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Strategic Market Research Distributed Generation Photovoltaic Market 2 nd Half 2020 - Brazil

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Page 1: Strategic Market Research Distributed Generation

Strategic Market ResearchDistributed GenerationPhotovoltaic Market

2nd Half 2020 - Brazil

Page 2: Strategic Market Research Distributed Generation

EQUIPMENT DISTRIBUTORSSponsors

Page 3: Strategic Market Research Distributed Generation

EQUIPMENT DISTRIBUTORSSponsors

Page 4: Strategic Market Research Distributed Generation

PV MODULESSponsors

Page 5: Strategic Market Research Distributed Generation

PV INVERTERSSponsors

Page 6: Strategic Market Research Distributed Generation

PV INVERTERSSponsors

Page 7: Strategic Market Research Distributed Generation

MOUNTING SYSTEMSSponsors

Page 8: Strategic Market Research Distributed Generation

ACCESSORIES AND BATTERIESSponsors

Page 9: Strategic Market Research Distributed Generation

FINANCIAL INTERMEDIARIESSponsors

Page 10: Strategic Market Research Distributed Generation

SERVICESSponsors

Page 11: Strategic Market Research Distributed Generation

Destaques do estudo

Research Highlights

1. 42.3% of solar Integrators dedicate themselves exclusively to solar energy.

An important advance compared to the 30.9% we polled in 2019.

2. 88% of customers who installed solar energy in their business premises are

satisfied. The principal reason for any dissatisfaction is lower than promisedenergy generation/cost savings.

3. The business volume of most integrators already returned to or exceeded

the pre-pandemic level, however negative effects are still being felt by a relevantnumber of respondents. On average, the number of quotes is still lower.

4. Distributors and Integrators are optimistic about market conditions in 2021.

The creation of new job openings should accelerate.

5. The cost of photovoltaic equipment increased between 10% and 20% in 2020.

The integration supply chain absorbed a significant part of this increase,cushioning the final customer from the full amount of the price hikes.

6. The supply chain for PV kits further increased in relevance in the sector, with

more than R$ 7 Billion in revenues in 2020.

Page 12: Strategic Market Research Distributed Generation

01. The Survey

02. Supply Chain

03. Aneel Data

04. Surveyed Companies

05. Products and Services

06. Prices

07. Kit Distributors

08. Survey of End Customers

09. Case: 5 MW in Shared Generation

10. Conclusions

11. Information about Sponsors

Contents

Page 13: Strategic Market Research Distributed Generation

01

THE SURVEY

Introduction

Data Validation

Estimated Population

Page 14: Strategic Market Research Distributed Generation

From the marketFor the marketEvery year we carry out our survey about the Distributed Generation solar PV sector. The objective of this survey is to

show the reality of the market, in such a way that it can be a strategy guide for all the companies active in the sector.

To achieve this, we count on the collaboration of thousands of PV Integrators, who dedicate some of their precious

time to respond to our questionnaire; on Distributors who take some time to provide us with reference prices of their

PV kits; on all companies in general (Manufacturers, Distributors, Service providers) who use their time to distribute

our questionnaire and incentivize the engagement of their customer bases and completion of the forms, as well as

providing us with references and sharing their knowledge with us; and our Sponsors, who make the execution of all

this work possible.

This is market research created by our market for our market. Our role is only to collect, concentrate and validate the

information that the whole value chain supplies to us, with the best of intentions, since we all have the same objetive:

to help the solar PV market grow in a healthy direction.

Our Big Thanks to everyone!The team at Greener

Alterado Karen

Page 15: Strategic Market Research Distributed Generation

Survey with Solar Integrators: 1,579 companies in the period of 25 November 2020 to 10 January

2021. The survey included a sample of companies from all over the country, of all sizes and ages, thus

providing a heterogeneous view of the market for solar integration.

Survey with PV Kit Distributors: 30 companies in the period of 3 December 2020 to 19 January 2021. The

survey included a sample of companies which together were responsible for 57% of all the imports of solar

PV equipment to Brazil in 2020*.

Survey with End Customer: 260 owners of solar PV systems in the period of 14 December 2020 to 15

January 2021. The survey included a sample of customers in the commercial PV segment from all over the

country, who acquired their PV systems at any time since 2017.

THE SURVEYIntroduction

* Important to consider that the import volume corresponds to equipment destined for Distributed Generation and Centralized Generation Markets.

Page 16: Strategic Market Research Distributed Generation

2016 2017 2018 2019 2020

29% 17% 19% 20% 15%

Year of start of company activities of Integrator companies that responded to the survey:

THE SURVEY

or before

Page 17: Strategic Market Research Distributed Generation

Validation Criteria:

CNPJs (business registry) active and valid

Sites/webpages active and valid

Pricing Coherence

Avoidance of Duplication of Data

Coherence between Related Answers

Data ValidationLong Form Survey with Solar Integrators

1,579

Responses Received

685Validated

Responses

43% of responses utilized

Page 18: Strategic Market Research Distributed Generation

THE SURVEYEstimated Total Number of Solar Integrator Companies in Brazil

The total number of active Integrator Companies is estimated based on a cross-reference

between Greener’s survey data and information obtained through entities and companies that

represent and supply the PV sector.

Active Solar PV Integrators14,700

Page 19: Strategic Market Research Distributed Generation

02

SUPPLY CHAIN

- Imports of PV Modules

- Imports of PV Inverters

- Domestically Produced

Modules

Page 20: Strategic Market Research Distributed Generation

Solar PV Modules – Imported Volume [MWp]Distributed Generation and Utility Scale

524

762

1.123

1.727

1.577

870979

1.332

0

200

400

600

800

1000

1200

1400

1600

1800

1Q2019 2Q2019 3Q2019 4Q2019 1Q2020 2Q2020 3Q2020 4Q2020

Source: Receita Federal (Brazilian Tax Authority), 2021 and Greener

Total 2019: 4.13 GW Total 2020: 4.76 GW

Despite the sharp

decrease in volume in

2Q2020 due to the

pandemic and the

economic risks and

disturbance it caused,

2020 as a whole still

showed growth of 15%

compared to the year

2019. The lack of

availability of solar

modules worldwide was a

limiting factor.

Page 21: Strategic Market Research Distributed Generation

Solar PV Modules – Import vs Domestic Volume [MWp]Distributed Generation and Utility Scale

139 190

4143

4760

2019 2020Domestically Produced Imported

Domestically produced modules

represented 3.8% of the total Brazilian

market in the year 2020, a slight

increase over the year 2019 when it

was 3%.

Source: Receita Federal (Brazilian Tax Authority) ,2021, Greener and data collection from domestic manufacturers

Page 22: Strategic Market Research Distributed Generation

52%

20%

10%

24%

16%

24%

23%32%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1Q2019 2Q2019 3Q2019 4Q2019 1Q2020 2Q2020 3Q2020 4Q2020

Thin Film Mono Perc Poly Perc Mono Std Poly Std

Solar PV Modules – TechnologiesDistributed Generation and Utility Scale

For the first time in any

given Quarter, modules

using polycrystalline

standard technology were

in the minority. Modules of

the Mono-Perc type

showed good sales all year

round and Perc

tecnologies accounted for

more than half of all

imported module capacity

in the 4Q2020.

Source: Receita Federal (Brazilian Tax Authority), 2021 and Greener

Page 23: Strategic Market Research Distributed Generation

TOP 10 Brands – PV Modules – 2020Imported Volumes [MWp]

926

804

797

526

426

248

134

130

75

57

Canadian

Trina

Risen

Jinko

BYD

Longi

JA Solar

DAH Solar

Astronergy

Znshine

Click here to follow the

updates on import data of PV

modules month by month.

Big competition in 2020.

Among the 77 brands

present in the market in this

period, the top 10 brands

were responsible for 87% of

the total imported volume.

