STRATEGIC MARKETING FELLOWSHIP · McCann Health’s Strategic Marketing Fellowship offers a ... • Analyzing key performance trends and competitive issues faced ... Cardiology Dermatology

In partnership with2 0 1 7

S T R A T E G I C M A R K E T I N GF E L L O W S H I P

Generating Life-Changing Ideas That Improve the Health of Humanity

2

Dear Prospective Fellow,

On behalf of McCann Health and the Ernest Mario School of Pharmacy at Rutgers University, I would like to thank you for your interest in the Rutgers Pharmaceutical Industry Fellowship Program.

As the world’s most connected network of health care marketing and communications agencies, McCann Health acts as a strategic partner for pharmaceutical and biotechnology companies to help build their brands. As an organization, we constantly challenge the norm. Our core belief and offering is transforming “Evidence Into Action” to help change behaviors of the various stakeholders with whom we connect and communicate across the health care spectrum. In 2016 we were awarded with the prestigious Cannes Lions Healthcare Network of the Year award.

McCann Health’s Strategic Marketing Fellowship offers a unique learning opportunity. You will be exposed to a wide array of companies, therapies, and disease states as you rotate through 4 agencies that specialize in different marketing and communication disciplines:

• US-focused health care professional scientific engagement and medical education • Globally focused health care professional and direct-to-patient advertising • Managed markets • Global pharmacist communications

Thank you for considering the Strategic Marketing Fellowship at McCann Health as part of your personal and professional development. This unique offering provides an experience that will prepare you for a variety of opportunities after completing the program. I wish you the best of luck throughout the upcoming recruitment process and the next steps of your career.

Best regards,

Amar A. Urhekar President of the Americas McCann Health

Click on the sections to navigate this brochure.

McCANN HEALTHSTRATEGIC MARKETING

FELLOWSHIP

McCANN Torre Lazur Scientific Engagement and Medical Education

—

McCANN Echo Global HCP and Patient Advertising

—

McCANN Managed Markets Managed Markets

—

McCANN Pharmacy Initiative Global Pharmacist Communications

AboutMcCANN HEALTH

Who We Are

—

What We do

—

Why We Do It

—

How We Do It

—

Our Clients

RUTGERS PHARMACEUTICAL INDUSTRY

FELLOWSHIP PROGRAM

Program History

—

Professional Development Series

—

Key Program Features

—

Application Process and Eligibility Requirements

McCANN HEALTH FELLOWSHIP PROGRAM

McCANN HEALTH STRATEGIC MARKETING FELLOWSHIP

ABOUTMcCANN HEALTH

RUTGERS PHARMACEUTICAL INDUSTRY FELLOWSHIP PROGRAM

In partnership with

4

Who We AreMcCann Health is the world’s most connected network of health care marketing and communications agencies across 6 continents. We are 1600 health and wellness specialists in 20 countries united by one vision: to help our pharmaceutical and biotechnology clients’ brands and businesses play a meaningful role in people’s lives. McCann Health recently won the coveted Network of the Year Award at the 2016 Lions Health, part of the Cannes Lions International Festival of Creativity. McCann Health is a part of McCann Worldgroup and the Interpublic Group (IPG).

We work in diverse areas from health care consultancy to medical education, professional advertising, consumer health and wellness, global consultancy, and specialty practices, including managed markets and pharmacy initiatives. Every day we strive to ensure our work makes a meaningful difference in people’s lives.

At McCann Health we use our understanding of health care, the science of pharmaceutical products, and pharmaceutical marketing to deliver strategic business results that optimize brand value by:

• Analyzing key performance trends and competitive issues faced by major pharmaceutical organizations at all stages of a product’s life cycle

• Using competitive analysis to develop key product insights and strategies that will create competitive advantages

• Utilizing scientific, medical, and clinical expertise to contribute to competitive intelligence monitoring and reporting

• Supporting preparation for market research studies and business intelligence to assess projects with respect to opportunities, challenges, and revenue forecasts for products

• Collaborating with clients to execute strategic and tactical plans through marketing, medical, and sales channels

