@BuzzSumo@SteveRayson

Content Intelligence How To Improve Your Content

Marketing With Data

Steve RaysonBuzzSumo

@BuzzSumo@SteveRayson

What content is engaging your audience right now?

1. Timely

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What content is resonatingWhat is trendingWhat is working for your competitorsHow is content being amplified

We want data on:

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Will your audience like your content?

Will they share it?

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Research Your Area

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List Posts

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Next Most Shared Number?

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Golden Ratio – Images To Words

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Everyone loves a quizAverage quiz shared 1,900 times

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What content is engaging your audience right now?

The Trend Is Your Friend

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BrandwatchSignals

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Trending– be the first to share viral content– the first to comment and share viewpoints– create content quickly around the stories that

matter most to your audience

Create a deeper level of engagement and build credibility.

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Predict the Future

Track emerging content that will trend:– Industry news– New research– New products

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Track winning sites

Most shared domains for content on Kitchens on Facebook

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Who Is Amplifying Content?

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InfluencersAverage shares by number of people that shared who had a retweet ratio of 2 or more.

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Create an outreach list of influencers with a retweet rate > 2

Include people who share your competitor’s content with a retweet rate > 2

Aim to get 5 influencers to share your post

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@BuzzSumo@SteveRayson

Thank You

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