Store launch kit 19th march 2013

Store Launch Kit

Contents

Section 1: In-mall branding

Section 2: In-store collaterals

Section 3: ATL BTL campaign

Section 4: PR and Social Media

SECTION 1: IN-MALL

In-mall Advertising

Glass Window Banner

Directional Signage Balloon & Banner

Backlights

Generic Posters

Wall Hoardings

SECTION 2: IN-STORE

COLLATERALS

Powercard Packages > Disclaimer Letter

Material: 5mm MDF Board, Pouch Lamination Material: Fun City Letterhead

Size: A1, A3 Size: A4

Printing: Digital Glossy sticker pasted on Mdf Printing: Regular office printer

Usage: To be place at the Cash Counters Usage: To be place at the cash counter in

a acrylic stand

Current Package across UAE

Date: November 1, 2012

Bonus Credit on Fun City Powercards

Dear Guest,

May we bring to your attention that the bonus credit provided on the purchase of a powercard, will be

valid for a period of 60 days from the date of purchase. If you are unable to consume the bonus within

60 days from the date of purchase, the bonus credit will be removed from your powercard.

In an effort to streamline our company policy with the industry standards, Bonus Credit can be used on

all rides and machines with a blue coloured swiper.

The powercard can be used to pay for all games except for Sand Art, Animal rides, Kidzmania and Studio

Karate.

The Fun City staff will assist you for any clarifications or queries about the policy; as we endeavor to

make your visit enjoyable.

It is a pleasure to serve you at Fun City. Your support is appreciated.

Fun City Tim Kane Head of Operations [email protected]

Feedback Forms > Suggestion Box

Material: Flyer with Die Cut Material: 5mm Acrylic box + Vinyl sticker

Size: DL Size: 40x30cm

Material: 135 gsm matt with die cut Material: Vinyl sticker

Usage: Customers can write their feedback Usage: Filled out feedback forms drop box

Flyers Acrylic Holder

Material: 3mm clear acrylic

Size: 24x15cm

Printing: Sticker pasting, die cutting on logo

Usage: Flyer Holder ideally for A5 size

> Height Chart Board > Rules and Reg. Board

Material: 5mm MDF with die cut Material: 5mm MDF

Size: 230cmx40cm Size: A0

Printing: 4/0, glossy lamination & red sticker Printing: 4/0,glossy &red sticker at the back

at the back Usage: Big ride, Playzone & Fun N’ Learn

Usage: Big ride, Playzone & Fun N’ Learn

Correct Placement

Kiddie Ride Rules and Regulation

Material: Pouch lamination, 80 gsm

Size: A4

Printing: 4/0

Kiddy Kutz Rules and Reg > Kiddy Kutz Poster

Material: 5mm Mdf board Material: 5mm foam board

Size: A1 Size: a1

Printing: 4/0, glossy sticker pasted on mdf Printing: 4/0, sticker glossy lamination

Usage: To show diff. hairstyle

> School Trip Flyers > Birthday Party Flyer

Material: 150 gsm art glossy Material: 150 gsm art glossy

Size: a5 Size: a5

Printing: 4/4, glossy Printing: 4/4, glossy

Usage:For Distribution

Birthday Invitation Card

Material: 350art matt +OPV

Size: 21x15cms

Printing: 4/4, with creasing

Usage: For Birthday Celebrant

> Shukran Forms and POS communications

Note: Will be requested directly to the Shukran Department

Forms

Forms Holder

POS Materials

> Utility Signage

Material: 5mm MDF

Size: A4

Printing : 4/0 , Glossy sticker on Mdf

Usage: Different areas inside the store

Price Sign Reminder Sign

General Information Sign

Utility Signages

Redemption C. Load your powercard here

Credit cards accepted here

Info counter Load your powercard here

Please proceed to Redemption counter

Credit card accepted here

Food Counter Please do not bring food from outside

Play Zone Shoes not allowed

Price signage

Shoekeeper

Food and drinks not allowed

No diaper changing inside

Closed for cleaning

Please take care of your belongings

Fun N'Learn Toddlers Area (for below 2 Years only)

