Stimulating the demand for innovation – Futuris Conference April 1st 2009

Henriette van Eijl

Coordinator, Lead Market Initiative

EC, DG Enterprise, Innovation Policy

Outline:

1) Demand side policy in practice: some lessons learned from the Lead Market Initiative: EU demand-side innovation policy

2) Challenges: A. For policy activitiesB. For measuring impact

The idea….

Demand side policy in practice: Lead Market Initiative

Supply-side measures

Demand-side measures

- regulation- procurement

- R&D fu

nding

- Equity

support

- Fis

cal m

easu

res

…

- standardisation- clusters?

Package = LMI

The Lead Market Initiative (LMI) is complementing supply-side innovation policy

Lead Market Initiative

= coherent, short-term,

demand-side instrument mix

+6 sectors

+ governance structure

StandardisationLabelling

CertificationLegislation

Public Procurement

Complementary Actions

Networks of European

Contracting Authorities

to foster demand for innovation

EU Recommendation

for interoperability

Financial support (CIP) for market

replication projects

Guide on funding available for RE demonstration

and pilot projects

Product performance

standards

e-Health

Sustainable constructio

n

Protective textiles

Bio-based products

Recycling

Renewable energies

2nd generation of Eurocodes

SMEs guide on collaborative

working schemes in construction

Network to be set up by DG

INFSO

Waste Framework Directive

Lead

Mark

et

Are

as

Policy tools

Screening of national building

regulations

CEN Packaging Standards

Introduce the Electronic Health Insurance Card

Training platform for buyers and

users

FP7 call on bio-refinery pilot

plants

Mandatory national

targets for 2020

Mix + markets = action plans

EU Patient Smart Open Services

large scale pilot funded

Inventory of legislation

affecting bio-based products

Inventory of all relevant

standards

Governance: Who are involved in the LMI? Member States:

• Ministries of Economic/ Science Affairs, European Council, Competitiveness Council

• Standardisation, public procurement and regulatory organisations.

Stakeholders: business organisations, NGOs, regional and local business organisations, European Technology Platforms etc.

Networks: EEN, industry/SME networks, cluster networks

EC internal coordination: 15 different DGs, both sector and regulatory departments of the EC.

2. Challenges for policy activities:

Many routes for EU demand-side innovation policy….

1. Apply lead market approach to other markets

2. Add new instruments

3. Connect demand and supply side innovation policies better

4. Bridging demand (emerging social needs) with supply (of innovations)

5. Connect demand side policy to ‘grand challenges’

3. What evidence is there available for demand-side innovation policy?

A. What is the rationale to focus areas for demand-side measures?

• For using single measures?

• For developing packages of measures?

B. How to measure impact of demand-side innovation policy?

• Indicators of demand for innovations?

• Single measures and systems?

• Member States, EU, global?

C. Bonus question:

Who should develop and implement demand-side innovation policy?

• New role for public private partnerships

• Users: end-users, public procurers, B2B

References: • Homepage DG enterprise:

http://ec.europa.eu/enterprise/index_en.htm

• Homepage European innovation policy:http://ec.europa.eu/enterprise/innovation/index_en.htm

• Homepage Lead Market Initiative:http://ec.europa.eu/enterprise/leadmarket/leadmarket.htm

• Contact address LMI/ Henriette van Eijl: ENTR-LMI@ec.europa.eu

Thank you for your attention