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Approved by the LibraryLinkNJ Executive Board at their meeting on October 19, 2017
Connection. Community. Opportunity.
LibraryLinkNJ — The New Jersey Library Cooperative — and its services are funded by the New Jersey State Library, which is responsible for the coordination, promotion and funding of the New Jersey Library Network.
44 Stelton Rd., Suite 330, Piscataway, NJ 08854 http://librarylinknj.org
STRATEGIC PLAN FY18 – FY20
_________________________________________________________________________________________________LLNJStrategicPlanFY18–20Page1
OurmissionWeconnectallNewJersey’slibrariestoeachotherandtheresourcestheyneedtoservetheircommunities.
WehavecreatedthefollowingsetofprinciplestoguideourthinkingandactioninimplementingtheLibraryLinkNJStrategicPlan:
● Wefocusonourmulti-typemembers,theircommunitiesandtheirperspectives.
● Wevaluediversityandinclusionandsupportourmembersinputtingthesevaluesintoaction.
● Wepracticeopen,transparentcommunicationwithourmembers.
● Weprovideguidancetoourmemberlibrariesastheyadapttoevolvingideasabouttheplacelibrariesofalltypesholdinthecultureatlarge.
●
● Wehelplibrariesrespondstrategicallytothechallengesandopportunitiestheyface.
● Weofferopportunitiesforcollaborationandconnectioninordertocounterbalancetheisolationthatsomelibrariesmayexperience.
● Wearepreparedtomeetthechallengesandopportunitiesofthefuturethroughadaptiveplanningandsecuringmultiplefundingstreams.
● Weassistourmembersinmakingthebestpossibledecisionsfortheircommunities,understandingthatsuccessforeachlibraryisuniquelydefined.
● Weinvestindevelopingtheleadershipskillsofourmembers,ourBoard,andourstafftostrengthenourorganizationatalllevels.
● Wereturnourbudgettoourmembersviaourservicesandnewinitiatives.
PRINCIPLES TO GUIDE THE STRATEGIC PLAN
_________________________________________________________________________________________________LLNJStrategicPlanFY18-20Page2
Goal1:EconomicSavingsThroughResourceSharing
LibraryLinkNJmembersenjoyenhancedopportunitiestoservetheircommunitiesthroughsharedservicesandeconomiesofscale.
StrategiesA. Provideastatewidedeliveryservicethatis
sustainable,cost-effective,efficient,andequitable.
(Measure:Financialmeasuresforsustainabilityandefficiency,figuresaboutwhoisservedandhow.)
ActionItems
1. Deliveryservicecontract:Re-bidandconducttheprocessforanewdeliveryservicecontract,perourpurchasingguidelines(FY18)
2. Manageandreviewthecurrentdeliveryservicevendorforcontractcompliance.(FY18&beyond)
3. EngageDeliveryServiceTaskForceinadvising,supportingandevaluatingstatewidedeliveryservice.(FY18)
4. Throughonlinetraining,promotekeyelementsofthedeliveryservicespolicytostaffinparticipatinglibraries.(FY18)
B. Provideopportunitiesfordiscountsandgrouppurchasesofdatabasesandotherlibraryresources.
(Measure:Numberofopportunitiesfordiscounts.)
ActionItems
1. EngageDiscountAdvisoryGroupinadvising,supportingandevaluatingdiscountprogram.(FY18&beyond)
2. Explorethelibrarymarketplaceforstreaminganddownloadablemediaproducts,eBooks,andotherresourcessuitablefordiscount.(FY18&beyond)
Goal2:Collaboration,PartnershipsandCommunication
GOALS, STRATEGIES & ACTION ITEMS
_________________________________________________________________________________________________LLNJStrategicPlanFY18-20Page3
LibraryLinkNJmemberscollaborateproductivelywitheachotherandwiththeircommunitiestocreatevalueforthepeopleofNewJersey.
StrategiesA. Supportlibrariesofalltypesindeveloping
partnershipsthatbuildthriving/successfulcommunities.
(Measure:Numberandqualityofpartnerships,reportsfrommembersaboutimpacts,challenges,andbenefits.)
