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STM Assignment Workbook

Faculty: Prof. Anshuman Tripathy

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Contents

1 Eecuti!e Summary............................................................................................................................................................... "

# $n%ustry &!er!ie'.................................................................................................................................................................. (

#.1 )ature an% Si*e of the $n%ustry....................................................................................................................................... (#.# +ey ,ro'th %ri!ers for the in%ustry.................................................................................................................................-

#. $%enti/cation of 0ritical Success Factors 0SF2................................................................................................................-

#." Market Analysis base% on 0SFs....................................................................................................................................... 3

#.( $n%ustry 4enchmarks.......................................................................................................................................................3

#.- PESTE5 Analysis.............................................................................................................................................................1#

#.3 Porter6s Fi!e Forces Analysis..........................................................................................................................................1

#.7 Strategic ,roup Mapping............................................................................................................................................... 1

#.8 0ompetiti!e 5an%scape................................................................................................................................................. 1

#.19 Market Segmentation.................................................................................................................................................... 1"

#.11 4uying 0riteria Analysis of the $n%ustry.........................................................................................................................1"

#.1# +ey tren%s an% future %e!elopments.............................................................................................................................1(

0ompany &!er!ie'..............................................................................................................................................................1-

.1 0ompany backgroun%.................................................................................................................................................... 1-

.# Timeline 'ith key milestones an% their strategic impact...............................................................................................1-

. ision; Mission; ,oals; an% Strategic Themes................................................................................................................ 1-

." +ey Pro%uct an% Ser!ice Portfolio.................................................................................................................................. 1-

.( 0ore 0ompetencies of the /rm...................................................................................................................................... 1-

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.- 4usiness Mo%el of the organi*ation...............................................................................................................................1-

.3 r% ,eneration 4alance% Scorecar% Amalgamation of 1st ,eneration 4S0 an% Acti!ity System Map2........................18

.7 SW&T Analysis...............................................................................................................................................................18

.8 0ompetitor Analysis i%entify competitors2............................................................................................................... ....18.8.1 4ase% on 0ritical Success factors............................................................................................................................18

.8.# 4ase% on Financial in%icators.................................................................................................................................. 18

" Future ,ro'th Strategy for the organi*ation........................................................................................................................#9

".1 Portfolio Analysis........................................................................................................................................................... #9

".1.1 4ase% on 40, Matri...............................................................................................................................................#9

".# 0ompany6s Strategic

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1 Eecuti!e Summary

,ui%elines The eecuti!e summary shoul% pro!i%e a brief o!er!ie' of the organi*ation an% the in%ustry in 'hich itoperates. $t shoul% also illustrate the results of the analysis ma%e in the report. $t shoul% pro!i%e the

future gro'th prospects in the in%ustry for the organi*ation. $t shoul% also highlight on the strategy forany organi*ation to gain competiti!e a%!antage in this in%ustry.

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# $n%ustry &!er!ie'#.1 )ature an% Si*e of the $n%ustry

,ui%elines 4rief ?escription of the in%ustry segment or sub segment @istory an% E!olution of the $n%ustry

Position of $n%ustry %epen%ing on $n%ustry 5ife 0ycle $ntro%uction; ,ro'th; maturity; %ecline2

Si*e of )ational ,?P2 of the in%ustry

@istory an% E!olution of the in%ustry

+ey 0onsumers of this in%ustry an%

their changing nee%s

Stage in the $n%ustry 5ife cycle

Total A!ailable Market Si*e )ational

an% ,lobal2

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Total Ser!iceable Market Si*e )ational

an% ,lobal2

#.# +ey ,ro'th %ri!ers for the $n%ustry+ey ,ro'th %ri!ers

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,lobal

$n%ia

)orth

South

East

West

)orth=East

0entral

)ote: >se %ata for the year #91=1"

#.( $n%ustry 4enchmarksSi*e of in%ustry:

0ategory $n%icator$n%ustry A!erage of Top ( Firms or

players ser!ing 3(=79 of the market

Market 5ea%er

#911=

1#

#91#=

1

#91=

1"

#91"=1(

till B2

#911=

1#

#91#=1 #91=

1"

#91"=1(

till B2

$n%ustry 5e!el

)ational2

Market Si*e

Si*e as of

,?P

$n!entory

turno!er

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0ategory $n%icator$n%ustry A!erage of Top ( Firms or

players ser!ing 3(=79 of the market

Market 5ea%er

#911=

1#

#91#=

1

#91=

1"

#91"=1(

till B2

#911=

1#

#91#=1 #91=

1"

#91"=1(

till B2

Acti!ity

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0ategory $n%icator$n%ustry A!erage of Top ( Firms or

players ser!ing 3(=79 of the market

Market 5ea%er

#911=

1#

#91#=

1

#91=

1"

#91"=1(

till B2

#911=

1#

#91#=1 #91=

1"

#91"=1(

till B2

margin

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0ategory $n%icator$n%ustry A!erage of Top ( Firms or

players ser!ing 3(=79 of the market

Market 5ea%er

#911=

1#

#91#=

1

#91=

1"

#91"=1(

till B2

#911=

1#

#91#=1 #91=

1"

#91"=1(

till B2

?i!i%en%Pay=out

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0ategory $n%icator$n%ustry A!erage of Top ( Firms or

players ser!ing 3(=79 of the market

Market 5ea%er

#911=

1#

#91#=

1

#91=

1"

#91"=1(

till B2

#911=

1#

#91#=1 #91=

1"

#91"=1(

till B2

of Sales

Fie% Assets

to Sales

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#.- PESTE5 Analysis0ategory ?escription +ey factors for analysis

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#.3 Porter6s Fi!e Forces AnalysisPorter6s Fi!e Forces ?escription +ey factors for analysis

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#.19 Market Segmentation+ey Pro%ucts an%Dor Ser!ices

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0ompany &!er!ie'.1 0ompany backgroun%

.# Timeline 'ith key milestones an% their strategic impact

. ision; Mission; ,oals; an% Strategic Themes." +ey Pro%uct an% Ser!ice Portfolio

.( 0ore 0ompetencies of the /rm

.- 4usiness Mo%el of the organi*ation

+ey Partners Who are our +ey PartnersJ

Who are our key suppliersJ

Which +ey

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satisfyingJ

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Which ones are most cost=eNcientJ

@o' are 'e integrating them'ith customer routinesJ

@o' %o 'e allo' customers to purchase speci/c pro%ucts an% ser!icesJ". ?eli!ery@o' %o 'e %eli!er a alue Proposition to customersJ(. After sales@o' %o 'e pro!i%e post=purchase customer support

0ostStructure

What are the most importantcosts inherent in our businessmo%elJ

Which +ey

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" Future ,ro'th Strategy for the organi*ation".1 Portfolio Analysis

".1.1 4ase% on 40, Matri

".# 0ompany6s Strategic

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". Pro%uct Market $n!estment Strategy

0ountry of

$n!estment

0ategory of

$n!estment

$n%ustry

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