Still have questions? Please contact your Colorado Avalanche Membership Services Executive or by calling 303-405-6050.

Q: WHERE DO I REDEEM BLUE LINE LOYALTY POINTS?

A: To redeem your Blue Line Loyalty Points download the NHL App for iPhone or Android phone and select the Avalanche as your team. Scroll down to the Info section and tap Blue Line Loyalty. Be sure to login in with the email address tied to your season ticket member account to access your points.

Q: WHAT IF I DON’T HAVE A SMARTPHONE? CAN I REDEEM BLUE LINE LOYALTY POINTS OVER THE PHONE OR AT THE TICKET OFFICE?

A: No – Blue Line Loyalty Points can only be redeemed on your mobile device via the NHL App. You can contact your Colorado Avalanche Membership Services Executive and they can redeem for you.

Q: WHAT IS THE BLUE LINE LOYALTY PROGRAM?

A: The Blue Line Loyalty Program offers fans the ability to upgrade to premium seats or redeem VIP experiences at every Avalanche home game this season. Blue Line Benefits is designed to create lifelong memories and provide fans more flexibility to customize their in-venue experience.

Q: WHO IS ELIGIBLE TO REDEEM BLUE LINE LOYALTY POINTS?

A: Blue Line Loyalty Points are only available to Colorado Avalanche Full Season and Half Season Members.

Q: WHAT CAN I GET WITH MY BLUE LINE LOYALTY POINTS?

A: To see all offers, go to the NHL App on your iPhone or Android phone and select the Avalanche as your team. Scroll down to the Info section and tap Blue Line Loyalty Program.

Q: DO I NEED A TICKET TO THE GAME BEFORE PURCHASING WITH MY BLUE LINE LOYALTY POINTS?

A: No, you are able to redeem tangible items the day of game, but do not have to be present. If you redeem items and are unable to attend, Please contact your Membership Services Executive for pick-up. Please note, if you redeem an experience you must be present at the game to participate.

Q: HOW DO I REDEEM MY BLUE LINE LOYALTY POINTS?

A: Before you get the venue, make sure to review the instructions on the mobile benefit (Some benefits may require to arrive early or wear specific articles of clothing). When you get to the venue, use your original tickets to scan into the game. Once inside, reopen the app and bring up your mobile benefit on your phone. Follow the instructions on the mobile benefit for redemption.

Q: WHEN WILL BLUE LINE LOYALTY EXPERIENCES BECOME AVAILABLE FOR REDEMPTION?

A: Blue Line Loyalty experiences will go on sale at varying times before a home game. There are countdowns to on-sale times for each of the benefits within the NHL App. Be sure to sign up for the text alerts to stay up to date.

Q: I CAN’T FIND MY BLUE LINE LOYALTY ON MY MOBILE PHONE. HOW DO I FIND IT AGAIN?

A: Reopen the NHL App on your iPhone or Android phone, select the Avalanche as your team, and login again using the same email address you used to redeem. Your mobile Blue Line Loyalty will be available once you log back in.

Q: DO MY POINTS CARRY OVER EACH SEASON?

A: Blue Line Loyalty points do not carry over to each season. You must use all points by the last game of the current season or else they will reset for the next season.

Q: CAN I PURCHASE ADDITIONAL POINTS?

A: Additional points cannot be purchased at this time, but you can increase points based on how long you have been a member of the Colorado Avalanche and location of your seat(s).

Q: HOW DID YOU DECIDE HOW MANY POINTS I RECEIVE?

A: Full Season Members points are awarded based on tenure and spend with the Colorado Avalanche. Half Season Members points are based on spend.