Story Time with Rick

Seeing is Believing….But do we always believe what we see?

Seeing is Believing….But do we always believe what we see?

MOGUL!

Our customers vote every time they purchase a unit of semen.

You purchase bulls from peoplefirst and cows second!

Select Sires Sire Department Core philosophies.

Development of a MOGUL! SMS Evaluator-John Erbsen

Pine-Tree Missy Miranda-ETGrand Dam of MogulSecond Lactation

Mountfield Marsh Maxine-ETDam of Mogul

Coyne-Farms Bret Daffers-ETDam of Dorcy

The Resulting Mogul Dynasty!

Trust Core ValuesTrust Cow SenseTrust GenomicsTrust People

Dam of Montross

Unique-Style Bolton Money-ET EX-91 EX-MS

Dam of Jedi

S-S-I Suprsire Miri 8679-ET Plain City, OH

Dam of Halogen

Cookiecutter MOM Halo-ET Hudson Falls, NY (VG-88)

7HO11314 Mogul Daughters

Oakfield Corners Dairy, Oakfield NY

OCD Mogul Fee Willy-ETDam of Franchise

Polled..If you build it, WILL they come?

Polled Semen Sales

2011 2012 2013 20140

50000

100000

150000

200000

250000

300000

80345

150202

237969

283382

# Bulls 7 13 24 30 Marketed

POLLED SIRE SELECTIONBEFORE GENOMICS

POLLED SIRE SELECTION WITH GENOMICS!

TPI Trend-Polled(All Major AI Organizations)

2008 2009 2010 2011 2012 2013 20141400

1600

1800

2000

2200

2400

2600

1690

1776

2064

1882

2080

2149

2302

16341674

1755

1867 1968

2133

2265

1914

1822

2164

2055

2364

2534 2572

Select Industry Max

Birth Year# Sampled Competitors 17 11 16 36 45 88** ??Select Sires 2 3 3 12 9 13 10-12

Magna-P Larry-P

Earnhardt-P Discount-P M

odern-P Powerball-P

Holstein TPI Trend(Polled vs. Horned)

2008 2009 2010 2011 2012 2013 20141300

1500

1700

1900

2100

2300

2500

2700

1634 1674

1755

1882

1968

2133

2265

1786 1840

2003

2126

2233

23792444

Polled Horned

Birth Year

Polled Program Overview

Sampling Size- 5 to 7 PP bulls per year- 5 HP bulls per year

Focus on the following characteristics- High genetic rank, especially production- Calving ease- Pedigree Diversification- Cost effective acquisition- Homozygous - Semen Production!

Source: April 2015 NAAB Active Genomic Young Sire List

Looking to use more Polled Sires?Select Sires is the leader in development of elite genetics of polled sires:• We currently offer 8

eight polled sires that exceed +2200 TPI!

7HO12229 Kerndtway ERASER P-ET +2334 GTPI

7 29 14 200 1 110

1

2

3

4

5

6

7

8

98

6

4 4

3

1

Polled Sires >+2200 TPI® Active Holstein Young Sires

7HO13030 S-S-I Earnhart MODERN-P-ET+2312 GTPI

Source: December 2014 NAAB Active Genomic Young Sire List

Leading the Polled MovementSelect Sires is the leader in development of Homozygous Polled sires:• We currently offer 5 PP sires

that exceed +1900 TPI!

7HO12443 Pine-Tree Ernhrt Plus-PP-ET +2084 gTPI

7H2447 Ammon Farms Lead-PP-ET +1925 gTPI

5

4

2 2

1

00

1

2

3

4

5

6

Select Sires ABS Accelerated Semex Alta Genex

PP Sires >+1900 TPI Active Holstein Young Sires

Current Mating Sires*

AltaCasual Supersire x Lawn Boy 2424 gTPIJax-P Supersire x Colt-P 2410Layton-P Long-P x Robust 2404Homerun-P Supersire x Toubid 2365OhBoy-P Ohare x Colt-P 2356Remark-P Supersire x Toubid 2311Tiger-P Liquid Gold x Uno 2298Dynasty-P Supersire x Colt-P 2289Mansfield-P Ohare x Epic 2260Gaylord-P OhioStyle x Shamrock 2251Ocean-PP Parker x Man-O-Man 2175Orton-PP Ohare-P x Colt-P 2144

*Current Polled Females are higher priority than sires at the moment.

