TELLING YOURBUSINESSSTORYImportant Take-a-Ways

USE THE POWEROF CONTRASTAn important element of a powerful businessstory is contrast and the surprise that goeswith it. Be willing to express your passion notjust a solution to a problem. When telling yourstory, think beyond "what is" and consider the"what can be." This can provide compellingcontrast to current solutions and be veryinspiring!

BUILD COMMONGROUND

The best business stories engage the listener'semotions. Tell a story that creates anemotional connection beyond just business.Make your audience "feel" something.Remember that emotions are stronger thanlogic.

SPEAK TO EMOTIONS

As humans we can all appreciate beauty, andthis is something that connects us.Incorporating shared ideas like this into yourbusiness story can build common groundbetween you and your listener. Establishingcommon ground with your audience can reallyhelp your story resonate and stick.

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