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-BBC
-BBCWorld Service
-BBCRadio 3
-BBCRadio 4
-Audible
-Spotify
-Unherd
STORIES TOLD THROUGH SOUND
-Airbnb
-Gorrilaz
-Tate Modern
-BBC Sounds
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-THE DIFFERENCE BETWEEN HEARING AND LISTENING
WHO WE ARE
-WHEN YOU
TELL GREAT STORIES,
PEOPLE PAY ATTENTION.
Great stories speak for themselves; they don’t need to be dressed up or dumbed down. Tell them with passion, care, commitment and integrity and people will listen. So that’s what we do – tell the stories people need to hear, in a way that makes them listen.
SPG is one of the UK’s leading independent audio production companies. We make inspiringstory-first content based on rigorous journalistic principles and meticulous production values. Our team of journalists and producers know what it takes to tell an engaging story and have the skills to deliver an exceptional product every time.
We travel the world in search of stories that matter: whether it’s current affairs, health, sport, food, science or religion – if the story is worth telling, we want to be the ones to do it. And it seems that our approach is working: in the three short years since our launch we’ve built an impressive portfolio of work, having made award-winning podcasts and radio programmes for some of the biggest broadcasters, platforms and commercial partners in the world.
Taking on China - UnHerd - 2017
24% visited the sponsor's website
sought more info
shared info online
18%18%
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WHO ISLISTENING?Podcasts are the ideal format to communicate a brand’s core messages and values. Apple recently reported that there are well over one billion active podcast subscriptions, making them a remarkably effective way of connecting with the public. In the UK, listeners download and stream 10 million podcasts a week and it’s an audience that is still growing rapidly. 23% of the UK population have listened to a podcast in the last month, spending an average of 6.7 hours a week listening to podcasts.
*All data taken from UK audiences
Listeners are eager to engage directly with brands that sponsor podcasts:
*Survey demographics: 1,335 male and female online UK residents were surveyed between December 18 and 26, 2017. Podcast listeners are defined as anyone who has listened to a podcast in the past month. Data was weighted to ensure online national representative proportions, using age, gender and region.
10m 59%
45%
1.1m
6.7hrs
65%
76%
62% 15%
Podcasts listened to every week Look for new
podcasts each week
of podcasts listeners are15-34yrs
Listen everyday
Average time spent listening to podcasts each week
of listening is on a mobile phone
Podcast listeners take action when they hear a podcast ad
Male BAME
FAST-GROWING,RETAINED AUDIENCE
WIDE INTERESTS AND APPETITES, SHAPED BY
ON-DEMAND BEHAVIOUR
COMMITTED, DIGITAL, ON-THE-MOVE
ADS WORK BETTER ON PODCASTS
YOUNG, DIVERSE DEMOGRAPHICS
It’s Obscene! - Radio 4 - 2016
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OUR EDITORIAL WORKOur award-winning editorial work for the BBC and others takes in a wide range of genres and formats. We work across factual documentary making, investigative journalism, comedy and drama. Below are some examples of the programmes and series we have made recently.
BBC Radio 4 Friends and Foes: A Narrative History of Diplomacy In this 10 part series for BBC Radio 4, Professor David Rothkopf discovers how modern history has changed the face of diplomacy.
BBC Radio 4 Five Green BottlesA fascinating five-part series, in which five of the world’s best known wine critics offer personal reflections on the personal, political and historical stories of bygone bottles of wine.
SpotifyHip Hop SidekicksProduced for Spotify, Remi from Gorrilaz tells the unheard stories of hip-hop. The stories that get kicked around in studio control rooms or backstage after shows. The stories that usually don’t make it to the public.
AudibleThe Bureau: Gun Running into MexicoIn this first episode of a series for Audible, New York Times reporter Ioan Grillo exposes how guns from America inundate Mexico, arming the brutal cartels that have drowned the country in blood.
BBC Radio 3 Real PretendersFilm critic Antonia Quirke investigates the evolution of acting, asking some of Britain’s best actors what makes a spellbinding performance.
BBC Radio 4 The Sympathy of ThingsTurner Prize-winning architecture practice Assemble examine our evolving relationship with the material world.
BBC World ServiceDying WhispersJournalist Sahar Zand explores one of the world’s oldest and strangest spiritual customs on location in Belarus.