Source: Receita Federal (Brazilian Tax Authority), 2021 and Greener

Page 24: Strategic Market Research Distributed Generation

PV Inverters – Imported Volume[MW]Distributed Generation and Utility Scale

514565

889

1.511

1.284 1.244

979

1.462

0

200

400

600

800

1.000

1.200

1.400

1.600

1Q2019 2Q2019 3Q2019 4Q2019 1Q2020 2Q2020 3Q2020 4Q2020

Total 2019: 3.48 GW Total 2020: 4.97 GW

In the inverter market, the

negative import trend

continued all the way into

3Q2020, however there was

a strong recovery in the final

quarter of the year.

Compared to the year

before, 2020 still showed

strong growth of 42.8%. In

addition, we saw the

introduction of string

inverters for CG power

plants.

Source: Receita Federal (Brazilian Tax Authority), 2021 and Greener

Page 25: Strategic Market Research Distributed Generation

PV Inverters – Size Distributed Generation and Utility Scale

26% 26% 25% 22% 21% 20% 21%28%

42% 36%31%

29%

48% 55%40%

44%

32%38%

45% 49%

31%25%

39%28%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1Q2019 2Q2019 3Q2019 4Q2019 1Q2020 2Q2020 3Q2020 4Q2020

Capacity >= 50 kW Capacity >= 10 to <50 kW Capacity < 10 kW

Figures do Not considerskid or central inverters.

Inverters with lower

capacities have shown

bigger sales stability over the

last few quarters, however

there was a sudden peak in

imports in the final quarter of

2020. Although larger

inverters showed a steadily

increasing market share in

2019, this category’s imports

oscillated heavily in 2020.

Source: Receita Federal (Brazilian Tax Authority), 2021 and Greener

Page 26: Strategic Market Research Distributed Generation

TOP 10 Brands – PV Inverters – 2020Inverters with capacity up to 9.9 kW [MW]

210

158

153

126

81

61

60

59

58

43

Growatt

Fronius

WEG

Renovigi

Sofar

Refu

Canadian

Sungrow

APSystems

PHB

Among the 68 brands present in

the Brazilian market in this

category of smaller inverters, the

top 10 brands had a combined

share of 84% of total imports.

Source: Receita Federal (Brazilian Tax Authority), 2021 and Greener

Click Here to follow the

updates on import data of PV

inverters month by month.!

Page 27: Strategic Market Research Distributed Generation

298

232

217

125

59

52

47

44

44

36

Fronius

Sungrow

WEG

Growatt

Canadian

Refu

Renovigi

Sofar

SolarEdge

Solis

Among the 44 brands present in

the Brazilian market in this mid-

sized category of inverters, the top

10 brands together were

responsible for 78% of total

imports.

.

TOP 10 Brands – PV Inverters – 2020Inverters with capacity between 10.0 kW and 49.9 kW [MW]

Source: Receita Federal (Brazilian Tax Authority), 2021 and Greener

Page 28: Strategic Market Research Distributed Generation

360

329

181

143

132

83

83

72

66

46

Sungrow

Huawei

WEG

Canadian

Growatt

ABB

Sofar

Renovigi

SMA

SolarEdge

In this category of inverters

there were 33 brands present in

the Brazilian market during the

year 2020, with the top 10

brands accounting for 81% of

total imports. Some of the

string inverters were directed

towards the Utility Scale

segment of the market.

Figures do Not considerskid or central inverters.

TOP 10 Brands – PV Inverters – 2020Inverters with capacity above 50 kW [MW]

Source: Receita Federal (Brazilian Tax Authority), 2021 and Greener

Page 29: Strategic Market Research Distributed Generation

ANEEL DATA

Volume connected to the Grid

Nr. of new On-Grid Installations

Municipalities with PV Plants

03

Page 30: Strategic Market Research Distributed Generation

Volume of PV Systems Connected to the Grid [MW]

The total grid-connected PV capacity added in Brazil in 2020 was

60% greater than in 2019. Despite this, it was the year with the

lowest growth rate since the approval of resolution RN 482 in

2012, possibly due to effects related to the pandemic.

Source: Aneel, 2021 - Data up to 31/12/2020

Page 31: Strategic Market Research Distributed Generation

Number of PV Installations in BrazilConnected to the Grid, and Nr. of Customer Connections Receiving Energy Credits (Thousands)

2,19,7 26,3

72,1

226,9

471,6

0,1 0,4 1,88,5 22,5

58,0

180,0

379,0

0

50

100

150

200

250

300

350

400

450

500

2012 2013 2014 2015 2016 2017 2018 2019 2020

Unique Customers Receiving Credits PV Installations

Source: Aneel, 2021 - Data up to 31/12/2020

The number of consumers which benefit from PV systems

through Distributed Generation corresponds to approx. 0.53% of

the total number of electrical energy consumers in Brazil.

Page 32: Strategic Market Research Distributed Generation

Cumulative Installed PV Volume per State [MW]

8.5 33.7

22.0

6.0

152.3

161.5

38.8

81.3

246.0

47.3

840.3

133.5

336.1

89.9

85.1127.6

59.9

284.6184.0

88.2

40

2.8

569.9226.7

27.6

575.6

88.3

Source: Aneel, 2021 - Data up to 31/12/2020

TOP 5 States

UF Capacity (MW)

MG 840.3

SP 575.6

RS 569.9

MT 336.1

PR 284.6

Page 33: Strategic Market Research Distributed Generation

jan-17 jul-17 jan-18 jul-18 jan-19 jul-19 jan-20 jul-20

Volume of PV Capacity Connected per Month [MW]

Source: Aneel, 2021 - Data up to 31/12/2020

Total 2019: 1.5 GW Total 2020: 2.4 GW

The volume/capacity of monthly

grid connections shows the

impact of the pandemic on the

Brazilian PV market in 2020,

especially after the month of April.

Page 34: Strategic Market Research Distributed Generation

Mode of PV Generation – % of Total PV Volume

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2012 2013 2014 2015 2016 2017 2018 2019 2020

On-Site Generation Shared Generation

Remote Auto-consumption Multiple Energy Use Locations

The percentage of PV

capacity used through

Remote Autoconsumption

has stabilized at around

18% of the total. Multiple

Energy Use Locations and

Shared Generation modes

maintain a low level of

representation among PV

projects in Brazil.

Source: Aneel, 2021 - Data up to 31/12/2020

Page 35: Strategic Market Research Distributed Generation

INTERVIEWS

PV INTEGRATOR

BUSINESSES

Data collected through

questionnaire

04

Page 36: Strategic Market Research Distributed Generation

Headquarter Locations of PV Integrator BusinessesLocation of the HQs of companies that responded to questionnaire

SouthEast46.13%

South19.71%

Central-West11.68%

North3.36%

NorthEast19.12%

Page 37: Strategic Market Research Distributed Generation

Other Areas of Activity among PV Integrators

42,3%

24,7% 22,2%

11,1%5,0% 2,8% 2,5%

7,9%

The number of companies that is dedicated exclusively to

providing solar PV integration services is on the increase. At the

end of 2019, this category represented only 30.9% of respondents.

Page 38: Strategic Market Research Distributed Generation

How Did You Acquire the Knowledge to Work in Solar PV?

64,4%

31,7%27,2%

20,7%

9,2%4,2% 4,5%

Online/Classroom

courses by specific

training firm

Online/Classroom

courses through PV

Kits supplier/

distributor

Online Content made

generally available by

solar market

Partnerships with

other PV Integrator

businesses

Online/Classroom

courses through

franchisers

Academic education

(technical college,

university degree,

Master or Doctorate)

Others

Courses provided by formal training companies are the predominant way in

which Integrators have accumulated the knowledge needed to operate in the PV

sector. Among the Integrators that started their activities in 2020, online content

provided by the PV sector was also a leading source of information.

