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Strategic Management
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7/17/2019 Strategic Implementation of Big Data
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A PROJECT REPORT ON
STRATEGIC IMPLEMENTATION OF BIG DATA
SUBMITTED BY
MR/MISS ,
ROLL NO: .
M.Com. SEM- I
(ADVANCE ACCOUNTANCY)
ACADEMIC YEAR: 2015-16
Under the guidance of PROJECT GUIDE
PROF. RAHUL JAGTAP
SUBMITTED TO UNIVERSITY OF MUMBAI
MULUND COLLEGE OF COMMERCE
S N ROAD, MULUND (WEST)
MUMBAI - 400080
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Declaration from the Student
I, . R. No Student of Mulund College
Of Commerce, S. N. Road, Mulund (West) 400080, studying in M.Com Part- I hereby
declare that I have completed the project on STRATEGIC IMPLEMENTATION
OF BIG DATA under the guidance of project guide Prof. Rahul Jagtap during the
academic year 2015-16. The information submitted is true to the best of my knowledge.
Date: Signature
Place:
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CERTIFICATE
I, Prof. Rahul Jagtap, hereby certify that Mr/Miss ... R.No.
of Mulund College of Commerce, S. N. Road, Mulund (West), Mumbai -400080
of M.com Part I (Advanced Accountancy) has completed her project on STRATEGIC
IMPLEMENTATION OF BIG DATA during the academic year 2015-16. The
information submitted is true and original to the best of my knowledge.
____________________ ___________________
Project Guide External guide
_____________________ ___________________
Co-coordinator Principal
Date:
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ACKNOWLEDGEMENT
I would like to express my sincere gratitude to Principal of Mulund College
of Commerce DR. (Mrs.) Parvathi Venkatesh, Course - Coordinator Prof. Rane and
our project guide Prof. Rahul Jagtap, for providing me an opportunity to do my
project work on STRATEGIC IMPLEMENTATION OF BIG DATA. I also wish
to express my sincere gratitude to the non - teaching staff of our college. I
sincerely thank to all of them in helping me to carrying out this project work. Last
but not the least, I wish to avail myself of this opportunity, to express a sense of
gratitude and love to my friends and my beloved parents for their mutual support,
strength, help and for everything.
PLACE: Signature
DATE:
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1.1 What Is Big Data? .......................................................................................................................... 1
1.2 How Big Is Big Data?...................................................................................................................... 2
1.3 Big Data - The Business Case ......................................................................................................... 3
1.4 Is Big Data Expensive? ................................................................................................................... 4
1.5 Big Data 3vs .................................................................................................................................. 4
2.1 Four Strategies to Capture and Create Value from Big Data ........................................................ 8
2.1.1 Big Data Framework .............................................................................................................. 9
2.1.2 Four Big Data Strategies ...................................................................................................... 11
3.1 Big Data Analytics Is Not Business Intelligence ........................................................................... 19
3.2 Finding the Right Use Cases ........................................................................................................ 20
3.3 Getting the Technology Right ..................................................................................................... 21
3.4 Finding the Right Resources and Skills ........................................................................................ 21
4.1 Bharti Airtel Grows At a Stunning Pace by Keeping Its Focus on the Customer ......................... 23
4.2 Uttarakhand Power Corporation Ltd Powers up a Smarter Network ......................................... 25
4.3 Novartis Ag Reduce Litigation and Compliance Risk ................................................................... 26
4.4 Procter & Gamble: Data Driven Marketing to 4.8 Billion People ............................................... 27
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For some organizations, facing hundreds of gigabytes of data for the first time may trigger
a need to reconsider data management options. For others, it may take tens or hundreds of
terabytes before data size becomes a significant consideration.
-Big Data by Jimmy Guterman
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"We estimate that a retailer embracing big data has the potential to increase its operating
margin by more than 60%. We have seen leading retailers such as Tesco use big data to
capture market share from local competitors, and many other examples abound in industries
such as financial services and insurance,"
-The report says
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BIG
DATA
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We dont have better algorithms. We just have more data.
-
Peter Norvig, Google Inc.
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Strategy helps organizations to Dream Big about Big Goals, whereas Big Data Analytics
brings in advance predictive insights related to expected outcomes, targets and strategic
initiatives
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Big Data by itself isn't a strategy. Big Data can help you build an advantage and make youmore competitive.
-John Costello, President of Global Marketing
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The only restriction in the domain of Big Data is ones own imaginative power.
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https://www.linkedin.com/http://www.teradata.com/http://www.ibm.com/http://www.google.com/