Art Zone

Price signage

Pretend Kitchen

Dress up Area

Music Arena

Food and drinks NOT allowed

Shoes not allowed inside

Shoekeeper

Take care of your belongings

No diaper changing inside

Closed for cleaning

Kiddy Kutz Pay Cash not Accepted

Big Rides Price signage

Safety First

Entry

Exit

Party Room Take care of your belongings

Happy Birthday

Staff Room FUN STAFF only

Please observe cleanliness

Office Office - Authorized personnel only

Stock Room Stock room - Authorized personnel only

Toilet Boys Toilet with Drawing

Girls Toilet with Drawing

Technical Room Technical room- Authorized personnel only

food and drinks not allowed

General No Smoking

Check your Balance Here

First Aid Box/

Under Maintenance. Sorry for the inconvinience

Private Entrance - No Entry

Control room -Authorized personnel only

Cleaners room- Authorized personnel only

Electrical Room -Authorized personnel only

Temporarily Closed

Authorized personnel only

Please observe cleanliness

> Ticket Station Posters

Material: Durotrans /Backlit Posters

Size: 60cmx47cm, 57cmx33cm

Printing: Digital with Lamination

Usage: Posters for Ticket Station Machine

Front View Left and Right side view

57x33cm

60x47cm

> New Attraction Signage

Material: 5mm Die cut Foam Board

Size: 50cmx 50cm ( Fun City Icon Shape)

Printing: glossy sticker on foam board with double sided

tape at the back

Usage: To highlight new machines, video games, novelty

& redemption machines

> Play till you win signage

Material: 80 gsm, Pouch lamination

Printing: 4/0 with lamination

Usage: For novelty machines

> Event Backdrop

Material : Tarpouline banner

Size: 4mx3m

Printing: 4/0 , glossy lamination with eyelit > Promotional Table

Usage: Store’s event Material: Forex Board

Size: Standard

Printing: 4/0, glossy lamination

Usage: Store’s event & promotion

Generic Fun City Folder > Fun City CD Case

Material: 350 gsm Material: 300-400gsm

Size: a4 (closed) Size: refer to artwork

Printing: 4/4, glossy lamination, die cutting Printing: 4/4, glossy lamination

Usage: For meetings and exhibitions Usage: CD Case for the CD

Fun City Vision/Mission Boards > Fun City Strategic Obj.

Material: A3 5mm MDF Material: A1 5mm MDF

Size: A3 Size: A1

Printing: 4/0 , glossy sticker on mdf Printing: 4/0, glossy sticker on Mdf

Usage: Display at the Fun City Staff room Usage: Display at the Fun City Staff room

> Fun City Letterhead > Fun City Envelope

Material: 120 gsm CX 22 Material: 120 gsm woodfree, white

Size: A4 Size: A4 and DL

Printing: 4/0 , Die cut (corner round) Printing: 4/0, fabricated with sealer inside

> Business Cards

Material: 350 gsm art matt

Size: Standard

Printing: 4/4, Lamination + Die cutting

Usage: For meetings, exhibitions & events

Marketing Stamp > Fun City Logo Sticker

Material: Self Ink Stamp Material: Sticker

Size: 1.5cmx1.5cm Size: 20cmx10cm

Printing: Customize Printing: 4/0. glossy lamination

Usage: For Fun Rewards card at Playzone & FNL Usage: For Kiddie rides and relevant purposes

> Display Stand

Material: 5mm mdf board

Size: 80cmx200cm (base 120cm oval)

Printing: glossy sticker on mdf w/ die cut

Usage: Birthday Package, Generic AD

> Fun Rewards Cards

Material: 300gsm art mat

Size: 9cmx5.5cm

Printing: 4/4 with serial number

Usage: Playzone & Fun N’ Learn Loyalty Cards

Mechanics – Fun Rewards Cards

Brief:

The Fun Rewards Card acts as a simple loyalty card. These loyalty cards are to be distributed to

Play Area Customers. The customers is rewarded with one free visit to the play area when he/she

made 5 paid visits.

Terms and Conditions:

• 5 paid entries are required to redeem on free pass into the play area for one child

• Each block must be stamped, signed and dated at entry.

• Free Pass for Fun N Learn is valid at a Fun N Learn in any Fun City.