ActionItems
1. Buildcommunitiesofpracticeamongmembersacrosslibrarytypes(MentorNJ,ProjectManagement,FacilitationSkills,Makerspaces,DiversityandInclusion).(FY19&beyond)
2. Organizeanannualmeetingtofacilitatecollaborativeprogrammingpartnershipsamongstatewidelibraryorganizations.(FY18&beyond)
B. Increaseopportunitiesforlibrariestodemonstratevalueinandtotheircommunities.
(Measure:WhoisparticipatingininitiativessuchasOutsidetheLinesandLibraryLinkNJinitiativespertainingtothistopic?Howmanymemberlibrariestakeadvantageof
ourSocialMediaConsultationservice?Selectivelymeasureoutcomesbyfollowingupwithparticipants.)
ActionItems
1. PromotecommunityengagementandoutreachthroughmemberlibraryparticipationinOutsidetheLinesweekeachSeptember.(FY18&beyond)
2. ProvideaprogramaroundthethemeofConnectingCommunityandLibrary,ensuringthatwearemeetingourcommunitieswheretheyare,includingtheirvoicesindecision-making,andhonoringtheirinput.(FY19or20)
3. Offercustomizedconsultationstomemberlibrariesonsocialmediastrategyandcommunications.(FY18&beyond)
C. Growandsustainpartnershipsacrossalltypesoflibraries,relatedagencies,andstrategicaffiliationstoachievecommongoals.
(Measure:Numbersofpartnershipsandtheoutcomestheyproduce.)
ActionItems
1. ParticipateactivelyinstatewideandnationallibraryawarenessandadvocacyprogramssuchasNJLA’sUnlockStudentPotentialandALA’sLibrariesTransform.(FY18&beyond)
_________________________________________________________________________________________________LLNJStrategicPlanFY18-20Page4
2. PartnerwiththeNewJerseyStateLibrary(NJSL)toestablishtheDigitalPublicLibraryofAmerica(DPLA)ServiceHubasaservicetothelibrary,archivesandmuseumcommunityinNewJersey.(FY18&beyond)
3. MaintaintheDiversityResourceWebPageincollaborationwiththeNJLADiversity&OutreachSection.(FY18&beyond)
4. ContinuetheconversationwiththeNewJerseyStateLibraryaboutastatewidelibrarycard.StartapilotprojectincollaborationwiththeNewJerseyStateLibrary.(FY19)
Goal3:Knowledge,SkillsandProfessionalGrowth
StaffinLibraryLinkNJmemberlibrarieshavetheskillstheyneedtorun,developandadvocateforvibrantorganizationsandthecommunitiestheyserve.
StrategiesA. Producehighquality,low-costonlineand
in-personcontinuingeducationformemberlibrariesofalltypesandsizes.
(Measure:Immediateimpactwithprogramevaluations.Surveytomeasurelong-termoutcomesofourprograms.)
Actionitems:
1. PresentourintroductoryseriesofSuperLibrarySupervisorworkshopsuptotwiceayear,asneededtomeetstatewidetrainingneedsandmemberdemand.(FY18)
2. OfferaFacilitationSkillsworkshopseriestopositionlibrariestobekeypartnersincommunityconversations.(FY18)
3. OfferaProjectManagementtrainingseriesformembers.(FY18)
4. OrganizeaReaders’AdvisoryandCulturalAdvisoryUnconference.(FY19&20)
5. SupportMentorNJservicesandprogramsthatpromoteprofessionalnetworkingandcollaborationamonglibrarystaffinthestate.(FY18&beyond)
6. Offerprogramsandotheropportunitiestosharetechnologyawarenessandtrends,andtobuildmemberawarenessofemergingconsumertechnologytrends.(FY19&20)
7. Provideregularupdatestomembershiponnewtoolsanddevelopingissuesinlibrarianshipasawhole,viasocialmediachannelsandemailnewsletters.(FY18andbeyond)
_________________________________________________________________________________________________LLNJStrategicPlanFY18-20Page5
B. Fosterandsustainpartnershipstoachievecommonprofessionaldevelopmentgoals,withtheNewJerseyStateLibraryandotherassociations.
(Measure:Numberofprogramsdelivered,amountoffundsprovidedtopartnerorganizationsfortheircontinuingeducationprograms.)
ActionItems
1. PartnerwiththeNewJerseyStateLibraryonaPublicLibraryDirectors’Summit.(FY18)
2. CommunicateregularlywithCE-focusedcommitteesandstaffofotherstatewidelibraryorganizations.(FY18&beyond)
3. Providesubsidiesforcontinuingeducationeventsforselectstatewidelibraryandlibrary-adjacentorganizations.(FY18&beyond)
C. Developtheskillsofmemberstobecometheirownbestadvocatesbydemonstratingthevalueoflibrariestotheircommunities.
(Measure:Selectivelymeasureoutcomesbyfollowingupwithparticipants.)
