11/6/12%

1%

Strategic)Speed©)How)to)Use)Your)Brain)to)Get)to)Your)Financial)Goals)

Faster)by%

Srini%Pillay,%M.D.%CEO:%NeuroBusiness%Group%(NBG)%

Assistant%Clinical%Professor:%Harvard%Medical%School%Invited%Faculty:%Harvard%Business%School%

AwardLwinning%author:%Life%Unlocked:%7%RevoluSonary%Lessons%to%Overcome%Fear%Author:%Your%Brain%and%Business:%The%Neuroscience%of%Great%Leaders%

%

QuesSons%How%can%you%work%faster%and%with%greater%

efficiency%toward%your%goals?%%

Change%=%AcSon% Can%you%speed%the%brain%up?%

!  Clarity%

!  Unity%

!  Agility%

Strategic%Speed%(Davis%et%al.,%2010)%

Current%AssumpSons%

11/6/12%

2%

You%are%here%financially% You%want%to%be%here%

Going%at%a%snail’s%pace%5%YEARS%

GET%TO%YOUR%GOAL%FASTER%1%YEAR%

BRAIN%CLARITY%The$first$principle$is$that$you$must$not$fool$yourself$and$you$are$the$easiest$person$to$fool.$$

Richard%Feynman%Nobel%Prize:%Physics%1965%

11/6/12%

3%

ImplicaSons%! Your%brain%makes%up%informaSon%

! You%need%some%kind%of%checkLin%system%always%

! External%verificaSon%macers%

�# � *'0(�0.��!! �/��#�/��*�4*0�/�& �2$/#�4*0�2# )�4*0�%*0-) 4�!*-/#�$)/*�/# �0)&)*2)�

�#�/ 1 -�4*0���)��*��*-��- �(�4*0���)��� "$)�$/���*'�) ..�#�.�" )$0.��+*2 -��)��(�"$��$)�$/��$

�* /# � � '!�+*.. ..$*)��2�- ) ..�� $)"��0-- )� -�$

�#�/ 1 -�4*0���)��*��*-��- �(�4*0���)��� "$)�$/���*'�) ..�#�.�" )$0.��+*2 -��)��(�"$��$)�$/��$

�* /# � � '!�+*.. ..$*)��2�- ) ..�� $)"��0-- )� -�$

Brain%clouds%

Types%of%clouds%

11/6/12%

4%

Possibility%index%variables%!  Burnout%!  %Being%Lost%!  %Giving%up%or%Difficult%!  %CondiSoning%!  %Depression%or%Anxiety%!  %Biased%acenSon%!  %Difficulty%imagining%

What%other%clouds?%

Absence%of%disSncSon%

Psychological%Traps%

�)�#*-$)"�

�-*�' (��$�. ���4�$)$/$�'�$)!*-(�/$*)�

�-*)/*�+�-$ /�'���// )/$*)�'��

Solution$Stay$forward$oriented$

�)�#*-$)"�

Example%

If%you%suffer%from%an%immediate%loss%in%your%new%venture,%you%may%give%this%iniSal%informaSon%undue%weight%as%a%“signal”%rather%then%informaSon%%

11/6/12%

5%

�/�/0.�,0*�

�-*�' (���$)/�$)$)"�� .+$/ �� // -��

�'/ -)�/$1 .�

�/-$�/0(��� 2�-���

�/�/0.�,0*�Solution$

*)./�)/�0+��/$)"�6���#�)" �- '�/$1 �/*�"*�'�

Example%

!  Are%you%taking%more%calculated%risks?%

%!  Are%you%leveraging%

uncertainty%into%necessity?%%

�0)&��*./�

�-*�' (�� -+ /0�/ �+�./�($./�& .�

�) �*!�/# �.��� ./�' ..*).�*!�#$./*-4�$.�/#$.��!�2 71 �� )���(�**5' ��'*)"� )*0"#��2 �/ )��/*�- % �/��)4� 1$� )� �*!�/# ���(�**5' ��� 7- �)*�'*)" -�$)/ - ./ ��$)�!$)�$)"�*0/�/# �/-0/#���# ���(�**5' �#�.���+/0- ��0.���/7.�.$(+'4�/**�+�$)!0'�/*���&)*2' �" �� 1 )�/*�*0-. '1 .��/#�/�2 71 �� )�/�& )���)� �4*0�"$1 ����#�-'�/�)�+*2 -�*1 -�4*0��4*0��'(*./�) 1 -�" /�$/����&���

�-'���"�)�

�)/ -$*-�$).0'����(�� ���� ��� "- /��

Solution$Regret$after$disappointment$

�0)&��*./�

11/6/12%

6%

Example%

If%you%suffer%from%an%immediate%loss%in%your%new%venture,%you%need%to%as%yourself:%would%it%be%becer%to%cut%my%losses%now%and%change%course?%%%

*)!$-($)"� 1$� )� �

�-*�' (���/$*)�'$5�/$*)�

�)! -$*-�!-*)/�'��( �$�'�����1 )/-�'�./-$�/0(������������������������ '!�1.��*/# -���

