STRATEGIC PLANNING WITH BALANCED SCORECARDS

Welcome and Introduction

Carl Garner

Your Name

Your Passion

Something Interesting

Agenda

Kaplan + Norton Harvard Business School

Strategic Plan

Clear Vision

Clear Mission

Balanced Scorecards

Where do we

want to go

How do we get there

Where are we

now

Group work

In groups consider the basic

questions and

return with your

answers?

• What other additions to the circle could be added and why?

• Do you think your company requires detail?

• What are the benefits of both models?

Where do we

want to go

How do we get there

Where are we

now

World Health Organisation Model has 7 sections

What Makes a Great Mission Statement

Concise

Memorable

Customer Focused

Inspirational

What do you want others to think of you?

Quick Quiz• to provide fast and easy video access and the

ability to share videos frequently

?

• to give people the power to share and make the world more open and connected.

?

• To be the world’s greatest kids’ brand?

• bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.

?

• to offer a wide range of home furnishing items of good design and function, excellent quality and durability, at prices so low that the majority of people can afford to buy them.

?

• to provide fast and easy video access and the ability to share videos frequently

YOUTUBE

• to give people the power to share and make the world more open and connected.

FACEBOOK

• To be the world’s greatest kids’ brand

TOYS R US

• bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.

NIKE

• to offer a wide range of home furnishing items of good design and function, excellent quality and durability, at prices so low that the majority of people can afford to buy them.

IKEA

Group work

In groups consider

the following

• Where are you now? • How do your customers

perceive you? • How do your staff see your

direction and delivery? • Look at your current statements

and other great statements. • Use sticky notes and brain

storm some buzz words and place them on the boards. Do NOT worry about articulation at this point.

A

Z

A

ZInternalviews

External

S WO T

A

ZInternalviews

External

S WO T

SMARTGoals

1

3

5

A

ZInternalviews

External

S WO T

SMARTGoals

1

3

5

Financial Customers

Operational Excellence

Innovation and Training

Balanced Scorecard

Financial and stakeholders

Customers and markets

Operational and Production

Innovation and Development

Balanced Scorecar

d

Mission Vision

What is the difference?

Mission

Why you exist

VisionWhere you are going

Company• What is it

Vision• Why is it

important

Statement• What

makes a good one

Future – Using -ING

Clear

Descriptive

Awesome

Time

Quick Quiz• World Class tube for a world class city?

• To build a place where people can come to find and discover anything they might want to buy online"

?

• We create happiness by providing the finest in entertainmentfor people of all ages, everywhere."

?

• Affordable solutions for better living?

• The World's Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere

?

• World class tube for a world class cityLondon Underground

• To build a place where people can come to find and discover anything they might want to buy online

Amazon

• We create happiness by providing the finest in entertainmentfor people of all ages, everywhere.

Disney

• Affordable solutions for better livingIkea

• The World's premier food company, offering nutritious, superior tasting foods to people everywhere

Heinz

Group workIn

groups consider what the

future looks

like for your

industry in 5-10

years

• What media represents your company best?

• Bullet point the cover story or TV advert.

• Think quantitative in either numbers, SAR, Market share, geography

• Involve your teams, focus groups, customer surveys and management

People

• Think well into the future and be ambitious

Perspective

• Consider the exercises you did earlier and adapt to suit your own company’s ability to accommodate staff opinion

The ‘How’

Strategic Plan

Clear Vision

Clear Mission

Balanced Scorecards

Financial and stakeholders

Customers and markets

Operational and Production

Innovation and Development

Balanced Scorecar

d

Financial

Reduce overheads by %

Increase revenue by %

Create Bonus fund of SAR

Operational

Improve Attendance by %

Reduce Product Failures by %

Produce more x per month

Customers

Increase market share by %

Increase Customer

satisfaction scores

Increase new customers to 50

per period

Development

Invest in 12 month Manager

development Scheme

Deliver World Class customer

service training to all front line staff

Create 4 new products/services

Group workIn groups consider

the examples

and discuss

what your own

company measures

could be and how

best to quantify

them

• What time lines should be used regarding measurements?

• How often should they be reviewed?

• What actions should take place after review?

Group work

In groups discuss

the measures

that you have

chosen.

• How does it translate into a scorecard?

• How can the Scorecard be used?

• Who will see the scorecard? • What will happen if goals are

exceeded or not achieved?

Key Performance Indicators

Setting

Data

Use

Measure Figures Progress Change

Example Customer satisfaction

Rebranding % increase in sales

Source Surveys/MBWA

Project Plan Financial Data

Period Quarterly Monthly Weekly

Group work

In groups

discuss the KPIs you will

use in your

company

• What data sources will you use?

• How will you use them• What targets will you set? • What will you do if targets

are exceeded or do not meet the required standard?

Summary

Thank You

Carl Garner