• Free Pass for playzone is only valid at the playzone in any Fun City, this includes Marina Ball

shooting area

• Free Pass for Lamcy Area is only valid at Lamcy

• The card is the responsibility of the customer

Steps to Redemption

• Customer receives a card for one child at the play area e.g. Fun n learn

• Customer pays for one entry to Fun N learn

• Fun N Learn staff stamps, dates and signs the 1st available block for the paid visit

• After 5 paid visits the customer is entitled to a free visit Fun N learn

• The customer has to take a valid loyalty card to the cashier to redeem his/her free visit

• The cashier loads the free play onto the customers card and retains the used loyalty card

• The used loyalty card must be attached to the DSR at closing.

• The customer returns to the Fun N learn and his/her powercard is swiped. The free entry is

removed from the powercard.

• The Fun N learn CSR issues a fresh loyalty card to the customer.

Redeeming the Free play:

• In promotions, select loyalty card

• Use coupon on Sale

• Select the relevant coupon e.g. Loyalty card Fun N learn

• Enter the Loyalty Card serial number in the comments section

• Complete the transaction

• The free play on the powercard is valid indefinitely i.e it does not have an expiry period.

Birthday Club Registration Forms > Birthday Club Flyers

Material: 135 gsm art glossy Material: 135 gsm art glossy

Size: a5 Size: a5

Printing: 4/4, Glossy Printing: 4/4, Glossy

Usage: Customer Database and awareness for Children Birthdays

> Birthday Club Greeting Card > Crown and Tiara

Material: 350art matt +OPV Material: 350gsm foot board

Size: 21x15cms Size: 60x17.5 & 60x13cm

Printing: 4/4, with creasing Printing: 4/0, die cutting

Usage: Greeting Card for members of the Usage: Give way for the members of the cub

the Birthday club

Birthday Club box

Material: 5mm clear acrylic box and stand

Size: 30cmx30cmx67cm (Acrylic Box) oval)15cmx15cmx84cm (H) Post

Printing: Digital print on vinyl sticker with gloss lamination and pasting. Laser cutting , lock at the

back and side flyer holder

Mechanics – Birthday Club

Brief:

Every child who comes to Fun City is encouraged to sign up for the Birthday Club.

There is no fee to join, only a simple form to be filled out.

Every child under the age of 13 years is eligible to apply, only condition is that the child or the

parent, must have an email address

As a member every child will receive a birthday gift just before their birthday

This will continue until their 13th birthday

Completed form must be dropped in the collection box atleast 45 days before the child’s birthday

Mechanics:

A mail as to which outlet they have to claim their personalized birthday card and special gift will

be sent 10 days prior to their birthday

Every child would get the following as a birthday present:

A greeting card (Via email)

1 Play Area entry vouchers (to be collected from the store where the child filled out the form)

The above would be enclosed in a Birthday Card

A Birthday Club Crown and balloon

Along with the Greeting card in the email, a birthday party packages brochure would be attached

for the parents.

> Vouchers

Material: 135gsm art glossy

Size: 7.5cmx15cm

Printing: 4/4, 50 pcs per booklet, binding, perforation and serial number

Usage: For School trips, Birthday party, Events and Promotions

> Fun City Plastic Bags

Material : LDPE Transparent and white poly color

Printing: 4+4 both sides

Type of Bag: D’Cut

Small Size: 26+6+6x30cm (W- 38xH-30cm) (One piece wt- 12.8gram)

Thickness: 60 microns

Usage: For Birthday Party Goody Bags and small redemption items

Meduim Size : 40+7+7x55cm (W- 54cmx H-50cm) 9One piece wt- 40.60 grams

Thickness: 80 microns

Usage: For medium redemption items

Large Size: 45+10+10x60cm (W-65cmxH- 60cm)

Thickness : 90 microns

Fun City Wristband > Fun City Tickets

Material & Printing: Refer to Retail Dept. Material & Printing: Refer to Retail Dept.

