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STOP “SLAVERY”
STARTING POINT
10 out of 13 people associate slavery with Third World countries but not with a real problem concerning them.
GOALS
Raise awarenessof the problem.
Increase amountof donations.
STRATEGY
Show the audience that slavery is a widespread and global problem
Creative Idea:
STOP “SLAVERY”
EXECUTION
We create a real wooden galley called “Slavery”…
Slavery
…which will make a trip around the world.
EXECUTION
“Slavery” will be manned with 100 volunteers from different countries – according to the
percentage of slavery.
MECHANICS
46 Asians23 Americans22 Africans…
People can stop it by spreading word about the problem or making donations. Every 100 shares or 100$ can rescue a slave. With every free man the
galley goes slower and slower… until it finally stops.
MECHANICS100
100$donation
or
will get 1 person free
SUMMARY
Stage 1:Volunteers
Stage 2:“Slavery” tour
We gain volunteersthrough brand Channels: – Facebook page – Website
1. We tell people about the tour onbranded pages
2. People share & donate to stop slavery
3. Every major newspaperwill publish a photo of“Slavery”
How much countries would “Slavery” travel until it stops?
Slavery