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8/23/2019 STR1 Presentation
1/24
Project LLP nr. 10-EIP-RO BUCURES 09
Sustainable TourismThe Case of North Cape, Norway
April 2013
8/23/2019 STR1 Presentation
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Project LLP nr. 10-EIP-RO BUCURES 09
The STR1 Team
Aline StefensBelgium
Razvan-Gabriel PopaRomania
Claudio JardimPortugal
Nicolas DerudderBelgium
Jorg Helsen
Belgium
Susan Searing
UK
Marion Nelles
Germany
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Project LLP nr. 10-EIP-RO BUCURES 09
But why Mageroya?
Source: tourismontheedge.com
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Project LLP nr. 10-EIP-RO BUCURES 09
Content
Europe's northernmost tip
Motivation
Problem Definition
Methodology
The a priori perception and reinventing a brand
Current situation SWOT analysis
Sustainable Action Plan - To be
Conclusions
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Project LLP nr. 10-EIP-RO BUCURES 09
Europe's northernmost tip
The NorthCape, part
ofMageroya
Island
The Northernmost point ofEurope
the far end of the world
The place of the northern
lights of aurora borealis
Harsh conditions providing
natural touristselection
Acknowledged in 1553, by
Steven Borough
First tourists: 1664
Source: panoramio.com
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Project LLP nr. 10-EIP-RO BUCURES 09
Motivation
Exotic locations withgreat beaches?
All arctic-night-longopen discos?
Great weather?
Is it because Mageroya has...
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OR maybe because it is..
Simply great...
...but tourists are dissatisfied
* Mageroya Island photos fromhttp://www.flickriver.com/places/Norway/Finnmark+Fylke/Kam%C3%B8yv%C3%A6r/
Motivation
8/23/2019 STR1 Presentation
8/24Project LLP nr. 10-EIP-RO BUCURES 09
Problem Definition
1. Declining Tourism inflow because of lack of infrastructure, insufficient
accommodation, insufficient touristic attractions and high admission feesa
2. Short tourist season (May to July) - crowded and commercially exploited
area, affecting communities and local ecosystems
3. Long travel distances
aKristian & Jacobsen, 2000
Why are tourist dissatisfied?
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Disciplinary Diversity
SustainableTourism
Social and CulturalSciences
Susan (Geography)Aline (Geography)
Environment and
Earth SciencesRazvan (Geology)
Jorg (Ecology & Wastes)Claudio (Environmental
Studies)Marion (Biology)
EconomicsNicolas
(Economics)
ST as part of SD = (nature + community + economy) * legislation
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10/24Project LLP nr. 10-EIP-RO BUCURES 09
SustainableTourism
Razvan
Marion Susan
Aline
Claudio
Jorg
Nicolas
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11/24Project LLP nr. 10-EIP-RO BUCURES 09
Sustainable Tourism
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Methodology
Informationfrom
statistics andliterature
Analysis
Identifying issues
Reachingconclusions
DefiningSustainable
Development Plan
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Current situation
Midnight sun& northern
lights
Special
geological &geographycallandscape
Infrastructure(airport, port,
roads)
Sami cultureand traditions
HighBiodiversity,
sensitivearctic unique
wildlife
Supply
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Geography The a priori perception Geology Reinventing a brand
Specialgeological &geographycal
landscape
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Midnight sun& northern
lights
Source: flickr.com
23rd June Midsummers Eve Celebration
14th May 29th of July Midnight Sun
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Project LLP nr. 10-EIP-RO BUCURES 09
Sami cultureand traditions
Source: superstock.com
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Project LLP nr. 10-EIP-RO BUCURES 09
Infrastructure(airport, port,
roads)
Honningsvag
Skipsfjorden
Kamoyvaer
Skarsvag
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Project LLP nr. 10-EIP-RO BUCURES 09
HighBiodiversity,
sensitivearctic unique
wildlife
Bird Safaris in Gjesvaer
Hunt a seal???
Source: tripadvisor.com
Source: cruise-europe.org
Source: birdwatchireland.ie
Source: nordnorge.com
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Current situation
Infrastructureneed
improvements
Number ofvisitors
declining,stagnation
phase is passed
Support moreactive attractions
Decentmarketing
strategy needed
Eco-auditingsystems needed
Increasedcarrying capacity
needed anddecoupling from
environment
New
accommodations
Demand
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S(strengths)WOTLocation: a priori perception as the end of the world, must see
Education: most inhabitants speaks english, good communication
Transportation Infrastructure: harbour, airport and roads
Sami culture: the existence of local indigenous people
Biodiversity and natural environment: low human impact
High prices: tourist selection
Businesses: potential of adaption, creativity and flexibility
High percentage of renewable energy use ~ 61%
Natural phenomena: Aurora Borealis, Midnight Sun
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SW(weaknesses)OT
Tourist expectations: discontented expectations (expensive, far,
crowded in summer vs remoteness, unspoiled scenery)
Seasonal tourism: flexibility required (tourist + tourist industry).
Long travel times: drawback for tourists + higher energy
consumption
Infrastructure: insufficient accommodation
No national park on Mageroya: need of extra protected areas
High prices and high admission fees
Small and medium enterprises (SMEs): creative entrepreneurship
needed, lack of investments
Closed roads during winter season.
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SWO(opportunities)T
Fish industry: sensibilisation (local people + tourists)
Cruise tourism: increase of taxes only for cruise, to reduceenvironmental impact
Roads: decrease taxes on roads and acces tunnel
Marketing strategy: way to promote and catalyse sustainable tourism
New businesses and activities: designed and promoted by localgovernment
Summer and winter sports
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SWOT(threats)
Infrastructure improvement: necessary for further development
Global Economical crisis: competition from cheaper holiday
destinations
Competition: loss of market share to other regions
Exploitation of the Sami culture: loss of authenticity.
Increasing Cruise Tourism: increase of pollution (oil, bildge water,garbage, aerosols)
Pressure on environment: increased pressure due to tourism
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P j t LLP 10 EIP RO BUCURES 09
Sustainable Action Plan
Starting PointUnique
experience &location, nature,
Sami culture,northern lights,environmental
awareness
Active andsustainableattractionsCycle routes,and outdoor
sports such as
kayaking anddiving; fishing
tourism
Winter
attractionsPlanetarium,Museum of
Sami culture,Winter sports,
sledding
Travel &
TransportPromotion ofbikes,
electricalbuses, ports
providingelectricity for
cruising ships
DevelopinginfrastructureAccomodation,
eco-lodges
e.g. Aquarium Hotel