Embed Size (px)
Citation preview
Stop looking, start finding® atproperties.com
ABOUTAbout Leslie:
Leslie Glazier is one of Chicago’s most accomplished brokers. She understands Chicago’s real estate market from her 20 year career in real estate and by living in some of the city’s most exciting and vibrant neighborhoods. As an @prop-erties Top 100 Broker, Leslie helps sellers maximize sale prices and minimize market time, and helps buyers by being their strong advocate throughout the buying process. As an Accredited Home Stager, Leslie keen eye for design helps prepare her client’s homes for sale. Her one-of-a-kind marketing techniques make her clients’ homes stand out. Leslie is also a skilled negotiator. Her detailed follow-through provides a
continuous level of service to her clients throughout every transaction.
Leslie has purchased and lived in homes across Chicago and the North Shore, with firsthand knowledge of the complete real estate “life-cycle”, including working with clients who are first time homeowners, to those that are seeking investment properties or are transitioning as empty nesters. Having completed several “gut” renovations of her own homes and investment properties, she understands the relationship between design choices and budget realities. Leslie renovated her own family’s Lincoln Park home from a nineteenth century 3-flat into a single-family home. Since then, it was featured in Chicago Home, the Wall Street Journal, Playboy.com, a Sports Authority commercial, Claire’s Boutique, and a Bring it Home TV Show. Her home is also featured in the design book Chicago Spaces: Inspiring Interiors.
“Leslie was great throughout the process. Home was listed and
sold on the same day. Leslie was very attentive to all the little
details and tasks required after the offer was accepted
to finalize the sale.” J.W.
CHICAGO SPACESINSPIRING INTERIORS
EDITED BY JAN PARR AND THE EDITORS OF C H I C AG O H O M E + G A R D E N MAGAZINE
FOREWORD BY NATE BERKUS
BE HOMEThe Art of Selling - As a local expert and a skilled negotiator, Leslie prides herself on delivering results; her process of transparency, knowledge, and the network fuel the success of how she sells your home.
Concierge Service - In addition to being a full-service broker, Leslie is accessible and understands the value of your time; she provides complimentary accessory staging, a detailed “To Do List”, and access to her Preferred Vendor List.
Custom-Crafted Marketing Plans – Leslie’s strategic marketing methods and extensive network of over 4,000+ contacts, allow her to deliver targeted campaigns that help find the perfect buyer quickly and effectively.
Data Driven Transparency - I will provide @home reports throughout the process to keep you up to date on the current market competition.
Advanced Buyer Targeting - Leslie will find the best buyers for your home through data and modern marketing methods, leveraging factors like Household Income, Net Worth, Likely to Buy, and more.
Custom Relocation Service – Leslie works closely with @relocation, connecting you to over 50 different relocation management companies. Alongside her personal connections with global businesses as well as local universities and hospitals, Leslie has access to relocation buyers from all over the world.
STAGING FROM A BUYER’S AGENT PERSPECTIVE STAGING FROM A SELLER’S AGENT PERSPECTIVE
49% of buyers’ agents cited that homes staging had an effect on most buyer’s view of the home
55% of buyers found staging the living room most important*
51% of buyers found staging the master bedroom second most important*
41% of buyers found staging the kitchen to be third most important*
38% of seller’s agents said they stage all seller’s homes prior to listing then for sale.
29% of sellers’ agents reported an increase of 1%-5% of the dollar value offered by buyers when a home was staged, in comparison to similar homes.
21% of respondents stated that staging a home increased the dollar value of the home 6-10%.
77% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. 39% of seller’s agents stated that staging a home greatly
decreases the amount of time the home is on the market.
Not all homes need a dramatic makeover, but most homes will benefit from at least a thorough
cleaning and decluttering.
The most common home improvement items agents
recommended to sellers were decluttering the home
(93%), entire home cleaning (89%), carpet cleaning (81%)
and removing pets during showings (80%).
4 TIPS FOR DESIGNING GREAT ROOMS FOR KIDS CREATE FOCAL POINTS
1. Pair neutral colors with bold patterns
2. Divert attention from small spaces
3. Keep design simple for lasting impact
4. Dedicate space for toy and book storage.
1. Pare Down
2. Accent with color
3. Think in threes. Dimension matters
4. Set a scene
s t y l i s h , c o m f o r t a b l e , & f u n
DON’T FORGET TO.. . DRESS UP YOUR WALLS!
Try creating a focal point with wallpaper to
add interest to a sparsely furnished room.
Patterns increase visual interest in a simple
space, even if it is just one one wall.
In a smaller space wallpaper can be too visually
overwhelming, wall decals are a great alternative!
Top 10 Reasons To Stage A Home
GRAB THEM FROM THE CURB.You’ve seen them. Buyers hunkered low in their cars in front of your house, doing drive-bys before deciding whether to request a showing or attend an open house. Make these potential buyers fall in love with your home from the street by adding potted plants and flowers, power-washing patios and walkways, weeding the garden and mowing the lawn. It’s your first chance to make a good impression, so you’ve got to make it count.
MAKE IT SPARKLE.Pretend that your mother or mother-in-law is coming for a visit. Think hotel clean. Mop, dust, vacuum, wash windows, baseboards — even the cat. Remember that people will look in your cupboards, under your sinks and in your closets. Also, pay particular attention to odors. You might even consider consulting a neutral nose by having a friend come by for a smell test.
PAY ATTENTION TO COLOR AND LIGHT.You may love hot pink in the living room, but too-bright colors turn buyers off. Neutralize strong colors for the broadest appeal. A neutral home appears larger and has less chance of offending someone. Also, open up blinds and draperies to make sure there’s sufficient natural light throughout the home. Remember, lighting is the most effective way to set a mood.