Page 39: Strategic Market Research Distributed Generation

Participation in Trade/Business Associations

80,4%

11,2%

5,7%

0,7% 0,4%3,2%

None ABSOLAR ABGD ABS ABESCO Others

Among the associations

mentioned but grouped

together in ‘Others’, ABINEE,

ABENS, ABAQUE and MSL

were mentioned more than

once.

Page 40: Strategic Market Research Distributed Generation

WorkforceNumber of Coworkers per Company

82%

14%

4%

Up to 10 11 to 25 More than 26

The large majority of PV Integrators

employs up to 10 people, which could

indicate a tendency to outsource certain

services such as engineering and

installation.

Page 41: Strategic Market Research Distributed Generation

Female WorkforceParticipation of Women in PV Integration

84% 81% 79%

16% 19% 21%

Up to 10 11 to 25 26 or More

Ave

rag

e P

art

icip

ati

on

Number of Coworkers

Women Men

The average participation of

women in PV Integration

businesses varies from 16% to

21%, depending on the size of the

company.

Furthermore, 40% of smaller

companies don’t employ any

women, while all the companies

with at least 26 coworkers have at

least one female employee.

Page 42: Strategic Market Research Distributed Generation

Administrative/Finance/HR

53%

Commercial/ Sales20%

Projects/Engineering12%

Marketing7%

Management 5%

Assembly/Installation3%

Other0%

Female WorkforceFunctions most often carried out by Women

More than half of the women employed in

the sector work in administrative, financial

or human resources departments of their

Integrator business.

15% of women carry out technical

functions (project development/

engineering or assembly/installation).

Page 43: Strategic Market Research Distributed Generation

Volume sold per business in 2020

Up to 100 kWp31%

100 - 500 kWp28%

500 kWp - 1 MWp14%

No sales this year14%

1 - 5 MWp10%

5 - 10 MWp2%

10 - 30 MWp1%

> 30 MWp0%

Among the Integrator companies which

completed at least 1 sale in 2020, 15%

sold a volume above 1 MWp in that year.

This is not very different from 2019, when

12% of Integrators who responded the

same question achieved this sales level.

Page 44: Strategic Market Research Distributed Generation

Which Channels Generated most Sales in 2020?

63,1%

37,5%

9,2%

6,4%

5,5%

3,5%

1,9%

1,8%

0,1%

Referrals from Satisfied Clients

Active Prospecting by Sales Team

Sponsored Advertisement in Digital Channels

Shared Content on Facebook Page

Shared Content on Instagram

Shared Content on own website

Sponsored Advertisement in Physical Channels

Others

Shared Content on Linkedin Profile

Despite the sharp increase in the use of digital channels

in 2020, the most successful sales channels for most

Integrators continue to be those linked to close

relationships with their clients.

The questionnaire permitted up to two answers per respondent.

Page 45: Strategic Market Research Distributed Generation

Size of PV System Most Sold by each Integrator

0%

8%

45%

16% 17%

4%6%

3%

0% 1% 1%

Up to 1.99kWp

2 - 3.99kWp

4 - 7.99kWp

8 -11.99kWp

12 -29.99kWp

30 -49.99kWp

50 - 74.99kWp

75 -149.99

kWp

150 -299.99

kWp

300 -499.99

kWp

500 -999.99

kWp

There has been a change in the size of system that was most sold by

Integrators: 2 years ago, the most sold system size was in the range of

2 to 3.99 kWp, a category which included 35% of all companies at the

time.

Page 46: Strategic Market Research Distributed Generation

How Many Quotes did Your Company Prepare in 2020?

20%

15%

11% 11%

6%

8%

3% 3%

1%

4%

1% 2%

15%

Up to 50 51-100 101-150 151-200 201-250 251-300 301-350 351-400 401-450 451-500 501-550 551-600 600 orMore

Pe

rce

nta

ge

of

co

mp

an

ies

Number of Quotes

The average number of quotes prepared in 2020 was 474,

equivalent to 39.5 per month. This value was lower than the

figure in 2019, which saw on average 46.6 quotes per month.

Page 47: Strategic Market Research Distributed Generation

How Many PV Systems did Your Company Sell in 2020?

31%

19%

13%

8%7%

4%3% 3%

1%2%

1% 1%

8%

Up to 10 11 - 20 21 - 30 31 - 40 41 - 50 51 - 60 61 - 70 71 - 80 81 - 90 91 - 100 101 - 110 111 - 120 Morethan 121

Pe

rce

nta

ge

of

co

mp

an

ies

Number of Systems Sold

The average rate of sales conversions was 16.9%,

showing little change from the previous year, when

the average sales conversion ratio was 16.8%.

Page 48: Strategic Market Research Distributed Generation

Average Time for a SaleConsiders the Days Since First Contact with the Client up to Contract Signature

3134

5660

Up to 7.99 kWp 8 - 29.99 kWp 30 - 75 kWp Over 75 kWp

Ave

rag

e (

da

ys)

System Size Most Sold by the Company

This graph shows the average

time needed for a sale by an

Integrator, divided into categories

depending on their most sold PV

System size.

Page 49: Strategic Market Research Distributed Generation

Methods of PaymentWhat are the Payment Methods most used by Your Company?

75%

67%

23%

8%

2% 1%0%

10%

20%

30%

40%

50%

60%

70%

80%

Financing via BankLoan

Cash PaymentDirect by Customer

Installmentsprovided by Own

Business

Installments viaEquipmentDistributor

PhotovoltaicConsortium

Monthly Payments(System Rental or

Subscription)

Reduced access to bank financing lines in 2020.

In 2019, 81% of interviewed Integrators concluded at

least one sale using a bank loan.

Page 50: Strategic Market Research Distributed Generation

FinancingFor the sales concluded in 2020 using bank financing, which banks/financing lines were used by your company?

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Santander BV Sicoob Sicredi Banco doBrasil

Bradesco BNB(Banco doNordesteBrasileiro)

Solfácil Pronaf FCO* Others

Note: One company / respondent might have concluded

different sales with different banks/funds.

*Central-West Constitutional Financing Fund

Page 51: Strategic Market Research Distributed Generation

Business Volume10 Months After the Start of the Pandemic

34%

33%

19%

14%

Better than the pre-pandemic period

Getting Better, but still not like pre-pandemic levels

Same as period before the pandemic

Suffering significantly due to effects of the pandemic

34% of Integrators showed an increased business volume

compared to pre-pandemic times, however 14% are still

suffering from the effects.

Page 52: Strategic Market Research Distributed Generation

Which Difficulties did you Encounter in 2020 during the Grid-Connection Process?

38%

34%33%

28%

5%

Difficult to reachcustomer service

Delays in approval ofPV project

Project rejectedwithout plausible

justification

Didn't encounter anydifficulties

Others

Page 53: Strategic Market Research Distributed Generation

Average Time for Grid Approval ProcessWhat has been the Average Time to get Approval for PV Projects from Energy Distributors?

47%39%

8%4% 2%

Up to 15 16 - 30 31 - 45 46 - 60 Above 60

Microgeneration

Minigeneration17%

40%

15% 17%11%

Up to 15 16 - 30 31 - 45 46 - 60 Above 60

Average Time

23 days

Average Time

33 days

Page 54: Strategic Market Research Distributed Generation

Customers from Unregulated Market interested in Solar Energy

57,8%

33,3%

5,2%

3,7%

No, not a single one

Yes, up to 5 interested businesses

Yes, between 6-10 interested businesses

Yes, more than 10 interested businesses42% of Integrators have

spoken to at least one

customer in the Unregulated

Market who was interested in

solar PV energy.

Page 55: Strategic Market Research Distributed Generation

Interested in Energy Storage System

52,0%

18,4%

15,0%

14,5%

Yes, up to 5 interested customers

Yes, more than 10 interestedcustomers

No, not a single one

Yes, between 6-10 interestedcustomers 85% of Integrator companies

registered at least one client

interested in energy storage

systems.

