Peter Semple’s résumé Page 1 of 2

S U M M A R Y E Strategic Marketing Specialist with a strong background in designing creative brand promotion

strategies, currently in search of a new role that will draw upon expertise in leadership, communications, public relations, research, project management, and will provide opportunities for further professional contributions and development.

H I G H L I G H T S O F Q U A L I F I C A T I O N S E A leader in integrated marketing strategies, able to leverage business and produce optimized revenue. E Highly skilled in extracting insight from campaign data, identify relevant trends, and provide

recommendations to enhance and exceed client objectives. E Multifaceted expert in providing “best practice” solutions in high-performance environments. E Proven ability to improve brand identity and increase visibility of any product, service, or campaign. E Proficient in building and maintaining long-term relationships with key decision-makers and influencers. E Persuasive negotiator, confident in interactions across all hierarchies. E Technical expertise: Google AdWords � Search Engine Optimization (SEO) � Search Engine Marketing

(SEM) � Pay Per Click (PPC) � Email Marketing � Content Marketing � Social Media Marketing � Affiliate Marketing. MS Office Suite (Word, Excel, PowerPoint).

C O R E C O M P E T E N C I E S

− Visionary Strategic & Tactical Planning − Strategic Communications − Brand Development/Expansion − E-Commerce/Social Media Marketing − Market Research/Data Analysis/Forecasting − Budget Administration and P&L Management

P R O F E S S I O N A L B A C K G R O U N D RIGHT HAND PLANNING – Boston, MA - Los Angeles, CA -------------------------------- Jul. 2009 – Present O w n e r / I n t e r n e t M a r k e t i n g C o n s u l t a n t a Consult on marketing objectives and identify and develop corporate and brand communication strategies

for small and medium sized businesses (SMBs). a Conduct research on clients’ markets and competitors to comprehend company position and buyer

motivation a Oversee formulation and implementation of strategic marketing plans based on clients’ business

objectives through online and offline marketing strategies such as PR, events, copywriting, search engine optimization (SEO), search engine marketing (SEM), social media and content marketing, blogs, email marketing and PPC campaigns

a Produce presentations, generate analyses and prepare progress reports for clients’ use in evaluation and approval of business development plans and programs.

a Source vendors and negotiate contracts with a win-win context in mind, to ensure proper tools and supplies are available for smooth and on time delivery of each project.

a Stay current on current marketing trends and compose and curate content for company’s marketing blog (http://righthandplanning.com/marketing-news) and social media accounts on Facebook, and Twitter

CONILL ADVERTISING – Los Angeles, CA ------------------------------------------------ Apr. 2008 – Jun. 2009 F r e e l a n c e D i g i t a l P r o d u c e r a Redesigned Toyota.com website under tight deadlines. Reviewed, consolidated, and delivered new

content; supervised and administered necessary changes to digital assets: copy, images, animations, and functionality. Regularly submitted progress reports to Toyota for approval.

a Tracked progress and identified bottlenecks to report at project status meetings, created project management process adopted by Toyota, Saatchi & Saatchi, and iCrossing.

a Oversaw development of T-Mobile digital (interactive) banner ads & Toyota Yaris mini site. Supervised creation of digital content from creative concept to completion.

a Interfaced with creative department, client and vendors. Oversaw production of digital assets, adherence to creative and technical specs, and on-time delivery of projects.

P E T E R M C K A Y S E M P L E El Segundo, CA 90245 – (310) 464-7609 – petesemple@mac.com

Peter Semple’s résumé Page 2 of 2

ALL WAYS PAINTING & DECORATING INC. – Los Angeles, CA -------------------- Aug. 2006 – Mar. 2008 M a r k e t i n g D i r e c t o r a Formulated cost-effective marketing strategies to increase and improve revenue consistency. Secured

high-end design clients and cultivated relationships with companies such as Big Lots, Kroger, and Costco. a Prepared prospective accounts database and executed effective on-site marketing techniques to be

implemented by sales team and other staff members. a Researched and identified relevant networking events for sales staff and management to attend. a Designed new ways to successfully personalize and differentiate brand on website. a Nurtured and enriched all external perceptions of company conducive to growth of market share. CELLULAR ABROAD – Playa del Rey, CA --------------------------------------------------- Mar. 2003 – Jul. 2006 M a r k e t i n g D i r e c t o r a Supervised staff and streamlined marketing operations during company’s rapid growth phase from a

three-person home-based business to a leading multimillion-dollar cell phone rental operation. a Devised and implemented effective marketing campaigns using search engine marketing (SEM), affiliate

marketing, and public relations to develop and promote awareness, build trust, and increase sales. a Secured online affiliates and inbound links (i.e. Side Step, Virtual Tourist, and Johnny Jet) through

original content composition rich in keywords, and through creation of a CPA Commission Program. a Composed and disseminated press releases resulting in media coverage and product reviews from SF

Chronicle, MSNBC, and Rudy Maxa. a Conducted two live interviews with a radio travel program. CALIFORNIA COMPARE INSURANCE AGENCY – Berkeley, CA ----------------------- Feb. 2002 – Mar. 2003 M a r k e t i n g C o n s u l t a n t a Implemented marketing strategies including organizing, promoting and conducting seminars to educate

prospective clients, build trust and secure follow up appointments in limited-time sales window. a Presented Medicare supplement insurance options to groups of senior citizens transitioning from HMO

coverage; ensured maximum enrollment during a limited two-market opportunity. a Guided clients in making informed decisions related to Medicare supplement insurance products. a Used seminar to book individual appointments for prospective clients to explain options and secure sales. GOLDEN GENESIS COMPANY – Golden, CO ----------------------------------------------- Jun. 1996 – Jul. 1999 [Note: Merged with KYOCERA INTERNATIONAL, INC.] A c c o u n t M a n a g e r a Oversaw sales, project development and delivery of short and long-term solar power projects for 46

commercial/industrial accounts. a Liaised between in-house engineers, buyers, and end users. a Represented company at tradeshows and conducted product presentations to resellers and end users.

A C A D E M I C B A C K G R O U N D / C R E D E N T I A L S UNIVERSITY OF COLORADO BOULDER – Boulder, CO M a s t e r o f A r t s D e g r e e --------------------------------------------------------------------------------------- 2001 a Integrated Marketing Communications (IMC) B a c h e l o r o f S c i e n c e D e g r e e ------------------------------------------------------------------------------ 1996 a Journalism and Mass Communication

C O M M U N I T Y C O N T R I B U T I O N S a Actively manage Playa Westchester Hub Facebook Page to share community news and events.

R E F E R E N C E S / R E C O M M E N D A T I O N S a Outstanding references available upon request. a LinkedIn Profile – http://linkedin.com/in/petesemple