McCann Health North America

McCann Health North America comprises multiple agencies and more than 600 employees specializing in health care professional, patient, managed markets, and pharmacy marketing. The 4 agencies participating in the Fellowship Program are McCann Torre Lazur, McCann Echo, McCann Managed Markets, and McCann Pharmacy Initiative.

www.McCannHealth.com

http://www.McCannHealth.com


ABOUTMcCANN HEALTH


In partnership with

MIX EXPERIENCE AND PASSION

WITH EXPERTISE AND THE

IMPOSSIBLE BECOMES

POSSIBLE, PROBLEMS BECOME

BREAKTHROUGHS AND

WE CREATE A FUTURE BEYOND

ALL OF OUR IMAGINATIONS

John CahillGlobal Chief Executive Officer

5

What We DoCustomization, Not Just CollaborationIt takes the right blend of people to generate ideas that change the world.

We build bespoke, high-performing teams. We provide our clients with the right people at the right time to match their specific needs, opportunities, and ambitions.

ConsultancyInsight Generation; Market Opportunity Mapping; Payer Marketing; Real-World Evidence; HEOR; Pricing and Market Access; Organizational Development; Brand Consultancy

Medical CommunicationsPublications Planning; Thought Leader Engagement; Medical and Regulatory Writing; Medical Education; Conference Symposia and Meetings Services; Scientific Exchange; Scientific Platform Development; eLearning Systems

Health Care Professional MarketingInsight Generation; Rx Brand Consultancy and Promotion; Behavioral Insights and Patient Engagement; Digital and Social; Sales Force and Conference Materials

Consumer Health and WellnessInsight Generation; Consumer and OTC Brand Consultancy and Promotion; Health Awareness; Digital and Social; Behavioral Insights and Consumer Engagement; eLearning Systems

Global HealthDemand Creation for Health; Emerging and Developing Market Initiatives; NGO, Government and Community-based Strategic, Creative and Executional Programs

Specialty PracticesPharmacy Engagement; Patient Engagement; Marketing Analytics and Research; Real-World Data; Managed Markets; Pricing and Market Access; Public Affairs and Relations


ABOUTMcCANN HEALTH


In partnership with

Jeremy PerrottGlobal Chief Creative Director

WE INSPIRE THE IDEAS

THAT CREATE HEALTH

AND HAPPINESS

FOR HUMANITY

6

Why We Do ItWe believe our mission truly matters and that Truth Well Told saves lives.

Every day we play a role in health outcomes and know that our work makes a meaningful difference to people’s lives.

Health, Happiness, and Humanity

These 3 powerful words are the heartbeat and ethos of our culture. The golden thread that runs through everything and connects us all no matter who or where we are in the world.

HealthBecause without health there is no quality in life.

HappinessBecause it is restorative.

HumanityBecause it is the heart and soul of all that we do.


ABOUTMcCANN HEALTH


In partnership with

Mark WormanGlobal Marketing Director

TRUTH WELL TOLD

RECOGNIZES THE PRIMACY

OF INSIGHTS IN OUR APPROACH

TO BUILDING ENDURING

BRANDS AND BUSINESSES,

GLOBALLY

7

How We Do ItTruth Well Told

No matter the pursuit or practice, the continent or country, all of us are guided by McCann’s founding philosophy: Truth Well Told. It’s a deep, century-long legacy that drives us in our relentless pursuit of strategic and creative excellence, and one that we are also continuously reinventing in order to master today’s ever-evolving health care communications landscape.

It’s about identifying the most compelling, motivating, and unique truth that underlies behavior. It’s a fresh and not yet obvious understanding of customer beliefs, values, habits, desires, motives, emotions, or needs that can become the basis for competitive advantage. It explains the motivations behind the customer’s key attitudes and behavior—it reveals why they think and feel that way. By identifying truths in the market, the brand, and all customer stakeholders, we create a story that truly connects with our target audience and their needs. Every great brand is founded on a powerful truth. We turn brand and market truths into business transformations.


ABOUTMcCANN HEALTH


In partnership with

8

Our ClientsOur diverse client roster includes companies ranging from large pharmaceutical manufacturers to smaller biotechnology and medical device companies.

Abbott Laboratories

Therapeutic Areas

Our clients’ brands run the gamut from primary care to specialty, epidemic to orphan, and drugs to devices.

