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8/2/2019 Strategic Analysis Framework
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Strategic Analysis Framework
8/2/2019 Strategic Analysis Framework
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PRIMARY
COMPETITORS
5. SUBSTITUTE
PRODUCTS/SERVICES
CUSTOMER
REQUIREMENTS
COMPETITIVE
REQUIREMENTS
RESOURCE
REQUIREMENTS
REGULATORY OR
INDUSTRY
REQUIREMENTS
TECHNICAL
REQUIREMENTS
3. SUPPLIERS BY
KEY COMPONENTS
2. COMPETITORS BY
PRODUCT-MARKET
STRATEGY
1. CUSTOMERS
BY SEGMENTS
ESSENTIAL
SKILLS
HOW IS THE
BUSINESS
CHANGING?PRODUCT& SERVICE
OFFERINGS
A. DEFINE THE BUSINESS
B. INDUSTRY VALUESTRUCTURE
C. KEY SUCCESS FACTORS
CUSTOMER
TARGETS
4. ENTRY AND EXIT
BARRIERS
WHAT IS THE
BUSINESS?
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PRIMARY
COMPETITORS
ESSENTIAL
SKILLS
PRODUCT& SERVICE
OFFERINGS
A. DEFINE THE BUSINESS
CUSTOMER
TARGETS
WHAT IS THE
BUSINESS?
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5. SUBSTITUTE
PRODUCTS/SERVICES
3. SUPPLIERS BY
KEY COMPONENTS
2. COMPETITORS BY
PRODUCT-MARKET
STRATEGY
1. CUSTOMERS
BY SEGMENTS
B. DESCRIBE THE INDUSTRY STRUCTURE
4. ENTRY AND EXIT
BARRIERS
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CUSTOMER REQUIREMENTS
What is required to attract and maintain customers?
COMPETITIVE REQUIREMENTS
How do competitors build market share?
RESOURCE REQUIREMENTS
What infrastructure and assets are needed to be a major
player?
REGULATORY OR INDUSTRY REQUIREMENTSWhat standards must be met to stay in this business?
TECHNICAL REQUIREMENTS
What are the leading technologies in this business?
C. EXTERNAL KEY SUCCESS FACTORS
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Customers
CompetitorsResources
Standards
Technologies
II. Business Strategy Analysis
Research
Operations
LogisticsCustomerfulfillment
MarketingCustomer
satisfaction
Productdevelopment
Technical
Capabilities
Strategic
Processes
Market
Access
Product
Position
Product
Line
Target
Market
Business
Performance
Market
Performance
A. STRATEGIC
MISSION/GOALS
C. COMPETITIVE
CAPABILITIES
Product Related Activities
Market Related Activities
D. STRATEGIC PERFORMANCE
KEY
SUCESS
FACTORS
FOR THIS
BUSINESS
B. BUSINESS
STRATEGY
Productavailability
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TechnicalCapabilities
StrategicProcesses
MarketAccess
Product
Position
Product
Line
Target Market
COMPETITIVEBUSINESS STRATEGY
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Research & Development
Operations
Sales & DistributionCustomer fulfillment
process
Marketing & ServiceCustomer satisfaction
process
Product developmentprocess
Products availability
process
STRATEGIC FUNCTIONS & PROCESSES
Product Related Activities
Market Related Activities
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Customer and Marketplace Performance
Customer Satisfaction Customer Retention
Customer Satisfaction Relative toCompetitors
Market Share Competitiveness
Business Performance Product & Service Quality
Asset Productivity and Growth
Supplier Performance
Public Responsibility
Financial Performance
D. STRATEGIC PERFORMANCE
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III. Strategic Business Evaluation
B. CRITICAL ISSUES AND PRIORITIES
FINANCIAL
RESOURCES
C. RECOMMENDATIONS
LOGISTICS
MARKETING
RESOURCES
A. STRATEGY EVALUATION
CUSTOMERS
COMPETITION
EXTERNAL ISSUES
DEVELOPMENTS
OPERATIONS
Product-related skills
S W O T
Market-related skills
INTERNAL ISSUES
REGULATIONS
TECHNOLOGIES
Key success factors
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Strategic Management
Requires MANAGEMENT with LEADERSHIP and
VISION.