Page 56: Strategic Market Research Distributed Generation

Expectations about Business Volume in 2021

0% 2%

13%

35%

50%

1Very

Pessimistic

2 3 4 5Very

Optimistic

85% of solar Integrators is

optimistic regarding their

business prospects in 2021.

Page 57: Strategic Market Research Distributed Generation

What do you Intend to Invest in during the coming year 2021?

68,8%

59,0%

53,6%

45,3%

37,1%

4%

1%

Marketing

Increased Team Size

Training

Infrastructure

Software/Automation

Don't Intend to Invest

Others

59% of Integrator companies

stated that they intend to hire to

expand their team in 2021, which

means the sector is likely to be

responsible for some level of job

creation this coming year.

Page 58: Strategic Market Research Distributed Generation

PRODUCTS AND

SERVICES

Data Collected Through

Questionnaire

05

Page 59: Strategic Market Research Distributed Generation

Equipment DISTRIBUTORS MOST recalled by Integrator companiesName up to 3 distributors of PV Kits that you remember:

The questionnaire respondents were asked to name 3 equipment distributors and Greener calculated how often each brand was cited.This data does NOT indicate Market Share nor preference for or reliability of the brand. It shows which were the best remembered brands among theparticipating Integrators whose responses were validated.

TOP 10 – MOST recalled TOP 20 – MOST recalled TOP 29 – MOST recalled

1 Aldo 11 Helte / Fortlev 21 Soprano / Serrana / Ribeiro Solar

2 Renovigi 12 Amara Solar 22 Go Solar / WDC / L8 / Foco Energia

3 Ecori 13 Intelbras 23 HandyTech

4 Sices 14 Belenergy 24Ten Brasil / Edmond / Minha Casa Solar / Balfar

5 WEG 15 Win 25 Elsys / Demape / Bedin Solar

6 Sou Energy 16 Solar Livre / Nexen 26 Elgin / Alumifix / Soollar

7 PHB 17 Mazer 27SB solar / Dufrio / Sirius / Neosolar / Premium Solar / OPUS Komec

8 Genyx 18 Fotus / Portal Solar28 Empalux / Leveros / Globo Brasil

9 Brassunny 19 Loja Elétrica / Outlet

29JNG / Sunnext / Radar solar / Suno / Khronos / Enphase / Loja do Integrador / Bluesol / Dicomp / Solar Inove / Ourolux10 Bluesun 20 Edeltec

Page 60: Strategic Market Research Distributed Generation

Manufacturers of PV MODULES MOST recalled by Integrator companiesName up to 3 PV Module brands that you remember :

TOP 10 – MOST recalled TOP 18 – MOST recalled

1 Canadian 11 GCL, Intelbras

2 BYD 12 Renovigi, ZNShine, Amerisolar

3 Trina 13 Osda, Q-Cells

4 Jinko 14 Talesun

5 Risen 15 Jetion, Yingli, Kript, Luxen, Astronergy

6 DAH Solar 16 WEG, Helius

7 Ulica 17 Axitec, Sunergy, Balfar, QXPV, Empalux

8 JA solar 18 PHB, Seraphim, Sices, Belenergy, Renesola

9 Sunova

10 Longi

The questionnaire respondents were asked to name 3 PV Module manufacturers and Greener calculated how often each brand was cited.This data does NOT indicate Market Share nor preference for or reliability of the brand. It shows which were the best remembered brands among theparticipating Integrators whose responses were validated.

Page 61: Strategic Market Research Distributed Generation

TOP 10 – MOST recalled TOP 20 – MOST recalled

1 Fronius 11 Hoymiles

2 Growatt 12 PHB

3 Renovigi 13 Canadian

4 Sungrow 14 Goodwe, Refusol

5 Solis 15 Sofar

6 APSystems 16 SAJ

7 SMA 17 Deye

8 ABB (Fimer) 18 Intelbras

9 WEG 19 Huawei

10 SolarEdge 20 KSTAR

Manufacturers of PV INVERTERS MOST recalled by Integrator companiesName up to 3 PV Inverter brands that you remember :

The questionnaire respondents were asked to name 3 PV Inverter manufacturers and Greener calculated how often each brand was cited.This data does NOT indicate Market Share nor preference for or reliability of the brand. It shows which were the best remembered brands among theparticipating Integrators whose responses were validated.

Page 62: Strategic Market Research Distributed Generation

MOUNTING/RACKING SYSTEMS MOST recalled by Integrator companiesName up to 3 PV Mounting/Racking Systems that you remember :

TOP 10 – MOST recalled TOP 15 – MOST recalled

1 Solar Group 11 GF2

2 Romagnole 12 Tritec

3 K2 Systems 13 Solarfix, Artsign

4 SSM 14 Intelbras, WEG, IBRAP

5 Spin 15 NTC, Metal Light

6 PHB, Politec

7 2p acessórios

8 Renovigi, Fotofix

9 Sices

10 Perfil Solar

The questionnaire respondents were asked to name 3 PV mounting system brands and Greener calculated how often each brand was cited.This data does NOT indicate Market Share nor preference for or reliability of the brand. It shows which were the best remembered brands among theparticipating Integrators whose responses were validated.

Page 63: Strategic Market Research Distributed Generation

Software Platforms/ToolsName up to 3 tools which helped your business become more efficient.

A multitude of tools werenamed; so many, in fact,that they had to begrouped into categories.

The majority of Integratorsconsiders the platformsdeveloped by distributorsas on of the main tools thathelps them improve theefficiency of their business.

Tool provided by PV Kit Distributor; 42%

Tool developed by Financial Intermediary; 25%

Software for PV Projects; 23%

CRM; 16%

Monitoring Software; 13,20%

MS Office Package; 10,60%

Tool supplied by PV Inverter manufacturer; 9,70%

Project Management software; 7,00%

ERP; 6,80%

Don't use any platform/software tool; 16%

Others; 26,80%

To access the full list of all the softwares and tools that were mentioned, click here.

Page 64: Strategic Market Research Distributed Generation

PRICES

Prices of PV Kits

Prices for End Customers

Payback Period

06

Page 65: Strategic Market Research Distributed Generation

2kWp 4kWp 8kWp 12kWp 30kWp 50kWp 75kWp75kWpGround

150kWp

150kWp

Ground

300kWp

300kWp

Ground

500kWp

500kWp

Ground1MWp

1MWpGround

3MWp3MWpGround

5MWp5MWpGround

jan/19 6,49 5,23 4,72 4,54 4,02 4,05 3,86 4,28 3,76 4,12 3,63 4,04 3,69 4,06 3,62 3,95 3,36 3,66 3,39 3,66

jun/19 6,04 5,00 4,41 4,23 3,82 3,66 3,48 3,85 3,37 3,59 3,27 3,55 3,28 3,57 3,26 3,51 3,17 3,33 3,15 3,35

jan/20 6,06 4,84 4,30 4,11 3,67 3,62 3,42 3,87 3,32 3,64 3,30 3,68 3,28 3,62 3,28 3,60 3,08 3,37 3,08 3,40

jun/20 5,97 4,76 4,27 4,11 3,78 3,70 3,62 4,04 3,56 3,94 3,47 3,85 3,50 3,91 3,49 3,86 3,39 3,72 3,34 3,74

jan/21 6,19 4,96 4,42 4,29 4,00 3,88 3,79 4,23 3,64 4,07 3,57 4,02 3,60 4,03 3,56 3,97 3,37 3,72 3,46 3,81

R$ -

R$ 1,0

R$ 2,0

R$ 3,0

R$ 4,0

R$ 5,0

R$ 6,0

R$ 7,0

R$

/Wp

Prices for the End Customer

There was an average price increase of 2.5% for residential customer and 8.9% for commercial customers

during 2020, felt more intensely during the 1st half of the year. This was a result of the rising prices of PV

equipment in the global market.