Size: W- 25.5cmxH- 2cm Usage: For Redemption machines

Usage: For Birthday party & Play Area

> Event Income Form and Transmittal Form

Material: 80 gsm woodfree

Size: a4

Printing : NCR 1+2 , 1/0 , perforation, serial number , 50 pages per booklet

Usage: For Birthday Party( Event Income Form) and Receiving copy of papers to diff. dept

(Transmittal form)

> Party Registration Form & Party Final Bill


Size: a4

Printing: NCR 1+2 , 1/1 , perforation, serial number , 50 pages per booklet

> Customer Entry Form > Petty Cash Form

Material: 80 gsm woodfree Material: 80 gsm woodfree

Size: A4 Size: A5

Printing: 4/0, Pad, serial number , 50 pages per booklet Printing: 1/0, Pad, serial number,50 pages booklet

Usage: For Playzone and Fun N’ Learn Customer details Usage: For Store’s Reimbursments

> Ticket Stickers > Ticket Value/Price Tag Holder

Material: Sticker (not so sticky) Material: 3mm clear acrylic

Size: 2.5cmx5cms Size: 12cm x9cm

Printing: 2/0, sticker with die cutting Usage: Ticket Value Holder

Usage: For Tickety Boo

Logbooks

> Cash Transmittal and Master Transmittal Logbook

Material: Cover 800gsm kappa

Size: Trim Size: 71.5cmx22cm, One side: W= 34.5cmx H=22cm , Spine: W= 2.5cmx H= 22cm

Printing: Cover: 4/0, Inside: 1/0 , 170gsm woodfree, 200 pages each+ perfect binding+ hardcase binding

Usage: For Petty cash/ vacation leave/medical Usage: For documents records given from/to

reimbursements record the store and head office

> Big Ride Checklist and Logbook

Material: Cover 600 gsm kappa

Size: Trim Size: 55.2cmx31.5cm, One side: W= 25.5cmx H=31.5cm, Spine: 4.5cm

Printing: Cover 4/0, Inside: 1/0, 150 artmatt + lamination, Inside pages: 100gsm woodfree (100+1

sheets each+ perfect binding+ hardcase binding

Usage: Daily Maintenance checklist for Big Rides

> Fun N’ Learn Checklist and Logbook


Size: Trim size: 55.2cmx31.5cm, One side: W= 25.5cmx H=31.5cm, Spine: 4.5cm (size may vary on

the no. of pages )

Printing: Cover: 4/0, Inside: 1/0, 150 artmatt + lamination, Inside pages: 100gsm woodfree (365+1


Usage: Daily Maintenance checklist for Fun N’ Learn

> Kiddy Kutz Checklist and Logbook



the no. of pages )



Usage: Daily Maintenance checklist for Kiddy Kutz

> Playzone Checklist and Logbook


Size: Trim size: 55.2cmx31.5cm, One side: W= 25.5cmx H=31.5cm, Spine: 4.5cm(size may vary on

the no. of pages)



Usage: Daily Maintenance checklist for Playzone

> Master Checklist and Logbook

Material: Cover: 800 gsm kappa board


the no. of pages )



Usage: Over-all daily maintenance checklist for the store

> Party Checklist


Size: A4

Printing: Color: 1/0 , NCR 1+1 , perforation, 50 pages per booklet

Usage: Checklist for Birthday Party

> Birthday Calendar

Material: Cover: 800 gsm kappa board


the no. of pages)



Usage: Birthday Party Booking Logbook

> Standard Operating Procedure (SOP)

Material: 100 gsm , Ring Binder folder- Small Spine (recommended folder as per image below)

Size: A4

Printing: Digital Print, 4/0,

Usage: SOP for Big Rides and the different area’s of the store

SECTION 3: ATL BTL

CAMPAIGN

General Store Marketing Plan

Public Relation/Events - Host a grand opening event to get people in your

area talking about your new store

Local Advertising- Implement a wide-reaching advertising campaign at least

one week before the store open

Promotions - Pack the grand opening with promotions and giveaways

On-Premises Advertising - Advertise on the store premises weeks before

opening the door which includes in- mall and in- store.

Social Media - Using social media to build hype around a store that has not

yet opened can be tricky, but pulling it off can yield significant rewards.

