INTEGRATED MARKETING

A D V E R T I S I N G > I N T E R A C T I V E > P U B L I C R E L AT I O N S > D I R E C T M A R K E T I N G > I N T E G R AT E D

Imagine being able to work with one marketing partner who truly understands the unique needs of retailers, dealers, contractors and consumers.

Few agencies understand the comprehensive B2B and B2C aspects of the building trades industry the way Strata-G Communications does. For the past 15 years, some of America’s biggest names have relied on Strata-G’s expertise for nearly every marketing discipline, targeting nearly every audience, and for every marketing objective. From major product launch campaigns that include tightly integrated merchandising solutions, public relations, advertising and Internet marketing, to one-off assignments like broadcast campaigns, POP, SEO and web development, Strata-G is the single-source solution for any of your marketing and sales initiatives.

EXPERTISE.

A D V E R T I S I N G > I N T E R A C T I V E > P U B L I C R E L AT I O N S > D I R E C T M A R K E T I N G > I N T E G R AT E D

You have brand awareness to build. Market share to steal. Leads to generate. Conversions to create.

And you better show a great return on your marketing investment or you’re “outta there.” That’s where we come in. We’re an agency that cares more about your ROI than we do our own. It may seem a strange formula for success, but we’re in this for the long run, not the short-term gain. We believe marketing is all about relationships – not just “your brand” with your customers, distributors and dealers, but our brand with yours – and every marketing solution we create is led by a team of veterans with 10-20 years’ experience. We may not be the biggest agency you’ve worked with, but we’ll be the best marketing partner you’ll ever have.

YOU’VE GOT WORK TO DO. AND WE CAN HELP.

WHATWE DO

mediastrategy & planning

audience analysis

competitive report analysis

media Buying

value added

promotionalplanning

trafficking

invoice reconciliation

prmedia relations

thought leadership

crisis communications

trade shows

event marketing

media & speaker training

community relations

content development

strategic planning

speakers Bureaus

directlist acquisition

data enhancement

dataBase Building

predictive modeling

testing

roi & ltv analysis

lead generation

lead scoring

teleprospecting

campaign management

creativestrategy & planning

Brand strategy

Brand development

advertising & promotion

print

Broadcast

outdoor

interactive programs

direct marketing

corporate identity

market planning

positioning

research & management

merchandising

digitalstrategy & planning

social networks

moBile media

social media

video

email

maintenance

custom applications

measurement & analysis

digital traffic drivers

e-commerce

weBsite development

research

researchdata collection

online research

focus groups

in-depth interviews & ethnographies

field research

market mix data

price/product/ distriBution

competitive insights

market focus

metrics

metrics

HOW WE WORK

A D V E R T I S I N G > I N T E R A C T I V E > P U B L I C R E L AT I O N S > D I R E C T M A R K E T I N G > I N T E G R AT E D

Metrics-driven strategies increase your ROI with every new initiative.

Strata-G’s strategic creative development ideally begins and ends with research. To create the most effective strategies, we start with a solid understanding of your brand, your audiences, your competitors, your objectives and your past marketing learnings. Only then do we formulate a metrics-driven strategy, create the right mix of tactical executions, launch campaigns – and analyze our performance.

We believe marketing communications is a process that should be consistently monitored, honed and improved over time.

MEASURING SUCCESS.

A D V E R T I S I N G > I N T E R A C T I V E > P U B L I C R E L AT I O N S > D I R E C T M A R K E T I N G > I N T E G R AT E D

Whether the relationship is retainer or project-based, and the service is creative, interactive, media or PR, Strata-G uses a blended rate for each client. Because of this model, we can offer an extremely competitive hourly rate, allowing us to give our clients access to all members of our team – including participation from managing partners and senior-level directors – without worrying about breaking the budget.

COMPETITIVE.

A D V E R T I S I N G > I N T E R A C T I V E > P U B L I C R E L AT I O N S > D I R E C T M A R K E T I N G > I N T E G R AT E D

STRATEGY. SUCCESS.SATISFACTION.

Some of the most recognizable names in business trust Strata-G as a marketing partner – regional, national and international leaders who recognize the energy, expertise and pride we bring to every project. In fact, many of our client relationships exceed 10 years, well beyond the industry average. In a business prone to quick flings with the hot shop du jour, we think that speaks volumes about value, success and satisfaction.

Invented for l i fe

Path.Forward.ITdriving technology

contact usstrata-g.com

cincinnati513-381-8855

Jeff eberleinjeff.eberlein@strata-g.com

dale Justicedale.justice@strata-g.com

david owensdavid.owens@strata-g.com

chicagoJim quinlivan630-466-4291

jim.quinlivan@strata-g.com

C I N C I N N A T I > C H I C A G O