Page 66: Strategic Market Research Distributed Generation

2kWp 4kWp 8kWp 12kWp 30kWp 50kWp 75kWp 150kWp 300kWp 500kWp 1MWp 5MWp

jan/19 R$3,91 R$3,17 R$3,00 R$2,84 R$2,52 R$2,49 R$2,47 R$2,35 R$2,34 R$2,41 R$2,34 R$2,36

jun/19 R$3,66 R$3,11 R$3,02 R$2,87 R$2,54 R$2,47 R$2,32 R$2,31 R$2,26 R$2,11 R$2,13 R$2,07

jan/20 R$3,29 R$2,88 R$2,74 R$2,70 R$2,33 R$2,24 R$2,23 R$2,17 R$2,09 R$2,09 R$2,06 R$2,05

jun/20 R$3,70 R$3,12 R$2,97 R$2,89 R$2,53 R$2,49 R$2,42 R$2,28 R$2,25 R$2,28 R$2,25 R$2,24

jan/21 R$3,85 R$3,30 R$3,16 R$3,21 R$2,76 R$2,72 R$2,60 R$2,54 R$2,54 R$2,57 R$2,55 R$2,54

R$-

R$0,50

R$1,00

R$1,50

R$2,00

R$2,50

R$3,00

R$3,50

R$4,00

R$4,50

R$

/Wp

Prices of PV Kits

Compared to the average prices of PV Kits measured in July 2020 there was an increase in all size

categories. The average price inflation was 10% in the last half year and 20% during the year as a

whole. These price hikes during last year occurred due the sharp loss in value of the Brazilian Real and

high input prices and logistics costs..

Page 67: Strategic Market Research Distributed Generation

Prices of PV KitsRooftop and Ground-Based Systems

75 kWp 150 kWp 300 kWp 500 kWp 1000 kWp 5000 kWp

Rooftop R$ 2,60 R$ 2,54 R$ 2,54 R$ 2,57 R$ 2,55 R$ 2,54

Ground R$ 2,84 R$ 2,77 R$ 2,73 R$ 2,72 R$ 2,72 R$ 2,69

R$ -

R$ 0,50

R$ 1,00

R$ 1,50

R$ 2,00

R$ 2,50

R$ 3,00

R$

/Wp

The average price

difference observed

between rooftop and

ground-based PV Kits was

7%.

In the middle of last year,

which was the last time

we measured this

difference, it was

approximately 9%.

Page 68: Strategic Market Research Distributed Generation

2kWp 4kWp 8kWp 12kWp 30kWp 50kWp 75kWp 150kWp 300kWp 500kWp 1MWp

jan/19 R$2,58 R$2,06 R$1,72 R$1,70 R$1,50 R$1,56 R$1,39 R$1,41 R$1,29 R$1,28 R$1,28

jun/19 R$2,38 R$1,89 R$1,39 R$1,36 R$1,28 R$1,19 R$1,16 R$1,06 R$1,01 R$1,17 R$1,13

jan/20 R$2,77 R$1,96 R$1,56 R$1,41 R$1,34 R$1,38 R$1,19 R$1,14 R$1,22 R$1,19 R$1,22

jun/20 R$2,27 R$1,65 R$1,30 R$1,21 R$1,24 R$1,21 R$1,20 R$1,28 R$1,23 R$1,22 R$1,24

jan/21 R$2,34 R$1,66 R$1,26 R$1,08 R$1,24 R$1,16 R$1,19 R$1,11 R$1,03 R$1,03 R$1,01

R$-

R$0,50

R$1,00

R$1,50

R$2,00

R$2,50

R$3,00

R$

/Wp

Prics of Integration Services

The part of the final price related to Integration services fell in value by an average 7% compared to end of

June last year. For the full year this price variation was -13%. Despite the increase in end prices for

customers, it is possible that Integrators had to absorb some of the increases in prices of PV Kits to

maintain their competitiveness.

Page 69: Strategic Market Research Distributed Generation

Prices of PV SystemsResidential System (4 kWp)

R$3,17 R$3,11 R$2,88 R$3,12 R$3,30

R$2,06 R$1,89 R$1,96 R$1,65 R$1,66

R$5,23 R$5,00 R$4,84 R$4,76 R$4,96

R$0,00

R$1,00

R$2,00

R$3,00

R$4,00

R$5,00

R$6,00

R$7,00

R$8,00

R$9,00

jan/19 jun/19 jan/20 jun/20 jan/21

R$

/Wp

Average Price of PV Kit Average Price of Integration

The price increase of PV Systems in the 4 kWp range was almost completely

due to the increased price of PV kits, while the part paid for Integrators’

services came down. During the whole year, the total price rose by 2.5%.

Page 70: Strategic Market Research Distributed Generation

Prices of PV SystemsCommercial System (50 kWp)

R$2,49 R$2,47 R$2,24 R$2,49 R$2,72

R$1,56 R$1,19 R$1,38 R$1,21

R$1,16

R$4,05 R$3,66 R$3,62 R$3,70 R$3,88

R$0,00

R$1,00

R$2,00

R$3,00

R$4,00

R$5,00

R$6,00

R$7,00

jan/19 jun/19 jan/20 jun/20 jan/21

R$

/Wp

Average Price of PV Kit Average Price of Integration

In the range of 50 kWp PV Systems, the costs of Integration services also

showed a decreasing trend. Despite this the increase in PV Kit prices was

enough to raise total prices for end customers by 7.2% during the year 2020.

Page 71: Strategic Market Research Distributed Generation

Prices of PV SystemsIndustrial System (1 MWp)

R$2,34 R$2,13 R$2,06 R$2,25 R$2,55

R$1,28 R$1,13 R$1,22

R$1,24 R$1,01

R$3,62 R$3,26 R$3,28

R$3,49 R$3,56

R$0,00

R$1,00

R$2,00

R$3,00

R$4,00

R$5,00

R$6,00

jan/19 jun/19 jan/20 jun/20 jan/21

R$

/Wp

Average Price of PV Kit Average Price of Integration

The price of Integration services showed a sharp decrease, but not enough to stop

end prices from increasing. In this category the annual price increase for the end

customer was 8.5%.

Page 72: Strategic Market Research Distributed Generation

Estimate of Average Payback Period per StateResidential Systems

The average end consumer price for a residential PV system in the 4kWp range was R$ 4,96/Wp at the end of

2020, according to the data collected through our questionnaire. This payback calculation takes into account

the solar productivity of the location, the average cost of PV systems, the energy price charged by local

distributors, a PR* of 75% and a simultaneity index of 30%.

Compared to our last Distributed

Generation survey, the payback period of

a residential PV System increased by an

average 2.3%. The States of Rondônia,

Roraima and Amapá showed the largest

increases, while Tocantins, Espírito

Santo and Santa Catarina were the least

affected.

*PR = Performance Ratio

Page 73: Strategic Market Research Distributed Generation

Estimate of Average Payback Period per StateCommercial System – Low Voltage

The average end consumer price for a commercial PV system in the 50kWp range was R$ 3.88/Wp at the end

of 2020, according to the data collected through our questionnaire. This payback calculation takes into

account the solar productivity of the location, the average cost of PV systems, the energy price charged by

local distributors, a PR of 75% and a simultaneity index of 70%.

Compared to our last Distributed Generation

survey, the payback period of a commercial

PV System increased by an average 3.6%.

The States of Rondônia, Roraima and Amapá

showed the largest increases, while

Tocantins, Espírito Santo and Santa Catarina

in fact showed slight improvements in

payback times.

Page 74: Strategic Market Research Distributed Generation

Estimate of Average Payback Period per StateCommercial System – Medium Voltage

The average end consumer price for a industrial PV system in the 300kWp range was R$ 3.57/Wp at the end

of 2020, according to the data collected through our questionnaire. This payback calculation takes into

account the solar productivity of the location, the average cost of PV systems, the energy price charged by

local distributors, a PR of 75% and a simultaneity index of 50%.

Compared to our last Distributed Generation

survey, the payback period of small industrial

PV System increased by an average of 6.1%.

