St.Paul’s CollegeSt.Paul’s CollegeForm 3 EPA projectForm 3 EPA project

Mass MediaMass Media

What is Mass Media?What is Mass Media?

The mass media is a kind of informal The mass media is a kind of informal channels of communication. channels of communication.

It includes newspapers, magazines, It includes newspapers, magazines, radio stations, televisions and the radio stations, televisions and the Internet. Internet.

They can be classified into Printed and They can be classified into Printed and Electronic Media..Electronic Media..

The Importance of Mass The Importance of Mass MediaMedia

The mass media provides information aThe mass media provides information and a way for people to communicate thend a way for people to communicate their opinions. ir opinions.

Through the mass media the governmenThrough the mass media the government can explain its policies and people can t can explain its policies and people can communicate their views. communicate their views.

The Types of Mass Media in The Types of Mass Media in Hong KongHong Kong

Hong Kong’s types of Mass Media are:Hong Kong’s types of Mass Media are:Newspapers and MagazinesNewspapers and MagazinesTelevisionTelevisionRadioRadio InternetInternet

Newspaper and MagazineNewspaper and Magazine

There are many newspaper and magazinThere are many newspaper and magazines in Hong Kong, they publish a new issues in Hong Kong, they publish a new issue daily, once a week, or bi-weekly.e daily, once a week, or bi-weekly.

Newspapers is the cheapest kind of masNewspapers is the cheapest kind of mass media in Hong Kong s media in Hong Kong

We will provide informations of the oldeWe will provide informations of the oldest newspaper company in Hong Kong, thst newspaper company in Hong Kong, the Tai Kung Pao, and a magazine providee Tai Kung Pao, and a magazine provider, the Next Media Interactive Ltd. r, the Next Media Interactive Ltd.

Next Media Interactive Ltd. Next Media Interactive Ltd.

Next Media Interactive Ltd. is a wholly oNext Media Interactive Ltd. is a wholly owned subsidiary of NEXT MEDIA LIMITED.wned subsidiary of NEXT MEDIA LIMITED.

It strive to be the leading online media cIt strive to be the leading online media company in Asia. ompany in Asia.

The Company aims to leverage the use oThe Company aims to leverage the use of proprietory content and to develop a sf proprietory content and to develop a seamless and convenient e-commerce exeamless and convenient e-commerce experience. perience.

Tai Kung Pao Tai Kung Pao Ta Kung was Pao established in 1902 Ta Kung was Pao established in 1902 It is the oldest existing Chinese newspaper in tIt is the oldest existing Chinese newspaper in t

he world. he world. It was awarded the Missouri Prize in 1941 by thIt was awarded the Missouri Prize in 1941 by th

e Missouri University of the United States.e Missouri University of the United States. The Ta Kung news group also publishes series The Ta Kung news group also publishes series

of magazines such as The Big Weekly, The Wesof magazines such as The Big Weekly, The West China Special, and The Consumer Special .t China Special, and The Consumer Special .

Television Television

Television is the most popular type of mass mTelevision is the most popular type of mass media that the people like in Hong Kong. edia that the people like in Hong Kong.

There are two kinds of television media in HonThere are two kinds of television media in Hong Kong, some is free, some is charged. g Kong, some is free, some is charged.

we'll discuss about the two free television mewe'll discuss about the two free television media provider in Hong Kong, They are TVB (Teledia provider in Hong Kong, They are TVB (Television Broadcasts Limited), and ATV (Asia Television Broadcasts Limited), and ATV (Asia Televison Limited), and the charged television provison Limited), and the charged television provider, I cable TV in Hong Kong.vider, I cable TV in Hong Kong.

Asia Television LimitedAsia Television Limited(ATV) (ATV)

Asia Television limited is one of the biggest telAsia Television limited is one of the biggest television media provider in Hong Kong. evision media provider in Hong Kong.

It was established in 1956.It's original name isIt was established in 1956.It's original name is "Lai Tik Fool Sing". It changed it's name to "La "Lai Tik Fool Sing". It changed it's name to "Lai Tik Television" in 1981. i Tik Television" in 1981.

It changed its name to "ATV" in 1983. It changed its name to "ATV" in 1983. It has two channels. The Cantonese one is callIt has two channels. The Cantonese one is call

ed “ATV Home”. The English one is called thed “ATV Home”. The English one is called the “ATV World”. e “ATV World”.

Television Broadcast Limited(TVTelevision Broadcast Limited(TVB) B)

Television Broadcasts Limited is the Television Broadcasts Limited is the first wireless commercial television first wireless commercial television station in Hong Kong. station in Hong Kong.

It was first established on 19 It was first established on 19 November 1967 . November 1967 .

It is situated in Clear Water Bay It is situated in Clear Water Bay Road.Road.

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Hong Kong Cable Television Hong Kong Cable Television Limited Limited

It was launched on October 31, 1993.It was launched on October 31, 1993. Hong Kong Cable Television Limited Hong Kong Cable Television Limited

(CABLE TV) has set the trend of multi-(CABLE TV) has set the trend of multi-channel pay-television service for Hong channel pay-television service for Hong Kong. Kong.

The diversity of programming choice with The diversity of programming choice with a well-balanced mix of local programs and a well-balanced mix of local programs and international channels offered by the international channels offered by the station has served a metropolitan city like station has served a metropolitan city like Hong Kong well. Hong Kong well.

Radio Radio

People use radiowave to transmit Media .People use radiowave to transmit Media .One of the most famous Radio Station in One of the most famous Radio Station in

Hong Kong is The RTHK Hong Kong is The RTHK We will show you some of its informatioWe will show you some of its informatio

n here. n here.

RTHK RTHK

RTHK is the sole public broadcaster in the HKSAR. RTHK is the sole public broadcaster in the HKSAR. Mission: Mission: To inform, educate and entertain our audiences To inform, educate and entertain our audiences

through multi- media programming. through multi- media programming. To provide timely, impartial coverage of local and To provide timely, impartial coverage of local and

global events and issues. global events and issues. To deliver programming which contributes to the To deliver programming which contributes to the

openness and cultural diversity of Hong Kong. openness and cultural diversity of Hong Kong. To provide a platform for free and unfettered To provide a platform for free and unfettered

expression of views. expression of views. To serve a broad spectrum of audiences and To serve a broad spectrum of audiences and

cater to the needs of minority interest groups. cater to the needs of minority interest groups.

Internet Internet

The Internet has revolutionized the The Internet has revolutionized the computer and communications world computer and communications world like nothing before. like nothing before.

The Internet represents one of the The Internet represents one of the most successful examples of the most successful examples of the benefits of sustained investment and benefits of sustained investment and commitment to research and commitment to research and development of information development of information infrastructure. infrastructure.

Visit our website for more Visit our website for more information!!information!!

Our website address is:Our website address is:

http://www.geocities.com/spc3b_epahttp://www.geocities.com/spc3b_epa

The End!!!!The End!!!!

THANK YOU!!!!THANK YOU!!!!

This Presentation is made by:This Presentation is made by:Eric Tang & Titus Chan & Jason Chan & MaEric Tang & Titus Chan & Jason Chan & Ma

rk Chiu & Lee Wai Kitrk Chiu & Lee Wai Kit