Strategic Management Concepts and Cases

Arthur A. Thompson, Jr. A. J. Strickland III Both of the University of Alabama

Twelfth Edition

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brief I contents

1 part o n e The Concepts and Techniques of Strategic Management 1

The Strategic Management Process: An Overview 2

Esia^ liRg Company Direction: Developing a Strategic Vision Setting Objectives, and Crafting a Strategy 30

3 . Indu r^ and Competitive Analysis 72

Evaiuiiung Company Resources and Competitive Capabilities 114

' ive Advantage 148

Str rCv ng in GiobaJizing Markets 198

- v ' Bu ^ Modeh ind S ^gscs for the Internet Economy 224

8 Tailn^T^a < ?Tntf fT ; CO Fit Specific Industry and Company Situations 248

9 . Strategy and ^^xiApctitive Advtutui^c in Diversified Companies 280

1 0 . Evaluatmg the Strategies of Diversiiied Companies 318

1 1 . Building Resource Strengths and Organizational Capabilities 344

1 2 . Managing the Internal Organization to Promote Better Strategy Execution 378

1 3 . Corporate Culture and Leadership—Keys to Effective Strategy Execution 408

part I t w o Cases in Strategic Management C-1 A Guide to Case Analysis C-2

Section A: The Manager as Chief Strategy Maker and Chief Strategy Implementer

* 1 . Steve Case, America OnHne and Times Warner C-17

2 . Daimler Chrysler Merger (A): Gaining Global Competitiveness C-50

3 . Daimler Chrysler Merger (B): Shaping a Transadantic Company C-64

4 . Giuseppe's Original Sausage Company C-74

Section B: Crafting Strategy in Single-Business Companies

5 . The Chinese Fireworks Industry C-90

* 6 . Competition in the U.S. Automobile Retailing Industry C-102

* 7 . Dell Computer Corporation: Strategy and Challenges for the

j VjS) 21st Century C-132

^ * 8 . Peapod, Inc., and the Online Grocery Business C-174

* Cases for which there are case preparation exercises on Case-TuTOR - .

^ )

Brief Contents xxvii

9. Cannondale Corporation C-196

0. Competition in the Retail Brokerage Industry in 2000 C-225

1. eBay: King of the Online Auction Industry C-263

2. CDnow in the Online Music Business C-295

3. Calloway Golf Company C-314

4. drkoop.com C-349

5. WingspanBank.com C-369

6. Ben & Jerry's—Japan C-384

7. Viiia San Pedro C-400

Section C: Crafting Strategy in Diversified Companies

8. Campbell Soup Company in 2000 C-423

.9. The Black & Decker Corporation in 2000 C-454

Section D: Implementing and Executing Strategy

iO. Robin Hood C-477

! 1 . Replacements, Ltd.: Replacing the Irreplaceable C-479

12. The Kimpton Hotel & Restaurant Group C-518

-3 . Brithinee Electric in 1999: Raising the Standards C-534

14. The Rococco New York Hotel C-555

^5. Developing a Global Mind-Set at Johnson & Johnson, 1998 C-568

Section E: Strategy, Ethics, and Social Responsibility

26. Motorola: Ethical Challenges in a Multicultural Environment C-580

27, Levi Strauss & Company C-601

indexes Name I-1

Organization 1-5

Subject I-11

Cases for which there are case preparation exercises on Case-TuTOR "