Solution$Good$for$me$vs.$$

Good$for$the$situation$

*)!$-($)"� 1$� )� �

Example%

Ask%yourself:%could%I%be%raSonalizing%my%failures%so%far?%If%so,%how%and%how%can%I%change%this?%%

�-�($)"�

�-*�' (�� $)"�/#$)".�*) �2�4�*)'4�

� ���� �� *)!'$�/��

Solution$Multiple$reframing$

�-�($)"�

11/6/12%

7%

Example%

Seeing%failure%as%a%loss%rather%than%an%opportunity%%

�1 -�*)!$� )� �

�-*�' (��.$)"��*)!$� )� ��.���( �.0- �

����� ��( �$�'�/ (+*-�'����������� '$)"��-�$)���

Solution$Short=term$rewards$

Filling$the$gaps$

�1 -�*)!$� )� �

Example%

Ask%yourself:%If%my%confidence%were%misleading,%what%would%this%mean?%%

�-0� )� �

�-*�' (��3� ..$1 ��-�&$)"�

�(4"��'����).0'���� �-��

Solution$Unconscious$fear$

�-0� )� �

11/6/12%

8%

Example%

Can%you%increase%the%“trial%Sme”%and%give%yourself%fully%to%it?%%

� ��''��$'$/4�

�-*�' (��$./-��/ ���4��-�(��

���� ���#*-/�/ -(�( (*-4��

Solution$What$else$besides$drama?$

� ��''��$'$/4�

Example%

High%drama%vs.%high%importance%%

Psychological)Traps) Brain)Regions)to)Consciously)Ac@vate)

or)Control)Anchoring% AcenSon%Recallability% ShortLterm%memory%Prudence% Fear%and%Anxiety%Sunk%cost% Regret%Framing% Conflict%

Overconfidence% EmoSon%Confirming%evidence% Self%vs.%other%

Status%quo% Reward%

Brain)Regions)to)Consciously)Ac@vate)

or)Control)

Ques@on)

AcenSon% What%else%do%we%know?%

ShortLterm%memory% High%drama%vs.%relevance?%

Fear%and%Anxiety% Am%I%being%overly%cauSous?%

Regret% Do%I%need%to%regret%my%acSons?%

Conflict% How%else%can%I%see%this?%

EmoSon% What%do%I%feel?%

Self%vs.%other% Who%else%does%this%impact?%

Reward% Do%I%need%to%give%up%feeling%good?%

11/6/12%

9%

*)�'0.$*)�•  '�-$/4�$)�'0� .��.. ..( )/�0.$)"�/# �+.4�#*'*"$��'�/-�+��# �&�'$./��.�2 ''��.���/$*)���. ��(*1 ( )/�

•  �*$)"�/# . �.$(0'/�) *0.'4�$.�$� �'�Unity%

Why%include%relevant%others?%

Unique$Insights$$Team$commitment$

Unique$Insights$$Accountability$ Team$

11/6/12%

10%

Team:$Brains$ Team:$Conscious$Brains$

Team:$Unconscious$Brains$Empathy$

Listening$to$each$other$$as$separate$beings$

When$something$is$going$on$$in$the$brain$of$one$person…$

…it$is$mirrored$in$the$brain$of$$the$other$$$

11/6/12%

11%

Mirroring:$Frontal,$Parietal,$TPJ$

Baird,$Scheffer$et$al.$2011$

Balconi,$Bortolotti$et$al.$2011$

Team:$Brains$

a$

b$

c$

d$

Team:$Brains$

a$

b$

c$

d$

Team:$Brains$

a$

b$

c$

d$

Team$>$a$+$b$+$c$+$d$

“C”$Factor$• Female$• Turn=taking$• Social$sensitivity$

CollecSvisSc:%%use%a%“balancing%and%weighSng%strategy”%that%draws%on%brain%regions%that%help%one%understand%the%intenSons%of%others%

11/6/12%

12%

Egocentric:$activate$the$left$amygdala$$(fear$center)$to$use$a$more$impulsive$fight$$or$flight$strategy$$$

Amygdala%

Japanese)proverb))

A)single)arrow)is)easily)broken))but)not)ten)in)a)bundle)

*)�'0.$*)�•  �)$/4�$)�- �. .�$)/ ''$" )� �2# )��*) �-$"#/�

•  �)$/4��''*2.�!*-�.(**/# -� 3 �0/$*)� Agility%

The%skills%for%agile%leaders%include%the%ability%to%lead%effecSvely%under%changing%condiSons%and%increasing%complexity.%$

Joiner'2009'

Yaghoubi'2011'

OrganizaSonal%agility%is%a%wisely%and%complete%response%to%the%rapidly%changing%requirements%in%compeSSve%markets%$

Haneberg'2011'

Agility%is%defined%as%the%ability%to%adapt%efficiently,%without%needing%to%undertake%fundamental%changes.$

