

• Applied structured Connect process

• Executed by Connect team,leveraging internal and external resources

2 wks 8 wks

Req’ts

Sourcing

Analysis

Report

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Case Study: NTIP

Client Goals:

• Technology Analysis for multiple IT requirements

• “Over the transom” approach with little visibility into end use

Results:

•Initial universe of 3000+ companies

• 16 companies invited for further talks by the customer

• 6 directly into procurement

Schedule:Project Characteristics:• Multiple Technology Areas

• Applied structured Connect process

• Wide ranging sources of innovation

6 mo

Req’ts

Sourcing

Analysis

ReportReview

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Case Study: DARPA MPP

Client Goals:

• Support high potential companies in transition from R&D to Development

Results:

• Current effort

• Six companies identified to date for inclusion

Schedule:Project Characteristics:• Diverse Technology Areas

• Manufacturing technology support

• Competitive intelligence

• Market identification

• Define repeatable process

12 mo

Req’ts

Sourcing

Analysis

Report

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Case Study: ONR Rapid Tech Transition

Client Goals:

• Assess state-of-the-market in portable physical screening systems

Results:

• Identified 20 ‘best fit’ technologies

• Outlined relevant Intellectual Property / Patent landscape

Schedule:Project Characteristics:• Examine complete systems

• Determine relevant components

• Raised awareness of USMC preferred approach

15 days

Req’ts

Sourcing

Analysis

Report

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Case Study: Campus Security Alert Systems

Client Goals:

• Consolidate and rank requirements across over 60 Virginia Universities

• Source, analyze and rank potential solution providers

Results:

• Developed standard, common and divergent requirements

• Developed detailed database on over 100 solutions and campus solutions

• Screening process for solutions

Schedule:Project Characteristics:• Representative client survey

• Source relevant knowledge capital

• Categorize and rank requirements

• Develop analysis model and framework for solution providers

24 days

Req’ts

Sourcing

Analysis

Report