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7/30/2019 Strategic Business Insight E-bulletin - 7
1/11
Edition: 7 | Friday, 2 November 2012
www.qasaconsulting.com
Content
South East AsiaAutomotive
Summit 2012
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Aftersales Market: Strengthening the roleof Automotive Independent Workshop
Joko WiyonoManaging Director
Qasa Strategic Consulting
South East Asia Automotive Summit, 2012
(WorkinProgress)
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industry with Indonesia and Thailand as keymarket drivers
Brunai
Indonesia
Malaysia
Philippines
Singapore
Thailand
Vietnam10
40
90
140
190240
290
340
390
20 10 10 20 30 40 50 60 70
MarketMaturity,2011
GDPPerCapita(000USD)
VehiclesPe
netration
Brunai and Singapore: MatureMalaysia: Almost MatureVietnam and the Philippines: FuturePotentialIndonesia and Thailand: Growing Market
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Automotive sales in SE has increasedsignificantly
0
200
400
600
800
1000
1200
1400
Brunai Indonesia Malaysia Philippines Singapore Thailand Vietnam
2009 2010 2011 2012
In the last 4 years, as many as 10,3 million cars are added tothe parc in 6 SE Countries.
About 33% additional cars are in Thailand and 31% inIndonesia.
In the case of Indonesia, about 56% of additional cars are inMPV
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Future Economic of the region ispromising, expect higher sales in near future
Population GDP/cap GR (2009-11) 2012-16
Brunai 0.425 38.534 1,9% n/a
Indonesia 241.030 3.512 6,1% 7%
Malaysia 28.553 10.085 5,1% 5%
Philippines 95.856 2.345 3,7% 5%
Singapore 4.740 60.500 4,9% 5%Thailand 64.076 5.395 0,9% 5%
Vietnam 89.316 1.374 5,9% 6%
The industry expects at least >3 million units new vehiclesadded to the market in 2015.
InIndonesia
alonetherell
bean
additionalof
1,6million
carsin2015
The industry should keep up with aftersalesservice facilities (quan and qual) to ensurecustomer has good access to the service
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customer in selecting car brand theypurchase...
an area that a car brand connects with its customer an area that the brand communicates trust to
customer
an area to maintain reason to buy for the brand big business that often being neglected by auto
maker
So, the aftersales service is NOTcost center!!
Aftersalesserviceis:
t t t
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urrent y, capac ty o aut or zeaftersales service is still limited.... 85% ofpost-warranty repair are performed by Independent Workshop
227
181
197
235
79
30
100
32
83
29
4540
TOYOTA DAIHATSU MITSUBISHI SUZUKI NISSAN HINO HONDA MAZDA ISUZU KIA HYUNDAI FORD
#AuthorizedWorkshop2012*)
Things often complained bycustomer:
High bill charges (componentsand labour costs are equallexpenssive) and longqueu, especially during weekend
*)somefiguresstillneedvalidation
Major challange is network coverage!!
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Independent workshop as alternativeextension of car manufacturer for improving
Aftersales service to customer
Ownership is highly fragmented
Family owned and managed No applicable standard service Multi sources parts -- ready
stock only for high moving parts
High degree variation in termsof #mechanics and skills Equipments and facilities
Service level
Major customers: ageingcars, low cost cars after
warranty period is off
5% 1%
80%
13%
1%
Est. Independent WorkshopPopulation
Franchised
Workshop
QuickFit
Independent
Workshop
SparepartShop
An estimate of 30-35,000 workshops national wid
Source:EstiatedformQasaConsultingoutletscensus
Characteristics:
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Sthrengthening Role of IndependentWorkshop
An innovative mutualcooperation workshopconcept should be developed
Empowering IndependentWorkshop to keep up withgrowth of new cars on theroad
CarMaker
AuthorizedWorkshop
(currentformat)
Tier1:FullyCertified
Workshop
Tier2:Certified
WorkshopforQuickService
Mechanic skills Genuine
(recommended)parts supply system
Minimum standard
servicerequirements
Pricing
Standard
ofservice
Periodical
Service
Audit
Building new authorized workshop requires extensive investment
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END OF THE PRESENTATION
Thank you....
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And therell be an additional of 3 million unitsevery year...
Vehicles Parc has been double in .. years
17,591
9,605
2,996
10,101
1,754
Brunai Indonesia Malaysia Philippines Singapore Thailand Vietnam
VehicleParc,2011