EFEExternal Factor Evaluation (EFE) MatrixKey External FactorsWeightRatingWeighted ScoreOpportunities000000

Threats0000000000

Total 00

CPMCompetitive Profile Matrix Coca-colaPepsiCoCadbury SchweppesCritical Success Factors WeightRatingScoreRating ScoreRating Score1. Product innovation (R&D)2. Market Share3. Organization size (economies of scale)4. Product Quality5. Brand Loyalty6. Financial position7. Marketing & Advertising8. Retail and Distribution Network9. HR and Management 10. Global Expansion11. Beverage Product Offerings12. Price Competitiveness

Total0000

IFEInternal Factor Evalaution (IFE) MatrixKey Internal Factors Weight RatingWeighted ScoreStrengths0000000000

Weaknesses000000

Total 00

SPACE MatrixFinancial PositionRatings

Total0Industry Position

Stability Position

Total0Competitive Position

Total0SP Average:0CP Average0IP Average:0FP Average0x-axis:0y-axis0

QSPMSTRATEGIC ALTERNATIVES

Key Factors WeightASTASAS TASOpportunities

Threats

Strengths

Weaknesses

Total00