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Strategic PlanningSeries Part I:“Where Do I
Begin?”Brought to you by:
Moore Diversified Services
Presented by:
Roy Barker
Presentation Date and Time:
November 6, 2014
1:00pm – 1:30pm CST
Contact Information:
Roy Barker
(817) 925-8374
Thanks For Joining Us Slightly Different Format
30 Minutes If no time for questions you may email me directly at roybarker@m-d-
s.com| Please take a moment to complete the two-question survey at end of
presentation
Today’s Outline Introductions SWOT Analysis Data Driven Key Indicators
Financial Marketing Employee Turnover
Part II – Strategic Planning – “Putting It All Together” tentative date – 11/20/14
MOORE DIVERSIFIED SERVICES WWW.M-D-S.COM ROY BARKER [email protected]
Moore Diversified Services National Full Service Boutique Consulting Firm Specializing In Senior Living and Healthcare both For Profit and Not-For-Profit 40+ Years of Experience Services Offered:
SWOT Analysis and Strategic Planning Operational Analysis/Benchmarking Marketing Analysis, Mystery Shopping, and Tactical Planning Employee Turnover Analysis and Retention Strategies Investment/Financing Advisory Services Lender Due Diligence Market/Financial Feasible Studies and Proformas Key Metric Monitoring “Shared Executive” Retainer Agreements MOORE DIVERSIFIED SERVICES WWW.M-D-S.COM
ROY BARKER [email protected]
Roy Barker, Director-Special Projects Over 15 years in the industry with MDS Education
BBA – Finance MS Gerontology – Long Term Care, Housing, and Services for the Aging Pursuing MS – Marketing and MS – Industrial and Organizational
Psychology Service
Dallas Area Agency on Aging Advisory Board Former Volunteer Long Term Care Ombudsman State of Texas Member Senior Living Round Table – Dallas and Boston
Specialties Operations Marketing Employee Retention Training/Coaching
MOORE DIVERSIFIED SERVICES WWW.M-D-S.COM ROY BARKER [email protected]
What is Strategic Planning? Can be used for:
Corporation Business Division Community Products or Services Personnel
Vision of “where” company is headed or the destination – usually 2 to 4 years out Agreement of intended outcomes and/or results
Should be measurable Concrete Use Timelines
Decisions will shape and focus the operation End result will communicate intentions to others Differs from an Operation Plan which would be a step to accomplish Strategic Plan
MOORE DIVERSIFIED SERVICES WWW.M-D-S.COM ROY BARKER [email protected]
Why Strategic Planning is Important
Determines a destination for your business/product/service A strategic guide to “plan your work and work your plan” A reference for staff so team is moving in the same direction Will help define use of resources and energy Used as a guide to Operational Planning Litmus Test for future decisions Provides measurable goals Used to evaluate processes and procedures When done correctly the process is as important as the results
MOORE DIVERSIFIED SERVICES WWW.M-D-S.COM ROY BARKER [email protected]
Where to Start? Choosing a Team
Board Members and Senior Staff (include all who will be charged with achieving goals)
From across all lines, departments, and levels All seniority levels, from new to the most senior Engage a third-party moderator
Setting Up Planning Meetings Schedule a series of meetings Remove all distractions Interruptions for emergencies only Keep sessions positive Provide safe and encouraging environment
Where are you now? SWOT Analysis Data driven high level performance indicators
MOORE DIVERSIFIED SERVICES WWW.M-D-S.COM ROY BARKER [email protected]
SWOT Analysis Strengths, Weaknesses, Opportunities, and Threats Takes a look inside and outside the company Starts planning process Determines where you are As with Strategic Planning can be used for:
Corporation Business Division Community Products or Services Personnel
MOORE DIVERSIFIED SERVICES WWW.M-D-S.COM ROY BARKER [email protected]
The SW - Strengths and Weaknesses
This is an internal view of your company/community/product or service
Can be very diverse depending upon what is being evaluated
Could include: Strengths What does your organization do best? What’s unique about your company, community, or staff? What resources do you have access to?
Weaknesses Employees not adequately trained or not trained at all Deferred maintenance or improvements Sales process to complex or time consuming
MOORE DIVERSIFIED SERVICES WWW.M-D-S.COM ROY BARKER [email protected]
The OT - Opportunities and Threats
This is an external view of your company/community/product or service
Impact of outside forces. Again, can be very diverse
Could include: Opportunities New trends you see New markets Organic growth through new products/services
Threats Existing competition New competition New technologies
MOORE DIVERSIFIED SERVICES WWW.M-D-S.COM ROY BARKER [email protected]
Making SWOT Work For You Strengths – Build these
Weaknesses – Resolve these
Opportunities – Exploit these
Threats – Avoid these
MOORE DIVERSIFIED SERVICES WWW.M-D-S.COM ROY BARKER [email protected]
Data Driven High Level Performance Indicators
Key Financial/Operational Indicators
Marketing Metrics
Employee Turnover – Aggregate Rate
MOORE DIVERSIFIED SERVICES WWW.M-D-S.COM ROY BARKER [email protected]
Key Financial/Operational Indicators
Top Line Revenue Reconciliation
Top Line Expense Department Benchmarking
EBITDA – Net Operating Income
EBITDA – Excess Margin
Operational Cash Flow
MOORE DIVERSIFIED SERVICES WWW.M-D-S.COM ROY BARKER [email protected]
Marketing Metrics Total Leads/Inquiries Leads/Inquiries to Vacant Units Hot Leads Leads/Inquiries to Tours Tours to Residents Closing Ratios of Marketing/Sales Team Cost of Acquisition
Leads/Inquiries Residents
Audit Digital Footprint
MOORE DIVERSIFIED SERVICES WWW.M-D-S.COM ROY BARKER [email protected]
Employee Turnover Overall Turnover Rate
Estimated Financial Impact
Who's Leaving?
Why Are They Leaving?
Survey if Necessary Net Promoter style
Would you refer some to live here? Would you refer someone to work here? Do you plan on leaving in the next year?
MOORE DIVERSIFIED SERVICES WWW.M-D-S.COM ROY BARKER [email protected]
Recap – Where to Begin What is a Strategic Plan?
Destination or Vision of where you want to be Communicates to others Measureable targets
Why Develop a Strategic Plan? Communicates desires To measure progress Process is as important as the plan
SWOT Analysis Internal and external view of company/community/product or service Starting point to map success
Data Driven High Level Performance Indicators Key financial indicators Marketing metrics Employee Turnover – Aggregate rate
MOORE DIVERSIFIED SERVICES WWW.M-D-S.COM ROY BARKER [email protected]
MOORE DIVERSIFIED SERVICES WWW.M-D-S.COM ROY BARKER [email protected]
Join me for Part II of our Strategic Planning Series
Strategic Planning – “Putting It All Together”
November 20, 2014, 1:00pm–1:30pm CST
Questions or Comments?If you have questions or comments
Please feel free to email or call Roy Barker at:
(817) 925-8374
Also, please complete the two-question survey following presentation. Thank you!
MOORE DIVERSIFIED SERVICES WWW.M-D-S.COM ROY BARKER [email protected]