Cardiology Dermatology Endocrinology Gastroenterology Neurology

Oncology Pulmonology Rare Diseases Rheumatology Virology

In partnership with


ABOUTMcCANN HEALTH


01 03 0502 04 06

07 09 1108 10 12

13 15 1714 16 18

19 21 2320 22 24

GLOBAL HCP AND PATIENT ADVERTISING

MANAGED MARKETS

GLOBAL PHARMACIST COMMUNICATIONS

SCIENTIFIC ENGAGEMENT AND MEDICAL EDUCATION

ROTATION SCHEDULE

9

McCANN Health Strategic Marketing FellowshipGoal Provide the Fellow with a diverse learning experience in the many disciplines of health care marketing and a broad range of applicable business and clinical skills.

ObjectivesThe rotational structure of the program will provide the Fellow with a wide array of experiences in different marketing and communication disciplines. The Fellow will:

• Gain a comprehensive understanding of the health care marketing field through hands-on experience

• Develop an understanding of marketing and communications within pharmaceutical companies and how they partner with health care marketing agencies

• Understand the various stakeholders within the health care system, their individual business goals, and how they interact with one another

• Gain knowledge of the regulatory environment for professional, direct-to-patient, managed markets, and pharmacy marketing

• Acquire the skills and experience to be a highly marketable professional, qualified for employment opportunities across a variety of specialties in the pharmaceutical industry and the broader health care field

DescriptionThe 2-year McCann Health Strategic Marketing Fellowship consists of a 6-month rotation at each of four McCann Health agencies specializing in different disciplines of health care marketing:

• US-focused health care professional scientific engagement and medical education

• Globally focused health care professional and direct-to-patient advertising

• Managed markets

• Pharmacist communications

In partnership with


ABOUTMcCANN HEALTH


10

McCANN Health Strategic Marketing Fellowship Diversified ExperienceRotating through different agencies will allow the Fellow to gain a highly diversified experience and exposure to multiple pharmaceutical and biotech clients, therapeutic areas, and brands. Rotations will also demonstrate the linkages between marketing specialties and how they work together. The McCann Health Strategic Marketing Fellowship is advantageous to the Fellow who would like both a varied and comprehensive learning experience. We are also consistently working with new clients and brands, so the Fellow will be exposed to new disease states and therapeutic areas throughout the program.

Scientific, Creative, Customized ExperiencesThe Fellow will work closely with our strategic- and science-focused teams to learn how we develop scientific, creative, and customized solutions for brands in a broad range of therapeutic areas. Through these projects, the Fellow will be exposed to the most pioneering pharmaceutical and biotechnology companies and will gain experience communicating with the stakeholders most important to them, including physicians, pharmacists, payers, health systems, and patients.

Exposure to Multiple Functional AreasIn addition to strategy and scientific services, the Fellow will be exposed to other functional areas within a health care marketing agency, such as account services, copywriting, art direction, and operations. Because each agency has different specialties, experiences during each rotation will be unique.

McCANN Health Mentorship Program ParticipationThroughout the program, the Fellow will participate in McCann Health’s formal mentorship program. The Fellow will be matched with a member of the McCann Health leadership team who will focus on professional development throughout the Fellowship program. The mentor-mentee team will meet at least twice a month to give the Fellow an opportunity to ask questions, test ideas, gain insights from others, and receive feedback. Furthermore, the Fellow will also have the opportunity to mentor Rutgers Pharmacy students who are completing internships or Advanced Pharmacy Practice Experience rotations at McCann Health.

Future Employment OpportunitiesAt the conclusion of the Fellowship, participants will possess the skills and knowledge essential for success in health care marketing and a number of other settings within the health care industry. Because McCann Health is a global company with international reach and a diverse client roster, the McCann Health Strategic Marketing Fellowship can be an important start to a Fellow’s career in the pharmaceutical industry or in other health care fields. The skills and professional development achieved while participating in the program will qualify the Fellow for numerous opportunities in a variety of organization types across the health care industry, including health care marketing agencies, pharmaceutical companies, health plans, consulting firms, and more.