BBC Radio 4A Hack’s ProgressThe Guardian’s Jonathan Freedland looks at how journalists and newspapers have been depicted in fiction from the advent of the mass popular press to the present day
Trump and the Evangelicals - UnHerd - 2017
Whether we’re making a flagship series for the BBC, a one-off for a new media outlet, or a bespoke piece for a corporate partner, we bring the same level of professionalism and craft to the process, never stinting on our production values or commitment to the story we have been asked to tell. It’s this level of attention to detail and flexibility that has seen our programmes stand out from the crowd, whoever we are making them for.
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OUR COMMERICAL WORK
-BBCWorld Service
-Audible
-Spotify
-Cannes Lions
-Ambassador Theatre Group
-Unherd
-Airbnb
-George at Asda
-Gorrilaz
-The Prince’s Trust
-Tate Modern
-Wellcome Collection
-Society of London The-atre
-Deezer
The Rise and Fall of the Meritocracy - Radio 4 - 2017
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AWARDSGold Award for Best Branded Contentat 2018 British Podcast Awards
Gold Awardfor Most Original Podcastat 2018 British Podcast Awards
Bronze Awardfor Best Fictionat 2018 British Podcast Awards
Bronze Awardfor Best Branded Content in Digital Channelsin 2018 Festival of Media Global
Webby Awardfor 2018 Best Sound Designand Original Music Score
Gold Awardfor Best Entertainment Podcastat The Lovie Awards
Silver Awardfor Best Podcast Seriesat The Lovie Awards
LAND ROVER-The Discovery AdventuresIn 2017 our producers were commissioned by Jaguar Land Rover to write, produce and direct a podcast series to excite families and get them out on the road, encouraging them to ‘discover the world on their doorstep’.
The seven-part series was the first ever family-friendly binaurally recorded podcast and used the immersive experience of 3D sound to encourage adventurers of all ages to get out and experience a British outdoor adventure by car, a perfect expedition whatever the weather.
The series brought the adventurous spirit of Land Rover to life, reflecting the brand’s ethos to get off the beaten track and discover the wonders of the world around us.
Starring Alexander Armstrong, Sir Ranulph Fiennes and Chris Packham, it went on to win ‘Most Original Podcast’ award at The British Podcast Awards 2018, alongside a raft of other awards.
Please let us know if you would like a listening copy.
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AMBASSADOR THEATRE GROUP -The Auditorium SPG is about to launch a new, weekly podcast with the major international theatre organisation the Ambassador Theatre Group, presented by the Guardian theatre critic Matt Trueman.
The Auditorium will be a magazine-show podcast about British theatre. Each episode will offer a range of features about theatre across the UK. The aim is to build excitement about the latest shows and encourage an increase in audience attendance.
Above all, The Auditorium will promote the act of theatregoing.
Through our extensive contacts, we have brought on board talent such as Christian Slater, Toby Jones and Vanessa Kirby from The Crown.
Please let us know if you would like a listening copy.
Real Pretenders - Radio 3 - 2016
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DEEZER -Gorillaz present ‘Things I Like’Last year we teamed up with music streaming service Deezer to launch their original content, Things I Like, a podcast collaboration with the world’s most successful virtual band Gorillaz.
The podcast series centred on Gorillaz’ drummer Russel Hobbs as he looked into the minds of some of the world’s most creative, innovative and influential musicians. Joined by a stellar list of Gorillaz friends including Jehnny Beth, De La Soul’s Pos, Peven Everett, Little Simz and Cheick Tidiane Seck this is an exploration of the past, the future and everything in between: music, art, life and the afterlife - while not forgetting a subject very close to the heart of this man mountain... his dinner plans.
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OTHER COMMERCIAL WORK
AirBnB George At Asda The Prince’s Trust
In 2016 we began producing a number of audio walks and site-specific documentaries for Airbnb. These podcasts are immersive, location-aware journeys through some of Airbnb’s most fascinating neighbourhoods. On each walk listeners meet a series of locals — residents, business owners, local heroes, etc. — who take them by the hand and show them the neighbourhood they know best. You can find these audio walks featured in the ‘Experiences’ section of the Airbnb app.
In 2018 we produced a series of podcasts about The Trust’s Young Ambassadors - young people who have been helped by The Trust and now volunteer for it. The aim of the series was to create intimate sound portraits of young people who have faced unimaginable hardship. As a result, the series is a study in resilience and hope. The listener is beckoned into the subject’s inner world, thereby forging a personal connection in the way that only audio can.
