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Journey of Discovery Inside the mall awaited an array of stores,all featuring glass frontage with open doorways. Bold letters in signage,artsy letters, pastel with contrast, large lettering invite you to enter the small glass fronted stores. From each doorway an impression emerges. Impressions created by lighting, merchandise appearance, of medium sized items with back lighting stacked high against the wall, small ones at eye level on shelves, background music, chitter and chatter and facial expressions. Much information was gathered.

Store project

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Page 1: Store project

Journey of Discovery

Inside the mall awaited an array of stores,all featuring glass frontage with open doorways. Bold letters in signage,artsy letters, pastel with contrast, large lettering invite you to enter the small glass fronted stores. From each doorway an impression emerges. Impressions created by lighting, merchandise appearance, of medium sized items with back lighting stacked high against the wall, small ones at eye level on shelves, background music, chitter and chatter and facial expressions. Much information was gathered.

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Follow Me!

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Follow Me!

Bold letters in signage, artsy letters, large lettering invite you to enter the small glass fronted softly lit store. A pattern emerges of medium sized items with back lighting stacked high against the wall, small ones at eye level on shelves contrasting colouring to accent areas creating an artsy and well stocked look Even the beautiful floor created a lovely background for the floor standing merchandise. Add to that soft background music and a friendly relaxed hostess and you leave with a smile and a package!

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As I Leave

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At the entrance to a woman's secret world. The hand in front of the lips suggest a secret.

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Pastel colours against brightly coloured merchandise, vertical columns which draw the eyes to the high up and colourful merchandise

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A few customers come and carefully make selection sand move on . The internal spaceis small though carefully and tastefully laid out. The atmosphere is professional. No music was heard,only quiet conversation. As in all other small stores in the area the cashier was centrally placed and facing the door. The lighting is fairly bright.

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Jewels found here in this beautiful, well lit and well polished looking store. The atmosphere was quiet, no customers. Due to the smallness of the store loitering would be unlikely. A chair was thoughtfully provided

for customers and the attendant was courteous. The overall appearance was very, very attractive!The lighting and decor was stimulating. I shall return if possible!

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A large Store

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AS on the outside people could be seen chatting on the inside. Children watched the televisions and sat around. Most categories of household furniture and appliances could be found here and this created an atmosphere of many stores under one roof. The atmosphere was busy. A long queue formed in front of the two cashiers sitting near the back of the store. Could they have been so placed in order to encourage the focused buyer to pass through the store? Periodically music was played. The hard tiled floor did not create any problems with the noise level in the tore though. Lighting varied from area to area based on the theme. Staff appeared professional. Security was evident even on entering the store. My greatest attraction to this store was associated with the merchandise which was varied and attractive.

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Goodbye Courts

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A Three Dollar Store.

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Children having a ball in this store even they can afford to shop. Well lit efficient and stocked with the coming christmas in mind. Volume is very important here a steady

sreamof customerspass infront of the two cashiersseated upfront.

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Busy Internet Cafe

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A small tech shop and internet cafe combined. Youthful customers were seen utilizing the services and absorbed in using the computers. The lighting was appropriate for the function. The decor was functional for the purpose. The sole attendant was busy.