Local Advertising

Traditional Advertising

• Newspaper Ads

• Radio Ads

• Magazine Ads

• Mailing Lists

• Billboards

• Location-based Media

• Freebies

• Flyers Distribution

Advertising

Advertising Pre-launch Launch Post Launch Comments

(A week before ) (Same Day) (A week after)

Newspaper Ads X Gulf News, Khaleej Times

Radio Ads X X X A week from opening date

Magazine Ads X Time out, Friday Magazine - launch week

Mailing Lists X X E-blast

Billboards X A week after opening date

Location - based Media X eg. Whats-on Abu Dhabi

Freebies X X Vouchers give aways

Flyers Distribution X Flyers with offers

SMS X Same day

More fun and excitement is here! Now

open a brighter, better FUN CITY at Safeer

Mall Ajman Come Play!

Sample Media PlanClient: Fun City

Campaign: Fun City Outlet

Period : April 2013

Media Size / Duration Position Net Rate Total Total Cost

AED Ins. AED

Print English

Gulf News Half Page Vertical Main Section Glossy 21,387 2 42,774

Khaleej Times Half Page Vertical Main Section Glossy 13,804 2 27,609

7 days Half Page Vertical Main Section 5,049 1 5,049

Print Arabic

Al Ittihad Quarter Page Main Section Inside Page GNP 12,164 1 12,164

Emarat Al Youm Quarter Page Main Section Page 7 SNP 8,748 1 8,748

Total AED 96,344

Agency Fee -2% 1,927

Net Total AED 98,271

Note: All Positions are subject to availability at the time of booking

Above rates are 2012 rates and are subject to change in 2013

Online Advertising

• Search Advertising (aka Pay-Per-Click Advertising)

• Group Buying: Sites like LivingSocial and Groupon

• Mobile Marketing

• Social Networking: Facebook and Twitter

• LinkedIn Ads

• Classified Ads & Newsletter Advertising

Promotion Flyers thru Distribution

Social Media Social Networking: Facebook, Twitter, Google + and Fun City website

- “Behind the scenes” - posting online photos from the construction of the new

FC outlets to make people interested in what’s going on (FB, Twitter, Google +)

- Creating a buzz in FB, Twitter and Google + about the upcoming opening

events and all the activities and prizes they could win if attending the official

opening

- Informing in all social media about offers, events and promotions taking place

in the newly opened Fun City outlets

- Status updates in FB, Tweeter and Google + every week about the new store

openings – about the attractions and zones the FC outlet will have

- Every day change of FB and Google + cover photos, counting down the last 5

or 6 days left until each store opening

- Activities related to winning vouchers for these particular outlets only (FB,

Twitter, Google+)

- Uploading an interactive map highlighting the new locations (FB, Twitter,

Google+)

- Create a hashtag Twitter competition, make the people tweet with it

- Regular posting on Fun City website news about the upcoming

SECTION 4: PR AND SOCIAL

MEDIA AND LAUNCH EVENT

Bubble Show

Games with the parents Human Statue placed at

the entrance to

Draft Store Launch Press Release

Fun City opens doors to its little visitors from Sohar

Sohar 17th October 2012: Fun City, the region’s foremost entertainment center that is committed to provide children with

wholesome fun opens its doors to even more children with the opening of its brand new centre at Safeer Mall in Sohar today amidst

great fanfare. The formal inauguration of the centre was done by Mr. xxxx in the presence of government officials and dignitaries viz.,

__________The centre is spread across 20,905 sq.feet of space and comprises of all the major attractions offered by Fun City to its

little visitors.

The Fun City attractions at Safeer Mall includes all the specially designed zones which are unique to Fun City like Play Zone, latest and

advanced video games and redemption games, Novelty games for younger children and its most popular Kiddie rides that enjoys

huge fan following and long queues at its various other centres. All the rides and games at this new centre are custom-made for Fun

City in association with leading ride manufacturers that are specifically created to heighten thrill levels, offer unique excitement and

maintain product branding.

The centre at Safeer Mall also boasts of a vibrant and happy look and feel of the centre and reflects its strong brand identity through

usage of bright colors which are unique to the Fun City environment and atmosphere. It also follows all the stringent store guidelines

to make it convenient for children to enjoy the rides coupled with safety. The friendly staff supervises the children closely but gives

them room to play at their own pace.

Speaking on the occasion, Mr. Silvio Liedtke, Chief Operating Officer, Landmark Leisure said, “Fun City is a social playground of kids

from different walks of life. At Fun City, we provide these kids with a social platform for interaction in addition to the numerous

experiences of Play.

