STPD of TCS

8/18/2019 STPD of TCS

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STPTCS


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Market Segments

•Enterprises seeking IT solutions IT services IT infrastructure services Enterprise solutionsConsultingBusiness process outsourcingBusiness intelligence and performance management Engineering and industrial services

IT and business solutions for small and medium business enterprises


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Target Group

•Large overseas enterprises along with domestic Focus on emerging markets as well.

• Diferentiated strateg


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!ositioning

•

Trustworth compan with "ig customers


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Diferentiation

•

!ioneer in the industr # $rand• Integrated %ull&services plaer

• 'olla"oration with multiple stakeholders

• Glo"al (etwork Deliver Model

•

)igh *ualit and Ma+imum securit


6/17

, !-s


7/17

!roduct

•

T'S "eing a services compan %ocuses on providing custosolutions to its clients.Areas of Business Services

•IT services

•IT infrastructure services

•Enterprise solutions

•Consulting•Business process outsourcing

•Business intelligence and performance management

•Engineering and industrial services

•IT and business solutions for small and medium business enterprises


8/17

!ricing/

•

T'S practices two kind o% pricing schemes/a0 !er hour $ased

"0 !ro1ect $ased


9/17

!lace/

•

T'S has alwas tried to locate itsel% near the clielot o% pro1ects T'S is associated with are on doneclient site. 2lso T'S uses lot o% technolog to proits clients with su3cient resources and minimielimitations.


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!romotion

•

Image "uilding 4 $rand !ositioning


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!eople

•

Getting on the "alcon/ the "usiness leaders at Tview patterns as i% the are on a "alcon

•Identifying the adaptive challenge: The leaders at TCS hav

identified the adaptive challenges hich include

!eploying organi"ation ide netork to tap the opportunities prov

internet

#nticipate a number of technologies that ould have an impact in


12/17

!eople

•

Maintain disciplined attention: $or this TCS takes folloin% #dheres to TC&C ' Tata Code of Conduct(

% Professionalism at ork )!ressing and personal grooming


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!eople

•

Giving work back to the people: TCS get people to assume more respofollos:

TCS indulges in a People Engagement activity called PEEP for strengthe

communication process* It involves conducting employee meetings acros

PEEP stands for

P Proactive

E Employee

E Engagement

P Programme


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!eople

Program called P+&PE, is folloed to understand hat an associate can dhis and organi"ational goals* It stands for :

P Professional e-cellence

R +ole enhancement

oning TCS culture

P Personal groth

E employee involvement

! ,earning


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!rocess


16/17

!hsical evidence


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Threat of New Entrant

&Low capital re5uirements

&Large value chain

&M('-s

Bargaining Power ofBuyers

&6er high

&Large num"er o% IT companies

&)uge decline in IT e+penditure.

Bargaining Power of

Suppliers&Slowdown7 the 1o" cuts7 and thelaofs

&Demand and suppl o% ITpro%essionals

&2vaila"ilit o% vast talent pool

Threat of Substitute

Products&)igh

&8ther ofshore locations

&!rice

Rivalry among competingrms in industry

&Strong competitors

&Low cost&)igh industr growth

Porter"s #ive #orces Analysis of $%S

Documents

STPD of TCS