Again, the States of Rondônia and Roraima

showed the largest increases, in this category

accompanied by Piauí in the ‘top 3’.

Meanwhile, Santa Catarina and Espírito Santo

were the only States to show a (slight)

improvement in Payback times.

Page 75: Strategic Market Research Distributed Generation

PV KIT DISTRIBUTORS

Data Collected Through

the Questionnaire

07

Page 76: Strategic Market Research Distributed Generation

The PV Distribution Market

This chapter contains information collected directly from PV distributors.

30 PV Distribution companies were surveyed, which together accounted for

an estimated volume equivalent to 90% of this sector in 2020.

Page 77: Strategic Market Research Distributed Generation

Imports x SalesPV Kit Distributors

The volume sold in 2020 was 29%

greater than the volume imported by

the distrbutors, which might indicate

that the supply chain started 2021 with

lower inventory than at the start of

2020.

3,5 GWp

2,7 GWp

Volume sold in 2020 Volume imported in 2020

Page 78: Strategic Market Research Distributed Generation

Sales Evolution and Expectation for 2021PV Kit Distributors

3,505

7,363 (?)229

2020 (planned and achieved) 2021 (target)

Sales Volume [MWp](According to Distributors)

Despite the pandemic, in the general

the sales volume was only 7% lower

than had been targeted for 2020. A

minority of 20% of distributors even

exceeded their sales expectations for

2020.

Similar to the Integrator section of the

market, the distributors of PV

equipment are extremely optimistic

about 2021: they expect to double the

volumes they achieved in 2020.

Page 79: Strategic Market Research Distributed Generation

What do you Intend to Invest in during 2021?PV Kit Distributors

73%

63%

60%

50%

43%

30%

Expand my team

New products

Develop digital platforms

Infrastructure

Marketing

Team training Along with generating new jobs, another

point of interest is the repeated mention

of digital platforms, which will be

developed as a priority by 60% of the

surveyed distributors. This nicely

matches the requirements indicated by

PV Integrators, since 42% of them

stated that the digital platforms

developed by PV distributors helped

their businesses become more efficient.

Page 80: Strategic Market Research Distributed Generation

Volume sold in 2020PV Kit Distributors – Count among surveyed companies

The amount above each column shows the

number of companies which responded to

the questionnaire and answered which

category they fit into. These numbers do not

represent the real size of the market.

The Brazilian PV market consists of at least

100 PV distribution companies, and Greener

invites all of them to respond to our

questionnaire - available through this link – in

order to have an increasingly accurate view

of the PV sector as a whole. In case of any

doubts, please feel free to contact us.

18

2

43

2

Up to 49MW

50 - 99MW

100 - 299MW

300 - 499MW

Over 500MW

Page 81: Strategic Market Research Distributed Generation

R$ 7.4 Billion

3.5 GWp

1,984

39.8%

45%

Distributors in Numbers

The average proportion of Integrators that are active through these

Distributors. This shows the ratio of Integrators that completed at

least one purchase of a PV Kit through these companies, and the

total number of Integrator companies registered in the database.

The number of co-workers/employees dedicated to the solar

energy sector within these 30 companies.

Total revenues of the participating 30 PV Kit Distribution

companies in the financial year 2020.

The percentage of PV Kits which were sold through some form of

bank financing.

The Volume of PV equipment sold by these companies in 2020.

Page 82: Strategic Market Research Distributed Generation

PROFILE OF END

CUSTOMER

Introduction

Data collected via

questionnaire

08

Page 83: Strategic Market Research Distributed Generation

For this chapter, Greener spoke with a random

sample of 260 end customers in the commercial

energy user category, which acquired their PV

systems since 2017.

The sample contained commercial customers

from all Brazilian States. In the next few slides

we will present the consolidated results of all the

information that was collected.

THE SURVEY

4%

13%

40%43%

2017 2018 2019 2020

Year of Connection of PV System

Greener would like to thank everyone who collaborated with the survey!

Page 84: Strategic Market Research Distributed Generation

Location of PV Installations in our Sample

SouthEast29.23%

South35.77%

Center-West19.23%

North4.23%

NorthEast11.54%

Page 85: Strategic Market Research Distributed Generation

Profile of Size and Modality of PV Installations

0%

10%

20%

30%

40%

50%

60%

Up to 9.9 kW Between 10-49.9 kW Over 50 kW

On-Site Generation Remote Autoconsumption Shared Generation

Profile of size and type of

PV Installations of

surveyed companies.

Page 86: Strategic Market Research Distributed Generation

Principal Motivation for Acquiring a Solar PV System

Electricity

Cost Savings

84%

Marketing

0%

Other

8%

Sustainability

8% The large majority of businesses that acquired

a PV system stated that their main motivation

was cost savings, whereas a small minority

said that they did so for sustainability reasons.

Other reasons that were mentioned were an

improvement of the value of the real estate the

company owns, and dissatisfaction with the

regional energy distributor.

Page 87: Strategic Market Research Distributed Generation

What is your Satisfaction Level with your PV System?

Satisfied

46%

Very

Satisfied

42%

Dissatisfied

6%

Recent Installation,

still evaluating

3%

Not very

Satisfied

3%

9% of end customer do NOT consider

themselves satisfied with their PV

systems. Point of note for Integrators:

among the motives for this

dissatisfaction the most important is a

level of energy generation below what

was calculated/promised.

Page 88: Strategic Market Research Distributed Generation

Do you have any kind of Problem with your PV System?

Yes

16%

No

84%

Aside from energy generation below what had beencalculated/expected, other problems mentioned were:

Broken roof/tiles during installation;

Leaks in the roof

Inverter not working properly;

Problems with circuit breaker, cables or connectors;

Wrongly placed PV modules;

Modules torn off the roof by storm;

Problems with energy metering;

Broken modules;

Long delay or long installation time

Page 89: Strategic Market Research Distributed Generation

What do you think of After-Sales Service of your Integrator?

Excellent

39%

Didn't Use

28%

Good

26%

Regular

2%

Bad

5%

Considering only those customers

who used the after-sales service of

their solar Integrator, 10% consider

the service they received regular or

bad. The main motive given for such

bad evaluations was a long delay in

response/service.

Page 90: Strategic Market Research Distributed Generation

Which Form of Payment did you use for your PV System?

In the last two years, access to financing

has been a fundamental factor for the

acquisition of commercial PV Systems.

One possible explanation for the lower

volume of financed systems in 2020

compared to 2019 could be the pandemic,

which increased economic uncertainties

and made access to credit more difficult.

The system size that was most often

acquired with (bank) financing was the

range of 10 to 49.9 kWp systems.

Mentioned in “Other Financing” category:

consortiums, donations and installment

payments via PV Integrator.

55%

37%

21% 25%

18%46%

66% 58%

9%

14% 8% 13%18%

3% 5% 5%

2017 2018 2019 2020

Bought outright / cash Financed Prefer Not to Say Other

Page 91: Strategic Market Research Distributed Generation

LARGE POWER PLANTS IN

DISTRIBUTED GENERATION

Hypothetical Case

Insights

10

UFV Corvina, Pirapora - EMGD

Page 92: Strategic Market Research Distributed Generation

Case: 5MW Shared Generation PV Plant

The business model will be the renting out of batches of solar energy generation capacity, known as

“rental of solar farms”.

For the modelling we will assume the use of bifacial modules and solar trackers, which is the recent

trend among large-scale solar plants in Distributed Generation as well.

A simulation of this power plant was carried out for each State in Brazil, choosing a hypothetical

location with average solar irradiation levels and using the largest electricity provider in the State.

This chapter shows our modeling of a hypothetical case of a 5 MW solar PV plant, operating under the business model of

Shared Generation. We shall show some of the nuances involved in selecting locations and applying regulations, with

possible outcomes measured through an ROI index. The objective is to open a discussion about the current attractiveness

of this energy credit compensation model with the intention of emphasizing the need for policies that turn this way of using

solar energy more democratic and accessible.