In partnership with


ABOUTMcCANN HEALTH


11

Scientific Engagement and Medical Education Rotation

T O R R E L A Z U R

www.McCannTorreLazur.com

Parsippany, NJ

McCann Torre Lazur is focused on scientific engagement and medical education for health care professionals, including physicians, physician assistants, and nurses in the United States. Its 158 employees are finding the most creative solutions to everyday health care problems, and it has worked with more than 150 brands over its 34-year history. McCann Torre Lazur’s recent accomplishments include the Heart Award and Best Brand Team from Med Ad News, the Social Media Award from The Creative Floor, and 9 Awards of Excellence from The Rx Club. In this rotation the Fellow will:

• Be deeply involved in scientific communication, brand building, market analytics, and patient support

• Leverage medical expertise to support needs at every point in a product’s development life cycle, from early phase 2 clinical studies through loss of exclusivity

• Collaborate with other medical and research professionals (ie, PhDs, MDs, PharmDs) with specialized experience

Key learning areas at McCANN Torre Lazur include:

• Clinical and scientific competitive intelligence

• Business intelligence and analysis

• Medical communication strategies and content development

• Advisory board planning and key opinion-leader engagement

• Product life cycle management

• Disease awareness initiatives

• Scientific conference and publication planning

• Creative ideation and content development

http://www.McCannTorreLazur.com

In partnership with


ABOUTMcCANN HEALTH


12

McCANN Torre Lazur PreceptorNick Megjugorac, PhD SVP, Director of Strategic Services

Nick oversees the Strategic Services Department at McCann Torre Lazur, which consists of 4 departments: Strategic Planning, Scientific Integration, Digital Strategy, and Patient Engagement. He uses his background in science and immunology to develop strategies and supporting tactics.

Nick spent 10 years in academic immunology research, and 5 years as head of the Cellular Immunology Laboratories at Humigen LLC, which conducted basic and clinical research, high throughput screening, and assay development.

Nick received a BS in Biology from The College of New Jersey and a PhD in Viral Immunology from UMDNJ-Rutgers Graduate School of Biomedical Sciences.

OUR TEAM IS EXCITED TO HAVE THE OPPORTUNITY TO

FOSTER THE GROWTH AND DEVELOPMENT OF A PHARMD.

THE FELLOW WILL WORK IN A MULTIDISCIPLINARY GROUP

COMMUNICATING IMPORTANT INFORMATION ABOUT LIFE-

CHANGING THERAPIES FROM AN ARRAY OF THERAPEUTIC

AREAS. WE BELIEVE THE FELLOW WILL BE ABLE TO

LEVERAGE THE PHARMACY KNOWLEDGE THEY HAVE GAINED

TO GREATLY CONTRIBUTE TO OUR ORGANIZATION

In partnership with


ABOUTMcCANN HEALTH


13

Global HCP and Patient Advertising Rotation

E C H O

www.McCannEcho.com

Mountain Lakes, NJ

McCann Echo is focused on building pharmaceutical brands through the development of promotional messaging platforms for health care professionals and patients, both in the United States and globally. Its team of 178 creative and talented individuals is based in Mountain Lakes, NJ. McCann Echo received the prestigious Med Ad News Agency of the Year (Category 3) award in 2012, was a finalist for the Med Ad News Most Admired Agency in 2013, and earned a coveted Bronze Award at Cannes Lions Health Festival in 2015. In this rotation the Fellow will:

• Learn how to apply proven principles of behavioral science, adult learning, multicultural sensitivity, marketing technology, and health literacy to tell the story behind the clinical data of a brand

• Be involved in creative campaign ideation, long-term brand planning, and will gain exposure to the logistics of launching a pharmaceutical brand

• Work alongside brand teams in various therapeutic areas and help drive meaningful change at the point where health care professionals and patients intersect

Key learning areas at McCANN Echo include:

• Physician decision-mapping

• Patient and consumer journeys

• Brand architecture and positioning

• Market research methodology

• Scientific data visualization

• Clinical lexicon development

• Digital initiatives and channel-mapping


http://www.McCannEcho.com

In partnership with


ABOUTMcCANN HEALTH


14

McCANN Echo PreceptorJesse Johanson EVP, Director of Strategic Planning

Jesse leads the Strategic Planning department at McCann Echo. He is responsible for establishing a brand’s strategic foundation, ensuring the path forward will continually enhance its growth and success.