We have written and produced a number of adverts for George at Asda, most recently for their ‘World Book Day’ and ‘Back To School’ campaigns. We draw on real stories of parents and their kids to give the scripts an authentic feel, and we approach the sound design for these short ads with the same degree of thought and creativity that has garnered awards for our long-form work.
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Society of London TheatreWellcome CollectionCannes LionsTate Modern
In 2018 we were commissioned to make an audio guide for the Tate Modern’s upcoming exhibition on the French artist Pierre Bonnard. The guide is a meticulously researched, clearly communicated companion to the French master’s work, featuring expert voices from around the UK. This guide is a departure from the Tate’s previous output in that it has an informal, conversational tone, with the distinct feel of a podcast.
In 2016 we produced an audio walk around the West End, starring Sir Ian McKellen. We spent two days interviewing Sir Ian in the studio and on location, to create the ultimate Theatreland tour: a personal and revealing history of British theatre by one of its icons. The audio walk also featured a cast of top comedy talent for cutaway scenes depicting significant moments in the history of theatre.
We have made a series of audio pieces for the museum and library Wellcome Collection’s Understanding Nature exhibition. Examining what we think, feel and value about other species and what this means for the world around us, including interviews with members of the public and celebrities focusing on society’s changing attitudes to the natural world. Working alongside the exhibitions curators to produce the audio content for the exhibition, it was a fascinating and successful collaboration.
In 2017 we were commissioned to make a podcast series for the Cannes Lions International Festival of Creativity. We spent five days at the festival and, in collaboration with the Parsons School of Design, interviewed some of the world’s most celebrated advertising creatives such as Robert Wong (Google), David Shingy (Oath), Ellie Norman (Formula 1), Brian Wong (Kiip) and Tom Donaldson and Jill Wilfert (Lego).
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HOW ITWORKSSPG will be there through every stage of podcast production with the client - from initial conception of the story and format, through to recording, editing, scripting, distribution and marketing. We have broken down this process into four key areas:
We take the time to make sure we understand exactly what each of our clients wants and needs from SPG. No mere box-ticking exercise or off-the-shelf process, each consultation session – or sessions – is designed to establish exactly what we need to deliver, resulting in a detailed plan of action covering every aspect of the production. From the first script meeting, all the way to the final edit and promotional campaign, you’ll know exactly what will be happening with your production.
No matter how good the concept, how compelling the interview or exciting the location, if the post-production is lacklustre, the end product will suffer. At SPG our editors dedicate as much time, care and attention to detail in the studio as we do when recording. We are able to offer state of the art sound design, originally composed music, top quality voice-over artists and audio wizardry that will make your project shine. Throughout the editing process we actively seek feedback from our clients, providing flexibility and responsiveness, responding to the evolving needs of the brief so as to deliver a final product with impact.
We go where the brief takes us, from the studio to the field; at home and abroad. We have extensive experience of recording in every type of location you can imagine, from the verdant centre court of Wimbledon, to dusty Supermax prisons on the US-Mexico border; in the deep forest of the Belarusian countryside, all the way to the searing Egyptian heat... Wherever our brief take us, our producers and journalists will be there every step of the way, recording every interview and session to broadcast quality, ensuring the audio captured is of the highest standard possible.
SPG offers our clients everything they need to launch their podcast. We can deliver or upload to all the major hosting platforms, such as iTunes and Spotify; embed the podcast on dedicated pages of the clients’ website; liaise with their social media and website managers to ensure a high-impact, coordinated cross-channel promotion, giving the podcast the best possible chance of reaching its target audience, and advise on marketing campaigns and publicity drives. We don’t see our job as finished just because we’ve completed the podcast – SPG are here to help your project succeed on every level.
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CONSULTATION AND PRE-PRODUCTION
EDIT
RECORD
PUBLISH
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CONTACTA young, hungry production company with an already enviable track record of award winning output, SPG offers the highest quality work, tailor made to fit the needs of our clients, no matter how large or how small, how specific or how unique. We know how to get the best results for your organisation and how to make sure your podcast stands out from the crowd.
If you have a project you need to get started, or even if you’re only at the early stages and want advice about feasibility, we would love to hear from you. Get in touch with us at [email protected] and let’s start the conversation about how we can help bring your plans to life.
How Dead-End Jobs Killed Small Time Pride - 2017 - UnHerd Economics 101 - 2018 - Radio 4