Framing Conditions

Page 93: Strategic Market Research Distributed Generation

Case: 5MW Shared Generation PV PlantAssumptions

Financing

Capex R$ 3.81/Wp

Capex R$ 24,740,300.00

Opex 1st year(R$/Wp)

1.86% of Capex

Administrative Costs

(1st year)R$ 400,000

Taxation Regime Assumed Profit

IPCA

2021: 3.43%2022: 3.50%2023: 3.25%2024: 3.22%

2025+: 3.50%

Clients

Tariff Group Low Voltage

Class Commercial

Discount 12.5%

Contract Period 20 years

Contract Initiation June 2021

Technical Data

Installed Capacity (ac) 5,000

Overload Factor 30%

Installed Capacity (cc) 6,500

Panel Degradation in the first year

2.5%

Panel Degradation in the later years

0.5%

Electrical Losses 3.5%

Mounting Structure Tracker

Page 94: Strategic Market Research Distributed Generation

Case ResultsDiscussion

The Return on Investment (nominal IRR of the project) shown on the map on the next slide is based on and valid for the

assumptions of the case presented on the previous slide. In the current tax legislation, the State of Minas Gerais has an

ICMS (sales tax) exemption for energy credits for any size of PV power plant up to 5 MW and any compensation model,

and a similar situation exists in Rio de Janeiro State* as well. However, one important fact is that this exemption is

currently only valid until 31/12/2022, and for this reason these tax benefits were not considered in our analysis after

this date.

One of the main factors that influences the return on investment of a PV power plant ‘for rent’ is the value of the energy

that is sold, which in turn depends on 1) the price charged by the local energy distributor, 2) the discount given to the

customer, and 3) which portion(s) of the energy price can be recouped through energy credits.

Aside from these factors there are many others that influence the financial results, but the main point of this analysis is

to show that the regulatory situation is a key ‘make or break’ condition that can be used to help make large-scale solar

PV investments economically viable in a particular region.

* Unless the contrary is decided by the Treasury Department of the State of RJ, the ICMS/sales tax related to the TUSD portion of the energy price will continue to not be compensatable through energy credits, which is different to the situation in MG.

Page 95: Strategic Market Research Distributed Generation

Case ResultsNominal IRR of the Project

Looking at the map it is easy to see that there are a good

number of locations around Brazil in which this business

model shows a modestly positive return. These results

are enabled by the use of solar trackers, a technical

solution which is becoming more popular recently, even

for larger Distributed Generation PV power plants.

There is a further set of locations where this Shared

Generation business model could deliver acceptable

financial returns if a few conditions are optimized. Then

there are the dark pink States/locations where, even with

quite a few changes to the framing conditions and

assumptions, it will be difficult to make this kind of

business model economically interesting.

Illustrative Results. Only valid for the specific hypothetical case that was presented.

Page 96: Strategic Market Research Distributed Generation

Case ResultsDiscussion

Some of the conclusions we can make based on the simulation’s results:

The peak in project profitability shown for MG State is influenced by the differentiated taxation rate compared to

other States, in terms of charging ICMS/sales tax over energy credits from PV energy generation. This influence on

the results is limited by the fact that this exemption is predicted to be cancelled at the end of 2022. As the

simulation only considers a start of operation in June 2021, the tax benefit is only applicable for a few months.

It is important to keep the risks of the end of the special beneficial tax conditions in MG and RJ in mind, especially

in MG since the State was the first to concede this benefit to solar power investors, and at the time of its conception

there was no time limit given for this tax benefit. Thus, investments made some years ago may not have considered

such a change to the tax conditions, which, if affirmed, will affect the return on those PV investments considerably.

Shared Generation is the most democratic form of access for the consumer to generate their own clean electricity,

either through the rental of solar capacity or through ownership of the assets through a consortium/cooperative,

since it involves no initial investment or local works or installation. Nevertheless, at this time there are many regions

in Brazil where this business model doesn’t show an attractive financial return, which in turn creates niche markets

and large disparities between States regarding readiness for and maturity of this type of business.

Page 97: Strategic Market Research Distributed Generation

Case ResultsDiscussion

The regulatory changes to REN 482/2012 are expected to be concluded in the first half of 2021. The proposed

changes could possibly negatively impact remote generation business models, thereby also changing the results

scenario presented in the last few slides. However, independently from these changes, the taxation structure

involving the charging of ICMS and PIS/Cofins is an issue that can also be discussed and modified separately, as a

measure to leverage the financial attractiveness of Distributed Generation energy projects in general.

Any type of benefit, tax or otherwise, is an issue that requires deeper analysis: depending on the proposed model,

these benefits can have negative direct impacts on tax receipts, but such costs to the State should be balanced with

the significant indirect benefits from the incentive for new investment and economic activity, the increase in income

circulation and other ancillary beneficial impacts of the proposed measures.

Page 98: Strategic Market Research Distributed Generation

CONCLUSIONS

11

Page 99: Strategic Market Research Distributed Generation

Destaques do estudo

1. Greener estimates that in 2021 the Brazilian PV distribution chain should

reach a volume in excess of 4.5 GW.

2. The success of any measures to control the pandemic, and its impacts on

the economy, are still uncertain – but it is clear that they will have some formof impact (positive or negative) on the demand for PV systems in 2021.

3. The bottleneck in global manufacturing capacity of PV Modules is

affecting worldwide availability and cost of PV equipment, and will be felt inthe Brazilian market in 2021. An adequate balance between supply anddemand will be key to support further rapid growth of the market.

4. The new regulatory directive for Distributed Generation will be an

important subject during all of 2021. The sector must closely follow thediscussions about the modernization of REN482, as well as a series of keylegislation proposals which affect legal and regulatory issues in the sector.

Conclusions

Page 100: Strategic Market Research Distributed Generation

Destaques do estudo

5. Digital media and channels have become increasingly relevant in the sales

process, but recommendations from satisfied customers continue to be thekey to generating new business. Happy clients are still the best marketing!

6. Commercial customers which acquired a PV system generally show a high

level of satisfaction (88%). On the other hand, 9% are dissatisfied ordisappointed with system performance, meaning there is an opportunity toimprove the service level currectly offered by the Integration sector.

7. Despite a significant increase in the cost of PV equipment, the fact that

end customers did not suffer from similar price hikes indicates a reduction inthe “services part“ of PV projects, so that it will be necessary to run operationsmore efficiently in order to minimize margin pressure on PV Integrators.

8. The use of digital tools has been fundamental for improving business

efficiency at a large number of Integrators. This is a skill set that will be moreessential as time goes by and the sector will probably digitise its businesspractices at an accelerating rate from now onwards.

Conclusions

Page 101: Strategic Market Research Distributed Generation

DistributorsInformation about Sponsors

www.elsys.com.br

[email protected]

ELSYS has been in the Brazilian market for 30 years,

and counts on 30,000 points of sale all over Brazil for

solutions in TV Installation, Telecoms, Security

Systems, and also its most recent product line:

Solar Energy Equipment.

www.amara-e.com.br

[email protected]

Amara-e ’s mission is to facilitate the energy transition

and provide electrification, de-carbonization and energy

efficiency. More than 60 years of experience in the

distribution of materials, related services,

and logistics. Active in Brazil for 23 years, the company

has distribution centers in the NorthEast and SouthEast

regions, and a technical support team with more than 10

years of solar PV experience.

Page 102: Strategic Market Research Distributed Generation

DistributorsInformation about Sponsors

www.l8energy.com

[email protected]

Quality and security in the distribution of

solar PV systems. The company’s portfolio

includes only the best and most well-known

global brands.

www.leverossolarsou.com.br

[email protected]

Distributor of PV Kits, through its 4

Distribution Centers spread across Brazil.

Leveros has been in operation for 42 years

and delivers more than 24,000 units/month.