Jesse has been instrumental in the brand launches for both the domestic and global markets. His extensive experience allows him to work across the agency’s wide range of brands, whether it’s developing brand positioning or discovering core truths that will elevate a brand in the market.

Jesse received both his bachelor’s and master’s degrees from the University of Wisconsin-Madison.

THE SCIENTIFIC BACKGROUND OF PHARMDS ALLOWS

THEM TO BRING A UNIQUE CLINICAL INSIGHT TO HEALTH

CARE MARKETING. THIS EXPERTISE ALLOWS THEM TO BRING

GREAT VALUE TO THE WORK WE DO AT MCCANN HEALTH

In partnership with


ABOUTMcCANN HEALTH


15

Managed Markets Rotation

M A N A G E D M A R K E T S

www.McCannManagedMarkets.com

Mountain Lakes, NJ

McCann Managed Markets is focused on managed markets marketing and patient access and reimbursement support. It develops customized market access solutions for a range of customer segments, including payers, health systems, organized customers, employers, and patients. McCann Managed Markets is adept at breaking multiple access barriers so patients can ultimately get the therapy they need. Its team of 60 managed markets subject-matter experts is located in Mountain Lakes, NJ. In 2016, McCann Managed Markets was one of 3 finalists for the Med Ad News Agency of the Year (Category 3), was nominated for Med Ad News Best Managed Markets Campaign, and was nominated as a finalist for Small Healthcare Agency of the Year by Medical Marketing & Media. In this rotation the Fellow will:

• Gain real-world experience in the creation of strategic and tactical solutions to help brands gain optimal formulary placement with payers and help patients get timely access to medications

• Become familiar with access and reimbursement, and with how health care is delivered and paid for in the United States through hands-on experience

Key learning areas at McCANN Managed Markets include:

• Evolving and complex health care landscape

• Managed markets marketing

• Managed markets customers and stakeholders

• Market access

• Patient access and reimbursement

• Health care policy

• Outcomes and quality

• Strategy and tactical development


http://www.McCannManagedMarkets.com

In partnership with


ABOUTMcCANN HEALTH


16

McCANN Managed Markets PreceptorGreg Novello SVP, Strategy

Greg leads the strategy department at McCann Managed Markets. He is a proven leader, with over 25 years in the pharmaceutical/biotech industry.

Prior to McCann Managed Markets, Greg spent 13 years at two “Top 10” pharmaceutical companies in various marketing leadership roles. His strong breadth and depth of knowledge in managed markets strategy and marketing brings unparalleled value to our clients. His leadership, ability to garner and understand key insights, and ability to develop relevant and differentiated strategic platforms and solutions delivers measurable results in managed markets.

Greg received his BS in Marketing from the Rutgers University School of Business.

WE LOOK FORWARD TO WORKING WITH THE FELLOW IN

UNIQUE AND DIVERSE AREAS LIKE THE DYNAMIC MARKET

ACCESS LANDSCAPE. THE FELLOW WILL PARTICIPATE IN

DEVELOPING STRATEGIC, EVIDENCE-BASED APPROACHES AND

SOLUTIONS TO ADDRESS MARKET ACCESS CHALLENGES.

In partnership with


ABOUTMcCANN HEALTH


17

Global Pharmacist Communications Rotation

www.McCannPharmacyInitiative.com

New York, NY*P H A R M A C Y I N I T I A T I V E

McCann Pharmacy Initiative is focused on pharmacy marketing and pharmacist engagement. Its role as a pharmacy expert agency is to improve the capabilities of the pharmacist and pharmacy teams, to effect the shift from drug dispenser to expert advisor, curate the pharmacy experience, and effect meaningful change in people’s lives. In addition to pharmaceutical and biotech companies, McCann Pharmacy Initiative’s clients include retailers like Target and Walmart, and professional pharmacy associations such as the American Pharmacists Association and the International Pharmaceutical Federation. In this rotation the Fellow will:

• Work collaboratively on projects and gain an understanding of global pharmacy business, operations, practice, and regulations

