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ON THE JOB TRAINING PROGRAM STORE ASSIGNMENT

28TH August – 8th September ‘08

Aparna ChatterjeeAccessories Buyer

Flagship

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SOUTH EXTENSION-II

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Store Details

 Shop – N.D South Ext II No – 571/03019 Concept – Flagship Total Area – 5900 Sq ft Selling Area – 3600 Sq ft, Stock Area – 2300 Sq ft, Monthly Rent – Rs.600000 Total Staff

Manager-Mr. R.D Sharma   Salesman – Actual – 12 Cashier – Actual – 2 Temporary – 4

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2007 Year Business

Pairs – 70886 Taly – 103Turnover – 52.3 Taly – 117Average S.P – 737

Annual Sale Sundries : 2.04%

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Annual sale – sundries

2004-1.8 2005-1.1 2006-1.7 2007-2.04

Cal sale% against turnover

2004-5.22005-3.22006-3.82007-3.9

2004 2005 2006 20070%

20%

40%

60%

80%

100%

Performance review of sundries

total turnover %sale against Turn over

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STUDY AND ANALYSIS OF:

1. PROSPERITY CARD 2. STOCK STATEMENT3. DAILY MIRROR4. RECEIVING OF GOODS 5. INVENTORY REPORT 6. CURRENT STOCK TURN RATES7. CURRENT STOCK POSITION OF NOOS [ NEVER OUT OF STOCK ] ARTICLES 8. BEST SELLER OF STORE

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PROSPERITY CARD

• Prosperity card is made season wise .Season-I and Season-II for each year.

• It reflects week wise stock in pairs ,value and % sales from stock.• It also provides a comparison between last years and current year’s

stock , estimate and actual in terms of pairs and value .• This is divided in 3 categories – footwear , hosiery and accessories . • It reflects month wise % SEST AND SALY • In the opposite side of this card is fortnightly detail of sale and sock

compared to last year of all categories of footwear.like – mens leather , ladies leather , children leather , sports, canvas, hawai, sandak , school and R pairs .

• Sub categories are – Dress, casual , sandal , chappal for mens . Closed , sandal and chappal for ladies . Closed and sandal/chappal for kids .

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STOCK STATEMENT

Stock statements are taken every fortnightly , except for the weeks 3,4,5 and 29,30,31 where statements are made for 3 weeks .

14 and 40 week are taken single week .

Stock statement helps us to have an understanding of opening stock , goods received and items sold category wise .

In the front sheet there is a recapitulation of pairs and turnover , present and last year along with sest , test and

taly.

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DAILY MIRROR

Daily mirror is made weekly. It reflects daily details of following

1. Sales pair –EST /ACTUAL/%2. MRP Turnover – Actual [ This includes taxes ] 3. Total shop turnover – EST / ACTUAL /%4. Shop turnover – socks – EST/ACTUAL 5. Shop turnover- Accessories –EST/ACTUAL 6. Total shop turnover – EST/ACTUAL/% 7. Sales tax.

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RECEIVING OF GOODS

Goods are received though invoices . It has details like – invoice no ., invoice date , week no, C.S.T no

S.S.T no., Permit no , C.N No. Supplied to – Shop no Supplied from – RDC name Details like – Article no., description , size wise breakup , Quantity,

MRP , MRP Value . At the bottom – No of boxes , and total value . This invoice comes along with the packing list and Form – Vat D3-

Challan outward.

This is then entered into the system and goods received checklist is printed and attached to the invoice .

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INVENTORY REPORT

Inventory report is prepared fortnightly . It had details like – article name , article no, price , size wise no

of pairs .

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CURRENT STOCK TURN RATES

Stock Turnover or stock turn rates represents the number of times during a specific period usually one year that the average inventory on hand is sold. Stock turnover can be computed in units or rupees. It is normally calculated on an annualized basis as Sales/ Average stock. E.g. if sales for a year are Rs 12 lacs and the average stock carried by the store was Rs 4 lacs then the stock turnover achieved was 3. It means that the retailers sells merchandise at a rate that requires him to replace it three times per year.

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CURRENT STOCK POSITION OF NOOS [ NEVER OUT OF STOCK ] ARTICLES

LACES : 8 lines , all are NOOS articles and are in stock which is sufficient – 20-30 pcs each article .

BRUSHES : 3 Lines , all are again NOOS articles and are in stock which is sufficient – 60 pcs each style .

POLISHES : 15-17 lines , all are NOOS articles and is not in store . The stock is totally dry. Business of this is effected due to lack of stock in store .

BELTS: Out of 15 lines , article- 964-6005 is a NOOS article , which is not is stock at all. The stock was nil and effected the business .

FOOT CARE PRODUCTS: There is no stock in the store . Customers have good requirement for Dr. Scholl’s foot care products.

