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Smart storytelling, with a built-in reason to engage and an understanding of what people want to hear, is hugely important. Dimitri Maex talks about how in this world full of data, marketers can be extremely smart about how to use this data to make more relevant content.
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WHO SHOULD I TALK TO?
WHAT SHOULD I TALK ABOUT?
L I S T E N I N G I S E A S Y
+30% lift in ROAS
emotional combined rational
16%
26%31%
Source - IPA - Binet & Field
DATA VISUALIZATION
Graphical Integrity
!
Data Ink
!
Chart Junk
!
THE FUTURE
In the next 100 years we will experience 20,000 years of technological progress.
- Kurzweil
N E W D ATA
A U TO M AT I O N
TA L E N T C R U N C H
1.China2.Finland3.Hong Kong4.Singapore5.Japan6.South Korea7.New Zealand8.Canada9.Estonia10.Australia11.Netherlands12.Liechtenstein13.Germany
14.Taiwan15.Switzerland16.United Kingdom17.Slovenia18.Macau19.Poland20.Ireland21.Belgium22.Hungary23.United States24.Norway25.Czech Republic
E V E R YO N E H A S G OT A P L A N ,
U N T I L T H E Y G E T P U N C H E D I N T H E FAC E
- M I K E T Y S O N
AG I L I T Y
O O D A L O O P
S E N S E
O R I E N T
C R E AT E
I N T E R A
1 0 1 0 0 0000 1 1 1 111111 100000
11
1B A S E M E N T
B O A R D R O O M
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