ActionItems
1. Incollaborationwithotherlibraryagencies,identifyandpromoteexistingmethodsandtoolsthatdemonstrate
libraries’monetary,cultural,andsocialvaluetotheircommunities.(FY18&beyond)
Goal4:LibraryInnovationandReinvention
StaffinLibraryLinkNJmemberlibrariesareleadersinlibraryinnovationandreinvention,meetingthepresentandfutureneedsofourcommunities.
StrategiesA. Provideeducationandsubsidiesthat
supportservicedevelopmentandinnovationformemberlibraries.
(Measure:Programandprojectparticipation,andoutcomesreportedbyparticipants.)
ActionItems
1. CreateaLibrarySuccessSharingworkshopdevotedtothemutualsupport,honestconversation,andcreativityofourmembers.(FY18)
2. OffersubsidiestomemberlibrariestodefraythecostofhiringalibraryconsultantfortargetedserviceimprovementsthroughaRent-a-Consultantinitiative.(FY18&beyond)
_________________________________________________________________________________________________LLNJStrategicPlanFY18-20Page6
3. Provideprogrammingon21stcenturycustomerservicetobestmeettheneedsofthemanygenerationsandpeoplefromwidelyvaryingculturalbackgroundswhoweserveatalltypesoflibraries.
4. Developapilot/incubatorprojectdemonstratingafullyavailablestaffinthelibraryprovidingservicewithmobiledeviceswithouttheneedforacentralservicepoint.
B. Provideaforumforconversationsonlibrarytrends,promisingpracticesandinnovativeservicemodels,aswellasshareideasandsuccesses.
(Measure:Numberofprogramparticipantsandideasshared.)
ActionItems
1. CollaboratewiththeNewJerseyStateLibraryontheFuturesConferenceforLibraries.(FY18)
2. ScheduleTechFestworkshopsaroundthestate.(FY19)
3. DevelopanIncubatorProjectTaskForcetoofferfeedbackandsuggestionsforprojectstofundonalargescale.(FY18)
C. Identifyandpromoteawarenessofexistingbrandingandmarketingtoolsandeventstomemberlibraries.
(Measure:Surveymemberlibraryparticipationinmarketingcampaigns,selectivelyfollowupwithparticipantsintrainingevents.)
ActionItems
1. Supportmemberlibraryparticipationin:
▪ LibrariesTransformcampaignfromALA(FY18&beyond)
▪ UnlockStudentPotentialcampaignfromNJLA(FY18&beyond)
▪ OutsidetheLinesannualeventfromColorado’sAnythinkLibraries(FY18&
beyond)
2. CreateaprojecttooffertrainingandsupportacommunityofpracticeacrosslibrarytypesinNewJerseyfocusedonreinventingstaffandpatronexperiences.[Weenvisionareframingoftherelationshipandexpectationsbetweenlibrarystaffandcommunitymembers,PLUSafully-developedmarketingstrategyaroundthethemeof“Yes,YouCan!”]
D. Supportmemberlibrariesinidentifyingandtransformingpoliciesandpracticesthatarebarrierstoaccessandservice.
(Measure:Trackusersatisfaction,participation,libraryusageasreportedbyparticipatinglibraries.)
ActionItems
1. Developastatewideinitiativetoencouragemulti-typelibrariestoeliminateorradicallyreducefines.(FY19&beyond)
2. Provideaforumforconversationsonpoliciesandaccess.(FY19&beyond)
3. Developapilotdemonstrationprojecttoremovebarrierstoaccessandservicebasedonpolicyrestrictions.(FY19&beyond)
_________________________________________________________________________________________________LLNJStrategicPlanFY18-20Page7
Goal5:OrganizationalDevelopmentforLibraryLinkNJ
Asaresilient,future-readyandsustainablyfundedorganization,LibraryLinkNJeffectivelyservesanddelivershighvaluetoitsmembers.
StrategiesA. Developfutureleadersamongmember
librarystaff,theExecutiveBoardandLibraryLinkNJstaff.
(Measure:Regularassessmentofleadershipneedsandcurrentcapacity,andthedevelopmentofstaffandBoardmemberswithinLibraryLinkNJ.)
