STORE VISITs
Visual Merchandising By:- anshil kapoor
VISUAL MEANINGRelating to the sense of sight.
MERCHANDISING MEANINGMerchandising is a marketing practice in
which the brand or image from one product or service is used to
sell another
Coordination of physical elements in place of business, so that
its project the right image to its customers
Change a passive looker into active buyers
Responsible for total merchandise
Overall business image
Placements of design elements
The purpose is to attract ,engage, motivate the customers
towards making a purchase
Both goods and services can be displayed to highlight their
features and benefitsPURPOSE OF VISUAL MERCHANDISING
IMPORTANCE OFVISUAL MERCHANDISINGPurposes are to sell products
and promote store imageShould always try to be different, new, and
creativeChange a passive looker into an active buyerEnhances brand
imageGenerates impulse salesOverall business image
FACADEA facade or faade is generally one exterior side of a
building, usually, but not always, the front. The word comes from
the French language, literally meaning "frontage" or "face".
Entrance ARCIt is an arc placed on the front of the door to make
feel customer entering a special place on this arc discount offers
and brands can be promoted well to the customer.
Glow Sign BoardSigns frequently use lighting as a means of
conveying their information or as a way to increase visibility
WindowsDisplaying merchandise in a store window is known as
"window dressing", which is also used to describe the items
displayed themselves. As a figure of speech, "window dressing"
means something done to make a better impression, and sometimes
implies something dishonest or deceptive
High PointsLargest selling area in the store accountable for
large number of selling of products in the store
Focal pointIt is the area in the store having maximum number of
foot fall in the store
Other Fixtures
