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S T I B O A C C E L E R A T O R
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Acceleration innovation with an in-house incubator
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S T I B O A C C E L E R A T O R
Who is Stibo?
Editorial and advertising solutions for the news industry
Master Data Management and Product Information Management solutions
One of Europe´s largest print solution suppliers
The Stibo Group operates globally through our subsidiaries in Europe, North America and the Far East, and has about 1200 employees. Stibo is owned 100% by the Stibo Foundation – no venture investments, no exit strategy!
Online Solutions for news media
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Innovation comfort zone
Innovation “comfort zone”
Traditional organic innovation:
“Ways to do things better”Radical innovation:
“What if…”
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Why an in-house incubator?
Student Entrepreneur /Employment
Bachelor / Master project>
S T I B O A C C E L E R A T O R
3 - 6 months
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The current projects: iBeacon • How can iBeacon technology help create innovative advertising
experiences?
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The current projects: Google Glass • How will head-worn-devices, such as Google Glass, change the way
we consume news?
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S T I B O A C C E L E R A T O R
The current projects: Snapchat for news• How to grow youth engagement with news via Snapchat?
Program contentThe projects in the accelerator will get:
- Mentoring: We are building a local and global network of the best mentors
- Structure/discipline: A structured process to bring them on to the next step based on their current status
- Network and partners: Access to a huge network of people and businesses
- Infrastructure: Provided office space and infrastructure to let them focus on the projects
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S T I B O A C C E L E R A T O R
Program content
OBSERVER partner level (1):Partner gets:1. Project scope briefing in writing2. Monthly information about the team’s findings
and experiences (text/video summary of project)
3. Access to presentation of finished product/ thesis.
Partner gives:1. Feedback to project scope in writing or phone.2. Feedback to presentation of final
product/thesis in writing or phone.
SUPPORTER partner level (2):Partner gets:1. Project scope briefing as online webinar/
presentation with time for Q&A2. Monthly information about the team’s findings
and experiences (text/video summary of project). 3. Access to live presentation of finished product/
thesis.4. Dedicated access to demo of finished product. 5. Status as supporter of the project and package of
relevant marketing material that can be used to promote the relation.
Partner gives:1. Feedback to project scope in writing or phone.2. Feedback to monthly status in writing or phone.3. Assigns a contact person that the team can ask for
advise.4. Feedback to presentation of final product/thesis.
DEVELOPMENT partner level (3):Partner gets:1. Project scope briefing as online webinar/
presentation or live at partner site. 2. A stake in defining project scope. 3. Monthly information about the team’s findings
and experiences (text/video summary of project). 4. Dedicated access to private demo during develop-
ment (sandbox) of product.5. One set of Google Glass to be used during project. 6. Test-implementation of product using your API if
relevant (integration to NewsGate or Escenic). 7. First presentation of finished product – at partner
site. 8. Access to live use of the product for a specified
period of time (suggested: 1 month, SLA?). 9. Status as development partner of the project/
startup and package of relevant marketing material that can be used to promote the relation.
Partner gives:1. Continuous feedback to project updates.2. Host up to two meetings at your location
(excluding travel and accomodation).3. Assigns a mid-level management contact person
that the team can ask for advise.4. Assigns a UI/UX designer to be contact person.
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Stibo Accelerator M.Sc. IT Dev. research project:
“News consumption on Google Glass”Tom Quast & Troels Rasmussen
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3-6
The network
Trade offs• CSR - this is true Corporate Social Responsibility
• First-row access to innovation
• Access to leading innovation environments including research institutions and universities (both locally and internationally)
• Inspiration for own employees
• Employer branding (Stibo = a place where innovation happens)
• Global attention, good stories = good PR
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Fun, sooo much fun!
:o)
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Playbook for a great accelerator project:
Tips for starting your own Accelerator: #1: Accept your role as a feeder, not a leader #2: People drive your innovation – technology adds urgency #3: A “shiny object” is often a hint of things to come #4: Your Accelerator is not an advisory board #5: Respect the network, ditch the hierarchy #6: Host events- and be persistent about them #7: Stay at the top of the funnel#8: More helicopters, fewer navel-gazers, please! #9: Start an open idea catalogue
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Playbook for a great accelerator project:
Advice #1:
Accept your role as a feeder, not a leader
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Playbook for a great accelerator project:
Advice #2:
Digital natives should drive your innovation – technology just
adds urgency
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S T I B O A C C E L E R A T O R
Playbook for a great accelerator project:
Advice #2:
Digital natives should drive your innovation – technology just
adds urgency
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S T I B O A C C E L E R A T O R
Playbook for a great accelerator project:
Advice #2:
Digital natives should drive your innovation – technology just
adds urgency
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S T I B O A C C E L E R A T O R
Playbook for a great accelerator project:
Advice #3:
A “shiny object” is often a hint of things to come.
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S T I B O A C C E L E R A T O R
Playbook for a great accelerator project:
Advice #3:
A “shiny object” is often a hint of things to come.
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S T I B O A C C E L E R A T O R
Playbook for a great accelerator project:
Advice #4:
Your Accelerator is not an advisory board
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S T I B O A C C E L E R A T O R
Playbook for a great accelerator project:
Advice #5:
Respect the network, ditch the hierarchy
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S T I B O A C C E L E R A T O R
Playbook for a great accelerator project:
Advice #6:
Host events – and be persistent
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S T I B O A C C E L E R A T O R
Playbook for a great accelerator project:
Advice #6:
Host events – and be persistent
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S T I B O A C C E L E R A T O R
Playbook for a great accelerator project:
Advice #7:
Stay at the top of the funnel
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S T I B O A C C E L E R A T O R
Playbook for a great accelerator project:
Advice #?:
More helicopters, fewer navel-gazers, please!
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S T I B O A C C E L E R A T O R
Playbook for a great accelerator project:
Advice #9:
Start an open idea catalogue
Smart watches and news?
News consumption in “connected
cars”?
Using facial recognition in public spaces to measure happiness?
News in Smart Home
context?
Social Media Reward programs for advertisers?
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Just do it!
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“Reverse study tour” in AsiaPlanned for spring 2015 – want us to come visit you?