Calves to sample 2015

HETEROZYGOUS CALVES gTPI Miller-P Modern x Supersire 2465OhBoy-P Ohare x Colt 2356 Deliver- P Ladd Man-P x Planet 2302Tiger-P Liquid Gold x Uno 2302Gaylord-P OhioStyle-P x Shamrock 2300Mansfield-P Ohare-P x Epic 2294Juno-P Ohare-P x Ravish 2291Ridge-P Sympatico x Colt 2254 Dorce-P Golden-PP x Dorcy 2182Delmar-Red-P Manuel x Iota 2120

Calves to sample 2015

HOMOZYGOUS CALVES gTPIPerfect-PP Modern x Ladd-P** 2286 Lincoln-PP Ohare x Ladd-P** 2161Oh Boy-PP Ohare x Colt-P 2129Latch-PP OhioStyle-P x Destry 2086Honor-PP Ohare-P x Ladd-P 2080

S-S-I Ladd Hilda 8236 P-ET (VG-85)

Parent Average Comparisonby Sampling Year

Trait 2014 2015 Matings#Bulls 18 13gTPI 2137 2235 2359NM$ 366 458 545Milk 408 941 1041CFP 55 74 92PTAT 1.26 1.49 1.71UDC 1.18 1.05 1.45FLC 0.99 1.32 1.07PL 2.80 3.66 3.9SCS 2.88 2.88 2.88DPR 1.35 1.59 1.40SCE 7.2 7.9

Page 48

TOP 25 HP TPI Holstein Calves – Industry

April 2015

NAME Requester NM GTPI NEFF MILK FAT PRO PTAT UDC FLC SCEENDCO MONT MINT 1085-ET Alta 781 2609 189 1983 93 63 2.32 1.58 1.91 6.7OCD ERASER-P 32694 Select 688 2596 130 1413 61 49 2.79 2.15 1.51 8.2MR SIZZLE RUB 54624-ET SexTech 728 2566 181 1010 100 47 2.23 1.83 2.43 8.4PINE-TREE-GF KNGBOY 4026-ET HO 689 2550 142 1738 60 59 2.31 1.38 1.46 7.4PEAK SHINE PBALL 1114-ET Alta 735 2545 157 1659 64 60 1.34 0.70 0.68 6.4WFC Powerball Liva 1188 Alta 660 2540 124 194 56 33 2.00 2.30 1.54 6.6SSI 9652-ET Select 667 2539 150 1037 59 55 1.76 1.31 1.34 7.3S-S-I ERASER P TARZAN-P-ET Select 753 2534 166 1211 65 57 1.54 1.22 0.46 6.7SSI POWERB 8433 N978-ET Select 649 2534 148 680 60 49 1.82 1.93 1.06 8.3SSI 9720-ET Select 697 2527 171 1881 74 64 1.66 1.58 0.80 8.0BOMAZ MONTEREY 1806-ET ABS 696 2519 123 625 63 32 1.73 2.40 1.07 8.0BOMAZ JOSUPER 1829-ET GeneSeek 702 2513 143 1442 69 48 1.54 1.75 1.02 7.5SSI ERASER 8679 N352-ET Select 646 2508 157 2013 65 67 2.35 1.24 1.70 8.0VIEW-HOME POWERBALL-P-ET Alta 648 2500 144 1113 51 55 1.62 1.47 0.76 6.6PEAK CAITE PBALL P260-ET Alta 665 2485 144 1196 61 51 1.80 1.33 1.18 6.9TRIPLECROWN CAMARO 917-ET HO 665 2482 112 265 53 30 1.92 2.29 1.74 6.5

Zoetis 740 2480 160 1647 74 54 0.88 0.57 0.78 7.8ENDCO KINGBOY MINT 1001-ET Alta 626 2482 123 1104 52 46 1.92 1.76 1.61 6.7S-S-I MODERN MILLER-P-ET Select 677 2481 157 1686 69 58 1.63 1.00 1.36 7.2Mr Power Canto 1260 Alta 632 2477 154 1454 62 59 1.87 1.05 1.20 7.5SIEMERS ERSRP REAL-PRIMO-ET Select 661 2473 128 386 60 34 1.52 1.38 0.81 6.1SEAGULL-BAY SS AVENGER P-ET ABS 660 2471 127 307 64 29 1.52 1.53 0.73 7.4

ABS 616 2469 114 10 64 23 2.27 2.63 1.11 6.9ZIMMERVIEW WONKA 584 Select 585 2465 128 1912 64 53 3.07 2.71 1.95 7.0PINE-TREE 5660 MAIN 346-ET ABS 611 2465 82 1055 43 30 2.36 2.68 2.20 8.9