• Learn about industry trends such as the impact of digital technology, the movement from treatment to wellness and prevention, the rise of personalized medicine, and the evolving role of pharmacists as patients participate more in their own health management

Key learning areas at McCANN Pharmacy Initiative include:

• Pharmacy marketing

• Pharmacy regulations

• Industry stakeholders —Pharmacy chains, retailers, business owners, and professional associations

• Clinical platforms

• Pharmacy initiatives

• Strategy and tactical development


*If the Fellow does not wish to be based in the New York City office, he or she can work out of one of the New Jersey agencies.

http://www.McCannPharmacyInitiative.com

In partnership with


ABOUTMcCANN HEALTH


18

McCANN Pharmacy Initiative PreceptorSandra Carey, BSPharm President

Sandra leads a global team focused on programs and initiatives involving pharmacists and pharmacy teams engaged in patient-centered care. Her guidance allows pharmacists and pharmacy teams to achieve excellence in a patient-centered approach to health care delivery. Prior to joining McCann, Sandra practiced pharmacy in various roles including community and clinical pharmacist, preceptor to pharmacy students, consultant, university educator, and management positions at a large retail pharmacy chain.

Sandra has served on national pharmacy associations and regulatory boards in leadership positions. Her advocacy work covers various worldwide pharmacy programs, including FIPEd (International Pharmaceutical Federation Education Initiative) to ensure pharmacy education worldwide meets the demands of a dynamic health care landscape.

Sandra frequently lectures at local and international industry conferences and pharmacy professional gatherings, and is considered a global key opinion leader in the evolution of pharmacy practice.

THE McCANN HEALTH FELLOWSHIP OFFERS A PHARMD

A UNIQUE AND EXCITING OPPORTUNITY TO EXPLORE THE

DIFFERENT AREAS OF HEALTH CARE MARKETING. THE SKILLS

AND EXPERIENCE THAT THE FELLOW WILL GAIN WILL ENABLE

THEM TO NAVIGATE THE INCREASINGLY COMPLEX HEALTH

CARE ENVIRONMENT AND CREATE A SUCCESSFUL CAREER

In partnership with


ABOUTMcCANN HEALTH


19

Pharmacists at McCANN HealthGary Tsalalikhin, PharmDScientific Strategist at McCANN Torre LazurRutgers University, Ernest Mario School of Pharmacy, Class of 2014

“The depth and breadth of the work here far exceeds what I would have expected in a typical pharma industry position. There is opportunity to be involved in multiple disease states, drug classes, scientific research, and leading other projects I would never have imagined. The clinical and mechanistic knowledge I’ve amassed here has gone so far beyond what I had considered a strong foundation. But it doesn’t end there. Your personality, how you think, how you tell a story, all come through in both the work you do and the way you can inform and inspire those you work with. There is no template, no true job description. Because while the expectation is that you will be the subject matter expert, for your clients and for your peers, everything after that has few limits. If you have good ideas and the will and ability to execute, this is the kind of place to really spread your wings. And working daily with amazingly talented people, from scientists and writers to artists, digital programmers, and account professionals is a huge bonus. It’s such a good feeling to come to a place where the personalities are so great and the competence so high.”

Eric Jen, PharmDVP, Scientific Director at McCANN EchoRutgers University, Ernest Mario School of Pharmacy, Class of 2010

“After several years in marketing across multiple therapeutic categories, nowhere else have I seen such a close partnership between science and strategy than the one here at McCann Health. The PharmD has enabled me to use my scientific knowledge to have 1-on-1 conversations with thought leaders at the top of their field, interpret qualitative and quantitative market research, and participate in other scientific engagements, including conventions, advisory boards, and workshops. Whether it’s HIV, immunology, diabetes or any other therapeutic category, the PharmD degree provides a great complement and foundation in developing marketing strategies at all stages of a product’s life cycle.”

Alan Makhinson, PharmDSenior Medical Copywriter at McCANN Managed MarketsRutgers University, Ernest Mario School of Pharmacy, Class of 2015

“As a Fellow in the McCann Health Strategic Marketing Fellowship program, you will be exposed to all aspects of health care marketing, including professional, direct-to-patient, managed markets, and pharmacy marketing. This is a great opportunity to work on dozens of brands in a wide array of disease states, and to interact with clients from more than 25 pharmaceutical companies. Pharmacists are valued members of the team, and our deep understanding of scientific and clinical information brings a unique perspective to the agency.”

