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8/19/2019 Strategic Presenatation
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Overall Performance
• The company has expanded and diversied extein seven sectors in dierent industries.
• Development is based on strong values.
• According to Lana !angla "ecurities in #$%&' foallied sector (as the most performing sector as
than )$* of return is obtained +Dhaatribune #$
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Details of products
•/0 oers veggie burger' bra1er' grilled chicenrushers' original recipe' 1inger' boxmaster' t(isbucet' crispy strips' chicen salad' and colesla(
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0orporate 0ulture
• The atmosphere at /0 re2ects the mission of thcompany by selling in a hygienic environment' o(ith the best suppliers and nutrition control.
• A set of values has been established.
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Summary of relevant and major changes andwithin the SBU’s industry over last 5-10 year
•
/ast food industry is 2ourishing (ith per capita income3"D )$$$ +4s &%%,$$-
• 0onsumption of fast food has risen over the decade
• /ast food companies are providing healthier options
• 5ore franchise companies are established
• %6* 7alue Added Tax +7AT- on goods and services
• /ast food industry oers 8obs
• 4ise of by consumption expenditure by $.&* in #$%,
• 9eight of prepared increased by 6 points bet(een #$$
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ey ndings; 0ustomers
•
/ood industry in 5auritius is on the rise.• <obs are being created through the food industry
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Product strategies
•
Product positioning• Product design
• Product branding
• =e( product
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