Requires PRODUCTS/SERVICES to attract and keep
CUSTOMERS.
Requires EMPLOYEES with CORE SKILLS and
KNOWLEDGE central to its PRODUCTS & SERVICES. Requires GOALS and STRATEGIES that
provide business roadmaps.
address key success factors of the business.
Requires RESOURCES and INCENTIVES to accomplishbusiness strategies.
Requires the INFRASTRUCTURE and PROCESSES
required to accomplishment business strategies.
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Leadership is central to Strategic Management
Leadership is theJob of the Chief Executive Officer
or the General Manager of a Business Unit.
Leaders provide the vision for an organizations
mission, goals, and strategy at the corporate and
business levels of the organization. Leaders must recruit key staff, the develop the
organization and systems that support the
implementation of strategy.
Leaders must allocate limited resources to support
the implementation of strategy.
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I. INDUSTRY ANALYSIS
Identify One Product-Market Segment.
1. Market
2. Product/Service
3. Capabilities needed
A. DEFINE THE BUSINESS C. IDENTIFY THE KEY
SUCCESS FACTORS
B. ANALYZE THE
INDUSTRY VALUE CHAIN
1. THE PRIMARY MARKET
2. THE PRIMARY PRODUCT
3. ESSENTIAL CAPABILITIES
4. KEY COMPETITORS
4. ENTRY/EXIT BARRIERS
3. KEY SUPPLIERS (KEY INPUTS) 1. KEY BUYERS2. COMPETITORS & THEIR STRATEGIES
5. SUBSTITUTES
CUSTOMER DRIVEN REQUIREMENTS
COMPETITOR DRIVEN REQUIREMENTS
INDUSTRY/REGULATORY REQUIREMENTS
RESOURCE REQUIREMENTS
TECHNOLOGY REQUIREMENTS
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II. DESCRIBE BUSINESS STRATEGY
C. CORE COMPETENCIES
PRODUCT DEVELOPMENT
A. PRODUCT-MARKET GOALS D. STRATEGIC/FINANCIAL PERFORMANCE
KEY SUCCESS FACTORSB. BUSINESS STRATEGY
TARGET MARKET
PRODUCT/LINE PRODUCT POSITION
TECHNOLOGY PROCESSES MARKET ACCESS
PRODUCT AVAILABILITY
CUSTOMER SERVICE
CUSTOMER DELIVERY
CURRENT FINANCIAL PERFORMANCE
CURRENT PRODUCT-MARKET PERFORMANCEPRODUCT-MARKET GOALS
FINANCIAL PERFORMANCE GOALS
CUSTOMER DRIVEN REQUIREMENTS
COMPETITOR DRIVEN REQUIREMENTS
INDUSTRY/REGULATORY
REQUIREMENTS
RESOURCE REQUIREMENTS
TECHNOLOGY REQUIREMENTS
S A G C A A O O S SS S A G
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III. STRATEGIC EVALUATION OF BUSINESS STRATEGY
A. STRATEGY EVALUATION EXTERNAL EVALUATION OF
STRENGTHS
INTERNAL EVALUATION OF
OPPORTUNITY CUSTOMER REQUIREMENTS
COMPETITOR DRIVEN REQUIREMENTS
INDUSTRY/REGULATORY REQUIREMENTS
RESOURCE REQUIREMENTS
TECHNOLOGY REQUIREMENTS
PRODUCT DEVELOPMENT
PRODUCT AVAILABILITY
CUSTOMER SERVICE
CUSTOMER DELIVERY
FINANCIAL SITUATION
B. CRITICAL STRATEGIC ISSUES (RANKED BY IMPORTANCE)
C. RECOMMENDED ACTIONS (Who?, What?, When?)
WEAKNESS THREAT
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I. Industry AnalysisA. WHAT IS THE BUSINESS? C. IDENTIFY THE KEY
FACTORS FOR SUCCESS
People that reward
themselves (celebrate).
Other Ice Cream, Ice Milk, Frozen Novelty Items,Ice Cream Sandwiches, Sherbet, Sorbet, Frozen Yogurt
B. ANALYZE THE
INDUSTRY STRUCTURE
Target Market
Individual (pints) superpremium ice cream
Key Products
Brand, Flavors, Shelf
space.
