STRATEGIC DIRECTIONSTRATEGIC DIRECTION

Youth Employability ProgramYouth Employability Program

Studio ModernaStudio Moderna

Studio ModernaStudio Moderna

Studio Moderna is the largest direct marketing company in Central and Eastern Europe. It was founded in Slovenia in 1992 and now has a presence in 19 other CEE countries. It has an average of 100hrs of infomercials, spots and live-to-tape shopping shows broadcasting daily on 100 terrestrial, cable, and local TV channels, reaching over 320 million people.

FOR MORE INFO...

www.studio-moderna.com

Situation in BalkansSituation in Balkans

Rates of youth unemployment vary from 20% in Croatia, up to 40 % in Macedonia and Serbia and they go up to staggering 60% in some of the regions (e.g. Kosovo)

Poverty is the most exuberant problem and the slow economic transition where young people’s poverty rate is 3 times higher than in EU.

Project VisionProject Vision

10 countries of SEE10 countries of SEE 10 years10 years 10 x 10 x 10 x10 x 10 employed10 employed________________________________________________________________________________TOTAL 100 000 employed youthTOTAL 100 000 employed youth

Project GoalsProject Goals

Fight against high youth unemployment in Balkans

Providing economical and technical support for young unemployed people

Promoting unique cooperation between businesses and NGOs

Strategies:Strategies:

Working on creation of favourable youth policies through various measures:

Matching young interns with companies and institutions Providing employability trainings for unemployed youth Providing young people with start-up grants for small

businesses

FOR MORE INFO...

www.balkanyouth.org

What we didWhat we did

Studio Moderna partnered with Balkan Children and Youth Foundation in the project Youth Employment Program for European Macedonia (2006) and Kosovo (2007)

183 young people employed (more than 60% of interns stay in the companies after the internship period)

More than 20 young people involved in cross-border job-learning exchanges

100 business involved in the program More than 400 youth gained employability skills Networking with IYF though Clinton Global Initiative established

SM Model - youth social entrepreneurship SM Model - youth social entrepreneurship

SM Model - youth social entrepreneurshipSM Model - youth social entrepreneurship

Project phasesProject phases Studio Moderna supported the pilot phase of the employability program in

Macedonia in 2006, Kosovo from 2007 and is planning to replicate it into other countries in the region

FOR MORE INFO...

www.clintonglobalinitiative.org

2006 2007

Phase pilot - MacedoniaPhase pilot - Macedonia

Phase scaling up -KosovoPhase scaling up -Kosovo

Maturity phase - extension to other countriesMaturity phase - extension to other countries

2008 2009 2010 2011 2012 2013 2014 2015

Phase scaling up Croatia, SerbiaPhase scaling up Croatia, Serbia

FundsFunds

The pilot phase of the project proved to be highly efficient, with low transaction cost, good replication potential and economy of scale

Budget estimation is that for 250 000$ , up to 1000 youth per country could be employed

For 2,5 mil. $ in maturity phase of the project ,100 000 young people could gain employment opportunities

Media and promotionMedia and promotion

Media promotion through SM and other electronic media

Networking with business and institutions Word of mouth CGI, IYF and other partners Through sharing and support of best practices Project “allumni clubs” - Young Moderns Publication and dissemination of “What works in youth

social entrepreneurship”