Sense%and%respond%Roberts%and%Grover,%2012%

11/6/12%

13%

Radio%Interview:%%Srini%Pillay%and%Jocelyn%Davis%

Life%Unlocked%with%Dr.%Srini%Pillay%

Himng%a%wall%Accessing%the%Telescopic%Brain%

What%are%you%opSons?%

Himng%a%wall%!  ObstrucSon%to%change%

!  Can’t%move%along%determined%course%

Himng%a%wall%!  ObstrucSon%to%change%

!  Can’t%move%along%determined%course%

Brain%hits%a%wall%

11/6/12%

14%

Brain%hits%a%wall% Telescoping%

Circuit%Exchange%

Reward%

PosiSve%MoSvaSon%AcSon%

Circuit%Exchange%

Reward%

PosiSve%MoSvaSon%AcSon%

Superordinate%control%

ShortLterm%memory%

Conflict%center%

GPSLAcenSon%

Reward%

Superordinate%control%

ShortLterm%threat%and%opportunity?%

What%conflicts%exist?%

Where%else%can%we%look?%

What%is%our%higher%purpose?%

11/6/12%

15%

ShortLterm%threat%and%opportunity%! Threat:%Losing%your%job%job%

! Opportunity:%Free%up%Sme%to%focus%on%entrepreneurial%goals%

What%conflicts%exist?%! You%and%your%spouse%cannot%see%eye%to%eye%

! Address%rather%than%avoid%conflicts%

Where%else%can%we%look?%! Has%anyone%doe%this%before?%

! What%have%they%done?%

Higher%purpose%! Eliminate%human%suffering%

! Make%your%family%more%comfortable%

Telescoping%shio%

Work%%%

Make%money%%%

Keep%on%working%

Telescoping%shio%

Sell%drug%

Make%money%

Sell%more% Higher%

purpose%

Conflict%

STM%Where%else?%

11/6/12%

16%

Wall%Exercise%(30%mins)%! What%is%your%higher%purpose?%

! How%can%you%meet%your%most%imminent%threat%headLon%and%make%adjustments%to%other%things?%

! What%is%your%greatest%strength%that%you%can%leverage?%

! When%and%how%could%you%set%up%a%Sme%for%innovaSon%type%thinking??%

MulSstability%

RISK%

PrimiSve%fears% SuscepSble%to%acack%

11/6/12%

17%

Brain%switches%trip%

MulSstability%! Feedback%control%

! Impedance%control%

! PredicSve%control%

! Bayesian%control%

! SensoriLmotor%control%

Examples%! Feedback%control%e.g.%Sudden%slump%in%market%

! Impedance%control%e.g.%You%won’t%take%a%chance%

! PredicSve%control%e.g.%What%if%I%went%all%out%for%3%months?%

! Bayesian%control%e.g.%What%are%the%plusses%and%minuses%of%not%changing%my%life?%

! SensoriLmotor%control%e.g.%Beta%tesSng% � ����&��*)/-*'�

Limit%panic%

*)/-*'�- .$./�)� �/*���/$*)�

Take%a%calculated%risk%

�- �$�/$1 ��*)/-*'�

Use%hypotheses%to%explore%

11/6/12%

18%

+$

=$

��4 .$�)�( /#*�.�

Checks%and%balances%

� ).*-$�(*/*-�' �-)$)"�

BetaLtest%service%and%products%%

• �#�/�! ����&�/*��*).$� -��)��$")*- �• �1 -�*( �- .$./�)� �/*���/$*)�• �#*-/�/ -(�+- �$�/$*).�• �'0. .��)��($)0. .�•  � '��)��(*1 �

Conscious%walking%in%the%dark%

����

��.$��$� ��� �-)��4���/$)"�$)�1*'�/$' � )1$-*)( )/.�

EXERCISE%

TUNNEL)OF)DARKNESS)

1.  Write%down%one%area%of%your%(work)%life%that%is%the%most%unknown%right%now%

2.  Find%a%conversaSon%partner%(10%mins%pp)%3.  Coach%each%other%on%the%brainLbased%HYPOTHESES%

that%need%to%be%tested%using%the%MULTISTABILITY%approach%to%make%the%factors%conscious%

11/6/12%

19%

!  FEEDBACK:$$List$3$high$drama$events$$!  RESISTANCE:$$Describe$2$calculated$risks$you$can$take$

!  PREDICTIVE/ACCURACY:$$Compare$two$choices$with$regard$to$possible$outcomes$

!  BAYESIAN:$$What$are$the$plusses$and$minuses$of$your$best$choice$$

!  SENSORI3MOTOR:$What$can$you$reach$out$to$feel$where$you$are$in$the$process$

$

MulSstability%!  Going$fast$requires$clarity,$unity$and$agility$!  Clarity$requires$going$over$decision=making$check$points$

!  Unity$requires$alignment$of$all$important$people$!  Agility$requires$telescoping$and$multistability$!  By$addressing$these$items$in$the$ocntext$of$your$own$financial$goals,$you$are$likely$to$move$much$faster$

$

Conclusions%

The%End%