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CURRENT STOCK POSITION OF NOOS [ NEVER OUT OF STOCK ] ARTICLES

MEN’S 931-1519 931-0041 931-0077 931-0023 931-0038 931-0048 931-0049 931-0056

SOCKS

LADIES 932-0510 932-0512 932-0513 932-0050 932-0051 932-0514

FAST MOVING.

SPORTS SOCKS , ECONOMY PARIS AND HIGH END SOCKS ARE TOO MUCH IN DEMAND .

Received stock this week but store was out of stock for few months .

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BEST SELLER OF THE STORE

According to the data received as per the total sale of each article the best sellers are :

931-0056 931-0077 931-0023 931-0065 936-6044

Based on the total qty sold in a week this assessment was done which is misleading as the stock of polishes , bags and other accessories like foot care products were not available in the store .

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POSPoint of Sales

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FUNCTION OF POS

This POS available with the cashier .

It is used for following :

F2- DAILY MENU[TRANSACTION ] F3- TRANSMISSION [ TO OPEN CASH DRAWER ] F4- SALES RECAP BU- cashier , category, sales staff, payment code ,

recapitulation , article wise distribution , discount recap , RM-80/RM-60 recap . F5- re print of cash memo via receipts no . F6- Claim maintenance a) Claim entry /mode /date b)Claim printing C) claim Processing F7- Tax posting A) Cash acc col. No .wise tax recap B) tax repots – article, invoice and tax rate wise . F8- Daily posting F9-Bulk maintenance.

This generates detail reports .

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DIFFERENT BRANDS CATERING TO ALL AGE GROUPS AND DIFFERENT CUSTOMER PROFILE

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NON FOOTWEAR CATEGORIES

BAGS SOCKS

BELTS

LACES .POLISHES AND BRUSHES

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KIDS

ABOUT : Bubblegummers is kids brand and footwear range is available for all

age groups.Along with it range of school shoes and bags

are also available

NON FOOTWEAR : The Non footwear business can be Increased by introducingKids promotion articles Like different kids stationeries From the existing stationeries Suppliers . Products like pencils and drawing books of Bubblegummers .

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YOUNG AND TRENDY

ABOUT : This category of customers are always looking for trendy and

new articles . Bata had successfully been able to attract this category of customers with the new collection with a trendy look . Customers compliment on the change they look after they

enter BATA after few years.

NON FOOTWEAR : Products like ladies bags can do good business provided the supply is regular and is advertised well . Many customers are not aware that Bata is also doing ladies trendy bags .

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MIDDLE AGED CUSTOMERS

ABOUT :This category of customers are brand loyal and enter Bata showroom

with specific product in mind .They are middle aged customers and are loyal for brands like – Hush Puppies , Ambassador, Dr. Scholl, . NON FOOTWEAR :Since

these customers have money they only look for comfort . So products like – shoe freshener, shoe horn , shoe tree, men's office bags, high quality socks ,wallets , cheque book covers, mobile covers knee caps can do well.BRAND LOYAL

AMBASSADOR

DR. SCHO

LL

HUSH PUPPIES

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MIDDLE INCOME GROUP

ABOUT :This category of customers look for

durable and affordable range . They are

customers of brands like – sunshine , sandak ,

bata ,

NON FOOTWEAR : Products Like shoe polishes and brushes As a pack, wallets, key ring, Mobile covers as a pack can Be promoted for this category.

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SPORTY LOOK

ABOUT :Brands like – Power are liked by customers .

NON FOOTWEAR :This category can be served with accessories like – sports related articles. People also would like to go for apparels in this category.

In sports season, special sports related articles can be Promoted .

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DISPLAY OF GOODS Window display is very important for attracting customers . Customers should have a feel of the product range available in the store .For ex , bags and belts should also be displayed in the window. Ambience of the store also helps in relaxing customers ,and relaxed customers always end up buying .

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25%

2%

17%37%

2%

4%

2%

12%

CUSTOMER SERVICE Did not find right size

The size did not fit properly

did not find the style they were looking for

did not like the quality of shoes

did not find the price attractive enough

did not like the service

the sales person did not attend to them

the collection was not interesting

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BIG SALE The big sale was on during this period.

There was huge foot fall on Saturday and Sunday besides other day due to big sale . Who ever walked into the store was asking for non footwear items as well which was not available at the store.

Right items supplied at the right time can help us in achieving our target of non- footwear category . A good opportunity to increase the % business was lost during this big sale .

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Quality: Key word for any product. During my training , I came across products which have reached to customers in this condition . There is no quality check of our products which only spoils our image. Quality control is one area to concentrate on SOS basis.

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Feedback : Customer feed back is very important to grow in the right direction for any company. We have all the systems well in place but is not promoted much .We should target

that at least 50-60% customers should fill feedback forms. This will only help us to grow and become better .

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RECOMMENDATIONS

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Thank you.

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