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STI Design Inc
SUP TrainerLicensing Opportunity
November 7, 2011
STI Design Inc
Stand Up Paddling is Exploding
• Takes surfing to any inland body of water• International appeal• Highly visible even to non participants
“In the last three years, standup paddling has swept through surfing and paddle sports like a grassfire, invigorating retailers and participants
alike. “
SUP Magazine
STI Design Inc
Fastest growing sport in the USA
• The fastest growing sport in the USA is Stand Up Paddling (SUP).
• According to the Outdoor Industry Association, the sport has grown by 900% in the last year alone.
STI Design Inc
SUP Challenges
• Balance• Falling in water• Core Strength• Under utilized
muscles• First day – early
season frustration
STI Design Inc
Solution – SUP Trainer
• Indoor Exercise Machine
• Leverages appeal of SUP
• Builds fitness in key attributes– Balance– Core– Strength
STI Design Inc
Potential Feature Set
Reversible Paddle Provides upper body paddling conditioning
Balance Board Develops core strength and provides balance trainer
Wave Simulator Simulates varying wave and wind conditions
Fall alarm Provides audio and/or video warnings that the angle will lead to a fall in the water
Video display Enables various levels of difficulty and provides feedback
STI Design Inc
Target Users
• Current SUP• Competitive SUP• Interested SUP• Future Vacationers• General fitness• Alternative equipment• Interested in new fitness equipment
STI Design Inc
Intellectual Property
Offering:• Exclusive international
license for:– Commercial– Residential
• Patent Attorney– Procopio, Cory,
Hargreaves & Savitch LLP
