Strategic Planning Summer Breeze August 2013 Slide 2 What is a
plan? Outlines the steps you will take to achieve an overall goal
or vision Grensing-Pophal, L. (2011). The complete idiots guide to
strategic planning. New York: Penguin. Slide 3 Why Plan? Direction!
Slide 4 Why Plan? Change is guaranteed Slide 5 Why Plan? On what
are you basing your current decisions? Slide 6 Why Plan? Get out of
the box Slide 7 Why Plan? Chart your progress Slide 8 Why Plan?
Money and time are finite resources Slide 9 Thinking beyond your
library The success of your library contributes to the relevance of
libraries throughout North Dakota Slide 10 Define Expectations Make
sure everyone is on the same page Slide 11 Time Doesnt time spent
planning take away from time spent doing? Slide 12 Timeline How
long? How far out? Slide 13 Goals Goal: the outcome your community
will receive because of what the library provides Objective: the
way your library will measure progress towards your goal Activity:
the strategy or specific actions that the library will carry out to
achieve the objectives Himmel, E. & Wilson, W.J. (1998).
Planning for results. Chicago, Illinois: American Library
Association. Slide 14 Plan Contents Core Values Mission statement
Vision statement Performance measures Goals Objectives Activities
Grace, K.S., McClellan, A. & Yankey, J.A. (2009). The nonprofit
boards role in mission, planning, and evaluation. Washington, DC :
BoardSource. Slide 15 Steps in the Process Prepare to plan Evaluate
current situation Define the target Determine the path Evaluate
progress Grensing-Pophal, L. (2011). The complete idiots guide to
strategic planning. New York: Penguin. Grace, K.S., McClellan, A.
& Yankey, J.A. (2009). The nonprofit boards role in mission,
planning, and evaluation. Washington, DC : BoardSource. Slide 16
Who Should Plan? Library director and staff Library board members
Other community members as necessary Slide 17 Community Committee
Members Consider the demographics of committee members: Gender Age
ranges Geographic areas Length of residency Employment and
education Local government, school district, other area
organizations Nelson, S. (2008). Strategic planning for results.
Chicago, Illinois: American Library Association. Slide 18 Committee
Member Orientation Welcome letter Names and contact information
Planning timeline Information about the library: Hours Staff Budget
Collections Services and programs Use statistics: Circulation,
registered borrowers, program attendance Nelson, S. (2008).
Strategic planning for results. Chicago, Illinois: American Library
Association. Slide 19 Evaluate Your Situation Your mission Slide 20
Mission Statements Describe the community need that is being met
Describe what the library is doing to meet the need Describe for
whom the need is being met Himmel, E. & Wilson, W.J. (1998).
Planning for results. Chicago, Illinois: American Library
Association. Grace, K.S., McClellan, A. & Yankey, J.A. (2009).
The nonprofit boards role in mission, planning, and evaluation.
Washington, DC : BoardSource. Grensing-Pophal, L. (2011). The
complete idiots guide to strategic planning. New York: Penguin.
Slide 21 A successful mission statement Uses bold, clear, memorable
language Conveys the organizations values Has emotional and
rational impact Combines why and what Uses positive terms Uses
active verbs Inspires people to act, give, join, serve, learn more
Adaptable for marketing and development Summarizes mission
succinctly Grace, K.S., McClellan, A. & Yankey, J.A. (2009).
The nonprofit boards role in mission, planning, and evaluation.
Washington, DC : BoardSource. Slide 22 Sample Missions The function
of the Library is to provide the people of its community, from
pre-school through maturity, with access to a balanced collection
of books and other materials which will serve their educational,
cultural and recreational needs.
http://midhudson.org/department/member_information/missions.htm
Slide 23 Sample Missions The mission of the Library District is to
facilitate learning and self-education for the community and to
encourage young children to develop an ongoing interest in reading
and learning.
http://midhudson.org/department/member_information/missions.htm
Slide 24 Sample Missions The City Library is the learning center of
our community and the place people turn to for the discovery of
ideas, the joy of reading and the power of information.
http://midhudson.org/department/member_information/missions.htm
Slide 25 Sample Missions The mission of the Library is to promote
the development of independent, self-confident, and literate
citizens through the provision of open access to cultural,
intellectual, and informational resources.
http://midhudson.org/department/member_information/missions.htm
Slide 26 Sample Missions The mission of the Library shall be to
assure effective, expanding, free library service for the community
and to lead citizens in anticipating their future needs for library
services.
http://midhudson.org/department/member_information/missions.htm
Slide 27 Sample Missions The mission of the County District Public
Library is to design and provide services which will fill the
community's need to know, understand, manage and enjoy the world
with freedom of thought, thereby improving the quality of life for
its residents.
