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INTRODUCTION OF TATA NANO
AFORDABLE CAR FOR A COMMON MAN
CROSSING ALL FINANCIAL & TECHNOLOGICAL BARRIERS
COOL AND SMART
DREAM GIVES VISION
WORLD’S CHEAPEST CAR
WHAT MAKES TATA NANO SO GLOBAL!!!
DESIGNED THE PEPOLE’S CAR
FAMILY CAR
LOW COST
FUEL EFICENCY
SAFTY AND COMFORT
INTERSTING FACTS !!
TATA NANO Project was leading by Mr.Girish Wagh (General Manager ) TATA MOTERS.LTD
The car was designed at Italys Institute of Development in Automotive engineering.
Faced political obligation in Singur
Shifted in Patnagar, Uthrakhand
Came out of the worlds cheapest car in July 2009
NANO SPECIFICATION
3.1 meters long , 1.5 meter wide , 1.6 meter high
can seat 4 to 5 people
Engine - A two cylinder 633 cc , 35 horsepower
Top speed – 105 km/h
Fuel tank – 15 liters
Gear box – 4 stroke
SEGMENTATION – TRAGETING – POSTIONING OF NANO
SEGMENTATION
Geographical - Rural & Urban
Demographic – Family Size & Income
SEGMENTATION – TRAGETING – POSTIONING OF NANO
TARGETING
Executive two wheelers segment
Second hand car users
Auto users market
Middle & lower income group people
SEGMENTATION – TRAGETING – POSTIONING OF NANO
POSTIONING
Tata intending to place in the mind of the consumer’s as the people’s car.
MARKETING STRATEGIES
Extensive marketing approach through TV commercial & Print Media
Involving a Brand Ambassador to save its image
Tapping the commercial service ( ex :- Taxi , Auto )
Attractive exchange & finance scheme
Innovation feature are coming soon