DEPERSONALIZE.Not only can an area rug hide shabby flooring, but it can also bring in added color and depth to a space. Few things de-ter buyers more than a cluttered home. They need to see your home, not your stuff. Excessive personal items like pho-tos, collections, personal awards, electronics and collectibles will make it difficult for buyers to see past your personal style and may deter a sale. Taking yourself out of the picture makes it easier for buyers to imagine themselves, and their stuff, in your space.
CONSIDER REPLACING FURNISHINGS.Think about removing or replacing worn or outdated furnishings and get rid of extra pieces. The time has come to move beyond matching furniture, so break up your sets; dated can easily become eclectic with editing and rearranging. Con-sider consulting with a professional staging company for design direction and advice on rental furnishings to create an inviting home with broad appeal to a wide range of buyers.
INVEST IN NEW ARTWORK.Displaying new artwork is a great way to breathe new life into a room. Photography can be used to contemporize a room and add a splash of color as well.
MAKE REPAIRS.Make your home a high-maintenance zone. Repair squeaky doors, chipped or smudged paint as well as broken fixtures and fittings that you’ve neglected.
APPLY A FRESH COAT OF PAINT.It’s the best bang for your buck that will quickly refresh a dull, dated room. Slap a fresh, neutral color on the space. Choose a beige or taupe for living spaces and a neutral green or blue for bathrooms.
DON’T FORGET THE FLOORS.Get rid of worn carpets, and consider refinishing shabby hardwood floors. An inexpensive new area rug is a quick fix and can disguise the look of old floors.
SPRING FOR NEW LIGHT FIXTURES.Renew the look of the room by replacing old or dated light fixtures, door hardware, light switches and outlets. If it’s tacky and older than you, get it out of there.
BEFORE
• declutter
• neutral tones
• paint
• mix textures for more depth
• consider window treatments
• update ceiling fixtures
• bring plants & flowers inside
AFTER
BEFORE
AFTER
STAGING TIPS
BEFORE
• Consider replacing old light fixtures
• Paint trim
• Keep it neutral
• Mix textures
AFTER
BEFORE
AFTER
ORGANIZE
BEFORE
• Consider replacing old light fixtures
• Paint trim
• Keep it neutral
• Mix textures
AFTER
BEFORE
AFTER
DECLUTTER & ORGANIZE
Benefits of Virtual Staging
VisualizationOne of the major advantages of utilizing virtual staging is that it allows potential buyers to fully visualize what each room of the home looks like with furniture and décor.
Cost Efficient Virtual staging can save you hundreds of dollars since traditional staging with furniture and accessories can cost thou-sands of dollars through the life of the listing. Virtual staing is typically a one-time fee versus being on a two or three month rental deadline.
Target your Ideal BuyerAnother benefit to virtual staging is that you can customize each home to the style and preference of your target mar-ket. This technology allows you to create the property to look modern, contemporary or traditional. This will make the listing more appealing to the specific buyers.
DeclutterBeing able to virtually redecorate a room allows you to take out some of the existing furnishings and redesign it in a way that will attract more of your target market.
Sell QuickerAnother benefit to virtual staging is that buyers can better envision how the home can be used and how to incorporate their own styles, this help sell homes faster.
BEFORE
BEFORE
AFTER
BEFORE
AFTER
VIRTUAL STAGING
BEFOREBEFORE
AFTER
VIRTUAL STAGING
AFTER
BEFOREBEFORE
AFTER
ENHANCE THE SKY
AFTER
BEFOREBEFORE
AFTER
NEW FACES PAINT YOUR TRIM
AFTER
BEFORE
AFTER
BEFORE
AFTER
ADD A GLASS SHOWER DOOR RENOVATE
6 Low Cost Ways to Improve Your Home
MOVE ITSimply rearranging the furniture can reenergize a room. Add and remove furniture, lamps, rugs, and accessories
from other parts of the home to create a whole new look.
PLANT ITHouseplants (alive or silk) are a generally undervalued design component that can add texture, warmth, and
color to any room. Simply drop plants in their store containers into decorative planters. Small plants can be
easily moved and regrouped to change a room’s look, while larger ones make a statement on their own. Group
plants of differing heights, fullness, and color for the most dramatic effect. I especially like sedum, orchids and
airplants for their low-maintenance. Another quick fix for a balcony, front door area or patio is dropping a hang-
ing basket into a planter and removing the hanging wires.
PAINT ITPaint is one of the easiest and most cost-effective ways to make a substantial change. Sometimes it’s just a
matter of changing the trim color, painting kitchen and bathroom cabinets or adding a bold accent wall.
ORGANIZE IT Replace it- Cabinet handles, switch plates, and other small pieces of housing hardware can update a home for
just a few dollars apiece. Inexpensive quick connect faucets can make upgrading the look of your bathroom
a snap. And don’t forget the toilet seat, fresh towels and a new toilet seat go a long way towards making a
bathroom feel clean and new.
LIGHT IT Lighting can have a major impact on a home’s look and feel. Whether a room seems dark or too bright and
harsh, try “layering” the lighting by adding accent pendants and lamps. Lighting sets a mood, you can create
a cozy feel by just turning down the lights. Add dimmers in the dining room, bathrooms, kitchen, and even
hallways for less than $5 each. Also, make sure the lightbulbs in each fixture are the same.
CLEAN IT
Turn a critical eye to the flooring to make sure it’s up to snuff. Scrub grout and seal natural stone. Rub out
scratches and nicks on wood floors with scratch cover.
