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Strategic Plan Analysis. Rebecca Butler. Opened in 1838 Major Private Research University Current Enrollment of 14,000 Students 7441 Undergraduate 6452 Graduate Affiliated with the United Methodist Church Located in Atlanta Georgia. Emory University. 9 libraries - PowerPoint PPT Presentation
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Strategic Plan Analysis
Rebecca Butler
Emory University
Opened in 1838 Major Private
Research University Current Enrollment
of 14,000 Students 7441 Undergraduate 6452 Graduate
Affiliated with the United Methodist Church
Located in Atlanta Georgia
Emory Libraries
9 libraries Main Library is the
Robert W. Woodruff Library
Also home to Pitts Theological Library, Goizutea Business Library and others
Total library expenditures for 2010 were over $33.5 million.
Emory Libraries Strategic Plan
Covers years 2012-2015
Written in September 20122
Planning school style SWOT Objectives Internal/External
Auditing Strategy Evaluation Strategy
Implementation
General Structure Vision, Mission and
connection to the Institutional Mission
Goals (3) Strategic Objectives
(8)- not directly linked to the goals
FY2012 Milestones Statement of
organizational values
Vision and Mission
Vision:"The Emory University Libraries inspire creative expression, scholarship and new knowledge. The Emory University Libraries are a microcosm of Emory University, the heartbeat of the knowledge enterprise. We preserve the past, convene the present, and work to build a better future."
Mission"We develop distinctive collections, services, staff and facilities to preserve our intellectual heritage and advance the discovery and transmission of knowledge for students and scholars of today and tomorrow."
Goal 1: "The Emory Libraries, with its
renowned special collections, distinguished staff and world-class facilities, is differentiated from peer institutions and is an international leader for trans-disciplinary research and teaching in modern literature, African American history and culture, civil and human rights, religious expression, health and disease eradication, and conflict resolution."
MARBL (Manuscript, Archives, and Rare Book Library) Collections and MARBL Level 9 and 10 revitalization
Eventual development of a MARBL Building (separate objective)
Key Objective
Goal 2:Key
Objective
"Emory Libraries are recognized as a leader in innovative and robust digital information services and resources."
Research Commons Supporting Digital Scholarship
Application of digital tools and techniques to scholarly communications, research, and teaching.
Digital Scholarship Commons
Goal 3:Key
Objective "The Emory
Libraries operate as a customer-focused, process-managed and data-driven organization."
Customer focus/Voice of the Customer and Process Improvement
Improve storage and sharing of assessment data
Apply Balanced Scorecard Approach
Strengths In touch with the Mission of the university Modern Literature Collection in MARBL African American history and culture collection
in MARBL Traditional meeting ground for scholars Strong partnerships with faculty Strong Administrative Support of library goals Large collections Commitment to organizational values Skilled and dedicated staff
Weaknesses Not enough space to house MARBL Collections Not enough staff for MARBL collections Technology capabilities are lagging Not enough areas for events Few technology enhanced instruction spaces The current collections and libraries do not
appear unified Customer service is lacking Access, storage and preservation of digital assets Not enough control over digital assets Old systems
Opportunities Attract outstanding students Enable new forms of scholarship Development of new certificate programs Development of new modes of communications
and expression Broad dissemination of scholarship Cross-campus Collaboration Additional support for other sciences Development of new partnerships with faculty Observe and rapidly prototype information
Threats Competition for funding from other sources Lack of space for new buildings Few external partners available for development Difficulty acquiring necessary technology Lack of support from faculty and other staff Digital piracy/unauthorized use Too many organizations/units/departments dealing
with information
SWOT
Political Emory University’s Vision Administrative changes at the
University National and Local election results Board of Trustees
Economical Funding changes- availability of
funds from grants, etc. Fewer donors available due to
economic downturn University Budget Library budget within the University
budgetSocial Increase in need for “third space”
spaces People using technology need a
place to gather and discuss in person.
Changing demographics of the student body
Changing demographic of the community surrounding the university
Technological New technologies Increase of digital resources Increased emphasis on technology Technological literacy
PEST
Benchmarks and Assessment
Possible Benchmarks
LibQual Academic
Renovation benchmarks
Information Commons
Building projects
Assessment Voice of Customer Balanced
Scorecard Organizational
Values FY Milestones
{ {Strengths
Plan overall is a shift to “Library as Service” facility
Opportunities to more deeply impact Emory University
Measurable outcomes Dynamic Language Connection to the
institutional mission
Weaknesses
No marketing built in
Only one outreach item included
Intention to build 2 buildings seems a bit out of reach
Comments/Assessment
Cuillier, C. J. (2011). From Surving to Thriving. Journal of Library Administration, 130-155. Emory University. (2012). About Emory. Retrieved June 2012, from Emory University:
http://www.emory.edu/home/about/factsfigures/index.html Emory University Libraries. (2012). Robert W. Woodruff Library. Retrieved June 2012, from Emory Libraries:
http://web.library.emory.edu/libraries Emory University Libraries. (2012). Strategic Plan of the Emory University Libraries. Retrieved June 2012,
from Emory Libraries: http://web.library.emory.edu/about/mission-and-strategic-plan Forrest, S. B. (2006, September 25). Assessment in the Emory University Libraries: Lurching towards
Sustainibility. Retrieved June 2012, from http://www.powershow.com/view/9d499-YzViN/Assessment_in_the_Emory_University_Libraries_flash_ppt_presentation#.T-ORGIHBkaE
Hauk, G. S. (n.d.). Emory History. Retrieved June 2012, from Emory History: http://emoryhistory.emory.edu/history/index.html
LibQual. (2012, April 17). ClimateQual. Retrieved June 2012, from LibQual: http://www.libqual.org/documents/LibQual/publications/2012/2012_Webcast_Kyrillidou_etal_ClimateQUAL.pdf
Lynch, C. (2009, May). Lecture: Impact of Digital Scholarship on Research Libraries. Journal of Library Administration, 49(3), 227-244.
Matthews, J. R. (2005). Strategic Planning and Management for Library Managers. Westport, CT: Libraries Unlimited.
Moran, R. D. (2007). Library and Information Center Management (7th ed.). Westport, CT: Libraries Unlimited.
Research and Markets. (2008, 12 05). Detailed Data from 65 Academic Libraries on Academic Library Building Renovation Benchmarks. M2PressWIRE.
US Department of Education. (2012). Library Statistics Program: Compare Academic Libraries. Retrieved June 2012, from National Center for Education Statistics: http://nces.ed.gov/surveys/libraries/compare/LibraryDetails.aspx?id=139658&parent=contentFrame&Popup=1
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