ActionItems
1. CreateandmaintainaskillsinventoryofBoardmemberstomeetcapacityneedsofLibraryLinkNJ.(FY18)
2. AnnuallyrecruitnewBoardmembersforcontinuedeffectiveness,neededskills,anddiversity.(FY18&beyond)
3. ProvideastaffdevelopmenteventannuallyforCooperativestaff.(FY18&beyond)
4. ProvidefundingforleadershiptrainingamongstaffintheNJlibrarycommunity.(FY18&beyond)
B. ExploreandputinplacediversifiedstreamsoffundingtoensurefinancialsustainabilityofLibraryLinkNJ.
(Measure:DevelopmentandimplementationofFundsDevelopmentPlan.)
ActionItems
1. CreateaFundsDevelopmentTaskForce,drawingontheExecutiveBoardandmembership.(FY18)
2. Developafundingplanwithgoalsfortheshort,medium,andlongterm.(FY18)
3. Collaboratewithotherpartnerorganizationsonasymposiumtoexplorepromisingpracticesinnext-generationlibraryfunding.(FY19or20)
C. Developaplanfortransitioningleadershipatthestafflevelthroughsuccessionplanning.
(Measure:Developmentandimplementationofasuccessionplan.)
ActionItems
1. Aspartofaninternalstaffdevelopmentexperience,staffwilldescribeLibraryLinkNJ’sorganizationalcultureandcreateaninventoryofprocessesneedingwrittenprocedures.(FY18)
2. Documentproceduresandannualtasktimelinesforreplacementstaff,andcross-traincurrentstaff.(FY18)
3. Developaprogramforotherorganizationsaroundsuccessionplanning,capturing,preserving,andbuildingoninstitutionalknowledge.(FY19or20)
D. FacilitateactivecommunicationbetweenLibraryLinkNJandmemberstoimproveservicesandinitiatives.ContinuetofostertransparentcommunicationandtrustbetweentheCooperativeandmemberlibraries.
(Measure:Opportunitiesformemberfeedbackforeveryprojectandprogramweundertake.)
_________________________________________________________________________________________________LLNJStrategicPlanFY18-20Page8
ActionItems
1. Solicitfeedbackandinputfromstaffatmemberlibrariesbeforeembarkingonnewinitiatives.(FY18&beyond)
2. Invitestaffatmemberlibrariestoshare
howLibraryLinkNJservicesandinitiativeshavehelpedthemsucceed,andtelluswhatbarrierstoaccessingourservicesweshouldconsiderdismantling.(FY18&beyond)
3. Providecontinuousimprovementtotheuserexperience,responsivedesign,andvisualaccessibilityoftheLibraryLinkNJwebsite.(FY18&beyond)
_________________________________________________________________________________________________LLNJStrategicPlanFY18-20Page9
We’dliketothanktheStrategicPlanSteeringCommitteeforgenerouslysupportingtheirtimetothecreationoftheLibraryLinkNJFY18–20strategicplan.
LLNJBoardPlanningCommittee• JaniceCooper,MediaSpecialist,Northern
ValleyRegionalHighSchoolatOldTappan
• HeatherCraven,LRCDirector,CountyCollegeofMorris
• RanjnaDas,Director,BurlingtonCountyLibrarySystem
• MichelleMcGreivey,MediaSpecialist,HobokenHighSchool
• KimberlyPaone,LLNJBoardPresident(exofficio)&Director,MatawanAberdeenPublicLibrary
• IreneSterling,TrusteePatersonLibrary&LLNJBoardLayRepresentative
LLNJMemberRepresentatives• MaryChute,StateLibrarian,NewJersey
StateLibrary
• TonyaGarcia,Director,LongBranchFreePublicLibrary
• DeborahMagnan,FormerPresident,HSLANJ,Samuel&SandraHekemianMedicalLibrary
• LucaManna,ExecutiveDirector,PalsPlus
• MichaelMaziekien,2017-18NJLAPresident,Director,KenilworthPublicLibrary
• Dr.EdwardOwusu-Ansah,Dean,DavidandLorraineChengLibraryWilliamPatersonUniversity
LLNJStaffKathySchalk-Greene,Director(exofficio),LibraryLinkNJ
JoanneRoukens,AssistantDirector(exofficio),LibraryLinkNJ
SophieBrookover,ProgramCoordinator&SocialMediaManager(exofficio),LibraryLinkNJ
AbbyStraus,President,Maverick&Boutique,Consultant
Over300memberlibrarystaffandNewJerseyandnationallibraryandnonprofitleadersparticipatedinthecreationofthisStrategicPlanthrough:
• Stakeholderworkshops• Onlinesurveys• Focusgroups
LLNJ STRATEGIC PLAN STEERING COMMITTEE