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Ratepayers Annual Meeting Minutes Approval Steve Vissotzky | Grand Hyatt Seattle & Hyatt at Olive 8
Managing Director
visitseattle.org
2014 Advisory Board
Steve Vissotzky
Grand Hyatt Seattle
Chair
Jenne Neptune
Alexis Hotel
Lars Pederson
Hotel Andra
Shannon Sheron
Motif Seattle
Vice Chair
Scott Snofsky
Homewood Suites
Seattle Convention Center
Rene Neidhart
Renaissance Seatte
Member-At-Large
visitseattle.org
Diane Holliday Germain
The Westin Seattle
Ilse Harley
Four Season Seattle
Chauncey DeVitis
Silver Cloud - Broadway
Howard Cohen
Clise Properties
Kyle Asher
Paramount Hotel Seattle
2014 Advisory Board
visitseattle.org
2014 Advertising Review
Target specific audiences for efficiency and effectiveness
Creative that drives action from plan to purchase to visit
Geo-target in key markets with high impact media
Maintain a consistent presence
Surprise and delight
visitseattle.org
2014 Advertising Review
Vancouver
Victoria
Denver Salt Lake City Los Angeles
Portland Vancouver
visitseattle.org
International Arrivals
China
53,925 (+42% YOY)
Japan
32,255 (-24% YOY)
United Kingdom
25,883 (+31% YOY)
Korea
20,974 (+9% YOY)
India
17,508 (+24% YOY)
Arrivals with Port of Entry: Seattle July 2014 YTD
Germany
15,916 (-4% YOY)
France
9,486 (+9% YOY)
Australia
2,930 (-21% YOY)
Mexico*
782 (55% YOY)
Hong Kong
2,272 (+33% YOY)
*Excludes entry by land
visitseattle.org
Inbound Activity
34
JATA Board of
Directors- Japan JATA BOARD OF DIRECTORS - JAPAN
BRAND USA-GERMANY
MEDIA FAM - JAPAN
MEDIA FAM - FRANCE MEDIA FAM -CHINA
NFL CHINA
visitseattle.org
Country of Origin Total Expenditures / Spend
China +45%
Germany +12%
United Kingdom +7%
Korea +4%
2013 vs. 2012
Source: VisaVue
visitseattle.org
Media Value Report 2014 International Advertising Equivalency
Other Countries $468,239
Korea $624,505
Japan $4,898,619
France $3,175,037
Germany $2,912,020
United Kingdom $3,053,736
China $6,074,251
$21,206,407
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
Total By Country
Media
Valu
es (
US
D)
September 2014 YTD
visitseattle.org
2015 STIA Proposed Budget
39
Estimated $472,079
Estimated
$5,365,797
Total Expenses $5,837,876
Revenue $6,912,823
Estimated $502,882
Estimated
$6,537,400
Total Expenses $7,113,164
Revenue $6,849,600
visitseattle.org
Advertising $5,200,000
Int'l Fams, Site Inspections, Press Trips,Marketing Partnerships, Client Events &Missions $717,900
Special Events $420,000
Photography $60,000
Public Relations $48,000
Research $91,500
Operating Expenses $575,564
Revenue $6,849,600
2015 Proposed Budget
visitseattle.org
Advertising: $5,200,000
Overall Messaging Focus:
Drive overnight stays in Downtown
Seattle
Brand Awareness:
Arts & Cultural Activities
Food & Wine
Music
New Traditions
$851,370
visitseattle.org
Taste Washington
NCAA Men’s Basketball
US Open Championship
Rock ‘n’ Roll Marathon
Bumbershoot
$211,962 Special Events: $420,000
visitseattle.org
Sales Missions, Client Events, FAMs, Marketing Partnerships
$143,782 International: $717,900
visitseattle.org
VP Marketing 50%
VP Tourism 50%
Staff Accountant 50%
PR Director 50%
Marketing Manager 100%
Graphic Designer 100%
Tourism Manager 100%
$103,685 Operating Expenses: $575,764
visitseattle.org
Photography: $60,000
Market Research: $91,500
Public Relations: $48,000
($36,091)
($17,420)
$18,000
visitseattle.org
David Dolquist
Seattle Marriott
Waterfront
Amanda Parsons
Hotel Vintage –
A Kimpton Hotel
Sam Johnson
Pan Pacific Hotel
Seattle
David Watkins
Inn at the Market
2015 Incoming Board Members
visitseattle.org
Howard Cohen
Clise Properties
Jenne Neptune
Alexis Hotel –
A Kimpton Hotel
Rene Neidhart
Renaissance Seattle
Hotel
Steve Vissotzky
Grand Hyatt Seattle
Outgoing Board Members
visitseattle.org
Shannon Sheron
Motif Seattle
Chair
Ilse Harley
Four Season Seattle
Member-At-Large
Diane Holliday
Germain
The Westin Seattle
Vice Chair
2015 Officers