We had many visitors from Sohar who loved to spend time at Fun City. Sohar, Oman has always been on priority since then and

with the opening of our new centre at Safeer Mall, we are bringing this social platform to the children in Sohar too. Safeer Mall

was the obvious choice of location because……(pls add something information on this aspect)

Mr. xxxxx from Safeer Mall added, “At Safeer Mall, we are committed to offer the best experiences to all our visitors. Our

offer mix comprises of unique and unbeatable experiences which are the best in the category ranging from shopping,

entertainment and F&B. Therefore we joined hands with Fun City to provide this entertainment experience which is second to none

to all the little visitors at our mall.” (check with Vijay on this)

Fun City –Safeer Mall is open all days of the week to its visitors from 10am- 10pm on weekdays and 10am-12am on weekends.

About Fun City:

Fun City is part of the Landmark Group and was founded in 1999. As one of the best recognized family entertainment

brands across the UAE, Oman, Qatar, Egypt and India, Its wholesome family values cater for children age 1-12 years old, and

encouraging them to learn whilst they play, with a variety of activities dedicated to growth and development. Children learn to

smile at just six weeks old and it the Fun City ethos to ensure that everyone leaves with a smile on their face.

Generic Articles Top Tips for Perfect Parties from Fun City

Venue is everything

Much of the stress in organising the party is preparing your home for the proceedings. Not only does the

décor, food, and entertainment and seating for all those children have to be planned, there will be all the

parents to entertain too!

Fun City offer complete party packages in dedicated party rooms where kids are catered for from the moment

they arrive until the final guest departs, freeing up parents to really enjoy the party with their child. The Fun

City team takes care of the party games, whether it be some time in the play area, or a face painting session.

There are also the traditional party games, with pass the parcel , pop the balloon, maria went to town, with lots

of Fun City goodies to win.

Invitations

Send them out early - at least three weeks ahead of time. Many children have a busy social and activity

calendar so give their parents plenty of notice. Fun City can provide party invitations for parents to complete

and send out to guests, one less thing to think about in the lead up to the event!

Extra tip: Ensure your child’s special friend can come on the date you are planning for the party before you

confirm the bookings and invitations. The absence of a best friend can take the shine off even the brightest

birthday party.

Get the Timing Right

Don't make the party too long. Most children can handle two to two and a half hours of birthday party

excitement with ease. After that, you may find smaller guests are starting to fray around the edges. Major

tantrums do not make for magic party moments!

Fun City parties can be held any day of the week and last no more that two and a half hours. Parties are

packed full of imaginative play in the Play Zone or Fun ’N’ Learn areas; favourite games like pass the parcel

and musical chairs; entertainment such as clowns, magicians, puppet shows and balloon modeling and of

course, yummy food and cake.

Theme It

If the child’s favourite TV character or super hero means everything to them, why not theme the party? Fun City

can offer a range of themes including Hannah Montana, Cars, Ben 10, Barbie, High school musical and Winnie the

Pooh, including arranging matching plates, napkins and cake.

A fun way to add more to the theme idea would be to ask guests to dress up for the party. Don’t forget to note

this when sending out the invitations!

Yummy food for all

After a couple of hours of exertion and the highs and lows of musical chairs, children are going to be hungry. Fun

City gets it just right in this area, serving up delicious food and fruit juices that all kids will love. Top it all off with

birthday cake followed by a box of popcorn or cotton candy as a treat for guests’ car journey home.

Avoid party bag problems

What to put in the party bags can be one of the biggest headaches. What will the children like, how much do you

spend on the items. Fun City will help by providing a special party bag for every guest, which contains a range of

goodies to keep everyone happy and entertained once the party ends.

Locations & contact details for Birthday Party

The outlets can take approximately 40 guest including children & adults.

For reservation you can directly visit the outlets, call them or email us at [email protected]

Light up your children’s Diwali at Fun City

UAE has a huge number of Indian expats. Many of them also celebrate Diwali with the same rituals and celebrations as

they would back home. During Diwali, families worship together, exchange gifts and gather for dinners. It’s the time when

families invite and entertain their near and dear ones for a celebratory meal and collective fun.

