Running head: STRATEGIC PLAN, PART I: CONCEPTUALIZING A BUSINESS 1

Strategic Plan, Part I: Conceptualizing a Business

Arita Gibbs

BUS/475

November 3, 2011

George Taylor III

Strategic Plan, Part I; Conceptualizing a Business 2

Strategic Plan, Part I: Conceptualizing a Business

Introduction

I have a child who is artistic and throughout his life I have searched for various programs and

facilities that would enhance his learning ability. Now that he is an adult there are only a few

places, which offer continued life lessons for adults with autism. Most of the facilities are faced

with no money or support. The government has reduced funding to the nonprofit organizations

because of the poor economic conditions. There is usually not enough staff to assist an

individual with his or her needs. Your loved one can be reduced to sitting in the house all day

with no stimulation and nowhere to go. Then the idea came to me that these adults needed some

training in how to make it in today’s society.

Vernon’s Bright Minds Adult Daycare Center-For Adults with Autism is the new

organization I am introducing into the marketplace. In today’s society there are many families

facing the dilemma of placing a child with autism who has become an adult in a comfortable

setting while he or she has to work. Individuals with Autism need to have the opportunity to

mingle with other people and take part in challenging activities (Rappeport, 2011). A Daycare

for these adults can provide different services, for example, classes to improve on his or her

reading, writing, and social skills, therapeutic classes, cultural activities as well as a place to go

to hang out and meet new people.

Mission Statement

Our mission is to provide a safe and nurturing environment founded upon caring, respect and

compassion toward each individual’s abilities and disabilities, which will in turn help him or her

achieve their independence. Our organization will also offer professional assistance to better

educated parents and professionals in the community about Autism.

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Vision Statement

Vernon’s Bright Minds Adult Daycare Center’s vision is to become the leading service

provider of an adult daycare service for Autism in the world. Helping people with disabilities

will be the key to our success. People with disabilities should live in and receive services in the

least restrictive setting consistent with their individual needs and abilities based on the principles

of choice, community and empowerment (Carroll County, 2009). To lives in a positive way

Principles and Values

Principals are described as the essential truth that functions as the groundwork for a system of

ideas or actions or of a chain of reasoning (Pearce & Robinson, 2009). It is also concluded for a

chain that values are beliefs or ideas that are important to the organization (Pearce & Robinson,

2009). Both principals and values are vital to any organization. Vernon’s Bright Minds Adult

Daycare Center will begin its organization grounded in excellent principles and value. Vernon’s

Bright Minds Adult Daycare Centers programs and services will respond to current and up-and-

coming community needs. Our company will operate in an efficient and financially responsible

manner.

Our adult center will provide quality in all programs and be held responsible to those who

employ and maintain our services. Making individuals and their families stronger is a key factor

on which our organization stands. Everyone linked to our business will be treated with respect

and dignity. Activities will be executed in an ethical and truthful way. We are dedicated to

improving the skills and talents of our employees and supporting their involvement. Vernon’s

Bright Minds Adult Daycare Centers will be the provider that provides a one of a kind service.

We will accept any opportunity and challenge to provide service by becoming creative, flexible

and suitable.

Strategic Plan, Part I; Conceptualizing a Business 4

Strategic Direction

As the plans are made on how the organization is to proceed the strategic direction comes into

play. Strategy is a well developed careful plan (Pearce & Robinson, 2009). When that plan is led

to the achievement of the goal of an organization it has the correct Strategic Direction. The

company’s vision, mission, and values are vital to the strategic direction that Vernon’s Bright

Minds wants to achieve. The direction is aim toward promoting independence. Supporting each

individual and encouraging him or her to realize his or her hopes and dreams. Our job is to offer

flexibility and choice. The ongoing challenge is to provide services that are personalized.

We will also propose ways that do not compromise the future well-being of the company and

that will help Vernon’s Bright Minds Adult Daycare achieve sustainability. One way we will

accomplish this goal will be to hire the adequate staff. Each staff member will be professional

trained and certified in specific areas such as counseling, physical fitness, diet, and job training.

Over the next three years our organization will create and put into operation an external and

internal communication strategy that advocates and conveys the importance of early education

and care to all stakeholders and the public. By accomplishing these tasks this will build the

internal infrastructure in order to support the company’s vision.

Customer Needs

Vernon’s Bright Minds Adult Daycare Center will evaluate and screen each customer to meet

their specific needs. This will be done periodically throughout the customers stay with us in

order to continually improve their experience with our organization. The customer’s needs are

the driving force in making this business a success. Because we offer not only a one-on-one

service but we also acknowledge each level of improvement with a certificate of excellence

Strategic Plan, Part I; Conceptualizing a Business 5

award. This award gives the customer a sense of achievement and encourages him or her to

move to the next level. Our goal is total independence for our customer.

Conclusion

To have a successful business one must have a vision, mission and value statement. This

describes the organization’s strategic direction. The Vernon’s Bright Mind Adult Daycare has

the right foundation, and is sure to attract a multitude of customers. It will continue to remain

focused on the needs of the customer. We will function with the utmost integrity because we

have an ethical and social responsibility to our customers and the community. Our efforts today

will produce independent and productive artistic adults for the future.

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References

Carroll County MH/DD Management Plan. (2009). Retrieved from November 02, 2011

http://www.dhs.state.ia.us/mhdd/docs/PP14.pdf

Pearce, A., & Robinson, R. (2009). Strategic Management. Formulation, Implementation, and

Control (11th ed.). Boston, Ma: McGraw-Hill.

Rappeport, L. (2011). How to Design an Adult Day Care Facility. Retrieved from October 30,

2011 http://www.ehow.com/how_5937742_design-adult-day-care-facility.html