TOP 25 PP TPI Holstein Calves – Industry

April 2015

NAME REQ NM GTPI NEFF MILK FAT PRO PTAT UDC FLC SCESEAGULL-BAY TRUE PP-ET Zoetis 696 2448 135 1111 48 49 1.07 1.21 0.29 7.1PENN-ENGLAND HANA 1107A-ET Select 561 2377 93 1320 44 38 1.26 1.16 1.12 7.6PINE-TREE 5375 HOME 460-ET ABS 503 2302 88 815 50 27 2.26 1.80 1.82 5.7BOSSIDE CHAMP 300-ET Select 524 2280 97 980 45 35 1.45 1.56 0.22 8.7BOMAZ……….. GeneSeek 516 2273 99 379 41 28 0.81 1.01 0.79 9.2LIRR ERASER OUTFIT 411-ET Select 470 2240 96 985 43 35 1.57 1.60 0.87 6.9SSI 9584-ET Select 427 2240 63 527 21 27 1.72 1.52 0.80 6.8BOSSIDE CHAMP 345-ET Select 452 2209 50 583 30 15 1.53 1.92 0.75 8.5CHERRY-LOR ERASER LINDY-ET Select 491 2208 156 889 70 47 1.48 0.72 0.35 7.8S-S-I MODERN PERFECT PP-ET Select 435 2203 115 398 44 38 1.13 0.72 0.71 7.2

ABS 413 2197 69 800 7 39 0.92 0.94 0.87 7.5SEAGULL-BAY KORBIN PP-ET ABS 447 2192 80 331 40 19 1.09 1.40 1.20 7.9APRDAY-F 812 RADAR-ET Genex 450 2190 79 513 27 27 0.71 1.29 0.47 7.6PINE-TREE 5615 OHIO 331-ET ABS 463 2189 65 931 40 20 0.92 0.74 0.36 8.2S-S-I ERSR ELLIOT PP-ET Select 418 2189 138 696 59 44 1.40 1.02 0.48 8.7AMMON FARMS HH OLIVER P-ET Select 445 2188 104 1354 38 44 1.22 0.71 0.63 7.3KERNDTWAY SCIENCE N643-ET Semex 445 2183 98 1324 49 36 1.27 0.95 0.45 5.4CHERRY-LOR ERASER LUNAR-ET Select 433 2178 93 433 47 26 1.66 1.27 0.89 8.5OCEAN PP-ET Acceler 370 2173 98 519 43 33 1.95 1.51 1.91 6.6ERALDO PP Hawkeye 426 2162 81 586 34 28 1.60 0.84 1.59 7.6PEAK PHILLIE PBALL 1122-ET Alta 379 2155 89 397 26 34 1.02 1.06 0.60 6.0PINE-TREE ORTON-PP-ET ABS 427 2144 92 1465 39 40 0.96 0.29 1.18 8.8SSI GENALLY 9586-ET Select 360 2141 108 456 52 32 1.41 0.87 0.77 9.0KULP-DALE OVER MIKE P-ET Select 361 2123 87 447 42 27 1.31 1.85 0.45 8.7BOMAZ……….. GeneSeek 406 2113 107 599 47 31 0.57 0.74 0.61 8.7

Sneak Peak at Calf Campus

OCD Eraser-P 32694+2596 GTPI (#2) +688 GNM$+1413M 61F 49P 1.5 DPR 8.2 SCE 2.79T 2.15UD 1.51 FLEraser x VG-85 Mogul x EX-90 Super x EX-91 Goldwyn

Sneak Peak at Calf Campus

7H13308 S-S-I Eraser P Tarzan-P-ET+2533 GTPI (#8) +667 GNM$+1211M 65F 57P .7 DPR 6.7 SCE 1.54T 1.28UD .46 FLEraser x Shan x GP-84 Robust x 86 Planet

Sneak Peak at Calf Campus

Penn-England Hana 1107A-PP-ET+2339 GTPI (#2 PP) +561 GNM$+1320M 44F 38P 2.9 DPR 7.6 SCE 1.26T 1.16 UD 1.12 FLEraser x Petrone x GP-80 Magna x 85 Marine

Recently Acquired

Ri-Val-Ri PB Nitrous-ET+2615 gTPI (#4) +712 GNM$+806M 46F 47P 2.4 DPR 7.4 SCE 2.00T 1.84 UD 2.70 FLPowerball x VG-85 Epic x VG-85 Freddie x EX-92 Goldwyn

Recently Acquired

BTS-Marcy Hailey Ohboy-ET+2356 gTPI +549 GNM$+1267M 38F 45P 1.9 DPR 6.7 SCE 1.49T 1.21 UD 1.39 FLOhare x GP-82 Colt x VG-87 Freddie x 85 Shottle

Select Sires Update

Thank You!Any Questions??