Strategic Recommendations

Jen NicosiaErin O‘Flaherty

Yuki PalermoLidia Sandoval

Ruby DiazMark GiancarloJulia HornickJustin Little

Overview

•History•Primary Recommendations

o Asset Managemento Initiate Remote Customer Service Workerso Distribute Products via Walgreenso Phone Applicationo Extend Client Service Options

•Supplemental Recommendations

Features Sustainable Competitive Advantage Risk TermUse RFID software to effectively manage assetsAnnual asset audit

No; process known to be used by other companies

Long term cost savingsLower costs lower prices

Large asset inventoryCapital

Startup costTime

1 -2 yrs

Asset Management

• Assets are often the biggest line item on a financial statement

• Assets to be managedo Machineryo Technology/Equipmento Inventory o Buildings

• Asset audits prevent paying taxes and insurance premiums on depreciated assets

Features Sustainable Competitive Advantage Risk TermCustomer service employees will work remotely from homeConsolidates work space and lowers facility costs

No; competitors have this option

Lower overheadIncreased resource efficiency

Large employee base

Possible decrease in productivity and efficiency

1-2 yrs

Initiate Remote Customer Service Options

• Allowing employees to work at home consolidates work space and reduces use of company resources

• Costs $10,000 - $20,000 per year to house an employee in a major metropolitan area

Features Sustainable Competitive Advantage Risk TermGenerate revenue retailing products from online store

Yes, smaller competitors do not have established products

Increase company awarenessUtilize profits for projects

Brand recognitionCurrently distributing through online store

Short term capital investmentRetail competition

2-3 yrs

Distribute Products via Walgreens

• Profit potential• Gain competitor’s customers through

other outlets• Build sustainable image• Green energy company• Expected 40% ROI • Competing in retail market

Features Sustainable Competitive Advantage Risk TermCustomer energy usage reportOnline storeReal-time pricing

No; other companies have ability to develop won app in the future

First-mover advantageCreates value through service differentiation

Vast amount of energy data already compiledTechnology to be integrated in app already used

Limited customer base

3 mos

Phone Application

• Application includeso Service vehicle trackingo Ability to report outageo Current outage mapo Bill payment alerts

• Moderate maintenance costs• Development costs could be up to $150,000

Features Sustainable Competitive Advantage Risk TermImprove Customer Service

No; other companies have the option to implement these services

Contact customers to detect problemsEfficient customer service

Available personnel to trainEstablished forms of contact

Cost in implementing technical support for different options

4-6mos

Extend Client Service Options

• Reduces wait time • Initiate a customer call back service • Respond to concerns via e-mail• E-mail, text messaging, chat rooms

Recommendation Features Sustainable Competitive Advantage Risk Term

“Going Green” Campaign

Recycle electrical switches, boards, breakers, etc.

Yes; recycling electrical equipment is essential

More satisfied customersSelling recycled products at higher profit margins

Recycled products can sell along with current product line

Cost of print, billboard, and public service announcements

1-2yrs

Capacity Management

Discount customers who lower demand by 35% during peak times

Yes; companies do not have as much storage capability

Increased efficiency from lower storage capacity need

Lowers cost of storing energy for customers

Energy shortage 1 yr

Recommendation Features Sustainable Competitive Advantage Risk Term

Website Enhanced graphicsCustomer interaction

No; competitors’ sites are also updated, easy to copy

Maintains innovative imageCustomer retention

Established websitePosses applications

$100/month upkeep cost

5mos

Increase Overhead Electrician Specialist Staff

Lower wait time for power restoration

No; competitors could also hire more field staff

Improved customer satisfaction and outage statistics

Available capital through tangible assets

Increased salary costs

6-8mos

Maintenance Workers

Equip power lines and transistors with GPS to monitor their conditions

Yes; sheer volume of workers make it hard to copy identically

Yes, lowers cost of operations and maintenance

Reduce visual inspectionsLowers costs of wore out operational equipment

Significant cost to run satellite and GPS devices

5yrs