Strategies for Cloud-based Analyticsdata is a frontrunner in migrating to the cloud (51%). Low priority is given advanced analytics (24%) or customer journey data sets (23%). 51% 33%

Summary Results | December 2017

Strategies for Cloud-based Analytics

Survey Summary

▶ Between October and November 2017, Gatepoint Research invited selected IT executives

to participate in a survey themed Strategies for Cloud-based Analytics.

▶ Candidates were invited via email and 75 executives have participated to date.

▶ Management levels represented are predominantly senior decision makers: 4% hold the

title CxO, 11% are VPs, 71% are Directors, and 14% are Managers.

▶ Survey participants represent firms from a wide variety of industries including

manufacturing (general, primary and high tech); financial services; wholesale and retail

trade; business and consumer services; healthcare, media, mining, utilities, and telecom

services.

▶ Responders work for firms with a wide range of revenue levels:

▪ 88% work in Fortune 1000 companies with revenues over $1.5 billion;

▪ 7% work in Large firms with $500 million to $1.5 billion in revenues;

▪ 5% work in Mid-Market companies with $250- $500 million in revenues.

▶ 100% of responders participated voluntarily; none were engaged using telemarketing.

Executive OverviewSure, migrating to the cloud can generate significant financial advantages over maintaining in-

house facilities…but that’s not the most enticing aspect of cloud-based data. Far more important is

the organizational agility to be gained when data and applications can be stored, used, and

analyzed within such a dynamic and almost limitlessly definable ecosystem.

In the real world are organizations seeing and reaping these possibilities?

This survey asks respondents to report:

▶ How far along is their organization in migrating data and applications to the cloud – and why

are they moving?

▶ What varieties of data sets and applications are being migrated?

▶ What obstacles or concerns hinder their adoption of the cloud?

▶ What public platform(s) do they use?

▶ How much data do they need to analyze?

▶ Are they using a cloud-based advanced analytics solution? How much importance do they

attach to having advanced analytical capability within the cloud?


Copyright ©2017 Gatepoint Research. All rights reserved. This report is the sole property of Gatepoint Research and may not be used, reproduced or redistributed in any form including, but not limited to, print & digital form without express written consent of Gatepoint Research.

Which of these applications or data sets are already cloud-

based in your organization?

Not too surprisingly, respondents report that within their organizations operational data is a frontrunner in migrating to the cloud (51%). Low priority is given advanced analytics (24%) or customer journey data sets (23%).

51%

33%

31%

31%

29%

27%

25%

24%

23%

0% 10% 20% 30% 40% 50% 60%

Operational data

Business intelligence

Website metrics

Transaction data

Supply chain data

Data warehousing

Social media data

Advanced analytics

Customer journey data



What are the reasons your organization has moved (or is

considering moving) to the cloud?

Respondents reveal their top two motives for moving to the cloud are greater agility 67%) and cost considerations (61%).

67%

61%

44%

41%

35%

31%

12%

0% 10% 20% 30% 40% 50% 60% 70%

To be more agile; to scale up and down as needed

To reduce costs

To have the most modern infrastructure

To eliminate on-premises equipment

To do things we couldn't do before

To shift from a CapEx to an OpEx model

Mandates



Is your organization planning to move any of these

applications or data sets to the cloud?

In the near future, top contenders for migration to the cloud are business intelligence (45%), advanced analytics (40%), and data warehousing (36%).

45%

40%

36%

29%

29%

27%

24%

20%

15%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Business intelligence

Advanced analytics

Data warehousing

Transaction data

Website metrics

Operational data

Customer journey data

Social media data

Supply chain data



When will your organization begin moving additional data sets

or applications to the cloud?

Among those surveyed, over two thirds report they are already engaged in or actively planning the process of moving data or applications to the cloud within a year.

38%

11%9%

8%

13%

32%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

We're in the processnow

Within the next 3months

In 3 to 6 months In 6 to 9 months In 9 to 12 months In a year or more;no immediate plans



Does your organization have any concerns about moving to

the cloud?

Asked what concerns they have with moving to the cloud, more than half of all respondents cited security worries. Almost a third also saw political barriers within their organizations as a hindrance to transitioning to the cloud.

55%

28%

24%

17%

13%

0% 10% 20% 30% 40% 50% 60%

We're worried about security

There are political barriers

in our organization

We don't have the skills

or knowledge needed

We don't know if it

will work for us

We don't have financial

commitment to change



What is your organization's current or planned public cloud

platform?

Among organizations involved in the survey, the two most-used public cloud platforms – by wide margins – are Microsoft Azure (54%) and Amazon Web Services (50%).

54%

50%

18%

14%16%

0%

10%

20%

30%

40%

50%

60%

Microsoft Azure Amazon Web Services Oracle Cloud IBM Cloud(SoftLayer/Bluemix)

Google Cloud Platform



How much data does your organization need to analyze?

Nearly half of respondents report their organization needs to analyze in excess of 20 TB of data.

21%

17%16%

43%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

5 TB or less 5 to 10 TB 10 to 20 TB More than 20 TB



How important is it to your organization to have high performance or advanced analytics in the cloud? (Rate 1 to 5, 1 = unimportant, 5 = highly important)

82% of respondents characterize advanced analytics in the cloud as “important” to “highly important” to their organizations.

Unimportant Highly important

7%

4%

13%

30%

39%

3%0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

1 2 3 4 5 N/A



Profile of Responders:

Industry Sectors

Responders represent a wide variety of industries.

FINANCIAL SERVICES

19%MFG - HIGH TECH

15%

RETAIL TRADE

14%

MFG - GENERAL

10%

TELECOM SERVICES

8%

HEALTHCARE

5%CONSUMER SERVICES

5%WHOLESALE TRADE

5%

BUSINESS SERVICES

4%

MEDIA

4%

TRANSPORTATION

4%

MFG -

PRIMARY

3%UTILITIES

3%

MINING

1%

Other

15%




Revenue

88% of those surveyed work in Fortune 1000 companies with revenues over $1.5 billion.

>$1.5billion

88%

$500 million - $1.5

billion

7%

$250 - $500 million

5%




Job Level

86% of those surveyed hold executive level positions in their organizations.

CxO

4% VP

11%

Director

71%

Manager

14%



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Documents

Strategies for Cloud-based Analyticsdata is a frontrunner in migrating to the cloud (51%). Low priority is given advanced analytics (24%) or customer journey data sets (23%). 51% 33%