Strategic Management in Off-Site Construction

By Dr Mohammed Arif– licensed under the Creative Commons Attribution – Non-Commercial – Share Alike License

http://creativecommons.org/licenses/by-nc-sa/2.5/

Strategic Project Management in

Offsite Construction

Outline

What is Strategic Management? Strategic Management Components Manufactured Construction Benefits of Manufactured Construction Factors Contributing to the Choice of Manufactured Construction

What is Strategic Management?

corporate level

business level

operational level

Strategic Management Components

Environmental Scanning

Implementation

Evaluation and Control

Strategic Planning

Test Questions: answer True or False

1. The area of Strategic Management is an area that includes “understanding the strategic position of an organisation, strategic choices for the future and turning strategy into action”. (T/F) Ans. T

Strategic Management in Construction

Construction industry

project format

planning

control of resources

schedulesother

performance indicators

Manufactured Construction

component manufacture

and sub-assembly

non-volumetric

pre-assembly

volumetric pre-assembly

modular building

Benefits of Manufactured Construction

Time

Productivity

Quality Cost

Process

People

Factors Contributing to the Choice of Manufactured Construction

Proximity to a

Manufacturer Road Network Site Limitation Planning Process

Availability of Skilled

Workforce

Design Planning

Manufacturer Limitation Partnerships

Test Questions: Choose the right answer:

1.Gibb and Isack (2003) classify manufactured construction into four categories:

(a) (Non-Component Manufacture), (b) (Non-volumetric assembly), (c) (Volumetric Pre-assembly),

(d) (Non-Modular Building). Ans. (c)

2. The overall productivity is increased because of (a) faster processing, (b) slower processing, (c), maximizing work on construction site. Ans. (a)

Bibliography• Gibb, A.G.F., (2001), “Standardization and Pre-assembly – Distinguishing Myth From

Reality Using Case Study Research”, Construction Management and Economics, 19, 307-315.

• Goodier, C., and Gibb, A., (2005), “The value of the UK Market for Off-site”, Buildoffsite, London.Porter, M.E., (1985), Competitive Advantage, Free Press, New York.

• Johnson, G., and Scholes, K., (2002), “Exploring Corporate Strategy”, Pearson Education Ltd.Pan, W., Gibb, A., and Dainty, A.R., (2007), “Perspectives of UK Housebuilders on the Use of Offsite Modern Methods of Construction, Construction Management and Economics, 25(2), 183-194.

• Wheelen, T.L., and Hunger, J.D., (2002), “Strategic Management and Business Policy”, Prentice Hall.

• Egbu, C., Ellis. R., and Gorse, C., (2004), “The Practice of Construction Management”, Blackwell Publishing.