STEVEN JAMES RICE246 East Glen Avenue | Ridgewood, NJ 07450 404.435.1278 | StevenJamesRice@gmail.com

SENIOR LEVEL PUBLIC RELATIONS, MEDIA & MARKETING EXECUTIVE Public Relations, Content Distribution | Project & Account Management | Strategic Initiatives

Highly versatile executive marketing leader with two decades of expertise in all aspects of public relations, strategic digital programs, consumer marketing, and project oversight within high-profile, international corporations across various sectors, including travel, entertainment, luxury, food and beverage and retail. Skilled in collaborating with key stakeholders to achieve business and financial objectives while kick-starting award winning campaigns. Instrumental in securing business opportunities, increasing brand awareness, captivating consumers, and amplifying media presence. Proven senior leadership skills to develop client programs, manage client needs while supervising staff to ultimately increase client & brand visibility and bottom line business results.

New Business Development Strategic Planning, Analysis Celebrity Endorsements Event Planning

Public, Client Relations International Project

Management Budget Oversight, , Market

Trends Digital Marketing, Social

Media

Strong Negotiation Skills Cross-functional Teams Product Launches, Press

Conferences

PR O F E S S I O N A L EX P E R I E N C E

DONATO MEDIA, New York, NY 01/2014 – PresentOwner & Sole Proprietor of Consumer Public Relations and Digital Marketing Company

Established and manages flagship consumer marketing practice leading freelance account staff, guiding communications and brand reputation programs to generate new business

Executes compelling marketing campaigns, including celebrity engagement, product launches, promotions, spokesperson training and media planning/buying

Oversees account staff, multi-million dollar budgets while driving marketing, media and digital strategy

Worked successfully with high profile clients, including Spafinder, 24 Hour Fitness, Zulily, Great American Cookies, March of Dimes, URBO Restaurant & Loft, Benjamin Steakhouse and The Sea Fire Grill, among others

HARRISON & SHRIFTMAN, New York, NY 10/2011 – 12/2013Senior Vice President, Head of Lifestyle Division

Improved agency performance and revenue totaling $1.2M over one year, enhancing staffing and re-weighting portfolio management while managing cross country lifestyle division

Generated media exposure via celebrity coverage spokespeople including Josh Duhamel, Tori Spelling, Mario López, Tim Allen, NeNe Leeks, Nicole Ritchie, Liam Hemsworth, Rachel Bilson, Michelle Branch and Author/ Nutritionist Keri Glasman

Developed research-based digital strategies in social networking, online engagement, programming opportunities and partnerships with bloggers resulting in branded media coverage

Collaborated with luxury brand clients for traditional and digital marketing programs, including Grey Goose, Waterford Crystal, BlackBerry, Lane Bryant, JW Marriott, Christie’s Auction House and Porsche Design

OGILVY PUBLIC RELATIONS, Atlanta, GA 10/2007 – 10/2011Senior Vice President, Consumer Marketing

Managed yearly client budgets between $3-5M and national account teams in Mexico, U.S. and Canada

Delivered strategic counsel & marketing initiatives for consumer brands, Unilever, TJ MAXX/Marshalls, The Coca-Cola Company, Mexico Tourism Board, LG Home Electronics, Stiefel Laboratories & American Express

STEVEN JAMES RICE Resume, Page 2 Led celebrity programs with Food Network and Bravo’s Top Chef for Global Franchise Group’s QSR

brands MaggieMoo’s Ice Cream and Treatery, Marble Slab Creamery, Pretzelmaker & Great American Cookies which drove in-store traffic and increased average unit sales

Cultivated relations to target new business opportunities for potential project and/or client work Earned 4 PRSA-GA Phoenix Awards in 2009 and 2010 for Media Relations, Certificate of Excellence,

Writing and Social Media

VARIOUS FIRMS, Fort Lauderdale, FL 09/2003 – 10/2007Public Relations, Marketing Projects

Initiated and advised innovative marketing concepts in travel, leisure, tourism sectors Led project partnership between Best Buy and Live Nation, increasing consumer knowledge of joint

venture for event ticketing and consumer facing promotions Increased client revenue and customer booking for The Oceania Cruises, The Atlantic Hotel,

Seminole Hard Rock Hotel & Casino Secured media coverage in high profile outlets, including USA Today, The Wall Street Journal, Good

Morning America, and The View

CARTOON NETWORK, New York, NY 09/1999 – 09/2003Director, Public Relations

Spearheaded PR efforts as national media contact for consumer and business/trade press outlets Generated brand awareness and media outreach for network properties, including Scooby Doo, The

Powerpuff Girls, Johnny Bravo Coordinated and launched Cartoon Network’s Adult Swim & Family Guy programming block Initiated publicity for marketing events and partnerships with Saks Fifth Avenue, Delta Airlines and

Macy’s Thanksgiving Day Parade

ITSY BITSY ENTERTAINMENT, New York, NY 07/1997 – 09/1999Director, Public Relations & Marketing

Generated $500M in revenue after launching and overseeing public relations and brand strategies for Teletubbies and Eloise

Developed and directed events with New York Stock Exchange, Elizabeth Glaser Pediatric AIDS Foundation, FAO Schwarz, Hasbro, Licensing Show and Toy Fair

Conducted talent negotiations, wrote and edited press materials, publicity plans, coordinated and executed press conferences and special events

E D U C A T I O N

Bachelor of Arts, Communications, Marketing & Public Relations, Minor in PsychologyMarist College, School of Communication, Poughkeepsie, NY

P R O F E S S I O N A L A F F I L I A T I O N S

Comedy CentralGuiding Light (CBS)

Good Morning America (ABC)One Life To Live (ABC)