Page 103: Strategic Market Research Distributed Generation

DistributorsInformation about Sponsors

www.energiasolarphb.com.br

[email protected]

PHB Solar is a 100% Brazilian company, showing

leadership and technical competence, and developing

solutions for all types of Distributed Generation,

www.minhacasasolar.com.br

[email protected]

Considered a reference in the sector, with more

than 30,000 PV customers and 10 years of

experience in the sector. Active all over Brazil,

distributing solar PV equipment for both Grid-Tie

and Off-Grid applications.

Page 104: Strategic Market Research Distributed Generation

DistributorsInformation about Sponsors

www.souenergy.com.br

[email protected]

Sou Energy Solar is a company with a

presence all over Brazil, focused on

distribution and sales of the best solar PV

solutions available on the market.

www.sicesbrasil.com.br

[email protected]

A leading company in the DG solar market,

supplying complete PV systems for grid-

connected applications of all sizes

Page 105: Strategic Market Research Distributed Generation

PV ModulesInformation about Sponsors

https://en.risenenergy.com/

[email protected]

Risen Energy Co., Ltd was founded in 1986, had its IPO on

the Shenzhen stock exchange on 2 September 2010 (share

ticker : 300118) and is a leading high-tech company

dedicated to R&D, production, sales and post-sales service

of PV Modules and other solar PV equipment.

https://www.jasolar.com.cn/html/en/

[email protected]

Founded in 2005, JA’s business ranges from development

and production of wafers, PV cells and PV modules made

of crystallized silicon, and marketing those products in

more than 120 countries. Through continuous technical

innovation, financial solidity and its excellent customer

service network, JA Solar has been recognized as a global

leader in the production of high quality solar PV products

Page 106: Strategic Market Research Distributed Generation

PV ModulesInformation about Sponsors

www.trinasolar.com

[email protected]

A leader in solar energy, Trina Solar has

produced highly efficient solar panels for

more than 21 years. With more than 36

GW of installed capacity, 795 active

patents, we offer solutions for all market

segments.

Page 107: Strategic Market Research Distributed Generation

PV InvertersInformation about Sponsors

www.fronius.com.br

[email protected]

Fronius has had a presence in Brazil for

more than 20 years, supplying high

technology in Soldering, Solar Energy and

Battery Charging markets.

http://energiasolar.elgin.com.br/

[email protected]

A Brazilian company with more than 68 years of

history, a sector reference in quality and

commitment to our customers. Always at your side

to recommend the best solutions in solar PV.

Page 108: Strategic Market Research Distributed Generation

PV InvertersInformation about Sponsors

www.ginverter.com

[email protected]

Growatt is a leading global manufacturer of solar

inverters and its wide range of solar PV solutions for

residences and businesses is popular all over Latin

America. Growatt has established its Shared Service

Center in Brazil in Mogi das Cruzes.

www.saj-electric.com

[email protected]

SAJ is a global leader global in the manufacturing of

PV Inverters, and supplies professional solutions for

rooftop systems. We have created a local sales

team and a Brazilian service center to be able to

provide quick and committed service.

Page 109: Strategic Market Research Distributed Generation

PV InvertersInformation about Sponsors

www.ginlong.com

[email protected]

Ginlong Solis is the oldest, most experienced and

most international manufacturer of string

investers and delivers significant ROI to its

business partners.

www.serranaenergia.com.br

[email protected]

Serrana Energia, in the solar market since 15 years and

certified ISO9001:2015, highly active in the solar PV sector

with complete solutions, as well as an ample variety of PV

Kits for On-Grid and Off-Grid Installations, Solar Pumps, all

distributed with free overland shipping throughout Brazil,

Liberty insurance for installation and assumbly and an

exclusive Cashback programme.

Page 110: Strategic Market Research Distributed Generation

PV InvertersInformation about Sponsors

www.weg.net

[email protected]

Founded in 1961, WEG is a global electric and electronic

equipment company, in particular active in the capital goods

sector, with innovative solutions for various markets. With a

presence in more than 135 countries, WEG distinguishes

itself through the constant development of innovative

solutions to meet the evolving global needs related to energy

efficiency, renewable energies and electrical mobility.

Page 111: Strategic Market Research Distributed Generation

Mounting SystemsInformation about Sponsors

www.romagnole.com.br

[email protected]

For more than 56 years, Romagnole has

produced quality products for the electrical

energy sector and the company offers a full

line of products for mounting solar PV

systems

http://www.politec.eng.br

[email protected]

Using the experience that comes with its

more than 35 years of commercial history,

Politec produces metallic structures of

excellent quality and has sold more than

350 MWp worth of racking systems for PV

projects.

Page 112: Strategic Market Research Distributed Generation

Mounting SystemsInformation about Sponsors

www.solargroup.com.br

[email protected]

Solar Group works on new solutions for mounting solar

PV systems in order to optimize them for common

Brazilian roof types and reduce the time needed for

installations.

http://www.convertitalia.com

[email protected]

Convert is a company that is considered a PV industry

reference in Italy and around the world. Its origins are in

energy (sub)stations for the telecoms sector and

subsequently it specialized in renewable energy solutions..

The company philosophy has always been dedicated to R&D,

to supply reliable and technologically advanced solutions.

.

Page 113: Strategic Market Research Distributed Generation

Accessories and BatteriesInformation about Sponsors

www.proautomacao.com.br

[email protected]

PROAUTO & DEHN: Produces STRING BOXES in

Brazil using German technology. PROAUTO is the

exclusive distributor of leading brands in the solar

energy market: DEHN, MERZ, ADLER and TE.

https://www.byd.com/

[email protected]

Global leader in batteries and electric

vehicles. Local manufacturer of solar panels

in Brazil (Poly/ Mono-PERC) with FINAME

accreditation, for distributed generation..

Page 114: Strategic Market Research Distributed Generation

Accessories and BatteriesInformation about Sponsors

https://br.prysmiangroup.com/

[email protected]

Prysmian S.p.A is an Italian company headquartered in

Milan, specialised in the production of cables for

applications in the energy and telecom sectors. The

company became a publicly traded corporation in 2007

and is among the global leaders in this sector.

Page 115: Strategic Market Research Distributed Generation

FinancingInformation about Sponsors

www.bv.com.br/financiamento/financiamento-solar

[email protected]

O Meu Financiamento Solar is the official Solar PV

Financing Website of Banco BV.

www.solfacil.com.br

[email protected]

Solfácil is the first fintech platform for solar

energy in Brazil. Financing with terms up to 120

months. First 90 days without payment.

Approved within 1 hour. Money available within 1

day. Using a 100% digital process.

Page 116: Strategic Market Research Distributed Generation

FinancingInformation about Sponsors

www.sunnit.com.br

[email protected]

Multichannel platform for solar PV financing. A range of

banks together in one location. One single form results

in a number of financing quotes. We provide agility and

security to help you boost your sales – for free!

Page 117: Strategic Market Research Distributed Generation

ServicesInformation about Sponsors

https://www.gdsolar.com.br

[email protected]

Leader in renewable energy solutions, contributing to the

large transformations taking place in the Brazilian energy

grid, but with a low environmental impact. With a unique

business proposition we have become pioneers in

providing energy efficiency for distributed generation, open

market and electric urban transport PV systems.

https://fusiontrade.com.br/servicos/

[email protected]

Fusion Trade ‘s mission as a specialized service provider for

international trade and integrated logistics is to support

businesses with their use of logistics and international trade as a

tool for service optimization and improvement in financial

performance of their PV projects.

Page 118: Strategic Market Research Distributed Generation

ServicesInformation about Sponsors

www.intersolar.net.br

[email protected]

The largest trade fair and conference in Latin

America for the solar energy sector focuses

on the areas of solar PV energy generation

and storage, and also on solar thermal

technologies.

Page 119: Strategic Market Research Distributed Generation

www.greener.com.br

[email protected]