G 8058 Reg. No..:.............................. Name .....................................

M.B.A. DEGREE EXAMINATION, AUGUST 2010

Fourth Semester

STRATEGIC MANAGEMENT (New Scheme - 2008 Admissions)

Time: Three Hours Maximum: 60 Marks

Section A

All questions carry 10 marks each. 1. (a) Explain the importance of business policy in the current business context.

Or

(b) Discuss the important Elements of Mission statement.

2. (a) Explain the following terms used in the BCG matrix: (i) Stars; (ii) Question marks; (iii) Cash cows; (iv) Dogs.

Or

(b) What are the various desirable characteristics that objectives should possess in order to be effective?

3. (a) How can a company make use of its structure and culture internal corporate analysis.

Or (b) How can a SWOT analysis help in short listing strategic alternatives?

4. (a) Distinguish between Merger and Acquisition.

Or

(b) What are the different approaches that can be adopted to a turn around strategy?

5. (a) How does the formulation affects the implementation of strategies.

Or

(b) As a strategic manager, develop a realistic model for the evaluation and control process in the

Indian context.

(5 x 10 = 50 marks) Section B (Compulsory Question)

6. Consider any industry of your choice and point out the critical success factors for an organisation

in that if any. Attempt to formulate objectives and diverse measures of performance on the basis

of the critical success factors you have identified.

(1 x 10 = 10 marks)