Raj Thakkar, PharmDSenior Medical Copywriter at McCANN Managed MarketsRutgers University, Ernest Mario School of Pharmacy, Class of 2016

“My experience at McCann Health has provided me with unique insights into the world of health care marketing and advertising. Utilizing my pharmacy background, I have been able to conduct competitive intelligence analysis to compare company and competitor products to identify areas to increase market access, balance scientific claims with powerful and compelling messaging to create innovative promotional and disease-awareness materials, and serve as the clinical expert for newly acquired accounts. The PharmD degree has proved invaluable in my role and will continue to aid me in the future.”

Vijay Sarma, RPhSenior Pharmacy Writer at McCANN Pharmacy InitiativeUniversity of Toronto, Class of 2002

“As a pharmacist licensed since 2002, and as a PharmD candidate starting January 2016, I applaud McCann Health for initiating a Fellowship Program. As part of a fellowship program at McCann Pharmacy Initiative, the Fellow will be exposed to agency partners and pharmaceutical industry clients who work around the world. As I have, the Fellow will be involved with innovative, world-class projects that have the potential to have a positive and enduring influence on pharmacists and patients spanning the globe!”

In partnership with


ABOUTMcCANN HEALTH


20

Rutgers, The State University of New Jersey, with approximately 65,000 students on its 3 campuses, is one of the major state university systems in the United States. The New Jersey College of Pharmacy was founded in 1892 and was incorporated into the University in 1927. The Ernest Mario School of Pharmacy is the only state school of pharmacy in New Jersey, with approximately 1400 students in its Doctor of Pharmacy program.

The Rutgers Ernest Mario School of Pharmacy is located on the University’s main science and technology campus in Piscataway, New Jersey. Because of its close proximity to the nation’s leading pharmaceutical and biopharmaceutical companies, the Ernest Mario School of Pharmacy and the Rutgers Pharmaceutical Industry Fellowship (RPIF) Program are uniquely capable of providing Fellows with exposure to the pharmaceutical and biopharmaceutical industries.

Program HistoryIn 1984, at Rutgers, The State University of New Jersey, the Ernest Mario School of Pharmacy, and 2 pharmaceutical companies began a collaborative pilot program to evaluate the potential contributions of clinically trained pharmacists within a pharmaceutical industry practice setting. Following the successful pilot, the Rutgers Pharmaceutical Industry Fellowship (RPIF) Program grew significantly and expanded to include 19 companies within the pharmaceutical and biopharmaceutical industries and over 160 Fellows annually.

In 2002, Dr. Ernest Mario generously provided an endowment to establish the Institute for Pharmaceutical Industry Fellowships to enhance and promote the role of pharmacists in industry through the RPIF Program. The Institute staff members:

• Provide leadership and administrative support

• Promote quality, communication, and scholarly activity

• Arrange specialized fellowship training opportunities within the pharmaceutical and biopharmaceutical industries

The RPIF Program has thrived under the leadership of the founder, Dr. Joseph A. Barone, Dean and Professor II of the Ernest Mario School of Pharmacy and Dr. Michael Toscani, Research Professor and the Fellowship Director for the Institute for Pharmaceutical Industry Fellowships.

More than 850 post-doctoral Fellows have completed the RPIF Program, most of whom are pursuing influential and rewarding careers in the pharmaceutical and biopharmaceutical industries throughout the United States and abroad. The RPIF Program has preceptors/mentors from industry who share their knowledge and experiences with the Fellows through an intense but closely guided training program. Assignments and projects are challenging, meaningful, and designed to enhance understanding of the pharmaceutical and biopharmaceutical industries and the Fellow’s functional area.