http://midhudson.org/department/member_information/missions.htm
Slide 28 Define the Target Your vision Slide 29 Vision Statements
Describe an ideal future Outline the difference you want to make in
the community Himmel, E. & Wilson, W.J. (1998). Planning for
results. Chicago, Illinois: American Library Association. Slide 30
Vision Statements Review community needs Turn each need into a
sentence State it positively Use future tense Combine the sentences
and refine Himmel, E. & Wilson, W.J. (1998). Planning for
results. Chicago, Illinois: American Library Association. Slide 31
Vision Statements Keep in mind: - Who will be affected - The
benefit they will receive - The result of the benefit Himmel, E.
& Wilson, W.J. (1998). Planning for results. Chicago, Illinois:
American Library Association. Slide 32 Sample Visions Who Will
BenefitBenefit and Result Childrenwill receive the education they
need to secure employment that provides a living wage Seniorswill
have volunteer opportunities to use their skills and keep them
involved in the community Familieswill have programs and services
that support strong family values across cultures Nelson, S.
(2008). Strategic planning for results. Chicago, Illinois: American
Library Association. Slide 33 Demographics Objective measures that
describe the attributes of users in a community Fisher, P.H. &
Pride, M.M. (2006). Blueprint for your library marketing plan.
Chicago, Illinois: American Library Association. Slide 34 Community
Assessment Population Employment and Income Education Information
Sources Community Services http://library.nd.gov/fieldservices.html
Slide 35 Community Assessment
http://library.nd.gov/fieldservices.html Slide 36 Population Slide
37 Employment Slide 38 Education Slide 39 Information Sources Slide
40 Social Service Providers Slide 41 US Census QuickFacts
http://quickfacts.census.gov/qfd/states/38000.html Slide 42 US
Census QuickFacts Slide 43 Slide 44 American Fact Finder Slide 45
Slide 46
http://factfinder2.census.gov/faces/nav/jsf/pages/searchresults.xhtml
Slide 47 American Fact Finder
http://factfinder2.census.gov/faces/nav/jsf/pages/guided_search.xhtml
Slide 48 US Census Population Finder
http://www.census.gov/popfinder/ Slide 49 US Census Population
Finder Slide 50 ND Dept. of Commerce
http://www.commerce.nd.gov/census/population/ Slide 51 ND Dept. of
Commerce Slide 52 Bureau of Labor Statistics
http://www.bls.gov/lau/ Slide 53 Bureau of Labor Statistics Slide
54 Slide 55 City Data www.city-data.com Slide 56 City Data for
North Dakota Slide 57 City Data for Beach Slide 58 North Dakota
Library Data Contact your Field Services representative for
assistance! Slide 59 Community Needs The gap between ideal
condition and reality Himmel, E. & Wilson, W.J. (1998).
Planning for results. Chicago, Illinois: American Library
Association. Slide 60 Deciding which needs you can meet Himmel, E.
& Wilson, W.J. (1998). Planning for results. Chicago, Illinois:
American Library Association. Slide 61 Deciding which needs you can
meet Himmel, E. & Wilson, W.J. (1998). Planning for results.
Chicago, Illinois: American Library Association. Slide 62 Deciding
which needs you can meet Himmel, E. & Wilson, W.J. (1998).
Planning for results. Chicago, Illinois: American Library
Association. Slide 63 Print Resources Fisher, P.H. & Pride,
M.M. (2006). Blueprint for your library marketing plan. Chicago,
Illinois: American Library Association. Grace, K.S., McClellan, A.
& Yankey, J.A. (2009). The nonprofit boards role in mission,
planning, and evaluation. Washington, DC : BoardSource.
Grensing-Pophal, L. (2011). The complete idiots guide to strategic
planning. New York: Penguin. Himmel, E. & Wilson, W.J. (1998).
Planning for results. Chicago, Illinois: American Library
Association. Nelson, S. (2008). Strategic planning for results.
Chicago, Illinois: American Library Association. Slide 64 Community
Assessment Resources Field Services Community Vision and Assessment
Tool http://library.nd.gov/fieldservices.html
http://library.nd.gov/fieldservices.html Quick Facts
http://quickfacts.census.gov/qfd/states/38000.html American Fact
Finder
http://factfinder2.census.gov/faces/nav/jsf/pages/index.xhtml
Population Finder http://www.census.gov/popfinder/ ND Department of
Commerce http://www.commerce.nd.gov/census/population/ Bureau of
Labor Statistics http://www.bls.gov/lau/ City Data
www.city-data.com