Diwali which is also known as the festival of lights comprises of a weeklong celebration period and each day holds a

special significance. The preparation to Diwali also brings in a lot of excitement for the children as on the days before

Diwali, the women of the house clean their homes spic and span, hang lights and lanterns in their balconies or courtyard

and children go shopping with their parents for new clothes to ring in Diwali which marks the beginning of the Hindu

Calendar. On the day of Diwali, the family prays together and then enjoys a festive meal together. Post this; the children

are given their much awaited gifts, in the form of money or presents by their elders. The children then spend the money

to either buy toys or towards a fun filled evening at their favorite entertainment centre. However, parents are reluctant to

give large amounts of hard cash to their children, should they lose it or spend it wrongly.

Fun City provides a great solution to these worries as parents can purchase Fun City pre-loaded cards of the desired

amount and present it to their children as Diwali presents. Children will not only be delighted to receive their favorite Fun

City Card as their Diwali gift but parents will also be assured of making it a memorable Diwali for their little ones as they

indulge in meaningful play.

Fun City is a great place for kids to have loads of Fun and also learn many things under one roof. Fun City caters to

children in the age of 1 to 12 with adequate choice of games, starting with the toddlers who can enjoy the soft play area

in the Fun & Learn Zone, the 3 to 6 years ones who enjoy the kiddie rides and games and the more mature ones who

dare the trilling rides. The redemption games and electronics machines are the catch of all including the fathers.

While you are taking advantage of the shopping deals in the mall or having a gathering with your friends you can rest

assured that your kids are having the best time and in a very safe environment as Fun City applies the most

sophisticated safety measure throughout its premises and have a well trained staff that come from an education

background and has a long experience dealing with kids.

So don’t forget to include Fun City in for your children’s activities for the upcoming Diwali festivities for some meaningful

play and wish you a very Happy Diwali!

Here are some of Fun City Locations and for further information, visit www.funcity.ae

http://www.funcity.ae/

Back To School is FUN

Back to school is the talk of the town! After almost three months of rest, not only kids have to be prepared

but parents too. Parents need to work towards a smooth transition to ease the change in their kids’ daily

routines and get them set to the busy school calendar. A family day out would be a good idea to celebrate

the end of summer holidays and welcome the new school year in a fun way.

Kids are always excited by buying their new school items, their uniforms but still have a hesitation towards

the first school day. Their questions will vary between “Who’s going to be my teacher”, “Will my teacher like

me”, “Will my friends still be there”…etc. Parents should take time in talking to their kids and answering their

questions. For young aged ones, parents should reassure them that they will accompany them, do a school

tour with them and speak to their teachers.

“Yes, yours and your kids’ calendar is going to be busy but don’t forget to reward them from time to time.

The best reward to school children is play time! Firstly, it breaks the routine set by the school hours and

hence gives them a feel of relief and secondly allows them to use their creativity while developing their

imagination, dexterity, and physical, cognitive, and emotional strength”: said Mr. Silvio Liedtke, COO, Fun

City.

“Play is important to healthy brain development. It is through play that children at a very early age engage

and interact in the world around them. It allows children to create and explore a world they can master,

conquering their fears. As they master their world, play helps children develop new competencies that lead

to enhanced confidence and the resiliency they will need to face future challenges” he added.

At Fun City, the region’s foremost entertainment center you will find play zones and games to cater children

from 1 to 12 years old. At the play zone, you will have the “Fun N Learn” activities where your child is

entertained yet learns corporeal and fine motor skills through arts and crafts, a soft contained play area is

where the child can use his or her energy. The Thrill Rides is a big world of rides, where children and parents

can have fun together and dare the heights. Last but not least is the Party zone where you can plan your

kids’ birthdays, gatherings and have memorable moments.

The pleasant atmosphere at Fun City encourages kids to be just kids and transports them to a magical and

fun-filled world, making their time spent at Fun City, worthwhile and meaningful.

Fun City promises a Merry Time to its little visitors this festive season

Dubai, UAE- November 13, 2012 - Celebrations do not necessarily require spending a lot of money in organizing

elaborate parties. Our most cherished celebrations are the ones spent in the company of the people whom we love the

most. Fun City is dear and special to many of our little visitors and once again we fulfill our promiseof facilitating happy

times for our visitors during the upcoming festive season.