Rutgers Pharmaceutical Industry Fellowship ProgramErnest Mario School of Pharmacy Rutgers, The State University of New Jersey

Joseph A. Barone, PharmD, FCCP

Dean and Professor II Ernest Mario School of Pharmacy

Michael Toscani, PharmD

Research Professor, Fellowship Director Institute for Pharmaceutical Industry Fellowships

In partnership with


ABOUTMcCANN HEALTH


21

Rutgers Pharmaceutical Industry Fellowship ProgramProfessional Development Series

All Fellows gather at Rutgers once or twice monthly as a group to participate in the Professional Development Day (PDD) Series, an important component of their training that complements the hands-on experience provided at the partner companies. The PDDs are steered by a committee of Fellows and are designed to enhance the Fellows’ presentation skills, emotional intelligence, promote connectivity and a sense of community among Fellows from different companies and disciplines, develop new skill sets under the guidance of external trainers, and provide general knowledge about various aspects of drug development and issues facing the pharmaceutical and biopharmaceutical industries.

The Fellows learn from each other through individual and group presentations and debates on topics and issues related to the pharmaceutical and biopharmaceutical industries. This dynamic forum provides an opportunity for open discussion and debate among Fellows, Rutgers faculty, and company preceptors. In addition, outside experts provide training and professional development in a variety of areas (eg, tools for corporate success; professional writing, presentations, meeting facilitation, negotiating, influencing, networking, and conflict resolution skills; giving and receiving feedback; and business and dining etiquette). Other PDD guest speakers include senior industry executives, patient advocacy groups, and successful RPIF Program alumni who share their insights and experiences. Importantly, PDDs provide an excellent opportunity for Fellows to interact with each other and develop lasting personal friendships and a strong professional network of Fellows, faculty, alumni, and other industry executives.

Key Program Features

The Rutgers Pharmaceutical Industry Fellowship Program FOSTERs the growth and development of future pharmaceutical and biopharmaceutical industry professionals through the following key program features:

Family of Leading CompaniesPartners include several of the top 19 global pharmaceutical and biopharmaceutical companies.

Outstanding Alumni Track RecordOver 850 alumni hold prominent positions at many leading companies.

Strong NetworkOver 160 Fellows each year develop valuable, lasting connections with each other, alumni, preceptors, and faculty.

The Pathway to IndustrySince 1984, the Rutgers program has been nationally recognized, trusted, and proven as the pathway to industry for pharmacists.

Enhanced Career PathIncreasingly challenging assignments build depth of experience and enhance the potential for an accelerated career path.

Rigorous Academic ComponentRutgers affiliation provides academic and professional development opportunities.

F

O

S

R

E

T

In partnership with


ABOUTMcCANN HEALTH


22

Rutgers Pharmaceutical Industry Fellowship ProgramApplication Process and Eligibility Requirements:

Fellows for the Rutgers Pharmaceutical Industry Fellowship Program are selected on a nationally competitive basis. Candidates must have completed a Doctor of Pharmacy degree from an ACPE-accredited institution before July 1 of the fellowship term.

Participation in the ASHP Midyear Clinical Meeting/PPS is strongly encouraged. Interested individuals are invited to electronically submit a curriculum vitae, 3 letters of recommendation, a letter of intent, and complete a program interest form online by visiting our website at: pharmafellows.rutgers.edu.

Please address all correspondence to:

Joseph A. Barone, PharmD, FCCPDean and Professor IIErnest Mario School of PharmacyRutgers, The State University of New Jersey160 Frelinghuysen RoadPiscataway, NJ [email protected]

Application materials may be submitted as early as November 19, and applicants are encouraged to submit as many of the required materials as possible by December 15.

http://pharmafellows.rutgers.edu

mailto:[email protected]

In partnership with

PENNSYLVANIA

ATLANTIC OCEAN

DELAWARE

McCANN Torre LazurParsippany, NJ

McCANN EchoMountain Lakes, NJ

McCANN Managed MarketsMountain Lakes, NJ

McCANN Pharmacy InitiativeNew York, NY*

Rutgers UniversityPiscataway, NJ

© 2016 McCANN WORLDGROUP

NEW YORK CITY

NEW YORKNEW JERSEY

*If the Fellow does not wish to be based in the New York City office, he or she can work out of one of the New Jersey agencies.

Documents

STRATEGIC MARKETING FELLOWSHIP · McCann Health’s Strategic Marketing Fellowship offers a ... • Analyzing key performance trends and competitive issues faced ... Cardiology Dermatology