Key Capabilities
Haagen Dazs, Blue Bell
Breyers
Key Competitors
Entry/Exit Barriers
Key Suppliers Key BuyersKey Competitors and Strategies
Substitutes
CUSTOMER DRIVEN REQUIREMENTS
COMPETITOR DRIVEN REQUIREMENTS
INDUSTRY/REGULATORY REQUIREMENTS
RESOURCE REQUIREMENTS
TECHNOLOGY REQUIREMENTS
Taste, Flavors, Variety, Brand
Image
Healthier with great taste, new
flavors, and wider distribution
Nutritional labeling
Dairy Farmers
Mix-In Ingredient suppliers
Sugar cane farmers
Equipment makers
Haagen Dazs; Breyers;
Blue Bell, etc.: Sell pintsize to Supermarkets
Major supermarkets,
Mom &Pop GroceryStores, Convenience
Stores.
Frozen Food Distributors.
Entry: Brand name, shelf
space and distribution. Quality production processes.
Super premium ice
treats packaged in
pints for retail sales to
people treating.
Extensive distribution
network.
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II. B&Js Business Strategy Analysis
C. INTERNAL CAPABILITIES
Product Development Capabilities
A. PRODUCT-MARKET GOALS D. STRATEGIC/FINANCIAL PERFORMANCE
SUCESS FACTORSB. BUSINESS STRATEGY
Target Markets
Product Line Product Position
Technology Processes Access
Product Availability Capabilities
Customer Service Capabilities
Customer Delivery Capabilities
Financial Performance Measures
Product-Market Performance MeasuresProduct-Market Goals
Financial Performance Goals
CUSTOMER REQUIREMENTS
COMPETITOR REQUIREMENTS
INDUSTRY/REGULATORY
REQUIREMENTS
RESOURCE REQUIREMENTS
TECHNOLOGY REQUIREMENTS
Make and distribute the highest qualityall-natural ice cream.
Achieve profitable growth, value forthe shareholders and opportunitiesfor employees, while doing good.
Ice cream lovers (treatthemselves).
30 FlavorsPackaged in
Pint Size
containers.
Affordable topquality ice
cream - $4/pint.
Productionupgrades.
ProductionDistribution
Specialevents.
Groceries,distributors,
publicevents and
press.
Internal Flavor Development(mouth feel). Write-insuggestions for new flavors,taste testing all flavors.
National distribution viaDryers to food retailers.
Supermarkets andconvenience stores.
Money back guarantee.
Leading market leader of superpremium ice cream.
To operate the company on a soundfinancial basis of profitable growth
Taste, Flavors, Variety,Brand Image
Healthy with exceptionaltaste, new flavors, andwide distribution
Nutritional labeling
Quality productionprocesses.
Extensive distributionnetwork.
III St t i E l ti
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III. Strategic Evaluation
A. STRATEGY EVALUATION EXTERNAL EVALUATION
Strengths/Weaknesses
INTERNAL EVALUATION
Opportunities/Threats
Financial Capabilities
Critical Issues
Recommended Actions (Who?, What?, When?)
Unique
flavors
andnames
30
varieties
Socialservice,
All
natural
product
High
Fat
content
New Low
Fat
flavors
Overseas
markets
Domesticmarkets
Broader
distribu-
tion,
Growing
compet-
ition,
Labeling
Government labeling, Increased Competition, Continued Expansion
Labeling requires that B&J increase low fat alternative products, and promote all natural ingredients.
Increased competition forces increased product variety/flavors, and wider distribution/penetration. Thismay require JV or Strategic Alliance with other firms to expand international markets.
CUSTOMER REQUIREMENTS
COMPETITOR REQUIREMENTS
INDUSTRY/REGULATORYREQUIREMENTS
RESOURCE REQUIREMENTS
TECHNOLOGY REQUIREMENTS
Taste, Flavors, Variety,Brand Image
Healthy with exceptionaltaste, new flavors, andwide distribution
Nutritional labeling
Quality productionprocesses.
Extensive distributionnetwork.
Product Development Capabilities
Product Availability Capabilities
Customer Service Capabilities
Customer Delivery Capabilities
National distribution viaDryers to food retailers.
Supermarkets and
convenience stores.
Money back guarantee.
Flavor Development (mouthfeel). Suggestions, tastetesting all flavors.