With the beginning of December, when temperatures drop, this melting pot of cultures called Dubai starts gearing up for the

advent of Christmas and the New Year. Of course Dubai has its own local festivals which are celebrated with great fanfare;

however Christmas is also celebrated with immense joy and excitement by Christians and non-Christians alike who have

made this multi-cultural city their home. The entire city is transformed into a playground of festivities and celebrations.

Different people celebrate this festive period in different ways. Christmas has surpassed religious boundaries and is

considered a period of happy times with family and loved ones. Decorating the house with lit up Christmas trees, streamers

and lighting is common to bring in the festivitiesby people of all religions.Santa Claus is also an integral part of the

celebrations with kids hanging stockingson theirChristmas tree for Santa to leave a gift for them on Christmas Eve.

Malls in Dubai also have special events during Christmas with large sized Christmas trees that are decorated innovatively;

and the entire mall is transformed into Santa Land. Fun City, which is present in many malls,will also relive their promise to

bring in the festive spirit this year. All leading Fun City centres in Dubai will be equipped with a special Santa’sMail Boxfor

Fun City’s little visitors to be able to post a letter to their dear Santa with their wishes for Christmas. On Christmas Eve, the

mail box will be opened and Santa will read all the letters following which he will choose one lucky child who will be given a

gift by Fun City for Christmas.All the letters from kids will be given to their parents so that they can fulfill their child’s secret

wish.

In addition to this, Santa Grottoswill be created and decorated at leading Fun City centres in Dubai throughout December

for kids to take pictures that can be saved as their Christmas memories for 2012. Santa will visit some Fun City centres and

distribute sweets to children,celebrate the festivities with our little visitorsand give them a merry time. With this exciting line-

up, one simply can’t miss enjoying the festive spirit at Fun City this Christmas season.

So don’t forget to bring your children to Fun City,for a merry time during the upcoming Christmas holidays.Merry Christmas

to all our little visitors from Fun City’s Santa! Ho! Ho! Ho!

For information on the Fun City locations where Christmas celebrations will take place, visit: www.funcity.ae

http://www.funcity.ae/

Fun City adds new attractions at Arabian Center

Fun City, the region’s foremost entertainment center has recently renovated its kids play zone at the Arabian

Center located on Al Khawaneej Road, Dubai, UAE.

With this renovation, Fun City brought louder laughs and drew thousands of smiles on kids’ faces by introducing its

Bumper Cars game in addition to the Play&Learn corner, Magic Mirror, Mini carousal, Rocking boat, Wacky

Tacky, Piano, Waterbed, Soft deck, Ball pool, padded timber flooring mats and many more that the kids love...

Needless to say that most of these games are loved by parents too.

The exciting bright new colors synonymous to the Fun City environment, enthralls the kids with endless hours of

playtime, surrounding them with fun, laughter and joy. The pleasant atmosphere encourages kids to be just kids

and transports them to a magical and fun-filled world, making their time spent at Fun City, worthwhile and

meaningful.

In addition to this renovation, Fun City offers kids aged between 1 to 12 years a wide variety of activities dedicated

to growth and development through imaginative play, social interaction, motor-skill development and open-ended

games.

As much as Fun City looks after kids’ happy time, it also makes sure that it is the safest place to be. All the

equipments at Fun City are Technical Inspection Association (TÜV) certified and CE certified. All the play

structures are independently inspected prior to any opening to ensure that all play equipments are safe and

comply with all the latest play norms.

Fun City also has its own highly trained team in all its outlets, with many of Fun City’s staff having qualifications in

safety, education and experience of working with children of all age groups.

Public Relation/ Events

The grand opening of the store must be special. It also need to give

them a reason to visit. Free food is a good way to get people to

come to the store. Serve ice cream bars or cans of soda for a

summer grand opening. If the opening the store in colder months,

serve cups of hot cocoa.

Give out balloons with FC Logo or business logo on them.

Give away something for free with every purchase over a certain

dirhams amount.

Hire entertainers like bubble show, magician, jugglers, tanoora

etc..with games and prizes for the kids and parents.

THE END

Documents

Store launch kit 19th march 2013